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White Goods in China 2009: A Market Analysis

Access Asia
July 3, 2009
230 Pages - SKU: ACS2298745

Abstract Table of Contents Search inside this report Related Reports

Countries covered: China

REPORT COVERAGE

This report covers the market for white goods in China. The following white goods sectors are included:

Sewing machines
Cookers
Microwave ovens
Washing machines
Dryers
Air conditioners
Cooling fans
Fridge-freezers
Freezers
Refrigerators
Dishwashers
Water heaters
Electric showers
Water dispensers
Range hoods

KEY REPORT FEATURES

This recently updated report includes:

An overview of China’s total non-food market with sales statistics up to 2008;
The total value of the white goods market, including sector breakdowns, up to 2008;
Value provincial and urban/rural breakdown, up to 2008;
Value sectoral analysis by subsector, up to 2008;
Market shares up to 2008;
Retail pricing trends for televisions by province up to 2008 (and store check prices 2009);
Volume & value forecast total televisions market in China up to 2013;
Key contacts & trade events;
Overview of China’s demographics and macroeconomics.

INTRODUCTION
Report Coverage
Executive Summary
China’s Retail Statistics: A Cautionary Note
The Problems With Chinese Retail Data?
Other Access Asia Reports of Possible Interest
Abbreviations Used
Free Online Newsletter & Editorials
1 CHINA’S WHITE GOODS MARKET: 1.1 Overview; 1.2 China’s Total Non-food Market; Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2002-2008; Table 1.2 % ANNUAL GROWTH OF THE MARKET FOR RETAILING IN CHINA BY FOOD AND NON-FOOD, 2002-2008; Table 1.3 TOTAL CURRENT VALUE URBAN & RURAL RETAIL SALES BY FOOD & NON-FOOD, 2002-2008; Table 1.4 TOTAL NON-FOOD RETAIL SALES CURRENT VALUE BY SECTOR, 2002-2008; Table 1.5 URBAN NON-FOOD CURRENT VALUE SALES BY SECTOR, 2002-2008; Table 1.6 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007; Table 1.7 RURAL NON-FOOD CURRENT VALUE SALES BY SECTOR, 2002-2008; Table 1.8 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007; 1.3 Total White Goods Market; Table 1.9 TOTAL VOLUME & CURRENT RETAIL VALUE CONSUMPTION OF AND EXPENDITURE ON WHITE GOODS, 2002-2008; Table 1.10 TOTAL VOLUME & CURRENT VALUE RETAIL MARKET FOR WHITE GOODS, 2002-2008; Table 1.11 TOTAL VOLUME & CURRENT VALUE RETAIL MARKET FOR WHITE GOODS AS % OF TOTAL VOLUME & CURRENT RETAIL VALUE CONSUMPTION OF AND EXPENDITURE ON WHITE GOODS, 2002-2008; Table 1.12 WHITE GOODS RETAIL SALES AS A % OF TOTAL RETAIL NON-FOOD SALES, 2002-2008; 1.4 Sector Breakdown; Table 1.13 CURRENT VALUE RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008; Table 1.14 % BREAKDOWN OF CURRENT VALUE RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008; Table 1.15 % ANNUAL GROWTH FOR CURRENT VALUE RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008; Table 1.16 RETAIL MARKET VOLUME SALES OF WHITE GOODS BY SECTOR, 2002-2008; Table 1.17 % BREAKDOWN OF RETAIL SALES OF WHITE GOODS VOLUME SALES BY SECTOR, 2002-2008; Table 1.18 % ANNUAL GROWTH FOR VOLUME RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008; 1.5 Urban & Rural Sales of White Goods in China; Table 1.19 THE RETAIL MARKET FOR WHITE GOODS BY URBAN & RURAL