The Central and Eastern European Mobile Market: Trends and Forecasts 2006-11


April 28, 2006
81 Pages - SKU: BCAQ1282536
License type:
Countries covered: Europe

Price reduced due to age.
The Central and Eastern European Mobile Market: trends and forecasts 2006-11 analyses the key trends driving the mobile market in Central and Eastern Europe, including the new EU members, and presents detailed forecasts of the market up to 2011, covering numbers of subscribers and subscriber mix, ARPU, retail spend and revenue, broken down into detailed categories (countries, technology generations and service types). It answers many key questions.
  • Which important trends are shaping the mobile markets in the Czech Republic, Hungary, Poland, Russia, Turkey, Ukraine, and other CEE markets? How do the key trends differ between these countries and the established EU members?
  • What opportunities are being created by the low fixed penetration in these markets?
  • What is the extent of fixed-mobile substitution and how is this expected to change in the future?
  • Is voice ARPU declining in all markets? Are there opportunities to grow voice ARPU?
  • What is the likely effect of the new broadband wireless technologies being (or likely to be) rolled out in the region, including CDMA EV-DO, UMTS TDD and WiMAX?
  • What is the progress of 3G adoption? To what extent have operators in different countries been successful in using non-voice services to increase ARPU?
  • Ultimately, what is the extent of the opportunity in CEE markets for operators and investors?
Excel data file

Nearly 1300 data series are presented for the time series covering 2005 (actuals) and 2006-11 (forecasts). The series contain subscribers, ARPU and revenue for Central and Eastern Europe as a whole, as well as for six countries:
  • Czech Republic
  • Hungary
  • Poland
  • Russia
  • Turkey
  • Ukraine
The forecasts are broken down by three technology generations:
  • 2G
  • 2.5G
  • 3G
... as well as by four market segments:
  • residential prepaid
  • residential contract
  • SMEs
  • large corporations
... and three service categories:
  • voice
  • person-to-person messaging - including SMS, MMS, email and IM
  • data services other than person-to-person messaging - this category incorporates services such as data networking, browsing, paid information, entertainment services, m-commerce and videotelephony.
  • Separate forecasts are presented for total mobile service revenue and for operator-billed revenue.


Additional Information

Who should read this report?

The Central and Eastern European Mobile Market: trends and forecasts 2006-11 is essential reading for anyone needing to analyze the size of the opportunity in the “new EU” and other Central and Eastern European markets, as well as understand the factors that will influence the nature and size of these markets over the next six years. The slide-pack format makes the key issues quick and easy to digest, while the Excel data tables of forecasts make this report ideal for those wanting more detailed estimates for particular countries, market segments, technologies or services.

If you are making decisions regarding investments or strategies in the Central and Eastern European mobile market, you cannot afford to be without this report and its detailed forecasts
  • Mobile operators: understand how market, competitive and regulatory factors will drive fixed-mobile substitution and fixed-mobile convergence in Central and Eastern European markets; anticipate the adoption cycle of 3G technologies by residential and corporate sectors; gain insight into forecast subscriber numbers by country, market segment, technology or service
  • Financial analysts: evaluate the structural factors at play at both a regional and national market level; determine when market saturation is likely to occur; use subscriber numbers and ARPU forecasts to model opportunities for operators in consumer, small to medium enterprise (SME), and corporate sectors as well as in the voice, person-to-person messaging and non-P2P data service categories
  • Wireless infrastructure and handset vendors: quantify the handset market opportunity in the largest regional markets based on trends in Russia, Turkey and Ukraine); plan for the adoption of 3G handsets in some of the most technologically advanced EU accession countries, based on trends in Czech Republic, Hungary and Poland
  • Systems integrators, IT vendors, content providers, application developers: determine the long-term opportunities for infrastructure integration, application development and content provisioning, based on the detailed forecasts of the regional and national market size in various service categories as well as subscriber segments (including SMEs and large corporations)

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