Media Influence on Consumer Choice: Diet and Weight Loss

Obesity is a growing issue in the United States, creating a $40 billion diet industry. As consumers struggle to reach and maintain a healthy body weight, there is a growing demand for diet and weight loss information, products and services. Online and social media is quickly becoming a vital way to reach these consumers. This report includes extensive detail on the level of influence 20 different types of online and traditional media had on the choice of a diet plan. Online media covered: Email, Health Web sites, Store/Pharmacy Web sites, News Web sites, Online Yellow Pages, Search Results, Sports Web sites, Online Video. Social media types covered: Blogs, Forums, Negative Comments, Positive Comments, Product Reviews, Social Networks. Traditional media types covered: Direct Mail, Magazine, Newspaper, Out-of-Home, Radio, Television, Yellow Pages.