Home > Back to Publisher > Report Information

Affluent Market Tracking Study #20, Fall 2011 Survey of the Wealthiest 10% of US Households

American Affluence Research Center
October 1, 2011
67 Pages - SKU: AAFR6621264

Abstract Table of Contents Related Reports

Countries covered: United States

Since our spring 2011 report, there have been significant and substantial changes in the mood of the affluent, their outlook for the economy and their personal wealth, and their spending plans as a result of the disappointing news about current economic conditions and the stock market volatility in recent months

The good news is that there is a sizeable segment of the wealthiest 10% of U.S. households that plan to continue spending for certain products and services.

The new, expanded report format with graphs and charts will help you to identify and understand the differences between the affluent consumers and the true luxury consumers. These graphic elements, plus the executive summary and highlights sections, will facilitate a quick read of a report rich with data that includes:

Purchase intentions for 8 major expenditures including autos, primary residences and vacation homes, cruises, and major home remodeling
Expected changes in spending for 17 products and services including vacation travel, dining out and recreational and entertainment activities, various durables for the home, apparel, and fine jewelry and watches
Top 2 items on December holiday “gift wish list”
Amount to be spent on December holiday gifts and where purchases will be made
And much more that explains the mood and spending plans of the affluent

This is report #20 in the original and only twice-yearly tracking study of the mood and spending plans of the wealthiest 10% of U.S. households, which account for almost half of all consumer spending. These surveys are designed to provide information critical for effective marketing to the affluent and luxury consumers.

With this new report, you will learn:

Spending plans over the next 12 months of both the luxury and affluent consumers (and they are often different)
Which of 8 major expenditures show the most sales potential and among which segments
Which of 17 product categories show the most sales potential and among which market segments
Which segments of the affluent are generally reducing expenditures and which are not
What changes the affluent expect of the stock market, business conditions, and their personal income and net worth
Which segments are “under water” with their mortgage and how much equity the affluent have in their homes

Executive Summary
Introduction (Background, Methodology, Respondent Profile, Historical Background, Indexes): Survey Highlights; Respondent Profile; Geography, Age, Gender, Net Worth, Income, Investable Assets
Assessment of Current Business Conditions
Affluent Consumer Expectations (ACE) for Economy, Stock Market, and Household Income: Future Business Conditions; Expectations for Stock Market and Household Income; Economic Outlook by Selected Demographic Segments; Historic Affluent Consumer Expectations (ACE) Indexes
Outlook for Changes in Savings/Investments -: Expectation of Changes in Household Savings in; Savings Expectations by Demographic Segments and Historical Savings Indexes; Primary Investment Objectives
Plans to Purchase Major Items in Next Months: Future Spending Plans by Selected Demographic Segments; Historic Plans to Purchase Major Items
Expected Changes in Spending for Products and Services: Historic Indexes for Expected Changes in Spending; Future Spending Indexes by Selected Demographic Segments; Historic ACE Spending Indexes for Durables, Leisure, and Travel Impact of Economic Conditions on Spending by the Affluent; Actions Taken (or Not) to Reduce Household Expenditures by Selected Demographic Segments; Historic Actions Taken (or Not) to Reduce or Defer Expenditures
Impact of Stock Market Volatility on Spending Plans for Next Months: Expected Change in Net Worth During Next Months Debt vs. Market Value of Primary Residence
Equity as a Percent of Market Value of Primary Residence: Expected Length of Time for Employment to Return to Pre-Recession Levels; Expected Length of Time for Stock Market to Return to Pre-Recession Levels Impact of Economic Conditions on Purchase of Major Items
Impact of Economic Conditions on Changes in Spending for Products and Services
December Holiday Gifting and Spending Top Two Holiday Gifts on Wish List: Plans to Purchase Holiday Gifts; Expenditures in for Holiday Gifts; Expected Gift Spending vs. Gift Expenditures; Gift Expenditures in by Demographic Segment; Holiday Gift Expenditures Expected in vs. Actual Source of Holiday Gift Purchases based on Total Dollar Value of Gifts Impact of Economic Conditions and Debt on Change in Holiday Gift Expenditures
Top Gifts on Wish List Based on Total Gift Expenditures

More United States Affluent Market Reports

Affluent Market Tracking Study #21, Spring 2012 Survey of the Wealthiest 10% of US Households by American Affluence Research Center
Following a substantial decline in the economic outlook and spending plans of the affluent in our Fall 2011 survey, this new survey shows that the ...

The Affluent Consumer Market in the U.S., 6th Edition by Packaged Facts
This completely new edition of Packaged Facts The Affluent Consumer Market in the U.S. finds an affluent consumer population that is considerably more upbeat than ...

Wealth Profile: US by Ledbury Research
Produced as a suite of research publications covering 15 countries worldwide, Ledbury's Wealth Profiles are data-driven reports containing proprietary wealth sizings and industry forecasts about ...

The Home Luxury Report 2011 by Unity Marketing Inc.
The annual state of the home luxury goods market Unity Marketing's Home Luxury Report 2011 is the ultimate guide to the U.S. market ...

Affluent Market Tracking Study #19, Spring 2011 Survey of the Wealthiest 10% of US Households by American Affluence Research Center
In contrast to the March general Consumer Confidence Index of The Conference Board, which fell over 10% to the low levels last seen in Fall ...

See all reports like this >>

More United States Reports

e-Discovery Software Publishing in the US - Industry Market Research Report by IBISWorld
e-Discovery Software Publishing in the US Finding growth : Electronic discovery (more often known as e-discovery) refers to a data search, location and securing process for use ...

D&B Country RiskLine Report: The United States of America by Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...

D&B Country Report: The United States of America by Dun & Bradstreet Inc.
D&B Country Report. Comprehensive information for evaluating risks and opportunities when trading or investing in this country. Providing critical information and analysis on ...

Country Report United States January 2011 by Economist Intelligence Unit
Country Reports analyse political and economic trends in featured countries. They show you exactly how national, regional and global events will affect your business in ...

Coal - US - a snapshot (2010) by Mintel - Snapshots
Coal in US by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2010. This market covers consumption ...

See all reports like this >>

Affluent Market Tracking Study #20, Fall 2011 Survey of the Wealthiest 10% of US Households

Share this report

Other tasks

Research Assistance

Related Markets

Affluent Market Reports

Free Alert Me service