China Mobile VAS Market Annusal Report 2007


February 9, 2007
108 Pages - SKU: ANIN1507326
License type:
Table of Contents Related Reports
Countries covered: China

China’s Mobile VAS market was still in the market adjustment stage. What should various players in the industrial chain coordinate to solve the problems in the market? How was the development of various VAS services in 2006? What was the fastest growing business in 2006? What are the development trends of government regulations? What are the important development trends of the VAS market before the scale commercialization of 3G? What are the business models for VAS services after the 3G commercialization?

Analysys International has completed this report based on its years of reach accumulation in mobile VAS market, together with it’s a great number of in-depth interviews with senior experts and analysis of second hand information and data. This report studies current market situation of mobile VAS industry, market competition and future development trends; summarizes the market development and hot spots of mobile VAS industry in 2006; unveils the entire development trends and important principles of mobile VAS in the future; and analyzes the industrial development opportunities, development thoughts and competition situation.

This report covers the following issues:

  • Definitions of Mobile VAS and classification of basic business models
  • Import events in mobile VAS market in 2006
  • Current situation of entire mobile VAS market and the market segments and the trends forecast
  • Important development trends of mobile VAS market before and after 3G commercialization
  • Analysis of mobile carriers’ VAS strategies
  • Analysis of SP competition in mobile VAS market segments

Please note, this file is delivered as a Zip file.


1 Definitions and Research Scope
1.1 Definitions and Classification of VAS Services
1.2 Research Scope
1.3 Terms and Definitions


2 Analysis of Mobile VAS Market Environment
2.1 Important Events in Mobile VAS Market in 2006
2.1.1 Operators Try Self-owned Business
2.1.2 3G Products Planning of China Mobile
2.1.3 Operators’ Regulation Measures on Mobile VAS Market and the Impact
2.1.4 Mobile Operators’ Key Events in 2006
2.2 Macro Environment Change of Mobile VAS Market in 2006
2.3 Analysis of Major Factors of Mobile VAS Market


3 Mobile VAS Market Analysis
3.1 Mobile VAS Market Size Current Situation
3.2 Mobile VAS User Base Development


4 Analysis of Mobile VAS Market Segments Development
4.1 SMS Market
4.1.1 SMS VAS Market Current Situation
4.1.2 SMS Service Main SP Market Share
4.1.3 SMS Market Development Trends Analysis
4.2 MMS Market
4.2.1 MMS Market Current Situation
4.2.2 MMS Service Main SP Market Share
4.2.3 MMS Market Development Trends Analysis
4.3 WAP Market
4.3.1 WAP Market Current Situation
4.3.2 WAP Service Main SP Market Share
4.3.3 WAP Market Development Trends Analysis
4.4 IVR Market
4.4.1 IVR Market Current Situation
4.4.2 IVR Service Main SP Market Share
4.4.3 IVR Market Development Trends Analysis
4.5 CRBT Market
4.5.1 CRBT Service Market Current Situation
4.5.2 CRBT Service Main SP Market Share
4.5.3 CRBT Market Development Trends Analysis
4.6 JAVA Market
4.6.1 JAVA Market Current Situation
4.6.2 JAVA Service Main SP Market Share
4.6.3 JAVA Market Development Trends Analysis
4.7 BREW Market
4.7.1 BREW Market Current Situation
4.7.2 BREW Service Main SP Market Share
4.7.3 BREW Market Development Trends Analysis


5 Mobile VAS Market Development Trends Analysis
5.1 Industrial Environment Evolvement Trends after 3G
5.1.1 Influence of Smart Phone to Mobile VAS
5.1.2 Mobile VAS Evolvement Trends after 3G Scale Commercialization
5.2 Convergence and Competition between Wireless Operators and Internet SPs on Digital Contents Issuance
5.2.1 Comparison of Wireless Music and Internet Music
5.2.2 Mutual Intruding and Penetration between Wireless Music and Internet Music
5.2.3 Contest in Digital Music Industry is Prologue of Contest in Digital Contents Industry
5.3 Cross Convergence Development Trends in New Media Fields
5.3.1 Mobile Stream Media
5.3.2 Mobile Search
5.3.3 Mobile Gaming
5.4 Mobile VAS Market Size Development Trends Analysis


