Countries covered: China
This new Access Asia report details China’s leading consumer brands and the companies that own them. The report gives full profiles of the leading manufacturing companies in China, detailing how they have become the leaders in their respective markets.
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Additional Information Executive Summary:
This report examines the background and strategies of China’s leading domestic brands. The brands are ranked by their values in the marketplace and represent some of the major household names in China many of which have the potential to become global brands. This report includes only wholly domestic brands and not successful foreign brands in China such as Coca-Cola, VW or Kodak, etc.
The concept of brand value, or brand equity, is still relatively new in China. Indeed the government has only been measuring company worth in terms of brand value for seven years.
As local brands have increasingly had to both compete with each other for consumer’s attention and face competition from foreign brands so the growing importance of advertising has come to be realised. At first Chinese brands appeared only to understand the concept of saturation advertising. However, advertising is now becoming increasingly sophisticated and targeted.
1 Introduction
1.1 Definitions & Report Coverage
Free Monthly Online Newsletters
Glossary
China Fast Facts
Regions Of China
Map A.1 China: Provinces And Municipalities
1.2 Executive Summary
1.3 Overview Of China’s Leading Brands
Table 1.1 China’s 21 Most Valuable Brands 2001
Table 1.2 China’s 25 Most Valuable Brands 2002
Table 1.3a World’s 100 Most Valuable Brands (1-50), 2001/2002
Table 1.3b World’s 100 Most Valuable Brands (51-100), 2001/2002
2 China’s Most Valuable Brands 2002
2.1 Hai’er (Group) Co., Ltd.
2.1.1 Hai’er: Company Details
2.1.2 Hai’er: Company Background
2.1.3 Hai’er: Core Activities
2.1.4 Hai’er: Broad Company Structure
2.1.5 Hai’er: Logistics
2.1.6 Hai’er: Financial Results
Table 2.1 Hai’er Refrigeration Company Ltd.: Financial Results, 2000-2002
2.1.7 Hai’er: Future Strategies
2.2 Yuxi Hongta Group (Hongtashan)
2.2.1 Yuxi Hongta Group: Company Details
2.2.2 Yuxi Hongta Group: Company Background
2.2.3 Yuxi Hongta Group: Company Structure
Yunnan Hongta Import & Export Co., Ltd
Hongta Hong Kong International Tobacco Co. Ltd.
Hongta Switzerland Ltd.
