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| Ad-ology Research fielded a study of more than 800 small business owners in late 2008 to determine their attitudes toward advertising. The survey focused on factors that affect a small business owner’s desire and ability to advertise as well as different advertising media and the small business owner’s attitude toward them.
Respondents were relatively upbeat about their business and many plan increase advertising spending for 2009. The report includes detail on various advertising medium including various online media, television, radio, newspaper, direct mail, outdoor advertising and more, plus the business owners’ attitudes about the effectiveness of each. |
Related Markets
- Advertising & Marketing
- Internet Advertising
- Advertising
- Outdoor Advertising
- Television Advertising
- Business Services & Administration
- Small & Medium Business (SMB)
Small & Medium Business (SMB) Reports
- European SMB Market Watch Update: January–March 2012
- Japan Small and Medium Business 2012–2015 Forecast and 2011 Review
- Western Europe SMB Confidence Outlook: January–March 2012
- European SMB Market Watch Update: January–March 2012
- Channel Selection and Vendors' Satisfaction in European SMBs: An IDC Survey
