Pay TV in Europe: forecasts and analysis 2012–2017


August 15, 2012
48 Pages - SKU: BCAQ4893159
License type:
Countries covered: Europe



Secondary TV sets are the most vulnerable to OTT services: pay-TV operators must reduce their prices in order to defend market share.

The pay-TV market is evolving, and boundaries are increasingly blurred between pay and free-to-air (FTA) TV services. Our forecasts take a holistic view of the market, including paid-for over-the-top (OTT) video as well as traditional pay-TV services.

This report provides:
  • forecasts for the number of pay-TV households, services (both primary and secondary), spend (split into linear and on-demand) and average spend per subscriber (ASPS)
  • split by platform: cable (all cable, analogue cable and digital cable), IPTV, pay DTT, satellite, pay analogue terrestrial and OTT services
  • forecasts based on the following countries and regional groupings: the Baltics, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, Turkey, the UK, Ukraine; the rest of Central and Eastern Europe; the rest of Western Europe; Central and Eastern Europe; Western Europe; and Europe as a whole
  • an overview of the key trends and drivers in the market
  • recommendations for traditional pay-TV operators.
Please note: this is delivered as a PowerPoint presentation.


List of slides
5.Executive summary
6.Executive summary [1]
7.Executive summary [2]
8.Recommendations
9.Recommendations [1]
10.Recommendations [2]
11.Recommendations [3]
12.Forecast
13.Pay-TV growth in Europe will be driven by IPTV, satellite and OTT video services while cable declines
14.IPTV will account for most new pay-TV subscribers in Western Europe
15.Satellite benefits from lower fixed density in Central and Eastern Europe
16.Satellite is poised to overtake cable as the leading platform in Central and Eastern Europe
17.The decline of analogue cable will reduce the penetration of traditional pay-TV operator multi-room services in Europe
18.OTT video services will account for just under half of all secondary pay-TV services in Western Europe in 2017
19.Lack of content and connectivity will initially hold back the growth of OTT video services in Central and Eastern Europe
20.OTT video services are the largest single contributor to increased pay-TV spend in Europe
21.Launch of OTT video services by traditional pay-TV operators boosts spend on OTT services in Western Europe
22.Transition to digital cable services is the key contributor to increased spend in Central and Eastern Europe
23.ASPS in Western Europe
24.ASPS in Central and Eastern Europe
25.The evolution of ASPS is subject to conflicting pressures, making it more challenging for pay-TV operators to monetise their subscriber base
26.Western European average penetration of traditional pay TV masks significant disparities between individual countries

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