Mobile consumer survey: the mobile Internet and application usage

The launch of the iPhone in 2007 heralded a dramatic change in the market for mobile media services. Two years on, and the type of rich-media, user-friendly proposition pioneered with the iPhone is becoming increasingly mainstream.

The usage of mobile media services is now widespread: 30% of respondents to Analysys Mason's Connected Consumer survey use such services. More than 45% of these users are in the 18-24 age group, so it is clear that some segments of the user base have taken to mobile media services faster than others.

Now that mobile media services as a proposition have moved beyond the first-adopter stage, it is becoming increasingly important to understand what lies behind total usage statistics, so that service providers can develop and target appropriate product propositions.

This report is based on a survey of more than 4000 consumers in France, Germany, Poland and the UK. It is one of a series of survey-based reports from Analysys Mason that focus on consumer usage of telecoms and media services. Other reports in this series examine specific topics in the voice, mobile broadband, fixed broadband and online content segments. In addition, a summary report is available.

Mobile consumer survey: the mobile Internet and application usage answers your key questions:

• How popular are different types of mobile media service, in terms of penetration?
• Which demographic groups are more likely to access different types of mobile media service?
• What are the consumption patterns for users of mobile TV, non-linear video clips, music services and Internet access?
• How do consumption patterns vary by age and other factors?
• What reasons are given for non-usage of mobile media services?

Please note: this is delivered as a PowerPoint presentation.