Countries covered: Hong Kong
Access Asia has published this new edition of Tourism in Hong Kong as part of the China Contact Market Research report series. The report covers the market for tourism in Hong Kong SAR and covers the following areas of interest: tourism receipts, tourist arrivals & points of origin and tourism services. There has been a lot of good news in 1999- a recovering Southeast Asian economy, the successful conclusion of the Disney deal and the smoother operations at Chek Lap Kok Airport.
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Additional InformationIntroduction
Tourism started up as a viable industry in Hong Kong in the late 1950s, which also saw the formation of the Hong Kong Tourism Authority. By the early 1960s, the colony received over 220,000 visitors annually and by 1972 a million a year came to Hong Kong. In the early days most visitors were non-Asian, however since the mid-1980s Asian tourists have accounted for approximately 75% of all visitors.
Few countries have seen their tourism industry's collapse like Hong Kong’s. In a period of general economic downturn in the region and in Hong Kong, the tourism industry has been hit hardest. The initial blow was a loss in the number of Japanese and other Asian tourists and visitors to Hong Kong. To compound this situation an avian flu virus that deterred many visitors, the confusion surrounding the closure of Kai Tak International Airport and the opening of the new Chek Lap Kok hit the SAR's tourist industry.
There are also underlying reasons for Hong Kong’s declining tourism industry. The handover of Hong Kong to China is thought to have deterred some visitors. Many Asian tourists enjoyed the colonial atmosphere in the territory and the tourism authorities no longer accentuate this. Additionally, Hong Kong’s long-standing position as a leading retailing centre in south east Asia has diminished with the rise of other regional centres in Singapore, Kuala Lumpur and now even in Shanghai and mainland China.
Hong Kong appeared to have lost its way in 1997/1998. Hong Kong as a brand appeared to have passed its sell-by date, the ‘Hong Kong City of Life’ campaign was deemed a failure by many in the SAR. As one pundit suggested, “who would advertise themselves as the City of Death, and if Hong Kong is the New York of Asia, why not just visit New York?” Unemployment was rising, the economy in a malaise, property prices falling. Perhaps just as London’s position as a ‘hot’ tourist destination rose with the economy (‘Cool Britannia’ certainly didn’t suit 1980s North of England) so recession in Hong Kong deterred visitors. A recession in Japan, a major source of arrivals didn’t help either.
By the latter half of 1998, industry was picking up steam again. Certainly Chek Lap Kok was operating at better capacity and efficiency, hotel occupancy rates were increasing, mainland Chinese visitor numbers were up and the Hong Kong Tourism Authority appeared to be successfully organising overseas campaigns again.
In 1999, the tourist industry resumed growth fuelled by the number of business travellers and Mainland visitors. Leisure travel has also begun to recover thanks in part to a rise in the number of cheap tour packages available.
Market Definitions
Access Asia has published this new edition of Tourism in Hong Kong as part of the China Contact Market Research report series. The report covers the market for tourism in Hong Kong SAR and covers the following areas of interest:
- Tourism receipts
- Tourist arrivals & points of origin
- Tourism services
Few countries have seen their tourism industries collapse like Hong Kong’s. In a period of general economic downturn in the region and in Hong Kong, the tourism industry has been hit hardest. The initial blow was a loss in the number of Japanese and other Asian tourists and visitors to Hong Kong.
Hong Kong appeared to have lost its way in 1997/1998. However, By the end of 1999 it began to appear that the industry was picking up steam again. There has been a lot of good news in 1999- a recovering Southeast Asian economy, the successful conclusion of the Disney deal and the smoother operations at Chek Lap Kok Airport.
Key Facts
- Hong Kong received 10.68 million visitors in 1999, an 11.5% growth over 1998 and the highest number since the peak of 11.7 million visitors in 1996, according to figures the Hong Kong Tourist Association (HKTA).
- However, Total tourism receipts for 1999 were 4.1% less than in 1998. Asia accounted for the bulk of receipts among the regional markets. Visitors from Mainland China were the largest contributors in 1999, while Taiwan was second with a growth of 2% over the previous year.
- Tourists from the mainland and Taiwan took up 47% of the market in 1999. Both set records last year with visitors topping three million and two million respectively.
- Most regions sent more visitors to Hong Kong in 1999 over 1998. Crucially, the depressed South and Southeast Asian market was up by 19% and North Asia by 13.8%. For the long-haul markets, the Americas saw a growth of 4.7% and Europe, Africa and the Middle East 2.1%.and 0.4% for Australia, New Zealand and the South Pacific.
