Youth Consumers & Leisure Trends In China - A Market Analysis

1 Introduction
1.1 Definitions & Report Coverage:
1.2 Other Relevant Access Asia Reports:
1.3 Executive Summary

2 China’s Consumers
2.1 China’s Consumers: Overview
2.2 China’s Consumers: Response to Political Change
2.3 China’s Consumers: Response to Economic Change
2.4 China’s Consumers: Changes in Lifestyle & Expectations
2.4.1 Livelihood
2.4.2 Housing
2.4.3 Possessions
2.4.4 Entertainment
2.4.5 Gyms and Personal Fitness
2.4.6 Travel: Holidays & Tourism
2.4.7 Individual Loans
2.4.8 Taboos
2.5 China’s Consumers: Youth Consumer Groups
2.5.1 Urban Professionals
2.5.2 Teenagers and Twenty-Somethings
2.6.1 Purchasing Criteria
2.6.2 Total Consumer Expenditure

3 Market Size
3.1 Market Size: Leisure-Related Products
3.1.1 Leisure-Related Product Sales: Value Trends
3.1.2 Leisure-Related Product: Value Growth
3.1.3 Total Non-Food Sales: Percentage Breakdown
3.2 Market Size: Urban Non-Food Sales
3.2.1 Urban Non-Food Sales: Value Trends
3.2.2 Urban Non-Food Sales: Percentage Breakdown
3.2.3 Urban Non-Food Sales: Ownership of Major Durable Goods
3.2.4 Urban Non-Food Sales: Major Durable Goods Ownership Growth Trends
3.2.5 Urban Non-Food Sales: Sales of Youth Consumer Goods
3.2.6 Urban Non-Food Sales: Sales of Sporting Goods

4. Sports/Leisure Clothing in China
4.1 Sports/Leisure Clothing in China: Overview
4.2 Sports/Leisure Clothing: Consumer Preferences
4.2.1 Brand Preferences
4.3 Sports/Leisure Clothing: Total Market Size
4.4 Sports/Leisure Clothing in China: Foreign Companies
4.4.1 Foreign Companies: adidas-Salomon
4.4.2 Foreign Companies: Benetton
4.4.3 Foreign Companies: Decathlon
4.4.4 Foreign Companies: Fila
4.4.5 Foreign Companies: Nautica Enterprises Incorporated
4.4.6 Foreign Companies: Nike
4.4.7 Foreign Companies: Reebok
4.4.8 Royal Sporting House (RSH)
4.4.9 Foreign Companies: The Athlete’s Foot
4.5 Sports/Leisure Clothing: Hong Kong Companies
4.5.1 Bossini International Holdings Limited
4.5.2 Dickson Concepts (International)
4.5.3 Giordano International
4.5.4 Lai Sun Garment (International)
4.5.5 Marathon Sports
4.5.6 Mirabell International Holdings Ltd
4.6 Sports/Leisure Clothing: Local Companies
4.6.1 Local Companies: Li Ning
4.6.2 Local Companies: Quest Sports
4.6.3 Local Companies: G-Weat
4.7 Sports/Leisure Clothing: Retail Venues
4.7.1 Sports Equipment and Sports Clothing Shops
4.7.2 Sports/Leisure Clothing Shops
4.7.3 Concept Shops

5 The Sports Market in China
5.1 Sports Market in China: Mainstream Sports
5.1.1 Football
5.1.2 Basketball
5.1.3 Table Tennis
5.1.4 Golf
5.2 Sports Market in China: Alternative Sports
5.2.1 Mountain Biking
5.2.2 Skiing and Snowboarding
5.2.3 Skateboarding
5.2.4 In-Line Skating
5.2.5 Sports Climbing
5.2.6 White Water Rafting & Kayaking
5.2.7 Diving
5.2.8 Bungee Jumping
5.2.9 Hiking
5.2.10 Extreme Events
5.3 Sports Market in China: Alternative Sports Retail Outlets
5.3.1 Hiking and Camping Stores
5.3.2 Specialist Sports Stores

6 SWOT Analysis
6.1 Strengths
6.2 Weaknesses
6.3 Opportunities
6.4 Threats

7 Market Background
7.1 Fast Facts
7.2 Regions of China
7.3 Demographics
1.3.1 Demographics: Total Population
7.3.2 Demographics: Population by Location
7.3.3 Demographics: Population Breakdown by Location
7.3.4 Demographics: Population by Province
7.3.5 Demographics: Population Density by Province
7.3.6 Demographics: Population Concentration
7.3.7 Demographics: Population by Gender
7.3.8 Demographics: Population by Age Group