South Africa Brand Report: Consumers of Fruit/Vegetable Juices (Ready-To-Drink)


June 26, 2012
99 Pages - SKU: ANYX3955036
License type:
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Countries covered: South Africa
This comprehensive report examines South African consumers of Fruit/Vegetable Juices (ready-to-drink): Global and South African market overview, Usage and brand trends (2007-2011) with consumer forecasts for 2012-2016, Geo-demographic trends among consumers (2007-2011), Detailed geo-demographic brand profile and brand penetration analysis, Cellphone, Internet, Lifestyle and media consumption (2011).

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:
  • Who are the key players and brands in the market and how are they positioned?
  • What are the important global and local market trends that should be included in your business strategy?
  • What is the size of the consumer market and consumer purchasing trends (2007-2011) and what is the consumer forecast for 2012-2016?
  • What are the brand penetration trends (2007-2011) for key brands in the market?
  • Who are the consumers of Fruit/Vegetable Juices? What are geo-demographic trends among purchasers (2007-2011)? e.g. age, gender, affluence, life-stage, geographics
  • How do you engage with them? e.g. lifestyle, cellphone, Internet, sports, music interests
  • What media do you use to communicate to them? e.g. online media, TV, radio, newspapers, magazines
It provides a comprehensive consumer profile of the Fruit/Vegetable Juices (ready-to-drink) category (minimum category sample = 12 640 consumers), as well as a detailed segmentation by brand, namely: Bonnita Cabana, CapriSun, Ceres, Clover Tropika, Liqui-Fruit, Minute Maid, OROS Ready-To-Drink, PureJoy, Quali Juice, Take 5.

Additional brands that form part of the market trends and geo-demographic trends analysis of Fruit/Vegetable Juices (ready-to-drink) consumers are: All Gold, Bibo Ready To Drink, Bon Appetit, Bonnita All Juice, Ceres Junior Juice, Ceres Sparkling, Danao, Clover Krush, Clover Nectar, Clover Life, Crystal Valley, Fiesta, 5 Alive, Fruitime, Fruitree, Just Juice, Liqui Cooler, Monis, DairyBelle Real, The Real Juice Company.

It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of the Fruit/Vegetable Juices (ready-to-drink) category by brand, making it a vital reference report for anyone wanting to understand this segment of the market.

WHY PURCHASE THIS MARKET RESEARCH REPORT?  
  • The report focuses on consumer-based intelligence – the most valuable brand asset
  • Provides a comprehensive analysis of the “big picture” with global and local market trends and insights
  • Historical (2007-2011) market consumption trends and consumer forecast (2012-2016), brand trends and geo-demographic consumer trends (2007-2011)
  • Includes a detailed company/brand analysis of the key market competitors
  • Detailed reports filled with insights, charts, graphs and tables
  • Salient points and key insights are highlighted and summarised in comment boxes on each page
    •  


