2006 Special Report on Brand Feature and Positioning of Chinese Mobile OperatorsAnalysys InternationalMarch 30, 2006 21 Pages - SKU: ANIN1430070 |
Countries covered: China
Qualitative research - Features of user brands of mobile operators Brand research should change from qualitative analysis to quantitative analysis Which tools can research brands by quantitative method? How to set up evaluation model of brand net assets? Three steps to rank operators according to their brand net assets Ranking of user brands of mobile operators Which factor affects my ranking? How do operators increase their brand net assets? Best practice and common mistakes in using model of brand net assets |
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