Report of China’s Mobile End User Survey 2006


May 25, 2006
42 Pages - SKU: ANIN1430111
License type:
Table of Contents Search inside this report Related Reports
Countries covered: China

Key Findings
Most users of various mobile brand are between 16 and 35.
3G function is the communication function which mobile users want to add most, followed by dual mode communication and GPRS function.
The functions of communication, data transmission, entertainment and business which users want to add most are functions of 3G, TV program watching, Blue Tooth, and electronic dictionary.
Most consumers tend to choose the brands of Nokia, Samsung and Motorola.
Overseas brands have higher brand loyalty than domestic brands. Nokia enjoys the highest brand loyalty.
Consumers’ mobile budget are between 1,000 and 2,999. Their budget for domestic mobile are far lower than that of overseas mobile.
Male users have higher concentration on mobile model and preference than female users.
Consumer’s information channels of mobile are all kinds of media, among which Website is the most important one.


Table of Contents
Research Background and Objectives
Definitions and Research Approaches
Key Findings
Research of consumer’s usage habit
Research of consumer’s consumption habit
Analysis of brands
Appendix: List of Figures and Tables
List of Figures and Tables
Research of consumer's usage habit:
Gender structure of mobile users
Age structure of mobile users
Education structure of mobile users
Industry structure of mobile users
Profession structure of mobile users
Income structure of mobile users
Total number of mobile used by mobile users
Total number of mobile used by mobile users of different age
Total number of mobile used by mobile users of different income
Usage analysis of network brands of mobile users
Usage of network brands of mobile users of different age
Usage of network brands of mobile users of different income
Communication function most frequently used by mobile users
Communication function which mobile users want to add most
Data transmission function most frequently used by mobile users
Data transmission function which mobile users want to add most
Entertainment function most frequently used by mobile users
Entertainment function which mobile users want to add most
Business function most frequently used by mobile users
Business function which mobile users want to add most
Research of consumer's consumption habit:
Consumer’s mobile budget
Analysis of mobile budget of consumers of different age
Analysis of price inclination of consumers to buy mobile
Time to buy mobile
Places to buy mobile
Consumer’s preference of mobile model
Consumer’s preference of mobile model by gender
Change of consumer’s preference of mobile model
Consumer’s preference of mobile color
Consumer’s preference of mobile color by gender
Consumer’s information channel of mobile
People affecting consumers to buy mobile
People affecting consumers of different age to buy mobile
Analysis of brands:
Consumer’s usage of mobile brands
Consumer’s choice of mobile brands
Consumer’s change inclination of mobile brands
Age structure of different brands
Mobile budget of potential users of different brands

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