Core Contents
- Total tourism receipts, per capita expenditure and spend by major category & nationality.
- Total tourist arrivals by mode of transport, country of origin and length of stay.
- Current issues including the cruise market, Hong Kong Express and airport issues.
- Discussion of issues affecting the future of the market including local projects, Disney’s arrival, convention centres, retailing and catering.
- Statistics and profiles of major tourist attractions, theme parks and operators.
- Analysis of marketing, promotions and advertising.
- Major domestic and foreign tourist services companies profiled.
- SWOT analysis on Hong Kong’s tourism market.
- Full forecasts 2000-2004
Company Coverage
- Cheung Sha Wan Shipyard
- Chek Lap Kok International Airport
- China Travel International
- Cathay Pacific
- Dragonair
- Gray Line Tours
- Hong Kong Ferry
- Hong Kong & Shanghai Hotels
- Hutchison Whampoa
- Jardine Matheson
- Madame Tussaud’s
- New World First Ferry
- Ocean Park
- Polly Ferry
- Sai Kung Marine Life Centre
- Shun Tak Holdings
- Snoopy Place/Snoopy’s World
- Star Ferry Company
- Thomas Cook
- Turbojet
- Wharf Holdings
Introduction
1 Market Background
1.1 Fast Facts
1.2 Exchange Rates
Table 1.1 Average Annual Exchange Rates Between Hk$, Rmb & Us$ 1994-2000
1.3 Areas Of Hong Kong
1.4 Demographics
1.4.1 Demographics: Total Population
Table 1.2 Total Population 1994-2000
1.4.2 Demographics: Population By Area
Table 1.3 Population By Area And Percentage Breakdown 1994-2000 4
1.4.3 Demographics: Population Density
1.4.4 Demographics: New Towns
Tsuen Wan New Town
Tuen Mun
Tai Po
Fanling/Sheung Shui
Yuen Long
Tsueng Kwan O
1.4.5 Demographics: Population By Gender And Age
Table 1.4 Total Population Breakdown By Gender And Age Group 2000
1.4.6 Demographics: Population By Age
Table 1.5 Total Population By Age Group 2000
1.4.7 Demographics: Population By Ethnic Group
Table 1.6 Total Population By Ethnic Group 2000*
1.4.8 Demographics: Labour Force
Table 1.7 Total Labour Force By Gender And Unemployment Rate 1994-2000
1.5 Consumer Wealth
1.5.1 Consumer Wealth: Gdp
Table 1.7 Gdp And Cost Of Living Index 1994-2000
1.5.2 Consumer Wealth: Per Capita Gdp
Table 1.8 Per Capita Gdp At Current Prices 1994-2000
1.5.3 Consumer Wealth: Consumer Price Indices
Table 1.9 Composite Consumer Price Index 1995-2000
1.6 Households
1.6.1 Households: Total Households By Size
Table 1.10 Number Of Households By Size 1994-2000
1.6.2 Households: Total Households By Monthly Income
Table 1.11 Household Income 1997
1.7 Consumer Trends
1.7.1 Consumer Trends: Broad Consumer Trends
1.7.2 Consumer Trends: Consumer Responses To The Economic Crisis
1.7.3 Consumer Trends: Tourism
1.7.4 Consumer Trends: Entertainment
1.7.5 Consumer Trends: Retailing
1.7.6 Consumer Trends: Economic Trends
1.8 Consumer Market
1.8.1 Consumer Market: Consumer Spending Trends
Table 1.12 Consumer Expenditure By Broad Sector At Current Prices 1994-2000
1.8.2 Consumer Market: Retail Sales And Consumer Spending
Table 1.13 Retail Sales As A Proportion Of Consumer Expenditure 1994-2000
2 Tourism Market
2.1 Total Market
2.1.1 Total Market: Total Market Size
Table 2.1 Total Market For Tourism 1998-2000
2.1.2 Total Market: Per Capita Expenditure
Table 2.2 The Market For Tourism In Terms Of Per Head Spending 1998-2000
2.1.3 Total Market: Expenditure By Category
Table 2.3 Tourist Expenditure By Category 2000
2.1.4 Total Market: Expenditure By Nationality
Table 2.4 Per Capita Expenditure By Tourists By Country Of Origin 1998-2000
2.2 Tourist Arrivals
