South Africa Brand Report: Consumers of Breads (Loaves)

This comprehensive report examines South African consumers of Bread: Global and South African market overview, Usage and brand trends (2008-2011) with consumer forecasts for 2012-2016, Geo-demographic trends among consumers (2008-2011), Detailed geo-demographic brand profile and brand penetration analysis, Cellphone, Internet, Lifestyle and media consumption (2011).

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:  

• Who are the key players and brands in the market and how are they positioned?
• What are the important global and local market trends that should be included in your business strategy?
• What is the size of the consumer market and consumer purchasing trends (2008-2011) and what is the consumer forecast for 2012-2016? ?
• What are the brand penetration trends (2008-2011) for key brands in the market?
• Who are the consumers of Bread? What are geo-demographic trends among purchasers (2008-2011)? e.g. age, gender, affluence, life-stage, geographics
• How do you engage with them? e.g. lifestyle, cellphone, Internet, sports, music interests
• What media do you use to communicate to them? e.g. online media, TV, radio, newspapers, magazines

It provides a comprehensive consumer profile of the Bread category (minimum category sample = 16 482 consumers), as well as a detailed segmentation by brand, namely: Albany, Blue Ribbon, Sasko and Sunbake.

It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of the Bread category by brand, making it a vital reference report for anyone wanting to understand this segment of the market.

WHY PURCHASE THIS MARKET RESEARCH REPORT?  

• The report focuses on consumer-based intelligence – the most valuable brand asset
• Provides a comprehensive analysis of the “big picture” with global and local market trends and insights
• Historical (2007-2011) market consumption trends and consumer forecast (2012-2016), brand trends and geo-demographic consumer trends (2007-2011)
• Includes a detailed company/brand analysis of the key market competitors
• Detailed reports filled with insights, charts, graphs and tables
• Salient points and key insights are highlighted and summarised in comment boxes on each page