Fast-food & Consumer Catering in China 2011: A Market Analysis
Access Asia
March 10, 2011 133 Pages - SKU: ACS6171530
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Countries covered: China
The study includes coverage of the fast-food and consumer catering market in China, covering the following end-user sectors:
- Full-service restaurants (FSR)
- Fast-food/QSR
- Cafés, teahouses, bars & clubs
- Hotels
- Travel
- Leisure
- Business and industry
- Healthcare
- Education
- Other institutions
KEY REPORT FEATURES
This recently updated report includes:
- The total value and volume of the catering market up to 2010;
- The value and volume of catering transactions sales by sector up to 2010;
- Value and per capita catering markets in 36 key tier-1 and -2 cities up to 2009;
- Volume & value forecast the catering market in China up to 2015;
- The catering market background and current issues;
- Key developments time-line for the past two+ years in the catering market;
- Key catering company profiles
- Key contacts & trade events;
- Overview of China’s demographics and macroeconomics.
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Additional Information
Executive Summary
Consumer catering has come a long way in the past few decades, especially since the opening-up of the economy since the late 1980s, and the introduction of foreign fast-food marketing methods.
Yet China’s consumer catering market remains strongly attached to its local traditions. These entrenched traditions have forced the foreign invaders to adapt both their menus and the way they do business in order to suit local tastes, all at the same time that they have been forced to change their operating methods in their established markets in North America and Europe.
The massive changes that China has been seen over the past few years have also forced changes on the whole industry.
When a society and economy, such as China’s, undergoes such massive change over a short period of time, people begin to get used to a constant renewal of ideas and circumstances, and aspirations tend to fixate on the newest and most outstanding. Thus, the catering and fast-food sector has had to continually recreate and reinvent is offering in order to maintain consumer interest and loyalty.
For large-scale operators, creating brand loyalty across a chain of outlets over such a large and diverse country as China has been a huge and difficult undertaking. Small- and medium-sized operators have had to face continually changing competition, forcing them to continually invest in upping their own competitive edge, in order both to compete, but ultimately simply to survive.
Issues such as branding, hygiene, staff training and retention, location in cities that are continually being rebuilt, décor, service, home delivery, etc., are all issues that caterers must address in order to maintain their competitive edge, and keep in business. With the market having become so complex and competitive, it is no wonder that outlets come and go with alarming frequency, as do fads and fashions in dining.
Yet, despite the continually shifting ground rules, created by continually shifting consumer aspirations and demands, the industry has flourished. Within the industry, there have been some major success stories - all the more successful for having survived and flourished in such a demanding market.
Among the most interesting successes have been the emerging Chinese chains, which are becoming viable competitors for the massive foreign fast-foot and restaurant chains. These domestic leaders in the catering market are creating a new definition of the Chinese dining experience, and even redefining and rebranding old concepts, such as the teahouse.
The result of such massive change, over the past couple of decades, is a very diverse market, covering many cuisine sectors, and a diverse demographic. As the consumer market in China continues to grow apace, so this diversity can only be expected to increase. This will also strengthen the market and the leading players, who are beginning to expand their geographical spread and influence, much further afield from their home markets, including overseas expansion.
