Marketing and Supporting Pharmaceuticals Over the Internet

AdvanceTech Monitor
June 1, 2000
220 Pages - SKU: ATM21
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Marketing and Supporting Pharmaceuticals Over the Internet
  • Executive Summary (pp. 8-15) US $88.00
  • Introduction (pp. 16-18) US $48.00
  • Improving the Quality of Health Information on the Net to Increase Value and Educate Consumers (pp. 19-25) US $87.00
  • FDA Regulation of Dissemination of Information Over the Internet (pp. 26-58) US $335.00
  • FDA Regulatory Enforcement of Promotion Over the Internet (pp. 59-73) US $171.00
  • Strategic Internet Partnerships to Increase the Impact of Your Message (pp. 74-89) US $145.00
  • Orchestrating Offline/Online Integrated Marketing (pp. 90-98) US $76.00
  • Using the Internet to Increase Brand Awareness and Credibility (pp. 99-109) US $110.00
  • Synchronizing Traditional and New Media for Maximum Results (pp. 110-122) US $130.00
  • E-detailing - Using the Internet to Increase Market Share and ROI (pp. 123-130) US $83.00
  • Driving Traffic to Your Site to Increase Awareness and Sales (pp. 131-142) US $112.00
  • Search Engine Tips (pp. 143-148) US $58.00
  • The Right Information for the Right Reader (pp. 149-156) US $68.00
  • Using Metrics and Analysis to Measure Internet ROI (pp. 157-163) US $65.00
  • Combining Technology and Strategy to Increase ROI (pp. 164-176) US $114.00
  • Advanced and International Regulatory Issues for Marketing Pharmaceuticals Over the Web (pp. 177-188) US $130.00
  • Implementing a Language Strategy (pp. 189-201) US $138.00
  • Using the Internet to Reach International Markets (pp. 202-215) US $150.00
  • Conclusions and Expectations for the Future (pp. 216-222) US $59.00