2.2.1 Tourist Arrivals: Total Arrivals
Table 2.5 Total Tourist Arrivals 1999-2000
2.2.2 Tourist Arrivals: Arrivals By Country Of Origin
Table 2.6 The Market For Tourism By Arrivals 1996-2000
2.2.3 Tourist Arrivals: Analysis By Country Of Origin
Table 2.7 Percentage Breakdown Of The Market For Tourist Arrivals By Nationality 1996-2000
2.2.4 Tourist Arrivals: Visitors Arrivals By Mode Of Arrival
Table 2.8 Visitors By Mode Of Arrival 1999-2000
2.2.5 Tourist Arrivals: Visitors Departures By Mode Of Arrival
Table 2.9 Visitors By Mode Of Departure 1999-2000
2.2.6 Tourist Accommodation: Average Length Of Stay
Table 2.10 Average Length Of Stay By Visitors 1996-2000
2.2.7 Tourist Accommodation: Average Length Of Stay By Country Of Origin
Table 2.11 Average Length Of Stay By Visitors By Country Of Origin 1998-2000
2.2.8 Tourist Accommodation: Outbound Tourism From Hong Kong
Table 2.12 Hong Kong Residents Departures From Hong Kong 1999-2000
2.3 Outlook
2.3.1 Outlook: Forecast Trends
2.3.2 Outlook: Total Market Size
Table 2.12 Forecast Total Market For Tourism 2000-2005
2.3.3 Outlook: Total Forecast Arrivals
Table 2.13 Forecast Total Tourist Arrivals 2000-2004
2.5 Current Issues
2.5.1 Current Issues: The Cruise Market
2.5.2 Current Issues: Hong Kong Airport Express
2.5.3 Current Issues: Central & Lan Kwai Fong Upgrade Plans
2.5.4 Current Issues: Wanchai Upgrade Plans
2.5.5 Current Issues: A New Convention Centre
2.5.6 Current Issues: New Trans-Polar Routes
2.5.7 Current Issues: Retailing
2.5.8 Current Issues: The Catering Trade
2.5.9 Current Issues: Attractions
Table 2.14 Leading Tourist Attractions On Hong Kong Island 2000
Table 2.15 Leading Tourist Attractions In Kowloon 2000
Table 2.16 Major Events In Hong Kong 2001
2.5.10 Current Issues: Sports
Table 2.17 Most Popular Participatory Sports 2001
2.5.11 Current Issues: Beaches
2.5.12 Current Issues: Public Transport
2.5.13 Current Issues: Lantau Cable Car
2.5.14 Current Issues: Travel Agency Wages
Table 2.18 Average Monthly Wages For Travel Agency Employees 1999
2.6 New Developments
2.6.1 New Developments: Cheung Sha Wan Shipyard
2.6.2 New Developments: Diamond Hill & Stanley Market
2.6.3 New Developments: Sai Kung Marine Life Centre
2.6.4 New Developments: Snoopy Place/Snoopy's World
2.6.5 New Developments: Madame Tussaud's
2.6.6 New Developments: Tai O
2.6.7 New Developments: Bruce Lee Memorial Gallery
2.6.8 New Developments: Historic Buildings In Central
2.6.9 New Developments: Snow World Hong Kong
3 Marketing And Distribution
3.1 Organisations
3.2 Promotions
3.3 Advertising
3.4 Trends
3.5 Tourist Attitudes To Hong Kong
4 Swot Analysis
4.1 Strengths
4.2 Weaknesses
4.3 Opportunities
4.4 Threats
5 Company Profiles
5.1 Chek Lap Kok International Airport (Hong Kong)
5.1.1 Chek Lap Kok: Airport Details
5.1.2 Chek Lap Kok: Airport Background
5.1.3 Chek Lap Kok: Facilities At Clk
Table 5.1 China's Major Airports By Passenger Throughput 1999
5.2 China Travel International Investment Hong Kong (Ctiihk)
5.2.1 Ctiihk: Company Details
5.2.2 Ctiihk: Company Background
5.2.3 Ctiihk: Recent Developments
5.2.4 Ctiihk: Future Strategy
5.3 Cathay Pacific
5.3.1 Cathay Pacific: Company Details
5.3.2 Cathay Pacific: Company Background
5.3.3 Cathay Pacific: Recent Developments
5.3.4 Cathay Pacific: Recent Developments
5.3.5 Cathay Pacific: Financial Results
Table 5.2 Cathay Pacific: Financial Results 1999/2000*
5.3.6 Cathay Pacific: Future Strategy
5.4 Dragonair
5.4.1 Dragonair: Company Details
5.4.2 Dragonair: Company Background
5.4.3 Dragonair: Recent Developments
