Media Influence on Consumer Choice: Toys


October 29, 2008
48 Pages - SKU: ADL2213689
License type:
Table of Contents Search inside this report Related Reports
While retail sales for traditional children’s toys were down slightly in 2008, it remains a $20B market. This report examines recent buyers of children’s toys including board games, dolls, and action figures.

This report includes extensive detail on the level of influence 15 different types of online and traditional media had on toy purchases, and reveals significant influence by online sources. Online media covered: Manufacturer Web sites, Store Web sites, Other Web sites, Auction Web sites, Videos, Blogs, Product Reviews, Email, and Search Results. Traditional media types covered: Direct Mail, Magazine, Newspaper, Out-of-Home, Radio, and Television.

Many factors play a role in toy purchases and the report examines the importance of factors like product quality, product safety, availability, and price.

The report also offers insights on how receptive consumers are to buying toys online, as well as insights about opportunities for independent toy stores that specialize in educational toys.


I. Executive Summary
II. Survey Findings
III. Consumer Spending
IV. Methodology+Definitions
TABLE OF FIGURES
1. Percentage of U.S. Adults That Have Purchased Toys Recently
2. Demographic Analysis of U.S. Adults That Have Purchased Toys Recently
3. Preference of Purchase Location (U.S. Toy Purchasers 18+)
4. Demographic Analysis of U.S Toy Purchasers (18+) That Prefer to Purchase Online
5. Factors that Are Most Important in Product Purchase or Location of Purchase (U.S. Adults 18+)
6. Factors that Are Most Important in Product Purchase or Location of Purchase by Age of U.S. Toy Purchasers
7. Factors that Are Most Important in Product Purchase or Location of Purchase by Gender
8. Factors that Are Most Important in Product Purchase or Location of Purchase by Race
9. Factors that Are Most Important in Product Purchase or Location of Purchase by U.S. Region
10. Demographic Analysis of U.S. Toy Purchasers Who Consider Price More Important than Product Quality
11. Demographic Analysis of U.S Toy Purchasers Who Consider Product Quality More Important than Price
12. U.S. Toy Purchasers (18+) “Somewhat” or “Significantly” Influenced by Information/Advertising from Online Media
13. Demographic Analysis of U.S Toy Purchasers Influenced by Social Networking
14. Demographic Analysis of U.S. Toy Purchasers Influenced by Online Video
15. U.S. Toy Purchasers (18+) Somewhat or Significantly Influenced by Information/Advertising from Traditional Media
16. Demographic Analysis of U.S. Toy Purchasers Influenced by Newspapers
17. Demographic Analysis of U.S. Toy Purchasers Influenced by Television
18. Demographic Analysis of U.S. Toy Purchasers Influenced by Radio
19. Demographic Analysis of U.S. Toy Purchasers Influenced by Direct Mail Advertising
20. Demographic Analysis of U.S. Toy Purchasers Influenced by Magazines
21. Demographic Analysis of U.S. Toy Purchasers Influenced by Out-of-Home Advertising
22. Percentage of U.S. Adults (18+) Who Consider Sports Sponsorships “Somewhat Important” or ""Very important”
23. Demographic Analysis of U.S. Adults (18+) Who Consider Sports Sponsorships “Somewhat Important” or ""Very important”
24. Percentage of U.S. Adults (18+) Who Consider Cause/Charity Support “Somewhat Important” or ""Very important”
25. Demographic Analysis of U.S. Adults (18+) Who Consider Cause/Charity Support “Somewhat Important” or ""Very important”
CONSUMER SPENDING FIGURES
1. 2007 U.S. TV Market Comparison of Consumer Spending on Toys, Games, Hobbies and Tricycles (Estimated Total per Market)
2. 2007 U.S. TV Market Comparison of Consumer Spending on Toys, Games, Hobbies and Tricycles (Estimated Average Per Household per Market)
3. 2007 U.S. Consumer Spending on Toys, Games, Hobbies and Tricycles by Life Stage Cluster

More Communities reports by Ad-ology

Media Influence on Consumer Choice: Hospitals & Urgent Care Centers by Ad-ology
An aging population translates to a growing demand for medical care. Approximately 13% of U.S. adults researched topics related to hospitals or urgent care centers ...
Media Influence on Consumer Choice: Prescription Medications/Pharmacies by Ad-ology
Prescription drug spending is one of the fastest growing components of national healthcare spending, amounting to more than $200 billion spent annually. The pharmaceutical ...
Media Influence on Consumer Choice: TV, Audio, and Home Theater Equipment by Ad-ology
From its humble beginnings as a black and white replacement for the all-important radio, television has evolved into a high-tech, multi-billion dollar industry. Consumers buying ...
Media Influence on Consumer Choice: Jewelry and Watches by Ad-ology
Despite sluggish sales in the current economy, the market for jewelry of all types including gold and silver, diamond and other gemstones, and the market ...
See all reports like this >>

 

Research assistance

We can help you find what you need. Call us or write us:
US: 800.298.5699
Int'l: +1.240.747.3093
Need help in your search?
 

Related Markets


Communities Reports

 
 

Share this report


Other tasks

 
 

Join Alert Me now!

Receive bi-weekly email alerts on new market research

Sign up today!