Motorcycles In China: A Market Analysis

Countries covered: China

 

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This new Access Asia reports looks into the struggling motorcycles market in China, and assesses the chances for recovery in the domestic market, the effect of banning motorcycle ownership over 250cc in most major cities in the east of the country and the potential new market for Chinese motorbikes overseas. We look at why foreign companies are still eyeing the Chinese market with a view to market entry, and how the Chinese manufacturers are attempting to keep in business.

Additional Information

The Chinese market is vast and, relative to other developed markets, is still experiencing rapid expansion. Chinese consumers are very sophisticated, and highly brand conscious. The degree of sophistication is ever increasing as more brands and products are introduced into the market place. The Chinese consumer economy has remained buoyant, and spending continues to grow.

This new report covers the market for motorcycles in the People’s Republic of China, including bikes powered by both petroleum spirit and new forms of fuel, including liquid petroleum gas, electricity and other fuels. Included is discussion of the retail market and domestic manufacturing. The report also profiles the leading players in the market, with contact details, company backgrounds, products, marques, China market operations, financial results and market strategies.

Key Facts

• China has emerged rapidly as a consumer market. The result has been a break-neck expansion in the consumer economy and industrial output.
• Rising average consumer incomes have meant that Chinese consumers have started to set their aspirations much higher, and are not only wishing to buy motorbikes, but are increasingly able to buy.
• Prices for motorbikes in China have fallen drastically, due to increased competition in the market.
• The motorbike market has also been hit by many major cities banning the use of motorbikes with engine size above 250 cc.