SALES IN CHINA, 2002-2008; Table 1.20 % GROWTH OF THE RETAIL MARKET FOR WHITE GOODS BY URBAN & RURAL MARKETS IN CHINA, 2002-2008; 1.6 Regional Markets; Table 1.21 RETAIL WHITE GOODS CURRENT VALUE SALES BY PROVINCE, 2002-2008; Table 1.22 PER CAPITA RETAIL WHITE GOODS SALES VALUES BY PROVINCE, 2002-2008; Table 1.23 RETAIL WHITE GOODS CURRENT VOLUME SALES BY PROVINCE, 2002-2008; 1.7 Market Parameters; Table 1.25 PER CAPITA AVERAGE FLOOR SPACE & AVERAGE ROOMS PER HOUSEHOLD IN CHINA BY PROVINCE, 2006-2008; Table 1.26 TOTAL FLOOR SPACE OF RESIDENTIAL BUILDINGS BY PROVINCE, 2000; Table 1.27 TOTAL FLOOR SPACE OF RESIDENTIAL BUILDINGS BY PROVINCE, 2007; 1.8 Market Shares; Table 1.28 SHARE OF TOP 10 BRANDS IN WHITE GOODS MARKET, 2005 & 2007; Table 1.29 MARKET SHARE OF TOP 3 AIR CONDITIONER BRANDS, SEPTEMBER 1998-AUGUST 2006; Table 1.30 HAIER AIR CONDITIONER MARKET SHARE, 2001-FIRST HALF 2008; Table 1.31 MARKET SHARE OF TOP 5 AIR CONDITIONER BRANDS, 2006-2007; Table 1.32 MARKET SHARE OF TOP 10 AIR CONDITIONER BRANDS, SEPTEMBER 2006-JULY 2007; Table 1.33 MARKET SHARE OF TOP 25 AIR CONDITIONER BRANDS, SEPTEMBER 2006-AUGUST 2008; Market Share; Table 1.34 MARKET SHARE OF TOP 20 WASHING MACHINE BRANDS, 2005-2007; Table 1.35 FOREIGN & DOMESTIC WASHING MACHINE BRAND SHARE, 2005-2007; Table 1.36 HAIER WASHING MACHINE MARKET SHARE, 2003-FIRST HALF 2008; Table 1.37 MARKET SHARE OF TOP 5 WASHING MACHINE BRANDS, 2007; Table 1.38 MARKET SHARE OF TOP 10 WASHING MACHINE BRANDS, MAY 2008; Table 1.39 MARKET SHARE OF TOP 15 WASHING MACHINE BRANDS, SEPTEMBER-OCTOBER 2008; Product Structure; Table 1.40 WASHING MACHINE PRODUCT STRUCTURE IN VOLUME TERM, 2005-2007; Table 1.41 WASHING MACHINE PRODUCT STRUCTURE IN VALUE TERM, 2006; Table 1.42 WASHING MACHINE PRODUCT STRUCTURE IN PRICE TERM, 2006-2007; 1.8.4 Market Shares: Refrigerators; Brand Structure; Table 1.43 HAIER REFRIGERATOR MARKET SHARE, 2000-FIRST HALF 2008; Table 1.44 MARKET SHARE OF TOP 10 REFRIGERATOR BRANDS, 2002-2006; Table 1.45 MARKET SHARE OF TOP 10 REFRIGERATOR BRANDS BY COUNTRY OF ORIGIN, FIRST HALF 2007 & FIRST HALF 2008; Table 1.46 MARKET SHARE OF TOP 10 REFRIGERATOR BRANDS, FIRST HALF 2007 & FIRST HALF 2008; Table 1.47 REFRIGERATOR RETAIL VOLUME SHARE, FIRST NINE MONTHS 2008; Table 1.48 MARKET SHARE OF TOP 10 REFRIGERATOR BRANDS, MAY 2008; Table 1.49 MARKET SHARE OF TOP 15 REFRIGERATOR BRANDS, SEPTEMBER 2008 & DECEMBER 2008; Product Structure; Table 1.50 BREAKDOWN OF REFRIGERATOR IN TERMS OF CAPACITY, 2002-2006; Table 1.51 BREAKDOWN OF REFRIGERATOR IN TERMS OF PRICE & ORIGIN, 2006; Table 1.52 REFRIGERATOR GROWTH IN TERMS OF PRODUCT STRUCTURE, FIRST HALF 2008; 1.8.5 Market Shares: Water Heaters; Overall Market; Table 1.53 MARKET SHARE OF ELECTRIC, GAS, SOLAR WATER HEATER, FIRST NINE MONTHS 2007 & FIRST ELEVEN MONTHS 2008; Table 1.54 MARKET SHARE OF TOP 5 WATER HEATER BRANDS, JANUARY-SEPTEMBER 2007; Table 1.55 MARKET SHARE OF TOP 10 WATER HEATER BRANDS, JUNE 2008; Gas Water Heaters; Table 1.56 TOP 10 GAS WATER HEATER BRANDS BY SALES VOLUME, 2007; Table 1.57 TOP 10 GAS WATER HEATER BRANDS BY SALES VOLUME, 2007 - 2008; Table 1.58 MARKET SHARE OF TOP 10 GAS WATER HEATER BRANDS, JUNE 2008; Electric Water Heaters; Table 1.59 HAIER ELECTRIC WATER