2006 Annual Report on 3G Business Marketing Strategy of Leading Overseas VendorsAnalysys InternationalJuly 31, 2006 83 Pages - SKU: ANIN1426895 |
- 1 Definition, Classification and Research Scope of 3G
- 1.1 Definition and classification of 3G
- 1.2 Technical characteristics of 3G
- 1.3 Research scope
- 2 Analysis of current development of global 3G business
- 2.1 Development of overseas 3G business
- 2.2 Current structure of 3G industry chain
- 2.3 Developing trend of 3G mobile functions and application
- 2.4 Developing trend of 3G business
- 2.5 Evolution of 3G industry chain in the future
- 3 Analysis of cases of overseas operators
- 3.1 Introduction of H3G
- 3.1.1 Operation strategy of H3G
- 3.1.2 Overview of operation index of H3G
- 3.1.3 Business development of H3G
- 3.1.4 Product strategy of H3G
- 3.1.5 Price system and charge strategy of H3G
- 3.1.6 Marketing strategy of H3G
- 3.1.7 Channel strategy and customer communication of H3G
- 3.2 Introduction of Vodafone
- 3.2.1 Operation strategy of Vodafone
- 3.2.2 Overview of operation index of Vodafone
- 3.2.3 Business development of Vodafone
- 3.2.4 Product strategy of Vodafone
- 3.2.5 Price system and charge strategy of Vodafone
- 3.2.6 Marketing strategy of Vodafone
- 3.2.7 Channel strategy and customer communication of Vodafone
- 3.3 Introduction of NTT DoCoMo
- 3.3.1 Operation strategy of NTT DoCoMo
- 3.3.2 Overview of operation index of NTT DoCoMo
- 3.3.3 Business development of NTT DoCoMo
- 3.3.4 Product strategy of NTT DoCoMo
- 3.3.5 Price system and charge strategy of NTT DoCoMo
- 3.3.6 Marketing strategy of NTT DoCoMo
- 3.3.7 Channel strategy and customer communication of NTT DoCoMo
- 3.4 Introduction of SKT
- 3.4.1 Operation strategy of SKT
- 3.4.2 Overview of operation index of SKT
- 3.4.3 Business development of SKT
- 3.4.4 Product strategy of SKT
- 3.4.5 Price system and charge strategy of SKT
- 3.4.6 Marketing strategy of SKT
- 3.4.7 Channel strategy and customer communication of SKT
- 4 Analysis of needs of current 3G business in China
- 4.1 Analysis of domestic operators
- 4.1.1 Analysis of domestic operators: China Mobile
- 4.1.2 Analysis of domestic operators: China Unicom
- 4.1.3 Analysis of domestic operators: China Telecom & China Netcom
- 4.2 Reasons for domestic users to be interested or uninterested in 3G
- 4.3 Analysis of domestic user's interest in 3G business
- 4.4 Preferences of potential users on promotion of 3G business
- 4.5 Will of potential users to pay for 3G service
- 4.6 Current needs of domestic users for 3G mobile
- 4.7 Key factors affecting potential users to buy 3G mobile
- 5 How Chinese operators maintain competition advantage in 3G environment
- 5.1 Analysys' Findings
- 5.1.1 Findings: Analysis of product strategy of overseas operators
- 5.1.2 Findings: Analysis of terminal and industry cooperation of overseas operators
- 5.1.3 Findings: Analysis of marketing and channels of overseas operators
- 5.2 Analysys' Recommendations
- List of Figures and Tables
- 1 Definition and classification of 3G and research scope
- List of standards of communication technology
- Classification of 3G business
- Characteristics of 3G standard technology
- 2 Analysis of current development of global 3G business
- Development of global 3G users
- Number of new 3G business networks & development of 3G in various places
- Structure of 3G industry chain
- Development of mobile functions
- 3 Analysis of cases of overseas operators
- ARPU chart of H3G users of various places
- Development of H3G users & EBITDA
- Development of H3G users of various places & proportion of non-voice business by the end of 2005
- Product strategy of H3G
- Charge strategy of H3G
- Channel strategy of H3G
- Strategic development of Vodafone in Europe
- APRU of various places of Vodafone & EBITDA development
- Distribution of Vodafone users & development of global users
- 3G product strategy of Vodafone
- Comparison of business in Japan and Europe of Vodafone
- Price system and charge strategy of Vodafone
- Channel strategy of Vodafone
- Brand structure of NTT DoCoMo
- Partners of NTT DoCoMo
- Changes and user distribution of NTT DoCoMo ARPU
- Users of NTT DoCoMo
- Product strategy of NTT DoCoMo
- Price system and charge strategy of NTT DoCoMo
- Business halls of NTT DoCoMo
- Brand structure of SKT
- User classification of SKT
- Changes of SKT ARPU and EBITDA and business structure of June
- Market share and index of SKT
- Comparison of NATE and JUNE business of SKT
- Charge standard of SKT
- Channel strategy of SKT
- 4 Analysis of needs of current 3G business in China
- Analysis table of advantages and disadvantages of China Mobile
- Analysis table of advantages and disadvantages of China Unicom
- Analysis table of advantages and disadvantages of China Telecom & China Netcom
- Domestic user’s interest in 3G
- Analysis of domestic user’s interest in 3G business
- Promotion methods of operators for potential users
- Monthly expense of potential users on value added service
- Test of potential users of 3G business
- Chart of needs of potential users on 3G terminals
- Key factors affecting users to buy 3G mobile
- 5 How Chinese operators maintain competition advantage in 3G environment
- Comparison table of product strategy of overseas operators
- Comparison table of terminal and industry cooperation of overseas operators
- Comparison table of marketing and channels of overseas operators
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