Countries covered: China
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This new Access Asia report details China’s leading consumer brands and the companies that own them. The report gives full profiles of the leading manufacturing companies in China, detailing how they have become the leaders in their respective markets.
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Additional InformationDefinitions & Report Coverage
This report examines the background and strategies of China’s leading domestic brands. The brands are ranked by their values in the marketplace and represent some of the major household names in China many of which have the potential to become global brands. This report includes only wholly domestic brands and not successful foreign brands in China such as Coca-Cola, VW or Kodak, etc.
Market Definitions
This new report from Access Asia examines the leading domestic brand names in the People’s Republic of China. The report covers only domestic brands, most of which are household names in China though rarely known outside the country.
The brands are ranked by their values in the marketplace and represent some of the major household names in China many of which have the potential to become global brands.
This report includes only wholly domestic brands and not successful foreign brands in China such as Coca-Cola, VW or Kodak etc.
Key Facts
- The concept of brand value, or brand equity, is still relatively new in China. Indeed the government has only been measuring company worth in terms of brand value for seven years.
- As local brands have increasingly had to both compete with each other for consumer’s attention and face competition from foreign brands so the growing importance of advertising has come to be realised.
- New product innovation is also a hallmark of many of the leading brands. This is true for the electronic appliance manufacturers as well as the pharmaceutical companies and automobile makers.
- The leading brand in China is Hongtashan, a cigarette brand although the leading table also includes beer brands, electrical appliance brands, automobile brands and pharmaceutical brands.
Core Contents
- Overview of the strategies of China’s leading brands
- China’s leading brands ranked by brand value
- The changing attitudes of China’s leading brands to the new business environment in the PRC
- Profiles of the leading brands in China
- Data on the China marketplace
Company Coverage
- Anhui Gujiugong Distillery
- Erdos Cashmere Group
- Guangdong Meidi Group
- Hai’er Group
- Henan Lotus Flower Gourmet Group
- Hongqi Cars
- Jiefang Trucks
- Kelon Group
- KONKA Group
- Legend Group
- Rongshen Group
- Sanjiu Medical & Pharmaceutical Company (999)
- Shuanghui
- Sichuan Changhong Electronics
- Sichuan Yibin Wuliangye Group
- Small Swan
- TCL Group
- Tsingtao Brewery
- Yanjing Brewery
- Yiqi
- Yuxi Hongtashan Tobacco Group
1 Introduction
1.1 Definitions & Report Coverage
1.2 Executive Summary
1.3 Overview Of China’s Leading Brands
Table 2.1 China’s Most Valuable Brands 2001*
2 China’s Most Valuable Brands 2001
2.1 Yuxi Hongta Group (Hongtashan)
2.1.1 Yuxi Hongta Group: Company Details
2.1.2 Yuxi Hongta Group: Company Background
2.1.3 Yuxi Hongta Group: Company Structure
Yunnan Hongta Import & Export Co., Ltd
Hongta Hong Kong International Tobacco Co. Ltd.
Hongta Switzerland Ltd.
