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As the advertising benefits of merely having a web site to promote a company's image and products or services have slowly waned over the last few years, many companies have turned to different forms of Internet advertising to have their web site stand out among the crowd. One such method is the use of search engine optimization ("SEO"). In this report, Amplitude Research examines the general policies and ranking procedures of the major search engines, different methods promoted for increasing web traffic including search engine optimization, and the characteristics that consumers should look for in a trustworthy SEO firm. Also included is a survey of technology professionals and executives on their use of Internet advertising, optimization software and SEO firms, with vendor ratings. This report is a valuable tool for consumers evaluating the use of search engine optimization firms or other methods of increasing web traffic, and for SEO firms trying to better understand their consumers |
Related Markets
- Advertising & Marketing
- Internet Advertising
- Search Engine Marketing
- Internet Applications
- Search Engines