South Africa Brand Report: Consumers of Fast Food: Pizza


May 23, 2012
84 Pages - SKU: ANYX3905144
License type:
Table of Contents Search inside this report Related Reports Detailed Contents
Countries covered: South Africa, Africa
This comprehensive report examines consumers of the Top 7 Pizza Fast Food brands in South African: Profile of the Top 7 brands of Pizza Fast Food outlets; Consumption and brands trends (2007-2011); Amount spent at last Pizza Fast Food outlet visited (2007-2011); Geo-demographics trends among Pizza Fast Food consumers (2007-2011); Detailed geo-demographic profile and brand penetration analysis; Cellphone and Internet usage; Lifestyle and Media Consumption.

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are: 
  • Who are the Top 7 SA Pizza Fast Food brands and how are they positioned?
  • What are the important consumer and market trends that should be included in your business strategy?
  • Who are the consumers of the Top 7 Pizza Fast Food outlets? e.g. age, gender, affluence, lifestage, geographics
  • How do you engage with them? e.g. lifestyle, cellphone, Internet, sports, music interests
  • What media do you use to communicate to them? e.g. online media, TV, radio, newspapers, magazines
It provides a comprehensive consumer profile of the Pizza category (minimum category sample = 4 977 consumers), as well as a detailed segmentation among the Top 7 Pizza Fast Food brands in South Africa, namely: Debonairs, Mimmos, Panarottis, Pizza Perfect, Roman’s Pizza, Scooters and St Elmo’s.

Additional brands that are included in the South African market trends and geo-demographic trends analysis of Pizza consumers: Pizza Hut, Fontana, Little Caesar’s and Bacini’s.

It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of the Pizza category by brand, making it a vital reference report for anyone wanting to understand this segment of the market.

 Why purchase this market research report?  
  • The report focuses on consumer-based intelligence – the most valuable brand asset
  • Includes a detailed competitor analysis and brand positioning
  • 84 page report with 100+ charts, graphs, tables
  • Salient points and key insights are highlighted and summarised in comment boxes on each page


SA Population Demographic Overview
i. South Africa At A Glance: Size; Population; GDP; Gini Coefficient; Life Expectancy; Human Development Index; Top Exports And Import Goods; Top Trading Partners
ii. SA Province Overview (2011): GDP Contribution And Population Size
iii. SA Age Estimate (2011): South African Population Age Distribution
iv. SA Population Race And Gender Estimate (2011): Race; Black; White; Coloured; Indian Or Asian. Gender; Male Or Female
1. Pizza Trends: American & South African Overview
1.1. United States of America: Pizza Industry Overview
1.2. South Africa: Pizza Industry Overview
1.3. Pizza Trends: Most “Liked” Pizza Chains on Facebook 2012.
2. Company/Brand Analysis
2.1. Debonairs Pizza
2.2. Roman’s Pizza
2.3. Scooters Pizza
2.4. Panarottis
2.5. Pizza Perfect
2.6. Mimmos
2.7. St. Elmo’s
3. Market Trends: 2007-2011
3.1. Personally bought Pizza from a Fast Food Outlet (bought Past 4 weeks): Overview: Total adult population (2007-2011)
3.2. Consumer Trends by Brand (2007-2011): Purchasers of Pizza bought at a Fast Food outlet by brand
3.3. Pizza Consumption Trends : How often do you usually buy from a Pizza Fast Food outlet?
3.4. Amount Spent at last visit (2007-2011): Amount Spent at last Pizza Outlet visit
4. Geo-Demographic Profile of Purchasers of Pizza bought at a Fast Food Store: 2007-2011
4.1. Gender: Male; Female
4.2. Age: 16-19; 20-24, 25-29, 30-39, 40-49, 50-54, 55-64, 60+
4.3. Lifestage: At Home Singles; Young Independent Singles; Mature Single; Young Couples; Mature Couples; Young Family; Single Parent Family; Mature Family
4.4. LSM Group: 1-4; 5; 6; 7; 8; 9; 10
4.5. Population Group: Black; White; Coloured; Indian
4.6. Home Language: English, isiZulu, isiXhosa, isiNdebele, Afrikaans, siSwati, Sepedi, Sesotho, Setswana, Tshivenda and Xitsonga
4.7. Province: Western Cape; Northern Cape; Eastern Cape; KwaZulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
4.8. Community Type: Rural; Small Village, Large Village, Small Town, Large Town, City, Metropolitan Area
5. Brand Profile and Brand Penetration (2011): Debonairs, Mimmos, Panarottis, Pizza Perfect, Roman’s Pizza, Scooters, St Elmo’s
5.1. Gender Profile: Brand profile and brand penetration of each brand by gender
5.2. Age Profile: Brand Profile and brand penetration of each brand by age
5.3. Lifestage Profile: Brand profile and brand penetration of each brand by lifestage
5.4. LSM Profile: Brand profile and brand penetration of each brand by LSM group
5.5. Population Group: Brand profile and brand penetration of each brand by population group
5.6. Home Language: Brand Profile ad brand penetration of each brand by home language
5.7. Province Profile: Brand Profile and brand penetration of each brand by province
5.8. Community Profile: Brand Profile and brand penetration of each brand by community
6. Cellphone & Internet (2011): Debonairs, Mimmos, Panarottis, Pizza Perfect, Roman’s Pizza, Scooters, St Elmo’s
6.1. Cellphone Usage: Cellphone usage by brand
6.2. Payment Mechanism: Payment Mechanism by brand
6.3. Make of Cellphone: Cellphone brands by segment by brand
6.4. Cellular Network Provider: Cellular network provider by brand
6.5. Cellphone Activities: Daily cellphone activities by brand
6.6. PC and Laptop Ownership: Ownership of PC and Laptop by brand
6.7. Internet Access (Past 7 Days): Internet access in past seven days by brand
6.8. Top 10 Internet Activities - Computer : Internet activities by brand
6.9. Top 10 Internet Activities- Cellphone/Mobile: Internet activities by brand
6.10. Online Purchase (Past 12 Months): Online purchase in the past 12 months by brand
7. Lifestyle (2011): Debonairs, Mimmos, Panarottis, Pizza Perfect, Roman’s Pizza, Scooters, St Elmo’s
7.1. Financial Institutions: Main bank for all banking transactions by brand
7.2. Sports Interests: Top 10 Sports interested in by selected brand
7.3. Sports Participation: Top 10 Sports participated in by selected brand
7.4. Favourite Music: Top 10 Favourite music types by selected brand
7.5. Frequency of cinema visits: Frequency of cinema visits in average four weeks by brand
8. Media (2011): Debonairs, Mimmos, Panarottis, Pizza Perfect, Roman’s Pizza, Scooters, St Elmo’s
8.1. Online Media Usage: Online media usage by brand (Cellphone/Mobile and Computer)
8.2 Average Newspaper Readership: Average readership of daily and weekly newspapers by brand
8.3. Newspaper Readership: Top three daily and weekly newspapers by brand
8.4. Average Magazine Readership: Average readership of weekly and monthly magazines by brand
8.5. Magazine Readership: Top three weekly and monthly magazines by brand
8.6. Top 3 TV channels (Past 7 Days): Top three terrestrial TV channels viewed past 7 days by brand
8.7. Top 3 DSTV TV channels: Top three DSTV TV channels viewed past 7 days by brand
8.8. Radio Stations (Past 7 Days): Top three radio stations listened to in past 7 days by brand

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