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China Mobile VAS User Research Report 2006

Analysys International
August 10, 2006
50 Pages - SKU: ANIN1430123

Abstract Table of Contents Search inside this report Related Reports

Countries covered: China

Research Background and Objectives Research Background and Objectives
With the rapid development of value added mobile service, Internet content providers and mobile operators carry out deeper cooperation in value added service, which not only change the avenue structure of mobile operators, but also break a new path for development of Internet industry. Value added mobile service may have a broader market in the future.

Analysys International intends to get detailed characteristics of user needs from this large sample survey, analyze the feedbacks of current value added mobile market, and provide data to support operators to set down product strategy of value added service.

Contents:
Analysis of background of mobile users
Analysis of consumption habits of mobile users on value added service
Analysis of value added mobile service
Analysis of new value added mobile service
Analysis of information channels of mobile users

Research Approaches
Investigation method: This survey adopts the method of random investigation at certain places. The research company collects the completed questionnaire, then analyze and process data with professional data analysis software.

Number of samples: 3,323 valid samples collected

Selection criteria:
Aged between 14 and 60
Local resident over one years
No working relationship with relevant industries
Not take part in market research in the past 6 months
User of mobile or Personal Handphone System

Sample distribution:
Cities: Beijing, Shanghai, Guangzhou, Xi’an, Shenyang, Chengdu, Ji’nan, Nanjing, Wuhan, Dalian, Xuzhou, Baoding

Major brands involved: GoTone, M-Zone, Shenzhouxing, Unicom GSM, Unicom CDMA, Unicom UP-Power, Personal Handphone System.

Table of Contents
Research Background and Objectives
Research Approaches
Analysis of users
1 Analysis of background of mobile users: 1.1 Gender proportion and regional distribution of users; 1.2 Age structure of users; 1.3 Education structure of users; 1.4 Profession structure of users; 1.5 Income structure of users
2 Analysis of consumption habits of mobile users on value added service: 2.1 Expenditure of mobile users on communication; 2.2 Expenditure of mobile users on value added service; 2.3 Relation of income and communication expenditure of mobile users; 2.4 Analysis of price sensitivity of users; 2.5 Interest of mobile users in new value added services; 2.6 Will of mobile users to pay for new value added services; 2.7 Analysis of character of users of value added service
3.Analysis of value added mobile service: 3.1 Analysis of usage of value added mobile service; 3.2 Mobile user's knowledge of value added service; 3.3 Usage of Internet business by users of value added service; 3.4 Factors affecting mobile Internet for users of value added service; 3.5 Usage of value added mobile service next year; 3.6 Expenditure of various consumer groups on value added service
4.Analysis of new value added mobile service: 4.1 Analysis of reasons to use mobile IMS; 4.2 Analysis of mobile IMS functions needed to add; 4.3 Analysis of reasons to use mobile community; 4.4 Time of usage of mobile community and will to pay; 4.5 Analysis of potential consumption of mobile animation; 4.6 Preferences of mobile animation format and will to pay; 4.7 Reasons to use Blog; 4.8 Time expectation of users for usage of mobile blog; 4.9 User's preferences on different types of movies; 4.10 Analysis of acceptable price of a movie on mobile; 4.11 Mobile user's preferences on types of online games; 4.12 Time users want to use mobile MMOG and will to pay; 4.13 User's will to pay for mobile advertisement; 4.14 Contents users want to search by mobile; 4.15 Analysis of usage of mobile medical care; 4.16 Will of users to pay for mobile dictionary and time of usage; 4.17 Usage and time distribution of mobile purchase
5 Analysis of information channels of mobile users
Appendix: List of figures and tables: 2.2 Expenditure of mobile users on value added service; 2.3 Relation of income and communication expenditure of mobile users; 2.4 Price sensitivity of users; 2.5 Interest of mobile users in new value added services; 2.6 Will of mobile users to pay for new value added services; 2.7 Analysis of character of users of value added service; 3.2 Mobile user’s knowledge of value added service; 3.3 Usage of Internet and mobile Internet; 3.4 Factors affecting mobile Internet; 3.5 Usage of value added mobile service next year; 3.6 Expenditure of various consumer groups on value added service
List of Figures and Tables (2): 4.1 Mobile IMS; 4.2 Analysis of functions of mobile IMS; 4.3 Reasons to use mobile community; 4.4 Time distribution for usage of community service and will to pay; 4.5 Analysis of consumption of mobile animation; 4.6 Preferences of mobile animation format and will to pay; 4.7 Reasons to use blog; 4.8 Time expectation for usage of mobile blog; 4.9 Analysis of user’s preferences on different types of movies; 4.10 Price sensitivity of mobile movie users; 4.11 Mobile user’s preferences on types of online games; 4.12 Time users want to use mobile MMOG and will to pay; 4.13 User’s will to pay for mobile advertisement; 4.14 Contents users want to search by mobile; 4.15 Analysis of usage of mobile medical care; 4.16 Will of users to pay for mobile dictionary and time of usage; 4.17 Usage and time distribution of mobile purchase; 5.1 Information channel of users

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