6 Mobile Operators VAS Operation Strategy Analysis
6.1 China Mobile
6.2 China Unicom
6.3 China Telecom and China Netcom


7 Analysys International Suggestions
7.1 Suggestions to Operators
7.2 Suggestions to SPs


Appendix: Analysys International Data Collection Flow and Methodology
1 Introduction
2 Consumer Market Research Methodology
3 Different Types Enterprise Market Research Methodology
4 Data Analysis Flow and Methodology


List of Figures
Figure 1-1 VAS Object-oriented Classification
Figure 1-2 Mobile VAS Classification
Figure 2-1 CRBT Service Industry Chain New and Old Cooperation Models Comparison
Figure 2-2 China Mobile 3G Service Classification
Figure 2-3 PEST Analysis Model
Figure 2-4 Key Influential Factors of Mobile VAS Market Development
Figure 3-1 Mobile VAS Market Current Situation
Figure 3-2 Market Size of Mobile VAS Services in 2006
Figure 3-3 Market Share of Mobile VAS Services in 2006
Figure 3-4 Quarterly Mobile VAS Market Size in 2006
Figure 3-5 User Base of Mobile VAS Services in 2006
Figure 4-1 Quarterly Market Size of SMS in 2006
Figure 4-2 Quarterly User Base of SMS Service in 2006
Figure 4-3 SMS Service Market Share in 2006
Figure 4-4 SMS Market Share Forecast 2006-2009
Figure 4-5 SMS Market Size Forecast 2006-2009
Figure 4-6 SMS Service User Base Forecast 2006-2009
Figure 4-7 Quarterly Market Size of MMS in 2006
Figure 4-8 Quarterly User Base of MMS in 2006
Figure 4-9 MMS Market Share in 2006
Figure 4-10 MMS Service Market Size Forecast 2006-2009
Figure 4-11 MMS Service User Base Forecast 2006-2009
Figure 4-12 Quarterly Market Size of WAP in 2006
Figure 4-13 Quarterly User Base of WAP in 2006
Figure 4-14 WAP Service Market Share in 2006
Figure 4-15 WAP Service Market Size Forecast 2006-2009
Figure 4-16 WAP Service User Base Forecast 2006-2009
Figure 4-17 Quarterly Market Size of IVR Service in 2006
Figure 4-18 Quarterly User Base of IVR Service in 2006
Figure 4-19 Market Share of IVR Service in 2006
Figure 4-20 IVR Service Market Size Forecast 2006-2009
Figure 4-21 IVR Service User Base Forecast 2006-2009
Figure 4-22 Quarterly Market Size of CRBT Service in 2006
Figure 4-23 Quarterly User Base of CRBT Service in 2006
Figure 4-24 CRBT Service Market Share in 2006
Figure 4-25 CRBT Service Market Size Forecast 2006-2009
Figure 4-26 CRBT Service User Base Forecast 2006-2009
Figure 4-27 Quarterly Market Size of Java Service in 2006
Figure 4-28 Quarterly User Base of Java Service in 2006
Figure 4-29 Java Service Market Share in 2006
Figure 4-30 Java Service Market Size Forecast 2006-2009
Figure 4-31 Java Service User Base Forecast 2006-2009
Figure 4-32 Quarterly Market Size of BREW Service in 2006
Figure 4-33 Quarterly User Base of BREW Service in 2006
Figure 4-34 BREW Service Market Share in 2006
Figure 4-35 BREW Service Market Size Forecast 2006-2009
Figure 4-36 BREW Service User Base Forecast 2006-2009
Figure 5-1 Comparison of Application Service Development Trends between PC and Smart Phone
Figure 5-2 User-oriented Marketing Transformation under Competition
Figure 5-3 Contest for User Interfaces by All Links in the Industry Chain
Figure 5-4 Constant Development of User Recognition
Figure 5-5 Mutual Penetration of Wireless issuance and Internet Issuance of Digital Music
Figure 5-6 Convergence of Mobile, Internet and Content Industries
Figure 5-7 Mobile VAS Market General Development Trends
Figure 5-8 Development Trends of Mobile VAS Market Segments


List of Tables
Table 3-1 Newly Added Revenues of VAS Services in 2006
Table 5-1 Comparison of Product Form between Wirelss Music and Internet Music
Table 5-2 Comparison of Effects on Digital Music between Mobile and Internet
Table 5-3 Mobile Gaming Vendors Classification
Table 5-4 Mobile Gaming Products Classification
Table 6-1 China Mobile VAS Net Revenue
Table 6-2 China Unicom VAS Net Revenue

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