Reemtsma Cooperation
2.2.4 Yuxi Hongta Group: Financial Results
Table 2.2 Yuxi Hongta Group: Financial Results 1997-2000
2.2.5 Yuxi Hongta Group: Future Strategy
2.3 Sichuan Changhong (Group) Corporation
2.3.1 Changhong: Company Details
Ticker: Shanghai Se 600839
2.3.2 Changhong: Company Background
Table 2.3 Changhong Electronics Annual Production Capacity
2.3.3 Changhong: Company Structure
Tv Company
Air Conditioner Company
Audio & Video Company
Battery Company
2.3.4 Changhong: Financial Results
Table 2.4 Sichuan Changhong Electric Co. Ltd.: Financial Results 1997-2000
2.3.5 Changhong: Future Strategies
2.4 Sichuan Yibin Wuliangye Distillery (Wuliangye)
2.4.1 Sichuan Yibin Wuliangye Distillery: Company Details
2.4.2 Sichuan Yibin Wuliangye Distillery: Company Background
2.4.3 Sichuan Yibin Wuliangye Distillery: Financial Results
Table 2.5 Sichuan Yibin Wuliangye Distillery: Financial Results 1997-1999
2.5 Legend Group
2.5.1 Legend Group: Company Details
2.5.2 Legend Group: Company Background
2.5.3 Legend Group: It Activities
2.5.4 Legend Group: Operational Review
Corporate It Business
Consumer It Business
Retail Business
Digital Products Business
Mobile Handset Business
2.5.5 Legend Group: Financial Results
Table 2.6 Legend Group: Financial Results, 2001/02-2002/03
Table 2.7 Legend Group: Financial Results By Division, 2001/02-2002/03
2.5.6 Legend Group: Future Strategies
2.6 Tcl Group Of China (Tcl)
2.6.1 Tcl: Company Details
2.6.2 Tcl: Company Background
2.6.3 Tcl: Financial Results
Table 2.8 Tcl: Financial Results 1997-2000
2.6.4 Tcl: Future Strategies
2.7 China First Auto (Faw) Group (Yiqi, Jiefang, Hongqi & Chang’an)
2.7.1 Faw: Company Details
2.7.2 Faw: Company History
2.7.3 Faw: Recent Developments
2.7.5 Faw: Financial Results
Table 2.9 Faw: Financial Results, 2000-2002
2.7.6 Faw: Future Strategies
2.8 Guangdong Midea Group Co., Ltd.
2.8.1 Guangdong Midea Group: Company Details
2.8.2 Guangdong Midea Group: Company Background
Air-Conditioner Division
Home Appliance Division
Kitchen Appliance Division
2.8.3 Guangdong Midea Group: Financial Results
Table 2.10 Guangdong Midea Group: Financial Results, 2000-2002
2.8.4 Company: Future Strategies
2.9 Sanjiu Medical & Pharmaceutical Company Ltd. (999)
2.9.1 Sanjiu: Company Details
2.9.2 Sanjiu: Company Background
2.9.3 Sanjiu: Key Sectors
2.9.4 Sanjiu: Recent Activities
2.9.5 Sanjiu: Brand Equity
2.9.6 Sanjiu: Financial Results
Table 2.11 Sanjiu Medical & Pharmaceutical: Financial Results 1998-2000
2.9.7 Sanjiu:Future Strategies
2.10 Tsingtao Brewery Company Ltd (Qingdao Or Tsingtao)
2.10.1 Tsingtao Brewery: Company Details
2.10.2 Tsingtao Brewery: Company History
2.10.3 Tsingtao Brewery: Products And Brands
Table 2.12 Tsingtao Brewery Company Ltd: Products & Brands 2002
2.10.4 Tsingtao Brewery: Recent Developments
Table 2.13 Tsingtao Brewery Co Ltd: Major Shareholders 2002
Table 2.14 Tsingtao Brewery Co Ltd: Major Subsidiaries 2002
2.10.5 Tsingtao Brewery: Financial Results
Table 2.15 Tsingtao Brewery Co Ltd: Financial Results 1997-1999*
2.10.6 Tsingtao Brewery: Future Strategies
2.11 Little Swan Co., Ltd.
2.11.1 Little Swan Group: Company Details
Ticker: Shenzhen Se 000418
2.11.2 Little Swan Group: Company Background
2.11.3 Little Swan Group: Company Structure
2.11.4 Little Swan Group: Recent Activities
2.11.5 Little Swan Group: Financial Results
Table2.16 Little Swan Group: Financial Results, 2000-2002
2.11.6 Little Swan Group: Future Strategies
2.12 Beijing Yanjing Brewing Group Corporation (Yanjing)
2.12.1 Beijing Yanjing Brewing: Company Details
2.12.2 Beijing Yanjing Brewing: Company History
Table 2.17 Beijing Yanjing Brewing Group Corporation: Major Shareholders 2002
