Media Influence on Consumer Choice: Health and Fitness Clubs

Current numbers indicate there are more than 30,000 health/fitness clubs in the U.S. today, with more than 40 million members. In addition to fitness minded adults, health club users may include older adults, kids, people with post-rehabilitation needs and others. Increasing membership may be difficult in the current economy, and reaching potential clients via advertising becomes increasingly important. This report includes extensive detail on the level of influence 20 different types of online and traditional media had on health and fitness club choice. Online media covered: Email, Health Web sites, Store/Pharmacy Web sites, News Web sites, Online Yellow Pages, Search Results, Sports Web sites, Online Video. Social media types covered: Blogs, Forums, Negative Comments, Positive Comments, Product Reviews, Social Networks. Traditional media types covered: Direct Mail, Magazine, Newspaper, Out-of-Home, Radio, Television, Yellow Pages.