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China Mobile VAS Market Annusal Report 2007

Analysys International
February 9, 2007
108 Pages - SKU: ANIN1507326

Abstract Table of Contents Related Reports

Countries covered: China

China’s Mobile VAS market was still in the market adjustment stage. What should various players in the industrial chain coordinate to solve the problems in the market? How was the development of various VAS services in 2006? What was the fastest growing business in 2006? What are the development trends of government regulations? What are the important development trends of the VAS market before the scale commercialization of 3G? What are the business models for VAS services after the 3G commercialization?

Analysys International has completed this report based on its years of reach accumulation in mobile VAS market, together with it’s a great number of in-depth interviews with senior experts and analysis of second hand information and data. This report studies current market situation of mobile VAS industry, market competition and future development trends; summarizes the market development and hot spots of mobile VAS industry in 2006; unveils the entire development trends and important principles of mobile VAS in the future; and analyzes the industrial development opportunities, development thoughts and competition situation.

This report covers the following issues:

Definitions of Mobile VAS and classification of basic business models
Import events in mobile VAS market in 2006
Current situation of entire mobile VAS market and the market segments and the trends forecast
Important development trends of mobile VAS market before and after 3G commercialization
Analysis of mobile carriers’ VAS strategies
Analysis of SP competition in mobile VAS market segments

Please note, this file is delivered as a Zip file.

1 Definitions and Research Scope: 1.1 Definitions and Classification of VAS Services; 1.2 Research Scope; 1.3 Terms and Definitions
2 Analysis of Mobile VAS Market Environment: 2.1 Important Events in Mobile VAS Market in 2006; 2.2 Macro Environment Change of Mobile VAS Market in 2006; 2.3 Analysis of Major Factors of Mobile VAS Market
3 Mobile VAS Market Analysis: 3.1 Mobile VAS Market Size Current Situation; 3.2 Mobile VAS User Base Development
4 Analysis of Mobile VAS Market Segments Development: 4.1 SMS Market; 4.2 MMS Market; 4.3 WAP Market; 4.4 IVR Market; 4.5 CRBT Market; 4.6 JAVA Market; 4.7 BREW Market
5 Mobile VAS Market Development Trends Analysis: 5.1 Industrial Environment Evolvement Trends after 3G; 5.2 Convergence and Competition between Wireless Operators and Internet SPs on Digital Contents Issuance; 5.3 Cross Convergence Development Trends in New Media Fields; 5.4 Mobile VAS Market Size Development Trends Analysis
6 Mobile Operators VAS Operation Strategy Analysis: 6.1 China Mobile; 6.2 China Unicom; 6.3 China Telecom and China Netcom
7 Analysys International Suggestions: 7.1 Suggestions to Operators; 7.2 Suggestions to SPs
Appendix: Analysys International Data Collection Flow and Methodology: 1 Introduction; 2 Consumer Market Research Methodology; 3 Different Types Enterprise Market Research Methodology; 4 Data Analysis Flow and Methodology
List of Figures: Figure 1-1 VAS Object-oriented Classification; Figure 1-2 Mobile VAS Classification; Figure 2-1 CRBT Service Industry Chain New and Old Cooperation Models Comparison; Figure 2-2 China Mobile 3G Service Classification; Figure 2-3 PEST Analysis Model; Figure 2-4 Key Influential Factors of Mobile VAS Market Development; Figure 3-1 Mobile VAS Market Current Situation; Figure 3-2 Market Size of Mobile VAS Services in 2006; Figure 3-3 Market Share of Mobile VAS Services in 2006; Figure 3-4 Quarterly Mobile VAS Market Size in 2006; Figure 3-5 User Base of Mobile VAS Services in 2006; Figure 4-1 Quarterly Market Size of SMS in 2006; Figure 4-2 Quarterly User Base of SMS Service in 2006; Figure 4-3 SMS Service Market Share in 2006; Figure 4-4 SMS Market Share Forecast 2006-2009; Figure 4-5 SMS Market Size Forecast 2006-2009; Figure 4-6 SMS Service User Base Forecast 2006-2009; Figure 4-7 Quarterly Market Size of MMS in 2006; Figure 4-8 Quarterly User Base of MMS in 2006; Figure 4-9 MMS Market Share in 2006; Figure 4-10 MMS Service Market Size Forecast 2006-2009; Figure 4-11 MMS Service User Base Forecast 2006-2009; Figure 4-12 Quarterly Market Size of WAP in 2006; Figure 4-13 Quarterly User Base of WAP in 2006; Figure 4-14 WAP Service Market Share in 2006; Figure 4-15 WAP Service Market Size Forecast 2006-2009; Figure 4-16 WAP Service User Base Forecast 2006-2009; Figure 4-17 Quarterly Market Size of IVR Service in 2006; Figure 4-18 Quarterly User Base of IVR Service in 2006; Figure 4-19 Market Share of IVR Service in 2006; Figure 4-20 IVR Service Market Size Forecast 2006-2009; Figure 4-21 IVR Service User Base Forecast 2006-2009; Figure 4-22 Quarterly Market Size of CRBT Service in 2006; Figure 4-23 Quarterly User Base of CRBT Service in 2006; Figure 4-24 CRBT Service Market Share in 2006; Figure 4-25 CRBT Service Market Size Forecast 2006-2009; Figure 4-26 CRBT Service User Base Forecast 2006-2009; Figure 4-27 Quarterly Market Size of Java Service in 2006; Figure 4-28 Quarterly User Base of Java Service in 2006; Figure 4-29 Java Service Market Share in 2006; Figure 4-30 Java Service Market Size Forecast 2006-2009; Figure 4-31 Java Service User Base Forecast 2006-2009; Figure 4-32 Quarterly Market Size of BREW Service in 2006; Figure 4-33 Quarterly User Base of BREW Service in 2006; Figure 4-34 BREW Service Market Share in 2006; Figure 4-35 BREW Service Market Size Forecast 2006-2009; Figure 4-36 BREW Service User Base Forecast 2006-2009; Figure 5-1 Comparison of Application Service Development Trends between PC and Smart Phone; Figure 5-2 User-oriented Marketing Transformation under Competition; Figure 5-3 Contest for User Interfaces by All Links in the Industry Chain; Figure 5-4 Constant Development of User Recognition; Figure 5-5 Mutual Penetration of Wireless issuance and Internet Issuance of Digital Music; Figure 5-6 Convergence of Mobile, Internet and Content Industries; Figure 5-7 Mobile VAS Market General Development Trends; Figure 5-8 Development Trends of Mobile VAS Market Segments
List of Tables: Table 3-1 Newly Added Revenues of VAS Services in 2006; Table 5-1 Comparison of Product Form between Wirelss Music and Internet Music; Table 5-2 Comparison of Effects on Digital Music between Mobile and Internet; Table 5-3 Mobile Gaming Vendors Classification; Table 5-4 Mobile Gaming Products Classification; Table 6-1 China Mobile VAS Net Revenue; Table 6-2 China Unicom VAS Net Revenue

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