Quarterly Monitoring Report on China's BREW Market Q1 2006

Definitions and Research Scope

Definitions

BREW users: Refers to active users of BREW business.
Active users of BREW: Users who register, use and order BREW business. In this report it refers to quarterly active users, namely the users who use BREW business and pay information fee at lease once in each quarter averagely.
BREW Market Size: Total BREW business revenue of mobile operators and all SPs during certain period, or total expense of users on BREW business, including communication fee and information fee.
Revenue of BREW business of China Unicom: Total BREW business revenue of China Unicom during certain period, including communication fee and information fee after dividend with SPs.
Revenue of BREW business of SP: Total BREW business revenue of all SPs before dividend with mobile operators during certain period.
Regional distribution of message fee revenue of BREW: Message fee revenue of BREW business of major provinces during certain period.
ARPU value: Average expense of each active user of BREW business per month.
Competition structure of BREW SPs: Proportion of revenue of a BREW SP before dividend to total revenue of all BREW SPs before dividend during certain period.
Information fee dividend of Unicom BREW: Information fee revenue of BREW business of Unicom BREW founded jointly by China Unicom and QUALCOMM.

Research Scope

Technical areas involved: Mobile value added service of new media.
Companies involved: Great Wall Software, CTTNET, Sinovoice, etc.

Products researched: BREW products.

Countries and regions researched: Mainland China, not including China's Hong Kong, Macao and Taiwan region.

Research Approaches

In-depth interview with vendors, Analysys database, financial statement analysis, and second-hand information analysis