HEATER MARKET SHARE, 2006-FIRST HALF 2008; Table 1.60 RANKING OF TOP 6 ELECTRIC WATER HEATER BRANDS, FIRST NINE MONTHS 2007; Table 1.61 TOP 10 ELECTRIC WATER HEATER MARKET SHARE, MAY 2008; Table 1.62 TOP 10 ELECTRIC WATER HEATER MARKET SHARE, JUNE 2008; Instantaneous Water Heaters; Table 1.63 INSTANTANEOUS WATER HEATER MARKET SHARE OF OTLAN, 2005-JANUARY 2007; 1.8.6 Market Shares: Induction Cookers; Table 1.64 MARKET SHARE OF TOP 10 INDUCTION COOKER BRANDS, JUNE 2008; 1.8.7 Market Shares: Microwave Ovens; Table 1.65 MARKET SHARE OF TOP 3 ELECTRIC MICROWAVE BRANDS, 1Q 2008 & FIRST FIVE MONTHS 2008; Table 1.66 MARKET SHARE OF TOP 6 MICROWAVE OVEN BRANDS, NOVEMBER 2007; Table 1.67 MARKET SHARE OF TOP 10 MICROWAVE OVEN BRANDS, JUNE 2008; 1.8.8 Market Shares: Electric Kettles; Table 1.68 MARKET SHARE OF TOP 10 ELECTRIC KETTLE BRANDS, MAY 2008; 1.8.9 Market Shares: Range Hoods; Table 1.69 MARKET SHARE OF TOP 10 RANGE HOOD BRANDS, 2005 - FIRST TEN MONTHS 2007; Table 1.70 MARKET SHARE OF TOP 10 RANGE HOOD BRANDS, FIRST QUARTER 2007 & FIRST QUARTER 2008; Table 1.71 MARKET SHARE OF TOP 10 RANGE HOOD BRANDS, MAY 2008; 1.8.10 Market Shares: Gas Stoves; Band Structure; Table 1.72 MARKET SHARE OF TOP 10 GAS STOVE BRANDS, MAY 2008; Price Structure; Table 1.73 GAS STOVE PRICE STRUCTURE, FIRST QUARTER 2007 & FIRST QUARTER 2008; 1.9 Prices; 1.9.1 Prices: Retail Price Indices; Table 1.74 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2004-2007; Table 1.75 RETAIL PRICE INDICES BY BROAD SECTOR, 2000-2008*; 1.9.2 Prices: Average Unit Prices; Table 1.76 AVERAGE RETAIL PRICES OF WHITE GOODS, 2002-2008; 1.9.3 Prices: Average Unit Price Growth; Table 1.77 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF WHITE GOODS, 2002-2008; 1.9.4 Prices: Average Regional Unit Prices; Table 1.78 AVERAGE RETAIL PRICES OF WHITE GOODS BY PROVINCE, 2002-2008; 1.9.5 Prices: Average Regional Unit Price Growth; Table 1.79 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF WHITE GOODS BY PROVINCE, 2002-2008; 1.9.6 Prices: Selected Product Prices; Table 1.80 RETAIL PRICES OF SELECTED FREEZERS, MARCH 2009; Table 1.81 RETAIL PRICES OF SELECTED SINGLE DOOR REFRIGERATORS, MARCH 2009; Table 1.82 RETAIL PRICES OF SELECTED TWIN DOOR REFRIGERATORS, MARCH 2009; Table 1.83 RETAIL PRICES OF SELECTED THREE DOOR REFRIGERATORS, MARCH 2009; Table 1.84 RETAIL PRICES OF SELECTED FRENCH DOOR REFRIGERATORS, MARCH 2009; Table 1.85 RETAIL PRICES OF SELECTED DYERS, MARCH 2009; Table 1.86 RETAIL PRICES OF SELECTED TOP LOADING WASHING MACHINES, MARCH 2009; Table 1.87 RETAIL PRICES OF SELECTED TWIN TUB WASHING MACHINES, MARCH 2009; Table 1.88 RETAIL PRICES OF SELECTED FRONT LOADING WASHING MACHINES, MARCH 2009; Table 1.89 RETAIL PRICES OF SELECTED SPLIT AIR CONDITIONERS, MARCH 2009; Table 1.90 RETAIL PRICES OF SELECTED FLOOR STANDING AIR CONDITIONERS, MARCH 2009; Table 1.91 RETAIL PRICES OF SELECTED ELECTRIC FANS, MARCH 2009; Table 1.92 RETAIL PRICES OF SELECTED ELECTRIC KETTLES, MARCH 2009; Table 1.93 RETAIL PRICES OF SELECTED HAIR DRYERS, MARCH 2009; Table 1.94 RETAIL PRICES OF SELECTED ELECTRIC IRONS, MARCH 2009; Table 1.95 RETAIL PRICES OF SELECTED ELECTRIC RICE COOKERS, MARCH 2009; Table 1.96 RETAIL PRICES OF SELECTED MICROWAVE