South Africa Brand Report: Consumers of Fast Food: Pizza

This comprehensive report examines consumers of the Top 7 Pizza Fast Food brands in South African: Profile of the Top 7 brands of Pizza Fast Food outlets; Consumption and brands trends (2007-2011); Amount spent at last Pizza Fast Food outlet visited (2007-2011); Geo-demographics trends among Pizza Fast Food consumers (2007-2011); Detailed geo-demographic profile and brand penetration analysis; Cellphone and Internet usage; Lifestyle and Media Consumption.

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are: 

• Who are the Top 7 SA Pizza Fast Food brands and how are they positioned?
• What are the important consumer and market trends that should be included in your business strategy?
• Who are the consumers of the Top 7 Pizza Fast Food outlets? e.g. age, gender, affluence, lifestage, geographics
• How do you engage with them? e.g. lifestyle, cellphone, Internet, sports, music interests
• What media do you use to communicate to them? e.g. online media, TV, radio, newspapers, magazines

It provides a comprehensive consumer profile of the Pizza category (minimum category sample = 4 977 consumers), as well as a detailed segmentation among the Top 7 Pizza Fast Food brands in South Africa, namely: Debonairs, Mimmos, Panarottis, Pizza Perfect, Roman’s Pizza, Scooters and St Elmo’s.

Additional brands that are included in the South African market trends and geo-demographic trends analysis of Pizza consumers: Pizza Hut, Fontana, Little Caesar’s and Bacini’s.

It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of the Pizza category by brand, making it a vital reference report for anyone wanting to understand this segment of the market.

 Why purchase this market research report?  

• The report focuses on consumer-based intelligence – the most valuable brand asset
• Includes a detailed competitor analysis and brand positioning
• 84 page report with 100+ charts, graphs, tables
• Salient points and key insights are highlighted and summarised in comment boxes on each page