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Media Influence on Consumer Choice: Hair & Spa Services

Ad-ology
June 30, 2009
60 Pages - SKU: ADL2406367

Abstract Table of Contents Search inside this report Related Reports

Countries covered: United States

There are currently more than 20,000 hair salons and 14,000 spas in the U.S. and the projected personal care services market for 2009 is $35 billion dollars. Some hair salons now offer spa services, and spas are adding additional services to maintain their clientele and to appeal to different demographics. Online and social media is quickly becoming a vital way to reach these consumers. This report includes extensive detail on the level of influence 20 different types of online and traditional media had on hair salon and spa. Online media covered: Email, Health Web sites, Store/Pharmacy Web sites, News Web sites, Online Yellow Pages, Search Results, Sports Web sites, Online Video. Social media types covered: Blogs, Forums, Negative Comments, Positive Comments, Product Reviews, Social Networks. Traditional media types covered: Direct Mail, Magazine, Newspaper, Out-of-Home, Radio, Television, Yellow Pages. Many factors play a role in the choice of a hair salon or spa and the report examines the importance of a variety of factors including cleanliness, price, and location. The report features a demographic breakdown of consumers who have visited a hair salon or spa recently and the services they chose.

I. Executive Summary
II. Survey Findings
III. Consumer Spending
IV. Methodology+Definitions
TABLE OF FIGURES: 1. Percentage of Services Performed at Hair Salons, Barbers, or Day Spas Recently; 2. Percentage of U.S. Adults That Have Visited a Hair Salon, Barber, or Day Spa Recently; 3. Demographic Analysis of U.S. Adults That Have Visited a Hair Salon, Barber, or Day Spa Recently; 4. Preference of Appointment Making (U.S. Hair Salon, Barber, or Day Spa Visitors 18+); 5. Demographic Analysis of U.S. Hair Salon, Barber, or Day Spa Visitors (18+) That Prefer To Make Appointments Online; 6. Factors that are Most Important in Purchase or Location of Purchase for Hair Salon, Barber, or Day Spa Visitors (U.S. Adults 18+); 7. Factors that are Most Important in Purchase for Hair Salon, Barber, or Day Spa Visitors by Age; 8. Factors that are Most Important in Purchase for Hair Salon, Barber, or Day Spa Visitors by Gender; 9. Factors that are Most Important in Purchase for Hair Salon, Barber, or Day Spa Visitors by Race; 10. Factors that are Most Important in Purchase for Hair Salon, Barber, or Day Spa Visitors by U.S. Region; 11. Demographic Analysis of U.S. Hair Salon, Barber, or Day Spa Visitors Who Consider Price More Important than Quality; 12. Percentage of U.S. Adults That Are Somewhat or Significantly Influenced by Online Media; 13. U.S. Hair Salon, Barber, or Day Spa Visitors (18+) Somewhat or Significantly Influenced by Information/Advertising from Online Media; 14. Demographic Analysis of U.S. Hair Salon, Barber, or Day Spa Visitors Influenced by Website Content or Advertising; 15. Demographic Analysis of U.S. Hair Salon, Barber, or Day Spa Visitors Influenced by Other Online Media; 16. Percentage of U.S. Adults That Are Somewhat or Significantly Influenced by Social Media; 17. U.S. Hair Salon, Barber, or Day Spa Visitors (18+) Somewhat or Significantly Influenced by Information/Advertising from Social Media; 18. Demographic Analysis of U.S. Hair Salon, Barber, or Day Spa Visitors Influenced by Social Media; 19. Demographic Analysis of U.S. Hair Salon, Barber, or Day Spa Visitors Influenced by Social Media; 20. Percentage of U.S. Adults That Are Somewhat or Significantly Influenced by Traditional Media; 21. U.S. Hair Salon, Barber, or Day Spa Visitors (18+) Somewhat or Significantly Influenced by Information/Advertising from Traditional Media; 22. Demographic Analysis of U.S. Hair Salon, Barber, or Day Spa Visitors Influenced by Traditional Media; 23. Percentage of U.S. Hair Salon, Barber, or Day Spa Visitors (18+) who consider Sports Marketing Somewhat or Very Important; 24. Demographic Analysis of Hair Salon, Barber, or Day Spa Visitors who consider Sports Marketing Somewhat or Very Important; 25. Percentage of U.S. Hair Salon, Barber, or Day Spa Visitors (18+) who consider Cause Marketing Somewhat or Very Important; 26. Demographic Analysis of Hair Salon, Barber, or Day Spa Visitors who consider Cause Marketing Somewhat or Very Important
CONSUMER SPENDING FIGURES: 1. 2007 U.S. TV Market Comparison of Consumer Spending on Personal care services (Estimated Total per Market); 2. 2007 U.S. TV Market Comparison of Consumer Spending on Personal care services (Estimated Average Per Household per Market); 3. 2007 U.S. Consumer Spending on Personal care services by Life Stage Cluster; 4. 2007 U.S. TV Market Comparison of Consumer Spending on Hair care products (Estimated Total per Market); 5. 2007 U.S. TV Market Comparison of Consumer Spending on Hair care products (Estimated Average Per Household per Market); 6. 2007 U.S. Consumer Spending on Hair care products by Life Stage Cluster

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Media Influence on Consumer Choice: Hair & Spa Services

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