OVENS, MARCH 2009; Table 1.97 RETAIL PRICES OF SELECTED RANGE HOODS, MARCH 2009; Table 1.98 RETAIL PRICES OF SELECTED GAS WATER HEATERS, MARCH 2009; Table 1.99 RETAIL PRICES OF SELECTED ELECTRIC WATER HEATERS, MARCH 2009; Table 1.100 RETAIL PRICES OF SELECTED JUICE EXTRACTORS, MARCH 2009; Table 1.101 RETAIL PRICES OF SELECTED WATER DISPENSERS, MARCH 2009; Table 1.102 RETAIL PRICES OF SELECTED INDUCTION COOKERS, MARCH 2009; Table 1.103 RETAIL PRICES OF SELECTED PRESSURE COOKERS, MARCH 2009; Table 1.104 RETAIL PRICES OF SELECTED VACUUM CLEANERS, MARCH 2009; 1.10 Outlook; Table 1.105 FORECAST VALUE MARKET FOR WHITE GOODS, 2009-2013; Table 1.106 FORECAST VOLUME MARKET FOR WHITE GOODS, 2009-2013; Table 1.107 FORECAST VOLUME & VALUE SALES OF WHITE GOODS BY SECTOR, 2009-2013; Table 1.108 FORECAST % BREAKDOWN OF WHITE GOODS VOLUME & VALUE SALES BY SECTOR, 2009-2013; Table 1.109 FORECAST % ANNUAL VOLUME GROWTH OF WHITE GOODS SALES BY SECTOR, 2009-2013; 1.11 Current Issues; Table 1.110 MAJOR MERGERS & ACQUSITIONS IN WHITE GOODS SECTOR: 2004-2008; Table 1.111 SICHUAN CHANGHONG ELECTRIC CO., LTD.: PERCENTAGE SALES BY PRODUCT, 2004-2007*; Table 1.112 HISENSE ELECTRIC CO., LTD.: SALES BY PRODUCT CATEGORY, 2004-2007*; Table 1.113 KONKA GROUP CO., LTD.: REVENUE STRUCTURE, 2004-2007*; Table 1.114 TCL CORP.: REVENUE & GROSS PROFIT MARGIN BY PRODUCT CATEGORY, 2004-2007*; Table 1.115 TCL CORP.: HOME APPLIANCE SALES VOLUME, 2004-2007; Table 1.116 GOME ELECTRICAL APPLIANCES HOLDING LTD.: INCOME FROM SUPPLIERS, 2Q-4Q 2004-H1 2008; Table 1.117 DURATION OF RURAL APPLIANCE REBATE SCHEME; Table 1.118 PER 100 RURAL HOUSEHOLD OWNERSHIP OF WASHING MACHINE, REFRIGERATOR, COLOUR TV, MOBILE PHONE & AIR CONDITIONER, 2007; Table 1.119 PER 100 RURAL HOUSEHOLD OWNERSHIP OF WASHING MACHINE, REFRIGERATOR, COLOUR TV & AIR CONDITIONER, 2006; Table 1.120 PER CAPITAL NET INCOME OF RURAL HOUSEHOLDS, 2006-2007; Table 1.121 MAXIMUM PRICE & ITEM FOR PURCHASE IN RURAL APPLIANCE REBATE SCHEME; Table 1.122 NUMBER OF COMPANIES AND THEIR PRODUCTS IN RURAL APPLIANCE REBATE SCHEME; Table 1.123 RURAL APPLIANCE REBATE SCHEME SALES IN CHONGQING, UP TO 10 MARCH 2009; Table 1.124 RURAL APPLIANCE REBATE SCHEME SALES IN SICHUAN, UP TO 27 SEPTEMBER 2008; Table 1.125 RURAL APPLIANCE REBATE PROGRAM SALES IN SICHUAN, SHANDONG & HENAN, UP TO MAY 2008; Table 1.126 RURAL APPLIANCE REBATE PROGRAM SALES IN SICHUAN, SHANDONG & HENAN, UP TO NOVEMBER 2008; Table 1.127 TOP THREE BRAND SHARES OF THE RURAL APPLIANCE REBATE SCHEME IN SHANDONG, UP TO 25 MAY 2008; Table 1.128 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE I; Table 1.129 RURAL APPLIANCE REBATE PROGRAM: REFRIGERATORS, PHASE I; Table 1.130 RURAL APPLIANCE REBATE PROGRAM: FREEZERS, PHASE I; Table 1.131 RURAL APPLIANCE REBATE PROGRAM: MOBILE PHONES, PHASE I; Table 1.132 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE II; Table 1.133 RURAL APPLIANCE REBATE PROGRAM: WASHING MACHINES, PHASE II; Table 1.134 RURAL APPLIANCE REBATE PROGRAM: REFRIGERATORS, PHASE II; Table 1.135 RURAL APPLIANCE REBATE PROGRAM: FREEZERS, PHASE II; Table 1.136 RURAL APPLIANCE REBATE PROGRAM: MOBILE PHONES, PHASE II; Table 1.137 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE III; Table 1.138 RURAL