China Mobile VAS User Research Report 2006


August 10, 2006
50 Pages - SKU: ANIN1430123
License type:
Table of Contents Search inside this report Related Reports
Countries covered: China

Research Background and Objectives Research Background and Objectives
With the rapid development of value added mobile service, Internet content providers and mobile operators carry out deeper cooperation in value added service, which not only change the avenue structure of mobile operators, but also break a new path for development of Internet industry. Value added mobile service may have a broader market in the future.

Analysys International intends to get detailed characteristics of user needs from this large sample survey, analyze the feedbacks of current value added mobile market, and provide data to support operators to set down product strategy of value added service.

Contents:
Analysis of background of mobile users
Analysis of consumption habits of mobile users on value added service
Analysis of value added mobile service
Analysis of new value added mobile service
Analysis of information channels of mobile users

Research Approaches
Investigation method: This survey adopts the method of random investigation at certain places. The research company collects the completed questionnaire, then analyze and process data with professional data analysis software.

Number of samples: 3,323 valid samples collected

Selection criteria:
Aged between 14 and 60
Local resident over one years
No working relationship with relevant industries
Not take part in market research in the past 6 months
User of mobile or Personal Handphone System

Sample distribution:
Cities: Beijing, Shanghai, Guangzhou, Xi’an, Shenyang, Chengdu, Ji’nan, Nanjing, Wuhan, Dalian, Xuzhou, Baoding

Major brands involved: GoTone, M-Zone, Shenzhouxing, Unicom GSM, Unicom CDMA, Unicom UP-Power, Personal Handphone System.


Table of Contents
Research Background and Objectives
Research Approaches
Analysis of users
1 Analysis of background of mobile users
1.1 Gender proportion and regional distribution of users
1.2 Age structure of users
1.3 Education structure of users
1.4 Profession structure of users
1.5 Income structure of users
2 Analysis of consumption habits of mobile users on value added service
2.1 Expenditure of mobile users on communication
2.2 Expenditure of mobile users on value added service
2.3 Relation of income and communication expenditure of mobile users
2.4 Analysis of price sensitivity of users
2.5 Interest of mobile users in new value added services
2.6 Will of mobile users to pay for new value added services
2.7 Analysis of character of users of value added service
3.Analysis of value added mobile service
3.1 Analysis of usage of value added mobile service
3.2 Mobile user's knowledge of value added service
3.3 Usage of Internet business by users of value added service
3.4 Factors affecting mobile Internet for users of value added service
3.5 Usage of value added mobile service next year
3.6 Expenditure of various consumer groups on value added service
4.Analysis of new value added mobile service
4.1 Analysis of reasons to use mobile IMS
4.2 Analysis of mobile IMS functions needed to add
4.3 Analysis of reasons to use mobile community
4.4 Time of usage of mobile community and will to pay
4.5 Analysis of potential consumption of mobile animation
4.6 Preferences of mobile animation format and will to pay
4.7 Reasons to use Blog
4.8 Time expectation of users for usage of mobile blog
4.9 User's preferences on different types of movies
4.10 Analysis of acceptable price of a movie on mobile
4.11 Mobile user's preferences on types of online games
4.12 Time users want to use mobile MMOG and will to pay
4.13 User's will to pay for mobile advertisement
4.14 Contents users want to search by mobile
4.15 Analysis of usage of mobile medical care
4.16 Will of users to pay for mobile dictionary and time of usage
4.17 Usage and time distribution of mobile purchase
5 Analysis of information channels of mobile users
Appendix: List of figures and tables
2.2 Expenditure of mobile users on value added service
2.3 Relation of income and communication expenditure of mobile users
2.4 Price sensitivity of users
2.5 Interest of mobile users in new value added services
2.6 Will of mobile users to pay for new value added services
2.7 Analysis of character of users of value added service
3.2 Mobile user’s knowledge of value added service
3.3 Usage of Internet and mobile Internet
3.4 Factors affecting mobile Internet
3.5 Usage of value added mobile service next year
3.6 Expenditure of various consumer groups on value added service
List of Figures and Tables (2)
4.1 Mobile IMS
4.2 Analysis of functions of mobile IMS
4.3 Reasons to use mobile community
4.4 Time distribution for usage of community service and will to pay
4.5 Analysis of consumption of mobile animation
4.6 Preferences of mobile animation format and will to pay
4.7 Reasons to use blog
4.8 Time expectation for usage of mobile blog
4.9 Analysis of user’s preferences on different types of movies
4.10 Price sensitivity of mobile movie users
4.11 Mobile user’s preferences on types of online games
4.12 Time users want to use mobile MMOG and will to pay
4.13 User’s will to pay for mobile advertisement
4.14 Contents users want to search by mobile
4.15 Analysis of usage of mobile medical care
4.16 Will of users to pay for mobile dictionary and time of usage
4.17 Usage and time distribution of mobile purchase
5.1 Information channel of users

More Cell Phones reports by Analysys International

2006 Annual Report on Mobile Customization of Operators in China by Analysys International
Findings and Recommendations Analysys' Findings The sales of custom mobile reached 12.50 million in 2005. The sales of custom mobile of operators in China reached ...
China Mobile Carriers Brand Recognition Research Report 2006 by Analysys International
Analysys' Findings Remarkable part of the report: Relation of mobile user income and communication expensesRelation of user income and communication expenses According to this survey, ...
2006 Annual Report on China's Musical Mobile by Analysys International
Findings and Recommendations Analysys' Findings Developing environment Technology progress of semiconductor has made it possible to integrate multiple functions. Some pocket device sold as single ...
Report of China’s Musical Mobile User Survey 2006 by Analysys International
Key Findings Most musical mobile users are young consumers between 21 and 25, accounting for 41.04%. Most of musical mobile users are employees, accounting for ...
See all reports like this >>

More China Cell Phones reports

Smartphone Market in BRIC 2011-2015 by Infiniti Research Limited
TechNavio's analysts forecast the Smartphone market in BRIC to grow at a CAGR of 72 percent over the period 2011-2015. One of the key factors ...
Emerging Markets - Mobile Communications - Brazil, Russia, India, China (BRIC) by Paul Budde Communication Pty Ltd
The BRIC countries were one of the first set of emerging markets grouped together in order to examine the potential of these markets for future ...
China Cell Phone Market Report by Beijing Zeefer Consulting Ltd.
This report presents a clear picture about the overall development of cell phone market in China and the trend in recent years based on detailed ...
Mobile Phones in China by MarketLine
Introduction Mobile Phones in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also ...
See all reports like this >>

More China reports

D&B Country RiskLine Report: China by Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...
Country Report China February 2011 by Economist Intelligence Unit
Country Reports analyse political and economic trends in featured countries. They show you exactly how national, regional and global events will affect your business in ...
Country Report China January 2011 by Economist Intelligence Unit
Country Reports analyse political and economic trends in featured countries. They show you exactly how national, regional and global events will affect your business in ...
D&B Country Report: China by Dun & Bradstreet Inc.
D&B Country Report. Comprehensive information for evaluating risks and opportunities when trading or investing in this country. Providing critical information and analysis on ...
See all reports like this >>

 

Research assistance

We can help you find what you need. Call us or write us:
US: 800.298.5699
Int'l: +1.240.747.3093
Need help in your search?
 

Related Markets


Cell Phones Reports

 
 

Share this report


Other tasks

 
 

Join Alert Me now!

Receive bi-weekly email alerts on new market research

Sign up today!