Quarterly Monitoring Report on China's CRBT Market Q1 2006

Definitions and Research Scope

Definitions

CRBT users: Refers to active users of CRBT business.
Active users of CRBT: Users who register, use and order CRBT business. In this report it refers to quarterly active users, namely the users who use CRBT business and pay information fee at lease once in each quarter averagely.
CRBT Market Size: Total CRBT business revenue of mobile operators and all SPs during certain period, or total expense of users on CRBT business, including communication fee and information fee.
Revenue of CRBT business of operators: Total CRBT business revenue of mobile operators during certain period, including communication fee and information fee after dividend with SPs.
Revenue of CRBT business of SP: Total CRBT business revenue of all SPs before dividend with mobile operators during certain period.
Regional distribution of message fee revenue of CRBT: Message fee revenue of CRBT business of major provinces during certain period.
ARPU value: Average expense of each active user of CRBT business per month.
Competition structure of CRBT SPs: Proportion of revenue of a CRBT SP before dividend to total revenue of all CRBT SPs before dividend during certain period.

Research Scope

Technical areas involved: Mobile value added service of new media.
Companies involved: TOM, Linktone, Rockmobile, etc.
Products researched: CRBT products.
Countries and regions researched: Mainland China, not including China's Hong Kong, Macao and Taiwan region.

Research Approaches

In-depth interview with vendors, Analysys database, and second-hand information analysis