Retailing in China: A Market Analysis 2010

Access Asia
February 9, 2010
284 Pages - SKU: ACS2591082
License type:
Countries covered: China

This report covers the market for spirits in the People’s Republic of China. The report covers all alcoholic spirits (including traditional Chinese ‘white’ spirits, rice “yellow” wine and imported spirits):
  • Licensed individual stores
  • Petrol stations
  • Free markets
  • Convenience stores
  • Hyper/supermarkets
  • Department stores
  • Discount stores
  • Warehouse club stores
  • Specialty stores, including:
  • Book shops
  • Fashion & sportswear stores
  • Fabric shops
  • Pharmacies
  • Grain & oil stores
  • Farm supply shops
  • Hardware stores
  • Electronics outlets
  • Daily use goods stores
  • Builders merchants & DIY
KEY REPORT FEATURES

This recently updated report includes:
  • The total, regional and sector value for retail sales, including urban/rural and food/non-food splits, up to the end of 2009;
  • Statistical data on leading retailer market shares by sales in China up to 2008 and first half 2009;
  • Market data for each key provincial and urban region, in terms both of volume retail trade and the value of the local economy, up to 2009;
  • Value forecast retail market, up to 2014;
  • Key current issues , and discursive analysis of the key factors affecting the market;
  • Analysis of the key regions of retail economic growth, including data on key cities up to 2008;
  • The domestic industry examined by key statistical indicators , including number of outlets and turnover, by sector up to 2009;
  • SWOT analysis
  • Overview of China’s demographics and macroeconomics.



Additional Information

REPORT EXCERPT

...Based upon our own calculations of a realistic retail market size in China should be, between 2002 and 2009, China’s total retail market grew 204.5% in current terms over the review period to RMB6.81trn - representing an annual average growth rate of 17.25%.

Over the past few years, China’s retail market has continued to develop rapidly. New chain store networks, malls and shopping streets are now emerging outside the top three cities of Beijing, Guangzhou and Shanghai, as retailers extend their reach into new growth areas of first-tier cities, as well as into second-, third- and other-tier cities. There is aggressive consolidation in the market, as larger operators swallow up smaller players, while there are equally significant numbers of failures, both retail companies and shopping malls.

Now, as the Chinese economy lurches from being one reliant on export manufacturing to one more reliant on a robust domestic consumer market, the retail market is becoming even more important to the country. The race is now on to create the infrastructure that will bring more of rural China into the fold of the consuming classes, driving a need for new transport and storage facilities, computerised inventory, a closed chill-chain, modern management systems and all the other accoutrements of a developed retail system.

Foreign retailers and retail suppliers have much to offer in this market, but competition is tough, and the years of rapid retail growth in China could be about to end, making now a crucial time in which to gain a foothold.

China’s retail market is expected to grow by about 45% between 2010 and 2014, to reach a total value of over RMB10.8trn. ...'

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