APPLIANCE REBATE PROGRAM: MOBILE PHONES, PHASE III; Table 1.139 RURAL APPLIANCE REBATE PROGRAM: REFRIGERATORS, PHASE III; Table 1.140 RURAL APPLIANCE REBATE PROGRAM: FREEZERS, PHASE III; Table 1.141 RURAL APPLIANCE REBATE PROGRAM: AIR CONDITIONERS, PHASE II & III; Table 1.142 RURAL APPLIANCE REBATE PROGRAM: WASHING MACHINES, PHASE III; Table 1.143 RURAL APPLIANCE REBATE PROGRAM: WASHING MACHINES, PHASE III; Table 1.144 RURAL APPLIANCE REBATE PROGRAM: COMPUTERS, PHASE II & III; Table 1.145 RURAL APPLIANCE REBATE PROGRAM: GAS WATER HEATERS, PHASE II & III; Table 1.146 RURAL APPLIANCE REBATE PROGRAM: ELECTRIC WATER HEATERS, PHASE II & III; Table 1.147 360BUY JINGDONG MALL: FINANCIAL RESULTS, 2004-2008
2 MARKETING & DISTRIBUTION: 2.1 Marketing & Advertising; Table 2.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2007; Online Advertising; Table 2.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2007; Table 2.3 TOP 10 ADVERTISING CATEGORIES IN CHINA, 2007; Table 2.4 TOP 10 ADVERTISING BRANDS IN CHINA, 2007; Table 2.5 CHINA’S TOP TEN ADVERTISERS, 2004-2006; Table 2.6 CHINA’S TOP TEN ADVERTISERS, 2006-2007; Table 2.7 PRIME-TIME ADVERTISING AUCTION ON CHINA’S CCTV, 2000-2009; Age & Location; Table 2.8 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007; Quality Versus Image; Table 2.9 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007; Local Versus Foreign; Table 2.10 BRAND PREFERENCES IN CHINA, 2007; “Chameleon” Brands; Table 2.11 TOP CHAMELEON BRANDS IN CHINA, 2008; Table 2.12 CHINA’S MOST VALUABLE BRANDS, 2007/2008; Table 2.13 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007; Table 2.14 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007; Table 2.15 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007; Table 2.16 TOP REASONS FOR NOT SHOPPING ONLINE, 2007; 2.2 Consumers; Table 2.17 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007; Table 2.18 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007; 2.3 Key Sales Periods; 2.4 Retail Distribution of Consumer Appliances & Electronics; Table 2.21 SALES OF REFRIGERATORS BY CHANNEL, 2004-2007; Table 2.22 SALES OF AIR CONDITIONERS BY CHANNEL, 2007; Table 2.23 SALES OF AIR CONDITIONERS BY CHANNEL, 2007; Table 2.24 FACTORS INFLUENCING WHERE TO BUY AIR CONDITIONERS, 2007; Table 2.25 FUTURE PREFERRED PLACE TO BUY AIR CONDITIONERS, 2007; Table 2.26 SALES OF AIR CONDITIONERS AT CONSUMER APPLIANCE CHAIN STORES, 2007; Table 2.27 SALES OF WATER HEATERS (GAS/ELECTRIC) BY CHANNEL, 2008; Table 2.28 SALES OF PRESSURE COOKERS BY CHANNEL, 2008; Table 2.29 SALES OF ELECTRIC KETTLES BY CHANNEL, 2007
3 SOURCES OF SUPPLY: 3.1 Manufacturing Industry; Table 3.1 KEY PRODUCTS OF LISTED WHITE GOODS MAKERS; Table 3.2 TOP 14 LISTED WHITE GOODS BY TURNOVER, 2005-2007; Table 3.4 TOP 14 LISTED WHITE GOODS BY TURNOVER GROWTH, 2005-2007; Table 3.5 TOP 14 LISTED WHITE GOODS BY NET PROFIT, 2005-2007; Table 3.6 TOP 14 LISTED WHITE GOODS BY NET PROFIT GROWTH, 2005-2007; Table 3.7 TOP 14 LISTED WHITE GOODS BY NET PROFIT MARGIN, 2005-2007; 3.2 Laundry Machine Industry; Table 3.8 TOTAL NUMBER OF LAUNDRY MACHINE MANUFACTURERS AGAINST INDUSTRY REVENUES, 1998-2007; Table 3.9 LAUNDRY MACHINE INDUSTRY REVENUE & PROFIT COMPARED, 