Fresh Fruit & Vegetables in China: A Market Analysis

Access Asia
May 16, 2011
134 Pages - SKU: ACS6355074
License type:
Countries covered: China

This report covers the market for fresh fruit and vegetables in the People’s Republic of China. The report covers the following sectors:

Non-root vegetables:
Artichokes
Asparagus
Aubergines
Avocados
Beans (green)
Broad beans
Cabbages
Castor Beans
Cauliflower & broccoli
Chick-Peas
Chillies & peppers
Cucumbers & gherkins
Garlic
Green corn (maize)
Leeks & other allium vegetables
Lettuce & chicory
Mushrooms & truffles
Olives
Onions & shallots
Peas
Pulses (other)
Pumpkins, squash & gourds
Spinach
Soy beans
String beans
Sugar Cane
Vegetables fresh (other)

Dry vegetables:
Beans
Chillies & peppers
Onions
Peas
Root vegetables:
Carrots & turnips
Cassava
Potatoes
Roots & tubers (other)
Sweet potatoes
Taro
Yams
Fruits:
Apples
Apricots
Bananas
Berries (other)
Blueberries
Cantaloupes & other melons
Cherries
Citrus fruit (other)
Coconuts
Cranberries
Dates
Figs
Fruit fresh (other)
Grapefruit & pomelos
Grapes
Kiwi fruit
Lemons & limes
Mangoes, mangosteens & guavas
Oranges
Tangerines, mandarins, clemantines & satsumas
Papayas
Peaches & nectarines
Pears
Persimmons
Pineapples
Plums & sloes
Raspberries
Strawberries
Tomatoes
Watermelons

Nuts & seeds:
Almonds
Brazil nuts
Cashew nuts
Chestnuts
Groundnuts (peanuts)
Hazelnuts
Lentils
Melonseed
Pistachios
Sesame seed
Sunflower seed
Walnuts

KEY REPORT FEATURES

This recently updated report includes:
  • The total value and volume of the fruit & vegetable market up to 2010;
  • The value and volume of fruit & vegetable sales by sector and subsector up to 2010;
  • Fruit & vegetable markets sizes by province and municipality up to 2010;
  • Fruit & vegetable average product pricing up to 2010;
  • Volume & value forecast the fruit & vegetable market in China up to 2015;
  • The fruit & vegetable market background and current issues;
  • Key fruit & vegetable company profiles;
  • Overview of China’s demographics and macroeconomics.



Additional Information

Executive Summary

In value terms, China’s vegetable market alone is the largest sector in the country’s entire retail food market. Yet it has been one of the slowest to receive the benefits of the development of new retail formats. Much of the fruit & vegetable sold retail continues to be sold at wet markets, most of which are to be found in open-air market places or streets. These markets provide a venue at which the customer can buy freshly-harvested fruit & vegetable produce direct from local farmers. However, these markets have gradually been removed from many cities, while supermarkets and hypermarkets are now beginning to take their place.

China’s total retail fresh fruit and vegetables market value grew by 171.5% between 2003 and 2010 to reach a total value of RMB299.44bn (US$45.43bn) in current terms. At constant values, the total retail market grew by 60.7% over the same period to reach a total constant value of RMB157.6bn (US$23.91bn). This compares with a total population growth of 4.03% over the same period, meaning that per capita spending on fruits and vegetables in constant 2002 prices has increased significantly. Indeed, per capita retail sales during the 2003 to 2010 period increased by 148.04%, to reach RMB481.71 per capita in 2010 (US$73.08).

Not only are today’s consumers able to buy more fruit & vegetable than ever before: they also have a far wider choice of fruit & vegetable from which to choose. Improved choice stems in part from vast improvements in China’s distribution networks - thanks in turn to expanding transport networks. More produce is therefore moving around the country, reaching consumers in other regions.

As their incomes and lifestyles improve, Chinese consumers are showing a greater interest in a more varied diet, and cooking with a wider variety of products. As in the West, cookery programmes have proliferated on Chinese television. Similarly, cookery books now fill large sections of local bookshops, reflecting considerable interest in cooking and cuisine amongst local consumers.

The increasing availability of processed and packaged foods has also added to the general growth in people’s interest in food, and all of these factors add to the growing demand for more variety and better quality of fruit & vegetables. Improved farming techniques and management have been leading to larger-scale operations which increasingly rely on automation in production, packaging and transportation - a process which is now creating some very sizeable fruit & vegetable supply companies. Although still in its earliest stages, this trend will develop as growers become actively involved in supplying to the fast-growing supermarket and hypermarket chains rapidly expanding outside China’s largest cities.

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