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2011 Small Business Marketing Forecast

Ad-ology
November 1, 2011
51 Pages - SKU: ADL6690774

Abstract Table of Contents Search inside this report Related Reports

Countries covered: United States

Ad-ology's annual SMB survey is the most comprehensive study of the attitudes and marketing plans of small business owners and details what U.S. small business owners think about their sales, advertising, online marketing and social networking. The 2012 Small Business Marketing Forecast shows optimism and plans for increased marketing.

Small business interest in mobile continues to increase; More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year.

Plans for online video are also up, and while many small business decision-makers say daily deals won't work for their business type, nearly a quarterof respondents plan to increase their budget for daily deals, with Groupon and Living Social being the most popular providers.

Executive Summary: Survey Findings; Methodology+Definitions
SURVEY FINDINGS: Company sales 2011 versus 2010
Company sales projection 2012 versus 2011: Small business owners’ perception of the U.S. economy; Trend in perception of the U.S. economy; SMB owners’ perception of the best way to deliver marketing messages; SMB owners’ perception of marketing statements; SMB owners’ perception of the best way to attract new customers; Percentage of SMBs that have a website; Freshness of SMB website content; Small business website marketing functions; Projected 2012 spending for online marketing, by type; Factors considered when using online and mobile marketing; Projected 2012 spending on social media, overall; Obstacles to social networking use; SMB owners’ perception of social media; Level of perceived benefit of social networks by network; Benefits of social networking; Projected 2012 spending for content marketing, by type; Projected 2012 spending for other marketing, by type; Percentage that spent more than $1000 on advertising in the past 12 months; Reasons small business owners do not advertise; How SMB owners determine advertising spending; What influences small business advertising; Why SMB owners advertise; Projected more or less advertising spending in 2012; Projected more or less advertising spending in 2012, segmented by media type; SMB owners’ perception of the effectiveness of advertising; Ways the small business owner determines if advertising works; Perceived effectiveness of advertising media, by type; SMB usage of Daily Deals and methods of delivering deals; SMB owners’ agreement with statements about Daily Deals; Frustrations about buying advertising; SMB owners’ agreement with statements about advertising; Important attributes in an advertising sales representative; Best time of day for SMBs to talk to marketing/advertising salespeople; Best days of the week for SMBs to talk to marketing/advertising salespeople; Most convenient meal over which to conduct business; Types of mobile phones used by SMB decision makers; Percentage of respondents who answer email/use Internet for business at night; Activities that SMB decision makers have done in the past 12 months; Leisure activities that SMB decision makers enjoy; Exercise or sport that SMB decision makers enjoy doing/playing; Clubs/groups to which SMB decision makers belong; How SMB decision makers see themselves

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