Media Influence on Consumer Choice: TV, Audio, and Home Theater Equipment


November 13, 2008
58 Pages - SKU: ADL2213692
License type:
Table of Contents Search inside this report Related Reports
From its humble beginnings as a black and white replacement for the all-important radio, television has evolved into a high-tech, multi-billion dollar industry. Consumers buying a television set today need to take more than screen size into consideration as they wade through terms like high definition, LCD, plasma, HDMI and others. The industry switch to digital television (DTV) will push the penetration of digital ready sets.

Many factors play a role in the purchase of televisions, audio, and home theater equipment and this report examines the importance of factors like product quality, product availability, price, brand name, and sales staff.

The report includes extensive detail on the level of influence 15 different types of online and traditional media had on TV, audio and home theater equipment purchases, and reveals significant influence by online product reviews. Online media covered: Manufacturer Web sites, Store Web sites, Other Web sites, Auction Web sites, Videos, Blogs, Product Reviews, Email, and Search Results. Traditional media types covered: Direct Mail, Magazine, Newspaper, Out-of-Home, Radio, and Television.

The report also offers insights on how receptive consumers are to buying online instead of in a store, as well data on the importance of sports sponsorships and support of a charity or cause.


I. Executive Summary
II. Survey Findings
III. Consumer Spending
IV. Methodology+Definitions
TABLE OF FIGURES
1. Percentage of U.S. Adults That Have Purchased TV, Audio, Home Theater Recently
2. Demographic Analysis of U.S. Adults That Have Purchased TV, Audio, Home Theater Recently
3. Preference of Purchase Location (U.S. TV, Audio, Home Theater Purchasers 18+)
4. Demographic Analysis of U.S. TV, Audio, Home Theater Purchasers (18+) That Prefer to Purchase Online
5. Factors that are Most Important in Product Purchase or Location of Purchase (U.S. Adults 18+)
6. Factors that are Most Important in Product Purchase or Location of Purchase by Age
7. Factors that are Most Important in Product Purchase or Location of Purchase by Gender
8. Factors that are Most Important in Product Purchase or Location of Purchase by Race
9. Factors that are Most Important in Product Purchase or Location of Purchase by U.S. Region
10. Demographic Analysis of U.S. TV, Audio, Home Theater Purchasers Who Consider Price More Important than Product Quality
11. U.S. TV, Audio, Home Theater Purchasers (18+) Somewhat or Significantly Influenced by Information/Advertising from Online Media
12. Demographic Analysis of U.S. TV, Audio, Home Theater Purchasers Influenced by Social Networking
13. Demographic Analysis of U.S. TV, Audio, Home Theater Purchasers Influenced by Online Video
14. U.S. TV, Audio, Home Theater Purchasers (18+) Somewhat or Significantly Influenced by Information/Advertising from Traditional Media
15. Demographic Analysis of U.S. TV, Audio, Home Theater Purchasers Influenced by Newspapers
16. Demographic Analysis of U.S. TV, Audio, Home Theater Purchasers Influenced by Television
17. Demographic Analysis of U.S. TV, Audio, Home Theater Purchasers Influenced by Radio
18. Demographic Analysis of U.S. TV, Audio, Home Theater Purchasers Influenced by Direct Mail Advertising
19. Demographic Analysis of U.S. TV, Audio, Home Theater Purchasers Influenced by Magazines
20. Demographic Analysis of U.S. TV, Audio, Home Theater Purchasers Influenced by Out-of-Home Advertising
21. Percentage of U.S. TV, Audio, Home Theater Purchasers (18+) who consider Sports Marketing Somewhat or Very Important
22. Demographic Analysis of TV, Audio, Home Theater Purchasers who consider Sports Marketing Somewhat or Very Important
23. Percentage of U.S. TV, Audio, Home Theater Purchasers (18+) who consider Cause Marketing Somewhat or Very Important
24. Demographic Analysis of TV, Audio, Home Theater Purchasers who consider Cause Marketing Somewhat or Very Important
CONSUMER SPENDING FIGURES
1. 2006 U.S. TV Market Comparison of Consumer Spending on Televisions (Estimated Total per Market)
2. 2006 U.S. TV Market Comparison of Consumer Spending on Televisions (Estimated Average Per Household per Market)
3. 2006 U.S. Consumer Spending on Televisions by Life Stage Cluster
4. 2006 U.S. TV Market Comparison of Consumer Spending on Television, radios, sound equip (Estimated Total per Market)
5. 2006 U.S. TV Market Comparison of Consumer Spending on Television, radios, sound equip (Estimated Average Per Household per Market)
6. 2006 U.S. Consumer Spending on Television, radios, sound equip by Life Stage Cluster ©2008

More Communities reports by Ad-ology

Media Influence on Consumer Choice: Hospitals & Urgent Care Centers by Ad-ology
An aging population translates to a growing demand for medical care. Approximately 13% of U.S. adults researched topics related to hospitals or urgent care centers ...
Media Influence on Consumer Choice: Prescription Medications/Pharmacies by Ad-ology
Prescription drug spending is one of the fastest growing components of national healthcare spending, amounting to more than $200 billion spent annually. The pharmaceutical ...
Media Influence on Consumer Choice: Toys by Ad-ology
While retail sales for traditional children’s toys were down slightly in 2008, it remains a $20B market. This report examines recent buyers of children’s toys ...
Media Influence on Consumer Choice: Jewelry and Watches by Ad-ology
Despite sluggish sales in the current economy, the market for jewelry of all types including gold and silver, diamond and other gemstones, and the market ...
See all reports like this >>

 

Research assistance

We can help you find what you need. Call us or write us:
US: 800.298.5699
Int'l: +1.240.747.3093
Need help in your search?
 

Related Markets


Communities Reports

 
 

Share this report


Other tasks

 
 

Join Alert Me now!

Receive bi-weekly email alerts on new market research

Sign up today!