1. SA Population Demographic Overview
1.1. South Africa At A Glance: Size; Population; GDP; Gini Coefficient; Life Expectancy; Human Development Index; Top Exports And Import Goods; Top Trading Partners
1.2. SA Province Overview (2011): GDP Contribution And Population Size
1.3. SA Age Estimate (2011): South African Population Age Distribution
1.4. SA Population Race And Gender Estimate (2011): Race; Black; White; Coloured; Indian Or Asian. Gender; Male Or Female
2. Fruit/Vegetable Juices (ready-to-drink) Trends: Global & South Africa Overview
2.1. Global Market Overview
2.2. South African Overview
3. Company/Brand analysis
3.1. Tiger Brands Company Profile
3.2. OROS (Ready-To-Drink) Brand Profile
3.3. Parmalat Company Profile
3.4. PureJoy & Bonnita Cabana Brand Profile
3.5. Clover Company Profile
3.6. Clover Tropika Brand Profile
3.7. Kraft Foods/CapriSun Company/Brand Profile
3.8. Pioneer Foods/Ceres & Liqui-Fruit Company/Brand Profile
3.9. Coca-Cola/Minute Maid Company/Brand Profile
3.10. Take 5 Company Profile
4. Survey Methodology
5. Fruit/Vegetable Juices (ready-to-drink) Usage & Brand Trends: 2007-2011
5.1. Fruit/Vegetable Juice (ready-to-drink) Users: Number of Users, Usage Frequency (2007-2011)
5.2. Fruit/Vegetable Juice (ready-to-drink) Usage Trends: 2007-2011
5.3. Fruit/Vegetable Juice (ready-to-drink) Consumer Trends by Brand (bought past 7 days):
2007 – 2011
5.4. Brand Loyalty of Fruit/Vegetable Juice (ready-to-drink) consumers (in past 7 days) by brand (2011)
6. Consumer Forecast: 2012-2016
6.1. Fruit /Vegetable Juice Consumer Forecast
7. Geo-Demographic Trends Among Fruit/Vegetable Juice (ready-to-drink) Consumers: 2007-2011
7.1. Gender: Male; Female
7.2. Age: 16-19; 20-24, 25-29, 30-39, 40-49, 50-59, 60+
7.3. Lifestage: At home singles; Young Independent Singles, Mature Singles, Young Couples, Mature Couples, Young Families, Single Parent Families, Mature Families
7.4. LSM Group: 1-4; 5; 6; 7; 8; 9; 10
7.5. Population Group: Black; White; Coloured; Indian
7.6. Home Language: English, isiZulu, isiXhosa, isiNdebele, Afrikaans, siSwati, Sepedi, Sesotho, Setswana, Tshivenda and Xitsonga
7.7. Province: Western Cape; Northern Cape; Eastern Cape; KwaZulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
7.8. Community Type: Rural; Small Village, Large Village, Small Town, Large Town, City, Metropolitan Area
8. Brand Profile and Brand Penetration (2011): Bonnita Cabana, CapriSun, Ceres, Clover Tropika, Liqui-Fruit, Minute Maid, OROS Ready-To-Drink, PureJoy, Quali Juice, Take 5.
8.1. Gender Profile: Brand profile and brand penetration of each brand by gender
8.2. Age Profile: Brand profile and brand penetration of each brand by age
8.3. Lifestage Profile: Brand profile and brand penetration of each brand by lifestage
8.4. LSM Profile: Brand profile and brand penetration of each brand by LSM group
8.5. Population Group: Brand profile and brand penetration of each brand by population group
8.6. Home Language: Brand profile ad brand penetration of each brand by home language
8.7. Province Profile: Brand profile and brand penetration of each brand by province
8.8. Community Profile: Brand profile and brand penetration of each brand by community
9. Cellphone & Internet (2011): Bonnita Cabana, CapriSun, Ceres, Clover Tropika, Liqui-Fruit, Minute Maid, OROS Ready-To-Drink, PureJoy, Quali Juice, Take 5.
9.1. Cellphone Ownership: Cellphone ownership by brand
9.2. Make of Cellphone: Cellphone brands by segment brand
9.3. Cellular Network Provider: Cellular network provider by brand
9.4. Top 10 Daily Cellphone Activities: Daily cellphone activities by brand
9.5. PC and Laptop Ownership: Ownership of PC and Laptop by brand
9.6. Internet Access (Past 7 Days): Internet access in past seven days by brand
9.7. Online Purchase (Past 12 Months): Online purchase in the past 12 months by brand
9.8. Computer: Top 10 Internet Activities: Internet activities by brand
9.9. Cellphone/Mobile: Top 10 Internet Activities: Internet activities by brand
10. Lifestyle (2011): Bonnita Cabana, CapriSun, Ceres, Clover Tropika, Liqui-Fruit, Minute Maid, OROS Ready-To-Drink, PureJoy, Quali Juice, Take 5.
10.1. Top 10 Bulk Buying Shops: Top 10 bulk buying shops by brand
10.2. Top 10 Fill-up buying shops: Top 10 fill-up buying shops by brand
10.3. Top 10 non-bulk buying shops: Top 10 non-bulk buying shops by brand
10.4. Top 10 convenience buying shops: Top convenience buying shops by brand
10.5 Monthly Grocery Shopping Patterns: Monthly Grocery Shopping Patterns by brand
10.6. Sports Interests: Top 10 Sports interested in by selected brand
10.7. Sports Participation: Top 10 Sports participated in by selected brand
10.8. Frequency of cinema visits: Frequency of cinema visits in average four weeks by brand
11. Media (2011): Bonnita Cabana, CapriSun, Ceres, Clover Tropika, Liqui-Fruit, Minute Maid, OROS Ready-To-Drink, PureJoy, Quali Juice, Take 5.
11.1. Online Computer Media Usage: Online media usage by brand
11.2. Online Cellphone Media Usage: Online media usage by brand
11.3 Average Newspaper Readership: Average readership of daily and weekly newspapers by brand
11.4. Newspaper Readership: Top three daily and weekly newspapers by brand
11.5. Average Magazine Readership: Average readership of weekly and monthly magazines by brand
11.6. Magazine Readership: Top three weekly and monthly magazines by brand
11.7. Top 3 TV channels (Past 7 Days): Top three terrestrial TV channels viewed past 7 days by brand
11.8. Top 3 DSTV TV channels: Top three DSTV TV channels viewed past 7 days by brand
11.9. Radio Stations (Past 7 Days): Top three radio stations listened to in past 7 days by brand

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