Report of China’s E-payment User Survey 2006


March 31, 2006
66 Pages - SKU: ANIN1430105
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Countries covered: China

Key Findings
The average monthly income of E-payment users is 2257 Yuan.
Online payment is the mainstream channel of E-payment, accounting for 64.1% of user market.
ICBC ranks first in online payment market of bank, accounting fir 44.6%, while Alibaba Alipay is the first in online payment (third-party) market, accounting for 48.2%.
The total sum of E-payment is 8137 Yuan in 2005 with total times of 57.
74.90% of the users believe in the security of E-payment. 90% of the users have never been stolen when using E-payment.
77.7% of the users think the short collection cycle of E-payment is major consideration.
68.5% of the users get relevant information on E-payment from banks.
88% of the users user E-payment to do shopping.
49.4% of the users think E-payment will replace traditional payment in certain areas
Users of different gender are distinctly difference in E-payment substitution rate.
Users of different income are distinctly difference in attitude towards E-payment
Users of different payment amount are distinctly difference in acceptable price range.


Table of Contents
Research Background and Objectives
Definitions and Research Approaches
Key Findings
Analysis of users
Basic background characteristics of e-payment users
Basic using behavior of e-payment users
Analysis of using behavior of e-payment users by gender
Analysis of using behavior of e-payment users by age
Analysis of using behavior of e-payment users by income level
Analysis of using behavior of C2C users by expense
Using behavior and background characteristics of users of different online payment (band)
Appendix: List of Figures and Tables
List of Figures and Tables
Basic background characteristics of users - Age
Basic background characteristics of users - Gender
Basic background characteristics of users - Profession structure
Basic background characteristics of users - Monthly income structure
Information channels of users for E-payment
Needs of users to choose E-payment
Factors to consider when users choose E-payment Website
User’s cognition of E-payment security and experience
What users think E-payment service providers should do to enhance security
User's choice of E-payment channels
User's choice of online E-payment tool and brand of bank
User's choice of third-party brand of online & mobile payment
Replacing rate of E-payment for traditional payment
Total sum of E-payment of users in 2005
Total times of E-payment of users in 2005
Acceptable price range of E-payment fee of users
Attitude of users on future E-payment mode
Estimation of users for future E-payment mode
Total sum of E-payment of users of different gender in 2005
Total times of E-payment of users of different gender in 2005
Replacing rate of E-payment for traditional payment of users of different gender
Acceptable price range of E-payment of users of different gender
Recognition on preferred online payment (bank) brand of users of different gender
Recognition on preferred mobile payment (bank) brand of users of different gender
Attitude of users of different gender on the future of E-payment
View of users of different gender on tendency of E-payment
Choice of E-payment channel of users of different age
Total sum of E-payment of users of different age
Total times of E-payment of users of different age
Acceptable price range of E-payment of users of different age
Recognition on preferred online payment (bank) brand of users of different age
Recognition on preferred mobile payment (bank) brand of users of different age
View of users of different age on tendency of E-payment
Attitude of users of different age on the future of E-payment
Choice of E-payment channel of users of different income
Total sum of E-payment of users of different income
Total times of E-payment of users of different income
Acceptable price range of E-payment of users of different income
Recognition on preferred online payment (bank) brand of users of different income
Recognition on preferred mobile payment (bank) brand of users of different income
View of users of different income on tendency of E-payment
Attitude of users of different income on the future of E-payment
Payment times of users of different E-payment amount
View of users of different E-payment amount on security
Acceptable price range of users of different E-payment amount
Expense of different online payment (bank) users
Monthly income structure of different online payment (bank) users
Age structure of different online payment (bank) users
Profession structure of different online payment (bank) users

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