Fast Food & Organised Catering In China: A Market Analysis

Countries covered: China

 

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Access Asia has published this updated edition of Catering China to cover the rapidly growing fast food, family restaurants and QSR sectors. The market is burgeoning as coffee bars become a major sector and new players such as Japan's Duskin Group enter the market. With local players still trying to compete with the likes of McDonald's and Pizza Hut competition is fierce. Meanwhile Chinese consumers are developing an ever more sophisticated and varied palate attracting new formats and brands to the country.

Additional Information

This report covers the market for organised catering, including fast-food, quick service restaurants (QSR), large, formal restaurants, cafés, themed restaurants, chain restaurants, canteens, small, independent restaurants, tea houses and other eateries.

Other Access Asia reports related to this sector include:

• Fast-Food in Hong Kong
• Retailing in Hong Kong
• Retailing in China
• Hotels in Hong Kong
• Hotels in China
• Travel and Tourism in Hong Kong
• Travel and Tourism in China
• Travel and Tourism in Macau

Market Definitions

Access Asia has published this updated report on the catering & fast food industry in China as part of the China Contact Market Research report series. The report covers the market and current state of development of the catering, fast food, QSR and restaurant sector in China.

Fast food, quick service restaurants (QSR) and organised catering in China are not a new creation. Noodle and jiaozi (dumpling) stalls and restaurants are a traditional part of Chinese culture.

In the late 1990s urban China, dining out is increasingly popular with consumers. It has become a big business for western restaurant chains and local entrepreneurs. For professional urban couples, eating out provides a welcome break from daily home cooking. Children and teenagers enjoy nights out over the weekend when dining out is often mixed with window-shopping and entertainment as well as a way of finding private space. Increasingly, urban Chinese are sampling new foreign cuisine's.

The big names have all mostly arrived in China - McDonald's, KFC and Pizza Hut. Fast food restaurants are a flourishing business opportunity and a rapidly normal part of urban life. The western chains must compete for custom with the traditional Chinese fast food restaurants offering dishes such as noodles, dumplings, steamed bread and congee.

Key Facts

• China's catering services saw a growth of 13% over 1999. However, the slight downturn in consumer spending slowed year-on-year growth in 1999 which picked up in 2000 as consumer spending resumed growth.
• There were approximately 500,000 enterprises engaged in fast food catering throughout China in 2000 according to the State Internal Trade Bureau (SITB). Fast food is the fastest growing sector of the market
• An interesting development is the rise of companies such as Can Can chicken, a local operator emulating western competitors by devoting greater attention to service and decor.
• Additionally regionally based Chinese restaurant chains have begun to expand to other major cities.
• Chinese-style fast food restaurants only really emerged after Western fast-food companies such as KFC and McDonald's entered China in 1987. Since then, the Chinese fast food sector has learned Western advanced management techniques and developed rapidly

Core Contents

• The catering market by hotel total revenues, commodity sales, fast-food sector sales and per capita consumption.
• Catering revenues by province across China
• Total number of establishments, establishments by province, ownership structure and employee size.
• Current issues including legislation, styrofoam controls, hygiene and franchising developments.
• Factors affecting the market including food court development, Internet cafes, cuisine trends, dining out patterns, foreign penetration and new players.
• Advertising and marketing trends within the industry.
• Consumer profiles of diners in China including food preferences and profiles of major consumer groups.
• SWOT analysis on China’s catering market.
• Menu prices and lists for most major catering groups.
• Profiles of over 50 major foreign and domestic companies involved in China’s catering market.
• Full forecasts 2001-2005

Company Coverage

• A&W
• AFC International
• Beijing Capital Airport Star Cafes
• Café de Coral
• California Beef Noodle
• California Fried Chicken
• China Quanjude Group
• Chowking
• Dairy Queen
• Delifrance/Vie de France
• Diageo
• Dicos
• Domino’s Pizza
• Donglaishun
• Doujiang Dawang
• Duskin
• Fairwood
• Feiyu Internet Cafe
• Fruito Ricci
• Gino’s Pasta-Cappuccino Cafe
• Haagen Dazs
• Hard Rock Café International
• Hawaii Express
• Henry J Beans
• Honggaoliang
• Hooters
• Jack’s Place
• Jollibee
• Kenny Rogers Roasters
• Lan Kwai Fong (LKF) Restaurant Group
• Liyang Taifeng Food and Beverage
• McDonalds
• Malan Noodle
• Melrose Pizza Cafe
• Mister Donut
• Moon Shanghai
• MOS Food Services
• Nescafe
• Ni Wo Ta
• Pizza Italia
• Pizza Now
• Planet Hollywood
• Planet Shanghai
• Popeyes Chicken
• Sammies
• Shanghai Dah Chong Cooked Food Chain Store
• Shanghai Friendship & Overseas Chinese Group
• Shanghai KFC
• Shanghai Renjia Group
• Shijiazhuang’s Xinyanchun Group
• Shlotzskys
• Sparkice Info-System Engineering
• Star East Holdings
• Starbucks
• Subway
• Sumo Sushi
• Swensons Ice Cream
• TCBY Enterprises
• TGI Fridays
• Tieban Steak Restaurants
• Tinghsin International Group
• Tony Roma’s
• Tricon Shanghai
• Xiao Ting Catering
• Xinya Fastfood
• Yellow Submarine
• Zhen Ding Chicken