Media Influence on Consumer Choice: TV, Audio, and Home Theater Equipment


November 13, 2008
58 Pages - SKU: ADL2213692
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Table of Contents Search inside this report Related Reports
I. Executive Summary
II. Survey Findings
III. Consumer Spending
IV. Methodology+Definitions
TABLE OF FIGURES
1. Percentage of U.S. Adults That Have Purchased TV, Audio, Home Theater Recently
2. Demographic Analysis of U.S. Adults That Have Purchased TV, Audio, Home Theater Recently
3. Preference of Purchase Location (U.S. TV, Audio, Home Theater Purchasers 18+)
4. Demographic Analysis of U.S. TV, Audio, Home Theater Purchasers (18+) That Prefer to Purchase Online
5. Factors that are Most Important in Product Purchase or Location of Purchase (U.S. Adults 18+)
6. Factors that are Most Important in Product Purchase or Location of Purchase by Age
7. Factors that are Most Important in Product Purchase or Location of Purchase by Gender
8. Factors that are Most Important in Product Purchase or Location of Purchase by Race
9. Factors that are Most Important in Product Purchase or Location of Purchase by U.S. Region
10. Demographic Analysis of U.S. TV, Audio, Home Theater Purchasers Who Consider Price More Important than Product Quality
11. U.S. TV, Audio, Home Theater Purchasers (18+) Somewhat or Significantly Influenced by Information/Advertising from Online Media
12. Demographic Analysis of U.S. TV, Audio, Home Theater Purchasers Influenced by Social Networking
13. Demographic Analysis of U.S. TV, Audio, Home Theater Purchasers Influenced by Online Video
14. U.S. TV, Audio, Home Theater Purchasers (18+) Somewhat or Significantly Influenced by Information/Advertising from Traditional Media
15. Demographic Analysis of U.S. TV, Audio, Home Theater Purchasers Influenced by Newspapers
16. Demographic Analysis of U.S. TV, Audio, Home Theater Purchasers Influenced by Television
17. Demographic Analysis of U.S. TV, Audio, Home Theater Purchasers Influenced by Radio
18. Demographic Analysis of U.S. TV, Audio, Home Theater Purchasers Influenced by Direct Mail Advertising
19. Demographic Analysis of U.S. TV, Audio, Home Theater Purchasers Influenced by Magazines
20. Demographic Analysis of U.S. TV, Audio, Home Theater Purchasers Influenced by Out-of-Home Advertising
21. Percentage of U.S. TV, Audio, Home Theater Purchasers (18+) who consider Sports Marketing Somewhat or Very Important
22. Demographic Analysis of TV, Audio, Home Theater Purchasers who consider Sports Marketing Somewhat or Very Important
23. Percentage of U.S. TV, Audio, Home Theater Purchasers (18+) who consider Cause Marketing Somewhat or Very Important
24. Demographic Analysis of TV, Audio, Home Theater Purchasers who consider Cause Marketing Somewhat or Very Important
CONSUMER SPENDING FIGURES
1. 2006 U.S. TV Market Comparison of Consumer Spending on Televisions (Estimated Total per Market)
2. 2006 U.S. TV Market Comparison of Consumer Spending on Televisions (Estimated Average Per Household per Market)
3. 2006 U.S. Consumer Spending on Televisions by Life Stage Cluster
4. 2006 U.S. TV Market Comparison of Consumer Spending on Television, radios, sound equip (Estimated Total per Market)
5. 2006 U.S. TV Market Comparison of Consumer Spending on Television, radios, sound equip (Estimated Average Per Household per Market)
6. 2006 U.S. Consumer Spending on Television, radios, sound equip by Life Stage Cluster ©2008
 
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