China B2C Market Annual Report 2006


July 4, 2006
125 Pages - SKU: ANIN1426744
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Countries covered: China

Findings and Recommendations Analysys' Findings

Market Size

The market size of China’s B2C e-business reached 4.13 thousand million Yuan in 2005, with an increase of 32.6% over the previous year, showing a booming developing momentum.

It is estimated that the market size of China’s B2C e-business will expand rapidly in the next three years with a compound annual growth rate of 33.6% and reach 9.85 thousand million Yuan in 2008.

Internet retail remains the main form of B2C e-business and its market size was 2.31 thousand million Yuan in 2005. Industries of online order and internet direct selling will also enjoy a rapid growth.

Commodities

At present B2C e-business mainly deal with shopping goods.

Category of commodity will diversify in the next few years and convenience goods will become key dealing products.

Information Communication

Shopping agency will turn into a crucial information entrance of B2C e-business.

Comparison shopping will be an important form of shopping agency, change the value chain of B2C e-business and lead to price convergence.

The existing shopping agencies will develop into e-business brokers that joint purchase and sale, possess plenty of customer resource and integrate purchase advice and customer servicer, and will have great influence on e-business.

Market Competition

Market competition will gradually transform from price competition to comprehensive competition focusing on service quality.

B2C and other forms of e-business will complement each other and integrate.

Analysys' Recommendations

Recommendations for B2C E-Business Vendors

On Commodity:

Expand the product line and develop the brand and user resource while maintaining the competition edge of core product line.

Take convenience goods as one of the key products of near future.

On Payment: Take measures to inspire users to pay online.

On Delivery:

Provide order tracking service by short message, let the consumer know about the flow of purchase and take measures to address the problem of lack of information in purchase process.

Cooperate with traditional retail enterprises on flow of materials and make use of their stocks and channel resources.

On Service:

Provide all-around and convenient service to return or change the goods in order to reduce customer’s worry about risk.

Provide diverse member service and benefits to enhance user stickiness.

On Information:

Attach importance to shopping agencies, take initiative to cooperate with Web sites of comparison shopping, promote your products and services through cooperation and grasp the first opportunity in the market.

Improve interaction of service, transform from human-computer interaction to interpersonal interaction and build a community with e-business as its theme.

Encourage clients to evaluate the commodity and service and keep the negative evaluation.

Focus on users, turn from one who provides the commodity into one who meets the need. Intensify need-oriented mode for specified consumer group on basis of natural classification of commodities and provide fuzzy search.

Mobile business: Prepare in advance, enter mobile business market, target at young consumers under 25 with fashionable products