5.4.4 Dragonair: Financial Results
Table 5 3 Dragonair: Composition Of Profit By Area Of Activity 1997/1998
5.4.5 Dragonair: Future Strategy
5.5 Hong Kong Ferry Holdings Company Ltd
5.5.1 Hong Kong Ferry: Company Details
5.5.2 Hong Kong Ferry: Company Background
5.5.3 Hong Kong Ferry: Hong Kong & Yaumati Ferry
5.5.4 Hong Kong Ferry: Hyfco Travel Agency Limited
5.5.5 Hong Kong Ferry: Financial Results
Table 5.4 Hong Kong Ferry Holdings: Financial Results 1999/2000*
5.5.6 Hong Kong Ferry: Future Strategy
5.6 Hong Kong & Shanghai Hotels
5.6.1 Hong Kong & Shanghai Hotels: Company Details
5.6.2 Hong Kong & Shanghai Hotels: Company Background
5.6.3 Hong Kong & Shanghai Hotels: The Peak Tram
5.6.4 Hong Kong & Shanghai Hotels: The Peak Tower
5.6.6 Hong Kong & Shanghai Hotels: Financial Results
Table 5.5 Hong Kong & Shanghai Hotels: Financial Results 1998/1999*
5.6.7 Hong Kong & Shanghai Hotels: Future Strategy
5.7 Jardine Matheson Holdings Aviation & Shipping Services Ltd
5.7.1 Jardine Matheson: Company Details
5.7.2 Jardine Matheson: Company Background
5.7.3 Jardine Matheson: Airport Services
5.7.4 Jardine Matheson: Financial Results
Table 5.6 Jardine Matheson Holdings: Financial Results 1998/1999*
5.8 Wharf Holdings Ltd
5.8.1 Wharf Holdings Ltd: Company Details
5.8.2 Wharf Holdings Ltd: Company Background
5.8.3 Wharf Holdings Ltd: Financial Results
Table 5.7 Wharf Holdings: Financial Results 1999/2000*
Table 5.8 Wharf Holdings Ltd: Turnover By Business Sector 1997/1998
5.9 Shun Tak Holdings
5.9.1 Shun Tak Holdings: Company Details
5.9.2 Shun Tak Holdings: Company Background
Table 5.9 Shun Tak Holdings Ltd: Hotel-Related Subsidiaries 2001
5.9.3 Shun Tak Holdings: Financial Results
Table 5.10 Shun Tak Holdings: Financial Results 1999/2000*
5.10 Hutchison Whampoa
5.10.1 Hutchison Whampoa: Company Details
5.10.2 Hutchison Whampoa: Company Background
5.10.3 Hutchison Whampoa: Sheraton Hong Kong Hotel & Towers
5.10.4 Hutchison Whampoa: Harbour Plaza Hong Kong
5.10.5 Hutchison Whampoa: Financial Results
Table 5.11 Hutchison Whampoa Ltd: Financial Results 1999/2000*
6 Other Companies
6.1 Gray Line Tour Of Hong Kong Limited
6.2 New World First Ferry
6.3 Ocean Park
6.4 Polly Ferry
6.5 Star Ferry Company Limited
6.6 Thomas Cook Hung Kai Airport Currency Exchange Ltd
6.6.1 Thomas Cook: Company Details
6.6.2 Thomas Cook: Company Background & Hk Activities
Table 6.12 Thomas Cook: Financial Results 1998/1999
6.7 Turbojet/ Shun Tak - China Travel Ship Management Ltd
6.8 The Walt Disney Company
6.8.1 Disney: Company Information
6.8.2 Disney: Company Background
Table 6.13 The Disney Company: Financial Results 1999/2000*
6.8.3 Disney: Asian Activities
6.8.4 Disney: Hong Kong Activities
6.9 Star Cruises Ltd
6.9.1 Star Cruises: Company Information
6.9.2 Star Cruises: Company Background
Table 6.14 Star Cruises: Financial Results 1999/2000*
7 Contacts
7.1 Trade Organisations
7.1.1 Hong Kong Trade Development Council
7.1.2 Hong Kong General Chamber Of Commerce
7.1.3 Hong Kong Consumer Council
7.1.4 Hong Kong Hotels Association
7.1.5 Hong Kong Association Of Travel Agents
7.1.6 Hong Kong Polytechnic's Department Of Hotel & Tourism Management
7.2 Government Departments
7.2.1 The Antiquities & Monuments Office
7.2.2 Hong Kong Customs & Excise
7.2.3 Hong Kong Department Of Health & Hygiene
7.2.4 Hong Kong Immigration Department
7.2.5 Hong Kong Tourist Development Council (Hktdc)
7.2.6 Hong Kong Trade Department
7.2.7 Travel Industry Council Of Hong Kong
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