Reemtsma Cooperation
2.1.4 Yuxi Hongta Group: Financial Results
Table 2.1 Yuxi Hongta Group: Financial Results 1997-2000
2.1.5 Yuxi Hongta Group: Future Strategy
2.2 Qingdao Hai’er Group (Hai’er)
2.2.1 Hai’er: Company Details
2.2.2 Hai’er: Company History
2.2.3 Hai’er: Broad Company Structure
2.2.4 Hai’er: Logistics
2.2.5 Hai’er: Air Conditioner Output Up
2.2.6 Hai’er: Information Technology Activity
2.2.7 Hai’er: Us Refrigerator Market Share
2.2.8 Hai’er: Mobile Phone Developments
2.2.9 Hai’er: Software Developments
2.2.10 Hai’er: Retail Distribution
2.2.11 Hai’er: Online Distribution
2.2.12 Hai’er: “The Brothers Hai’er”
2.2.13 Hai’er: Management Strategy
2.2.14 Hai’er: Operating Environment
Table 2.2 Market Shares Of Tv Brands, December 1999
Table 2.3 Market Shares Of Refrigerator And Air Conditioner Brands, December 1999
Table 2.4 Market Shares Of Washing Machine Brands, December 1999
2.2.15 Hai’er: Financial Results
Table 2.5 Hai’er Refrigeration Company Ltd.: Financial Results 1997-2000
2.2.16 Hai’er: Future Strategies
2.3 Sichuan Changhong Electronics (Changhong)
2.3.1 Changhong: Company Details
2.3.2 Changhong: Company Background
Table 2.6 Changhong Electronics Annual Production Capacity
2.3.3 Changhong: Company Structure
Tv Company
Air Conditioner Company
Audio & Video Company
Battery Company
2.3.4 Changhong: Financial Results
Table 2.7 Sichuan Changhong Electric Co. Ltd.: Financial Results 1997-2000
2.3.5 Changhong: Future Strategies
2.4 Sichuan Yibin Wuliangye Distillery (Wuliangye)
2.4.1 Sichuan Yibin Wuliangye Distillery: Company Details
2.4.2 Sichuan Yibin Wuliangye Distillery: Company Background
2.4.3 Sichuan Yibin Wuliangye Distillery: Financial Results
Table 2.8 Sichuan Yibin Wuliangye Distillery: Financial Results 1997-1999
2.5 Tcl Group Of China (Tcl)
2.5.1 Tcl: Company Details
2.5.2 Tcl: Company Background
2.5.3 Tcl: Financial Results
Table 2.9 Tcl: Financial Results 1997-2000
2.5.4 Tcl: Future Strategies
2.6 Legend Holdings Limited (Legend)
2.6.1 Legend: Company Details
2.6.2 Legend: Company Background
2.6.3 Legend: Company Development
2.6.4 Legend: Recent Developments
2.6.5 Legend: Activities
2.6.6 Legend: Product Offerings
Internet Access Devices
Software And Components
Internet Services - Fm365
Server And Application Solutions
Home Cyber Port
2.6.7 Legend: Sales & Marketing
2.6.8 Legend: Research & Development
2.6.9 Legend: Customer Service
2.6.10 Legend: Manufacturing Capability
2.6.11 Legend: Other Activities
2.6.12 Legend: Financial Results
Table 2.10 Legend: Financial Results 1998-2000*
Table 2.11 Legend: Operational Results, First Half 1999 - First Half 2000
2.6.13 Legend: Future Strategy
2.7 China First Auto Group (Yiqi, Jiefang, Hongqi)
2.7.1 China First Auto Group: Company Details
2.7.2 China First Auto Group: Company History
2.7.3 China First Auto Group: Vehicle Production History
Table 2.12 Faw: Production & Sales Statistics 1999
2.7.4 China First Auto Group: Recent Developments
2.7.5 China First Auto Group: Financial Results
Table 2.13 Faw Yiqi (0800): Financial Results 1997-2000
Table 2.14 Faw Jinbei (600609): Financial Results 1997-2000
2.8 Guangdong Meidi Group (Meidi)
2.8.1 Guangdong Meidi Group: Company Details
2.8.2 Guangdong Meidi Group: Company Background
2.8.3 Guangdong Meidi Group: Financial Results
Table 2.15 Guangdong Meidi Group: Financial Results 1997-1999
2.9 Konka (Konka)
2.9.1 Konka: Company Details
2.9.2 Konka: Company Background
2.9.3 Konka: Financial Results
Table 2.16 Konka: Financial Results 1997-1999
2.10 Guangdong Kelon Rongshen Group (Kelon, Rongshen)
