Media Influence on Consumer Choice: Hair & Spa Services

There are currently more than 20,000 hair salons and 14,000 spas in the U.S. and the projected personal care services market for 2009 is $35 billion dollars. Some hair salons now offer spa services, and spas are adding additional services to maintain their clientele and to appeal to different demographics. Online and social media is quickly becoming a vital way to reach these consumers. This report includes extensive detail on the level of influence 20 different types of online and traditional media had on hair salon and spa. Online media covered: Email, Health Web sites, Store/Pharmacy Web sites, News Web sites, Online Yellow Pages, Search Results, Sports Web sites, Online Video. Social media types covered: Blogs, Forums, Negative Comments, Positive Comments, Product Reviews, Social Networks. Traditional media types covered: Direct Mail, Magazine, Newspaper, Out-of-Home, Radio, Television, Yellow Pages. Many factors play a role in the choice of a hair salon or spa and the report examines the importance of a variety of factors including cleanliness, price, and location. The report features a demographic breakdown of consumers who have visited a hair salon or spa recently and the services they chose.