South Africa Brand Report: Consumers of Infant Cereal

This comprehensive report examines the South African purchasers of infant cereal: Infant cereal usage and brands trends, Geo-demographic trends (2009-2011) among purchasers, Detailed geo-demographic brand profile and brand penetration analysis (2011), Cellphone, Internet, Lifestyle and Media consumption.

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are: 

• Who are the key players and brands in the market and how are they positioned?
• What are the important consumer and market trends that should be included in your business strategy?
• Who are the users (purchasers) and non-users (non-purchasers) of infant cereal? e.g. age, gender, affluence, life-stage, geographics
• How do you engage with them? e.g. lifestyle, cellphone, Internet, sports, music interests
• What media do you use to communicate to them? e.g. online media, TV, radio, newspapers, magazines

It provides a comprehensive consumer profile of the infant cereal category (minimum category sample = 1716 consumers), as well as a detailed segmentation by brand, namely: Nestle Cerelac, Nestle Creamy Pap Maize, Nestle Nestum, Purity Cereals, Purity Creamy Maize, and Purity Mabele.

An additional brand that forms part of the market trends and geo-demographic trends analysis of Infant Cereal consumers is Pronutro Toddlers.

It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of the infant cereal category by brand, making it a vital reference report for anyone wanting to understand this segment of the market.  

Why purchase this market research report?  

• The report focuses on consumer-based intelligence – the most valuable brand asset
• Provides a comprehensive analysis of the “big picture” with local consumer/market trends
• 75 page report with 70+ charts, graphs, tables
• Salient points and key insights are highlighted and summarised in comment boxes on each page