South Africa Brand Report: Consumers of Top 10 Fast Food Brands

This comprehensive report examines consumers of the Top 10 Fast Food brands in South Africa: Profile of the Top 10 South African Fast Food brands; Global and regional Fast Food trends; Consumption and brand trends (2007-2011); Amount spent at last Fast Food outlet visited (2007-2011); Geo-demographics trends among Fast Food consumers (2007-2011); Detailed geo-demographic profile and brand penetration analysis; Cellphone and Internet usage; Lifestyle and media consumption (2011).

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are: 

• What are the global and regional Fast Food market trends? USA, Asia and Middle East, Europe and Africa
• Who are the Top 10 SA Fast Food brands and how are they positioned?
• What are the important consumer and market trends that should be included in your business strategy?
• Who are the customers of the Top 10 Fast Food brands in South Africa? e.g. age, gender, affluence, life-stage, geo-demographics
• How do you engage with them? e.g. lifestyle, cellphone, Internet, sports, music interests
• What media do you use to communicate to them? e.g. online media, TV, radio, newspapers, magazines 

It provides a comprehensive consumer profile of the Fast Food category (minimum category sample = 17 176), as well as a detailed segmentation among the Top 10 Fast Food brands in South Africa, namely: Chicken Licken, Debonairs, KFC, King Pie, McDonald’s, Nando’s, Pie City, Spur, Steers and Wimpy.

Additional brands that are included in the South African market trends and geo-demographic trends analysis of Fast Food consumers: Barcelos, Bimbo’s, BJ’s, Black Steer, Captain Dorego, Fishaways, Fontana, Hungry Lion, Kauai, London Pie, Little Caesar’s, Maxi’s, Mimmos, Mochachos, Ocean Basket, Panarottis, Perfect Pizza, Pizza Hut, Scooters, Something Fishy, St Elmo’s, Roman’s Pizza, Whistle Stop.

It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of the Fast Food segment, making it a vital reference report for anyone wanting to understand this market.

Why purchase this market research report?  

• The report focuses on consumer-based intelligence – the most valuable brand asset
• Provides a comprehensive analysis of the “big picture” with local consumer/market trends
• 92 page report with 80+ charts, graphs, tables
• Salient points and key insights are highlighted and summarised in comment boxes on each page