Media Influence on Consumer Choice: Diet and Weight Loss
Ad-ology
June 23, 2009 59 Pages - SKU: ADL2406359
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| Obesity is a growing issue in the United States, creating a $40 billion diet industry. As consumers struggle to reach and maintain a healthy body weight, there is a growing demand for diet and weight loss information, products and services. Online and social media is quickly becoming a vital way to reach these consumers. This report includes extensive detail on the level of influence 20 different types of online and traditional media had on the choice of a diet plan. Online media covered: Email, Health Web sites, Store/Pharmacy Web sites, News Web sites, Online Yellow Pages, Search Results, Sports Web sites, Online Video. Social media types covered: Blogs, Forums, Negative Comments, Positive Comments, Product Reviews, Social Networks. Traditional media types covered: Direct Mail, Magazine, Newspaper, Out-of-Home, Radio, Television, Yellow Pages.
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- I. Executive Summary
- II. Survey Findings
- III. Consumer Spending
- IV. Methodology+Definitions
- TABLE OF FIGURES
- 1. Percentage of U.S. Adults That Have Used the Internet to Research Topics Related to Diet or Weight
- Loss Programs Recently
- 2. Percentage of U.S. Adults That Have Used a Diet or Weight Loss Program Recently
- 3. Demographic Analysis of U.S. Adults That Have Used a Diet or Weight Loss Program Recently
- 4. Percentage of U.S. Adults That Have Had a Triggering Event Prompting Use of a Diet or Weight Loss Program Recently
- 5. Factors that are Most Important in Purchase or Location of Purchase of Diet or Weight Loss Program Users (U.S. Adults 18+)
- 6. Factors that are Most Important in Purchases for Diet or Weight Loss Program Users by Age
- 7. Factors that are Most Important in Purchases for Diet or Weight Loss Program Users by Gender
- 8. Factors that are Most Important in Purchases for Diet or Weight Loss Program Users by Race
- 9. Factors that are Most Important in Purchases for Diet or Weight Loss Program Users by U.S. Region
- 10. Demographic Analysis of U.S. Diet or Weight Loss Program Users Who Consider Price More Important than Quality
- 11. Percentage of U.S. Adults That Are Somewhat or Significantly Influenced by Online Media
- 12. U.S. Diet or Weight Loss Program Users (18+) Somewhat or Significantly Influenced by Information/Advertising from Online Media
- 13. Demographic Analysis of U.S. Diet or Weight Loss Program Users Influenced by Website Content or
- Advertising
- 14. Demographic Analysis of U.S. Diet or Weight Loss Program Users Influenced by Other Online Media
- 15. Percentage of U.S. Adults That Are Somewhat or Significantly Influenced by Social Media
- 16. U.S. Diet or Weight Loss Program Users (18+) Somewhat or Significantly Influenced by Information/Advertising from Social Media
- 17. Demographic Analysis of U.S. Diet or Weight Loss Program Users Influenced by Social Media
- 18. Demographic Analysis of U.S. Diet or Weight Loss Program Users Influenced by Social Media
- 19. Percentage of U.S. Adults That Are Somewhat or Significantly Influenced by Traditional Media
- 20. U.S. Diet or Weight Loss Program Users (18+) Somewhat or Significantly Influenced by Information/Advertising from Traditional Media
- 21. Demographic Analysis of U.S. Diet or Weight Loss Program Users Influenced by Traditional Media
- 22. Percentage of U.S. Diet or Weight Loss Program Users (18+) who consider Sports Marketing Somewhat or Very Important
- 23. Demographic Analysis of Diet or Weight Loss Program Users who consider Sports Marketing Somewhat or Very Important
- 24. Percentage of U.S. Diet or Weight Loss Program Users (18+) who consider Cause Marketing Somewhat or Very Important
- 25. Demographic Analysis of Diet or Weight Loss Program Users who consider Cause Marketing Somewhat or Very Important
- CONSUMER SPENDING FIGURES
- 1. 2007 U.S. TV Market Comparison of Consumer Spending on Personal care products, services (Estimated Total per Market)
- 2. 2007 U.S. TV Market Comparison of Consumer Spending on Personal care products, services (Estimated Average Per Household per Market)
- 3. 2007 U.S. Consumer Spending on Personal care products, services by Life Stage Cluster
- 4. 2007 U.S. TV Market Comparison of Consumer Spending on Fees and admissions (Estimated Total per Market)
- 5. 2007 U.S. TV Market Comparison of Consumer Spending on Fees and admissions (Estimated Average Per Household per Market)
- 6. 2007 U.S. Consumer Spending on Fees and admissions by Life Stage Cluster
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