2.10.1 Guangdong Kelon Rongshen Group: Company Details
2.10.2 Guangdong Kelon Rongshen Group: Company Background
2.10.3 Guangdong Kelon Rongshen Group: Company Structure
2.10.4 Guangdong Kelon Rongshen Group: Financial Results
Table 2.17 Kelon: Financial Results 1997-1999
2.10.5 Guangdong Kelon Rongshen Group: Future Strategies
2.11 Sanjiu Medical & Pharmaceutical Company Ltd. (999)
2.11.1 Sanjiu: Company Details
2.11.2 Sanjiu: Company Background
2.11.3 Sanjiu: Key Sectors
2.11.4 Sanjiu: Recent Activities
2.11.5 Sanjiu: Brand Equity
2.11.6 Sanjiu: Financial Results
Table 2.18 Sanjiu Medical & Pharmaceutical: Financial Results 1998-2000
2.11.7 Sanjiu:Future Strategies
2.12 Qingdao Brewery Company Ltd (Qingdao Or Tsingtao)
2.12.1 Qingdao Brewery: Company Details
2.12.2 Qingdao Brewery: Company History
2.12.3 Qingdao Brewery: Products And Brands
Table 2.19 Qingdao Brewery Company Ltd: Products & Brands 2002
2.12.4 Qingdao Brewery: Recent Developments
Table 2.20 Qingdao Brewery Co Ltd: Major Shareholders 2002
Table 2.21 Qingdao Brewery Co Ltd: Major Subsidiaries 2002
2.12.5 Qingdao Brewery: Financial Results
Table 2.22 Qingdao Brewery Co Ltd: Financial Results 1997-1999*
2.12.6 Qingdao Brewery: Future Strategies
2.13 Jiangsu Little Swan Group (Little Swan)
2.13.1 Jiangsu Little Swan Group: Company Details
2.13.2 Jiangsu Little Swan Group: Company Background
2.13.3 Jiangsu Little Swan Group: Company Structure
2.13.4 Jiangsu Little Swan Group: Recent Activities
2.13.5 Jiangsu Little Swan Group: Financial Results
Table 2.23 Jiangsu Little Swan Group: Financial Results 1997-1999
2.13.6 Jiangsu Little Swan Group: Future Strategies
2.14 Beijing Yanjing Brewing Group Corporation (Yanjing)
2.14.1 Beijing Yanjing Brewing: Company Details
2.14.2 Beijing Yanjing Brewing: Company History
Table 2.24 Beijing Yanjing Brewing Group Corporation: Major Shareholders 2002
2.14.3 Beijing Yanjing Brewing: Products And Brands
Table 2.25 Beijing Yanjing Brewing Group Corp.: Products And Brands 2002
2.14.4 Beijing Yanjing Brewing: Recent Developments
2.14.5 Beijing Yanjing Brewing: Financial Results
Table 2.26 Beijing Yanjing Brewing Group Corporation: Financial Results 1997-1999
2.14.6 Beijing Yanjing Brewing: Future Strategy
2.15 Henan Luohe Shuanghui Industrial Company (Shuanghui Or Shineway)
2.15.1 Henan Luohe Shuanghui Industrial Company: Company Details
2.15.2 Henan Luohe Shuanghui Industrial Company: Company Background
2.15.3 Henan Luohe Shuanghui Industrial Company: Financial Results
2.15.4 Henan Luohe Shuanghui Industrial Company: Future Strategies
2.16 Henan Lotus Flower Gourmet Powder Group Co. Ltd. (Lotus Flower)
2.16.1 Henan Lotus Flower Gourmet Powder Group: Company Details
2.16.2 Henan Lotus Flower Gourmet Powder Group: Company Background
Table 2.27 Henan Lotus Flower Gourmet Powder Group Company: Annual Output 2001
2.17 Erdos Group Corporation (Erdos)
2.17.1 Erdos: Company Details
2.17.2 Erdos: Company Background
Table 2.28 Erdos Group Corporation: Production & Output 2001
2.17.2 Erdos: Company Structure
Table 2.29 Erdos Group Corporation: Company Structure 2002
2.17.3 Erdos: Financial Summary
Table 2.30 Erdos Group Corporation: Financial Results 2000
2.17.4 Erdos: Future Strategies
2.18 Anhui Gujing Distillery Co. Ltd. (Gujinggong)
2.18.1 Anhui Gujing Distillery: Company Details
2.18.2 Anhui Gujing Distillery: Company Background
2.18.3 Anhui Gujing Distillery: Financial Results
Table 2.31 Anhui Gujing Distillery Co. Ltd.: Financial Results 1997-1999
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