South Africa Brand Report: Consumers of Baby Food

This comprehensive report examines the South African purchasers of baby food: Competitor analysis of key brands in the segment, Detailed consumer geo-demographic profiling, Cellphone/Mobile, Internet, Lifestyle and Media consumption.

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are: 

• Who are the key players and brands in the market and how are they positioned?
• What are the important consumer and market trends that should be included in your business strategy?
• Who are the users (purchasers) and non users of baby food? e.g. age, gender, affluence, life-stage, geographics
• How do you engage with them? e.g. lifestyle, cellphone, Internet, sports, music interests
• What media do you use to communicate to them? e.g. online media, TV, radio, newspapers, magazines

It provides a comprehensive consumer profile of the baby food category (minimum category sample = 1 644 consumers), as well as a detailed segmentation by brand, namely: Nestle Jars, Nestle Baby Delight, Nestle Baby Menu, Purity Jarred Bottled food, Purity Boxed Meals/Desserts, Purity Juices.

It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of  the baby food category by brand, making it a vital reference report for anyone wanting to understand this segment of the market.  

Why purchase this market research report?  

• The report focuses on consumer-based intelligence – the most valuable brand asset
• Includes a detailed competitor analysis and brand positioning
• 75 page report with 70+ charts, graphs, tables
• Salient points and key insights are highlighted and summarised in comment boxes on each page