1998-2007; Table 3.10 LAUNDRY MACHINE INDUSTRY OUTPUT & REVENUE AND PROFIT PER UNIT COMPARED, 1998-2007; 3.3 Refrigerator & Freezer Industry; Table 3.11 TOTAL NUMBER OF REFRIGERATOR & FREEZER MANUFACTURERS AGAINST INDUSTRY REVENUES, 1998-2007; Table 3.12 REFRIGERATOR & FREEZER INDUSTRY REVENUE & PROFIT COMPARED, 1998-2007; Table 3.13 REFRIGERATOR & FREEZER INDUSTRY OUTPUT & REVENUE AND PROFIT PER UNIT COMPARED, 1998-2007; 3.4 Electric Fan Industry; Table 3.15 ELECTRIC FAN INDUSTRY REVENUE & PROFIT COMPARED, 1998-2007; Table 3.16 ELECTRIC FAN INDUSTRY OUTPUT & REVENUE AND PROFIT PER UNIT COMPARED, 1998-2007; 3.5 Air Conditioner Industry; Table 3.17 TOTAL NUMBER OF AIR CONDITIONER MANUFACTURERS AGAINST INDUSTRY REVENUES, 1998-2007; Table 3.18 AIR CONDITIONER INDUSTRY REVENUE & PROFIT COMPARED, 1998-2007; Table 3.19 AIR CONDITIONER INDUSTRY OUTPUT & REVENUE AND PROFIT PER UNIT COMPARED, 1998-2007; 3.6 Production; 3.7 Exports; 3.8 Imports
4 SWOT ANALYSIS: 4.1 Strengths; 4.2 Weaknesses; 4.3 Opportunities; 4.4 Threats
5 COMPANY PROFILES: 5.1 Gree Electric Appliances Inc. of Zhuhai; Table 5.1 GREE ELECTRIC APPLIANCES INC. OF ZHUHAI: TOP 10 SHAREHOLDERS, END OF 2006-END OF FIRST HALF 2008; Table 5.2 GREE ELECTRIC APPLIANCES INC. OF ZHUHAI: BREAKDOWN OF REVENUE & GROSS PROFIT MARGIN, 2004 - FIRST HALF 2008; Table 5.3 GREE ELECTRIC APPLIANCES INC. OF ZHUHAI: SUBSIDIARIES, FIRST HALF 2008; Table 5.4 GREE ELECTRIC APPLIANCES INC. OF ZHUHAI: BREAKDOWN OF REVENUE BY REGION, 2004 - FIRST HALF 2008; Table 5.5 GREE ELECTRIC APPLIANCES INC. OF ZHUHAI: FINANCIAL RESULTS, 2004-2006*; Table 5.6 GREE ELECTRIC APPLIANCES INC. OF ZHUHAI: FINANCIAL RESULTS, 2006-FIRST HALF 2008*; 5.2 Haier Group Corp.; Table 5.7 QINGDAO HAIER CO., LTD.: TOP 10 SHAREHOLDERS, END OF FIRST HALF 2008; Table 5.8 QINGDAO HAIER CO., LTD.: MARKET SHARE OF REFRIGERATORS, FREEZERS & AIR CONDITIONERS, 2005-FIRST HALF 2008; Table 5.9 QINGDAO HAIER CO., LTD.: BREAKDOWN OF REVENUE & GROSS PROFIT MARGIN BY KEY PRODUCTS, 2004-FIRST HALF 2008; Table 5.10 QINGDAO HAIER CO., LTD.: REVENUE BY REGION, 2004-FIRST HALF 2008; Table 5.11 QINGDAO HAIER CO., LTD.: FINANCIAL RESULTS, 2004-2006*; Table 5.12 QINGDAO HAIER CO., LTD.: FINANCIAL RESULTS, 2006-FIRST HALF 2008*; Table 5.13 HAIER ELECTRONICS GROUP CO., LTD: WASHING MACHINE & WATER HEATER MARKET SHARE, 2003-FIRST HALF 2008; Table 5.15 HAIER ELECTRONICS GROUP CO., LTD: BREAKDOWN OF WASHING MACHINE SALES, 2006-FIRST HALF 2008; Table 5.16 HAIER ELECTRONICS GROUP CO., LTD.: REVENUE, REVENUE SHARE & RESULTS BY PRODUCT SEGMENTS, 2004-FIRST HALF 2008; Table 5.17 HAIER ELECTRONICS GROUP CO., LTD.: FINANCIAL RESULTS, 2004-FIRST HALF 2008*; Table 5.18 HAIER ELECTRONICS GROUP CO., LTD: GEARING RATIO & CURRENT RATIO, 2005-2007; 5.3 Hefei Meiling Co., Ltd.; Table 5.19 HEFEI MEILING CO., LTD.: TOP 10 SHAREHOLDERS, END OF 2005-END OF FIRST HALF 2008; Table 5.20 HEFEI MEILING CO., LTD.: SUBSIDIARIES, FIRST HALF 2008; Table 5.21 HEFEI MEILING CO., LTD.: BREAKDOWN OF REVENUE & GROSS PROFIT MARGIN BY KEY PRODUCTS, 2004-FIRST HALF 2008; Table 5.22 HEFEI MEILING CO., LTD.: REVENUE & GROSS PROFIT MARGIN FOR EXPORTS & DOMESTIC SALES, 2004-FIRST HALF 2008; Table 5.23 HEFEI MEILING CO., LTD.: FINANCIAL RESULTS, 