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South Africa Brand Report: Consumers of Flavoured Alcoholic Beverages

Analytix Business Intelligence June 18, 2012 SKU: ANYX3955033

This comprehensive report examines South African consumers of Flavoured Alcoholic Beverages: Global and South African market overview, Usage and brand trends (2007-2011) with consumer forecasts for 2012-2016, Geo-demographic trends among consumers (2007-2011), Detailed geo-demographic brand profile and brand penetration analysis, Cellphone, Internet, Lifestyle and media consumption (2011).

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

  • Who are the key players and brands in the market and how are they positioned?
  • What are the important global and local market trends that should be included in your business strategy?
  • What is the size of the consumer market and consumer purchasing trends (2007-2011) and what is the consumer forecast for 2012-2016?
  • What are the brand penetration trends (2007-2011) for key brands in the market?
  • Who are the consumers of Flavoured Alcoholic Beverages? What are geo-demographic trends among purchasers (2007-2011)? e.g. age, gender, affluence, life-stage, geographics
  • How do you engage with them? e.g. lifestyle, cellphone, Internet, sports, music interests
  • What media do you use to communicate to them? e.g. online media, TV, radio, newspapers, magazines
It provides a comprehensive consumer profile of the Flavoured Alcoholic Beverages category (minimum category sample = 5 420 consumers), as well as a detailed segmentation by brand, namely: Archers Aqua, Brutal Fruit, Esprit, Hunter’s Dry, Hunter’s Extreme, Hunter’s Gold, J&B and Soda, Klippies & Cola, Redd’s, Red Square, Savanna Dry and Smirnoff Spin.

Additional brands that forms part of the market trends and geo-demographic trends analysis of Flavoured Alcoholic Beverage consumers are Bacardi Breezer, Bernini, Bertrams & Ginger Ale, Burchell, Captain Morgan & Cola, Caribbean Twist, Castello, Crown, Foundry, Hooper’s Hooch, Hard Lemon, Sarita, Savanna Light, Skelter’s Straight, Smirnoff Storm, Strongbow, and Vawter.

It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of the Flavoured Alcoholic Beverage category by brand, making it a vital reference report for anyone wanting to understand this segment of the market.

  • The report focuses on consumer-based intelligence – the most valuable brand asset
  • Provides a comprehensive analysis of the “big picture” with global and local market trends and insights
  • Historical (2007-2011) market consumption trends and consumer forecast (2012-2016), brand trends and geo-demographic consumer trends (2007-2011)
  • Includes a detailed company/brand analysis of the key market competitors
  • Detailed reports filled with insights, charts, graphs and tables
  • Salient points and key insights are highlighted and summarised in comment boxes on each page 

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South Africa Brand Report: Consumers of Flavoured Alcoholic Beverages

Analytix Business Intelligence
June 18, 2012

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