2.12.3 Beijing Yanjing Brewing: Products And Brands
Table 2.18 Beijing Yanjing Brewing Group Corp.: Products And Brands 2002
2.12.4 Beijing Yanjing Brewing: Recent Developments
2.12.5 Beijing Yanjing Brewing: Financial Results
Table 2.19 Beijing Yanjing Brewing Group Corporation: Financial Results 1997-1999
2.12.6 Beijing Yanjing Brewing: Future Strategy
2.13 Henan Luohe Shuanghui Industrial Company (Shuanghui Or Shineway)
2.13.1 Henan Luohe Shuanghui Industrial Company: Company Details
2.13.2 Henan Luohe Shuanghui Industrial Company: Company Background
2.13.3 Henan Luohe Shuanghui Industrial Company: Financial Results
2.13.4 Henan Luohe Shuanghui Industrial Company: Future Strategies
2.14 Erdos Group Corporation (Erdos)
2.14.1 Erdos: Company Details
2.14.2 Erdos: Company Background
Table 2.20 Erdos Group Corporation: Production & Output 2001
2.14.2 Erdos: Company Structure
Table 2.21 Erdos Group Corporation: Company Structure 2002
2.14.3 Erdos: Future Strategies
2.15 Anhui Gujing Distillery Co. Ltd. (Gujing)
2.15.1 Anhui Gujing Distillery: Company Details
2.15.2 Anhui Gujing Distillery: Company Background
2.15.3 Anhui Gujing Distillery: Financial Results
Table 2.22 Anhui Gujing Distillery Co. Ltd.: Financial Results 1997-1999
2.16 China Jialing Industrial (Group) Stock Co., Ltd. (Jialing)
2.16.1 China Jialing: Company Details
2.16.2 China Jialing: Company Background
2.16.3 China Jialing: Financial Results
Table 2.23 China Jialing: Financial Results, 2000-2002
2.17 Shanghai White Cat (Group) Co., Ltd. (White Cat)
History And Development
Operating Structure
Corporate Strategy
Supply Infrastructure
Strengths And Weaknesses
Future Strategy
2.18 Lolo Group Co., Ltd. (Lolo)
2.18.1 Lolo Group: Company Details
2.18.2 Lolo Group: Company Background
2.18.3 Lolo Group: Financial Results
Table 2.24 Lolo Group: Financial Results 1997-2000
2.19 Sino-France Joint Venture Dynasty Wine Co., Ltd. (Dynasty)
2.19.1 Remy Cointreau: Company Details
2.19.2 Remy Cointreau: Company Background
2.19.3 Remy Cointreau: China Operations
2.19.4 Remy Cointreau: Financial Results
Table 2.25 Remy Cointreau: Financial Results By Region 1998/1999*
Table 2.26 Remy Cointreau: Financial Results By Sector 1998/1999*
3 Off The Leader List Since 2001
3.1 Konka Group Co., Ltd.
3.1.1 Konka: Company Details
Ticker: Shenzhen Se 000016
3.1.2 Konka: Company Background
3.1.3 Konka: Financial Results
Table 3.1 Konka: Financial Results, 2000-2002 8
3.1.4 Konka: Future Strategies
3.2guangdong Kelon Electrical Holding Co., Ltd.
3.2.1 Guangdong Kelon Electrical Holding: Company Details
3.2.2 Guangdong Kelon Electrical Holding: Company Background
3.2.3 Guangdong Kelon Electrical Holding: Company Structure
3.2.4 Guangdong Kelon Electrical Holding: Financial Results
Table 3.2 Guangdong Kelon Electrical Holding: Financial Results, 2000-2002
3.2.5 Guangdong Kelon Electrical Holding: Future Strategies
3.3 Henan Lotus Flower Gourmet Powder Group Co. Ltd. (Lotus Flower)
3.3.1 Henan Lotus Flower Gourmet Powder Group: Company Details
3.3.2 Henan Lotus Flower Gourmet Powder Group: Company Background
Table 3.3 Henan Lotus Flower Gourmet Powder Group Company: Annual Output 2001
Appendices
A. A History Of Branding In China
A.1 The Challenge Of Branding In China
A.2 The Challenge For Chinese Brands
A.3 The Future Challenges For Brands In China
A.4 Foreign Brands Have Also Learnt Other Lessons Over The Years
B Exchange Rates
B.1 Exchange Rates: China
Table B1 Average Annual Exchange Rates, 1997-2002
B.2 Exchange Rates: Hong Kong
Table B2 Average Annual Exchange Rates, 1997-2002
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