2004-2006*; Table 5.24 HEFEI MEILING CO., LTD.: FINANCIAL RESULTS, 2006-FIRST HALF 2008*; 5.4 Hisense Kelon Electrical Holdings Co., Ltd.; Table 5.25 HISENSE KELON ELECTRICAL HOLDINGS CO., LTD.: TOP 10 SHAREHOLDERS, END OF 2005-END OF FIRST HALF 2008; Table 5.26 HISENSE KELON ELECTRICAL HOLDINGS CO., LTD.: BREAKDOWN OF REVENUE & GROSS PROFIT MARGIN, 2004-FIRST HALF 2008; Table 5.27 HISENSE KELON ELECTRICAL HOLDINGS CO., LTD.: BREAKDOWN OF REVENUE BY REGION, 2004-FIRST HALF 2008; Table 5.28 HISENSE KELON ELECTRICAL HOLDINGS CO., LTD.: SUBSIDIARIES, FIRST HALF 2008; Table 5.29 HISENSE KELON ELECTRICAL HOLDINGS CO., LTD.: FINANCIAL RESULTS, 2004-2006*; Table 5.30 HISENSE KELON ELECTRICAL HOLDINGS CO., LTD.: FINANCIAL RESULTS, 2006-FIRST HALF 2008*; 5.5 Midea Group Co., Ltd.; Table 5.31 GD MIDEA HOLDING CO., LTD.: TOP 10 SHAREHOLDERS, END OF 2006-END OF FIRST HALF 2008; Table 5.32 GD MIDEA HOLDING CO., LTD.: MARKET SHARE, 2007-FIRST HALF 2008*; Table 5.33 GD MIDEA HOLDING CO., LTD.: REVENUE BREAKDOWN, 2004-FIRST HALF 2008*; Table 5.34 GD MIDEA HOLDING CO., LTD.: REVENUE BREAKDOWN, 2006; Table 5.35 GD MIDEA HOLDING CO., LTD.: REVENUE BY REGION, 2004-FIRST HALF 2008; Table 5.36 GD MIDEA HOLDING CO., LTD.: SUBSIDIARIES, FIRST HALF 2008; GD Midea Holding: Financial Results; Table 5.37 GD MIDEA HOLDING CO., LTD.: FINANCIAL RESULTS, 2004-2006*; Table 5.38 GD MIDEA HOLDING CO., LTD.: FINANCIAL RESULTS, 2006-FIRST HALF 2008*; Table 5.39 GD MIDEA HOLDING CO., LTD.: INVENTORY TURNOVER RATIO & ACCOUNTS RECEIVABLE TURNOVER RATIO, 2003-FIRST HALF 2008; 5.6 Qingdao Aucma Co., Ltd.; Table 5.40 QINGDAO AUCMA CO., LTD.: TOP 10 SHAREHOLDERS, END OF 2006-END OF FIRST HALF 2008; Table 5.41 QINGDAO AUCMA CO., LTD.: REVENUE BY REGION, 2004-FIRST HALF 2008; Table 5.42 QINGDAO AUCMA CO., LTD.: BREAKDOWN OF REVENUE & GROSS PROFIT MARGIN BY KEY PRODUCTS, 2005 - FIRST HALF 2008; Table 5.43 QINGDAO AUCMA CO., LTD.: FINANCIAL RESULTS, 2004-2006*; Table 5.44 QINGDAO AUCMA CO., LTD.: FINANCIAL RESULTS, 2006-FIRST HALF 2008*; 5.7 Wuxi Little Swan Co., Ltd.; Table 5.45 WUXI LITTLE SWAN CO., LTD.: SALES VOLUME, 2000-2005; Table 5.46 WUXI LITTLE SWAN CO., LTD.: MARKET SHARE, 2007-FIRST HALF 2008; Table 5.47 WUXI LITTLE SWAN CO., LTD.: TOP 10 SHAREHOLDERS, END OF 2006-END OF FIRST HALF 2008; Table 5.48 WUXI LITTLE SWAN CO., LTD.: SUBSIDIARIES, FIRST HALF 2008; Table 5.49 WUXI LITTLE SWAN CO., LTD.: BREAKDOWN OF REVENUE & GROSS PROFIT MARGIN BY KEY PRODUCTS, 2004-2007; Table 5.50 WUXI LITTLE SWAN CO., LTD.: REVENUE BY REGION, 2004-FIRST HALF 2008; Table 5.51 WUXI LITTLE SWAN CO., LTD.: FINANCIAL RESULTS, 2004-2006*; Table 5.52 WUXI LITTLE SWAN CO., LTD.: FINANCIAL RESULTS, 2006-FIRST HALF 2008*; 5.8 Zhejiang Supor Co., Ltd.; Table 5.53 ZHEJIANG SUPOR CO., LTD.: TOP 10 SHAREHOLDERS, END OF 2006-END OF FIRST HALF 2008; Table 5.54 ZHEJIANG SUPOR CO., LTD.: BREAKDOWN OF REVENUE & GROSS PROFIT MARGIN BY KEY PRODUCTS, 2004-FIRST HALF 2008; Table 5.55 ZHEJIANG SUPOR CO., LTD.: REVENUE & GROSS PROFIT MARGIN BY KEY SEGMENTS, 2004-FIRST HALF 2008; Table 5.56 ZHEJIANG SUPOR CO., LTD.: REVENUE & GROSS PROFIT MARGIN BY REGION, 2004-FIRST HALF 2008; Table 5.57 ZHEJIANG SUPOR CO., LTD: TOP FIVE CUSTOMERS & SUPPLIERS, 2005-2007; Table 5.58 