1 Definition and Research Scope
1.1 Definition
1.2 Classification and characteristics
1.2.1 Classification by role of transaction
1.2.2 Classification by form of production
1.2.3 Classification by form of transaction
1.3 Research scope
1.4 Terms
2 Analysis of status quo of China’s B2C e-business industry and forecast
2.1 Analysis of market environment
2.1.1 Analysis of macro environment
2.1.2 Analysis of the influence of this year’s major events
2.2 Analysis of the status quo of market size of China’s B2C e-business
2.2.1 Analysis of the status quo of market size
2.2.2 Analysis of the status quo of account number
2.3 Analysis of value chain and forecast
2.3.1 Value chain and value distribution
2.3.2 Analysis on delivery
2.3.3 Analysis on payment
2.3.4 Analysis on information
2.4 Analysis of developing trend of market
2.4.1 Analysis of competitive industry
2.4.2 Analysis of hype cycle
3 Analysis of users of China’s B2C e-business market and forecast
3.1 Analysis of user's characteristics and trend forecast
3.2 Analysis of user's needs and trend forecast
3.2.1 User’s will of online shopping
3.2.2 User’s will to choose commodity
3.3 Analysis of user's acquisition of information and trend forecast
3.3.1 Ways to acquire B2C e-business information
3.3.2 Ways to acquire information at different stages of purchase
3.3.3 Developing direction of the ways to acquire information
3.4 Analysis of user's ability to pay and trend forecast
4 Analysis of market competition
4.1 Analysis of vendors competition
4.1.1 Analysis of market concentration
4.1.2 Analysis of vendor’s market share
4.2 Analysis of status quo of major vendors and forecast
4.2.1 Dangdang
4.2.2 Joyo
4.2.3 Ctrip
4.2.4 Elong
4.2.5 Sohu Store
4.2.6 Sina Mall
4.2.7 7cv
4.2.8 Cncard
4.2.9 800buy
4.2.10 Dell
5 Analysys’ recommendations of perfect competitor strategy
5.1 Definition and standards of Analysys’ recommendations of perfect competitor strategy
5.2 Enterprise KSF recommendations
6 Analysys’ annual listing of enterprise’s comprehensive competition power
6.1 Definition of Analysys’ annual listing of enterprise’s comprehensive competition power
6.2 Analysys’ annual listing of enterprise’s comprehensive competition power
Appendix: Analysys' data collection flow and methodology
1 Introduction
2 Research approaches of consumer market
3 Research approaches of different enterprise market
4 Flow and method of data analysis
List of Figures
Figure 1-1 Influence of supervision on the instability of Internet industry
Figure 2-1 Market size of China’s B2C e-business 2003-2008
Figure 2-2 Market size of B2C e-business by mode of transaction 2003-2008
Figure 2-3 Market share of varioud modes of transaction 2003-2008
Figure 2-4 Number of accounts of China’s 2003-2008
Figure 2-5 Penetration rate of number of accounts China’s B2C e-business 2003-2008
Figure 2-6 Value chain of buyer-seller B2C e-business
Figure 2-7 Value chain of platform B2C e-business
Figure 2-8 User satisfaction of delivery
Figure 2-9 Places for improvement of delivery
Figure 2-10 User’s attitude toward realtime track of purchase process by message
Figure 2-11 Use rate of major means of payment
Figure 2-12 Reasons of user’s preference of cash on delivery
Figure 2-13 Operation process of third party payment platform
Figure 2-14 Definition of shopping agency
Figure 2-15 Evaluation of shopping agency’s influence on e-business
Figure 2-16 Definition of comparison shopping
Figure 2-17 Value levels of comparison shopping
Figure 2-18 Analysis of competitive industry of B2C e-business
Figure 2-19 Hype cycle of China’s B2C e-business market
Figure 3-1 Gender Proportion of China’s B2C e-business users
Figure 3-2 Age structure of China’s B2C e-business users
Figure 3-3 Profession structure of China’s B2C e-business users
Figure 3-4 Income structure of China’s B2C e-business users
Figure 3-5 Reasons for Chinese customers to choose online shopping
Figure 3-6 Reasons for American customers to choose online shopping
Figure 3-7 Future purchase trend of users
Figure 3-8 Future purchase inclination of users at different levels
Figure 3-9 Classification of convenience goods, shopping goods and speciality goods of B2C e-business
Figure 3-10 Proportion of commodity inquired online and purchased offline
Figure 3-11 Reasons to inquire online and purchase offline
Figure 3-12 User’s sources of information on B2C e-business
Figure 3-13 Purchase process of users
Figure 3-14 Proportion of use of search engine at different stage of purchase
Figure 3-15 Expense of users of different age
Figure 3-16 Inclination of continued purchase of users of different age
Figure 4-1Analysis of concentration ratio of Internet service
Figure 4-2 Caculating method of market concentration index
Figure 4-3 Market share of B2C e-business vendors in 2005
Figure 4-4 Number of registered users of Dangdang
Figure 4-5 Revenue of Dangdang 2002-2005
Figure 4-6 Number of registered users of Joyo 2005Q1-Q4
Figure 4-7 Revenue of Joyo 2002-2005
Figure 4-8 Business mode of Ctrip
Figure 4-9 Net sale of Ctrip 2002-2005
Figure 4-10 Revenue segmentation of Ctrip
Figure 4-11 Net sale of Elong 2002-2005
Figure 4-12 Revenue segmentation of Elong
Figure 4-13 Number of registered users of Sohu Store
Figure 4-14 Revenue of Sohu Store
Figure 4-15 Proportion of Sohu Store in total revenue of Sohu
Figure 5-1 Criteria of choice of Chinese users for B2C e-business Web sits
Figure 5-2 User’s view on product description of B2C Web sits
Figure 6-1 Index of listing of enterprise’s comprehensive competition power
List of Tables
Table 1-1 Classification of e-business by role of transaction and representative enterprises
Table 1-2 Classification of e-business by form of production and representative enterprises
Table 2-1 Operation flow of third party’s paying platform
Table 2-2 Risk levels of different means of payment
Table 2-3 Credit of various types of e-business
Table 4-1 Concentration index of typical Internet service market
Table 4-2 Analysis of Dangdang commodity
Table 4-3 Analysis of Dangdang’s means of payment
Table 4-4 Analysis of Dangdang’s means of delivery
Table 4-5 Analysis of Dangdangc
Table 4-6 Dangdang events
Table 4-7 Analysis of Joyo commodity
Table 4-8 Analysis of Joyo’s means of payment
Table 4-9 Analysis of Joyo’s means of delivery
Table 4-10 Joyo events
Table 4-11 Analysis of Ctrip service
Table 4-12 Ctrip events
Table 4-13 Analysis of Elong service
Table 4-14 Analysis of Sohu Store commodity
Table 4-15 Analysis of Sohu Store’s means of payment
Table 4-16 Analysis of Sohu Store’s means of delivery
Table 4-17 Analysis of Sina Mall commodity
Table 4-18 Analysis of Sina Mall’s means of payment
Table 4-19 Analysis of Sina Mall’s means of delivery
Table 4-20 Analysis of 7cv’s means of delivery
Table 4-21 Analysis of 7cv’s means of payment
Table 4-22 Analysis of 7cv’s means of delivery
Table 4-23 Analysis of Cncard products
Table 4-24 Analysis of Cncard’s means of payment
Table 4-25 Analysis of 800buy commodity
Table 4-26 Analysis of 800buy commodity
Table 4-27 Analysis of 800buy commodity
Table 4-28 Analysis of Dell products
Table 4-29 Analysis of Dell’s means of payment
Table 4-30 Analysis of Dell’s means of delivery
Table 4-31 Analysis of Dell’s means of delivery
Table 6-1 Evaluation index and weight
Table 6-2 Enterprise evaluation table 1
Table 6-3 Enterprise evaluation table 2
Table 6-4 Enterprise evaluation table 3
Table 6-5 Vendors comprehensive evaluation table 10

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