ZHEJIANG SUPOR CO., LTD.: FINANCIAL RESULTS, 2004-2006*; Table 5.59 ZHEJIANG SUPOR CO., LTD.: FINANCIAL RESULTS, 2006-FIRST HALF 2008*; 5.9 Zhongshan Vatti Gas Appliance Stock Co., Ltd.; Table 5.60 ZHONGSHAN VATTI GAS APPLIANCE STOCK CO., LTD.: MARKET SHARE, 2004-2007; Table 5.61 ZHONGSHAN VATTI GAS APPLIANCE STOCK CO., Ltd.: TOP 10 SHAREHOLDERS, END OF 2007-END OF FIRST HALF 2008; Table 5.62 ZHONGSHAN VATTI GAS APPLIANCE STOCK CO., LTD.: BREAKDOWN OF GROSS PROFIT & GROSS PROFIT MARGIN, 2004-FIRST HALF 2008; Table 5.63 ZHONGSHAN VATTI GAS APPLIANCE STOCK CO., LTD.: SALES THROUGH APPLIANCE & CONSUMER ELECTRONIC CHAIN STORES, 2006-2007; Table 5.64 ZHONGSHAN VATTI GAS APPLIANCE STOCK CO., LTD: TOP FIVE CUSTOMERS & SUPPLIERS, 2004-2007; Table 5.65 ZHONGSHAN VATTI GAS APPLIANCE STOCK CO., LTD.: FINANCIAL RESULTS, 2004-2006*; Table 5.66 ZHONGSHAN VATTI GAS APPLIANCE STOCK CO., LTD.: FINANCIAL RESULTS, 2006-FIRST HALF 2008*
6 CONTACTS: 6.1 Trade Organisations; 6.2 Government Departments
7 RELEVANT EXHIBITIONS & TRADE FAIRS: 7.1 China Electronics Fair (Shenzhen); 7.2 China International Exhibition of Pro-Audio, Light, AV, Music & Technology; 7.3 Shanghai International Audio & Visual Exhibition; 7.4 China International Consumer Electronics Fair (SINOCES); 7.5 China Electronics Fair (Chengdu); 7.6 China Hi-Tech Fair; 7.7 China Shunde International Exposition for Household Electrical Appliances; 7.8 International Computer Communication & Consumer Electronic Products; 7.9 China Electronics Fair (Shanghai)
APPENDIX: MARKET BACKGROUND: A.1 Fast Facts; A.2 Regions of China; Map A.1 CHINA: PROVINCES AND MUNICIPALITIES; A.3 Demographics; A.4 Consumer Attitudes; A.5 Consumer Wealth; Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015; Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015; Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015; Confident Shoppers; Table A.12 GDP AND COST OF LIVING INDEX, 2002-2008; Table A.13 GDP BY PROVINCE, 2002-2008; Table A.14 GDP GROWTH BY PROVINCE, 2002-2008; Table A.15 PER CAPITA GDP BY PROVINCE, 2002-2008; Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2008; Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2007; A.6 Households; A.7 Employment; Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002-2008; Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002-2008; Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002-2008; Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002-2008; Table A.24 URBAN UNEMPLOYMENT RATES, 2002-2008; A.8 Consumer Income; Table A.25 AVERAGE INCOMES BY SECTOR, 2001-2007; Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2001-2007; Table A.27 AVERAGE INCOMES BY REGION, 2001-2007; Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2001-2007; A.9 Consumer Market; Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002-2008*; Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002-2008*; Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2002-2008; Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002-2008; A.10 Exchange Rates; Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2001-2008; Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2001-2008

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