- INTRODUCTION
- Report Coverage
- Other Relevant Reports from Access Asia
- Abbreviations Used
- China Retail Quarterly
- 1 CHINA'S CATERING MARKET
- 1.1 Overview
- 1.2 The Total Market Size
- 1.2.1 Total Market Size: Some Debate On Sector Definitions
- 1.2.2 Total Market Size: The Big Picture
- Table 1.1 THE MARKET FOR CONSUMER CATERING AS A PROPORTION OF TOTAL CONSUMER EXPENDITURE IN CHINA, 2001-2009
- 1.2.3 Total Market Size: Eating Out & Eating In
- Table 1.2 THE MARKET FOR CONSUMER CATERING AND FOOD RETAIL AS PROPORTIONS OF TOTAL CONSUMER FOOD EXPENDITURE IN CHINA, 2004-2010
- 1.2.4 Total Market Size: Per Capita Spending
- Table 1.3 TOTAL PER CAPITA MARKET FOR CONSUMER CATERING IN CHINA, 2004-2010
- 1.2.5 Total Market Size: Total Outlets & Employees
- Table 1.4 TOTAL CONSUMER CATERING OUTLETS AND EMPLOYEE NUMBERS IN CHINA, 2004-2010
- 1.2.6 Total Market Size: Outlets By Broad Sector
- Table 1.5 TOTAL CONSUMER CATERING OUTLET NUMBERS BY BROAD SECTOR IN CHINA, 2004-2010
- 1.2.7 Total Market Size: Employees By Broad Sector
- Table 1.6 TOTAL CONSUMER CATERING EMPLOYEE NUMBERS BY BROAD SECTOR IN CHINA, 2004-2010
- 1.2.8 Total Market Size: Average Employees Per Outlet By Broad Sector
- Table 1.7 AVERAGE EMPLOYEES PER OUTLET IN CONSUMER CATERING OUTLETS BY BROAD SECTOR IN CHINA, 2004-2010
- 1.2.9 Total Market Size: Transactions By Broad Sector
- Table 1.8 TOTAL CONSUMER CATERING OUTLET TRANSACTIONS BY BROAD SECTOR IN CHINA, 2004-2010
- 1.2.10 Total Market Size: Growth in Transactions By Broad Sector
- Table 1.9 ANNUAL % GROWTH OF CONSUMER CATERING TRANSACTIONS BY BROAD SECTOR IN CHINA, 2004-2010
- 1.3 Sector Trends
- 1.3.1 Sector Trends: Outlet Sector Values
- Table 1.10 CONSUMER CATERING MARKET VALUE BY SECTOR IN CHINA, 2004-2010
- 1.3.2 Sector Trends: Cuisine Sector Values
- Table 1.11 CHAIN-OUTLET ENTERPRISE CONSUMER CATERING MARKET VALUE BY SECTOR IN CHINA, 2004-2010
- 1.3.3 Sector Trends: Sector Transactions
- Table 1.12 CONSUMER CATERING MARKET VOLUME TRANSACTIONS BY SECTOR IN CHINA, 2004-2010
- 1.3.3 Sector Trends: Average Outlet Transactions
- Table 1.13 AVERAGE CONSUMER CATERING MARKET TRANSACTION VALUES BY SECTOR IN CHINA, 2004-2010
- 1.4 Provincial Markets
- 1.4.1 Provincial Markets: Values
- Table 1.14 TOTAL CONSUMER CATERING MARKET VALUE (RMB) BY PROVINCE IN CHINA, 2004-2010
- Table 1.15 TOTAL CONSUMER CATERING MARKET VALUE (US$) BY PROVINCE IN CHINA, 2004-2010
- Table 1.16 % BREAKDOWN OF TOTAL CONSUMER CATERING MARKET VALUE BY PROVINCE IN CHINA, 2004-2010
- Table 1.17 % ANNUAL GROWTH OF TOTAL CONSUMER CATERING MARKET VALUE BY PROVINCE IN CHINA, 2004-2010
- 1.4.2 Provincial Markets: Per Capita Values
- Table 1.18 PER CAPITA CONSUMER CATERING MARKET VALUE (RMB) BY PROVINCE IN CHINA, 2004-2010
- Table 1.19 % ANNUAL GROWTH OF PER CAPITA CONSUMER CATERING MARKET VALUE (RMB) BY PROVINCE IN CHINA, 2004-2010
- Table 1.20 PER CAPITA CONSUMER CATERING MARKET VALUE (US$) BY PROVINCE IN CHINA, 2004-2010
- 1.5 Provincial Catering Outlets
- Table 1.21 TOTAL CONSUMER CATERING OUTLETS BY PROVINCE IN CHINA, 2003-2009
- Table 1.22 AVERAGE NUMBER POPULATION PER CONSUMER CATERING OUTLET BY PROVINCE IN CHINA, 2003-2009
- Table 1.23 % BREAKDOWN TOTAL CONSUMER CATERING OUTLETS BY PROVINCE IN CHINA, 2003-2009
- Table 1.24 % ANNUAL GROWTH OF CONSUMER CATERING OUTLETS BY PROVINCE IN CHINA, 2003-2009
- 1.6 Key Cities Compared
- 1.6.1 Key Cities Compared: Overall Values
- Table 1.24 KEY CHINESE CITIES BY POPULATION, TOTAL RETAIL SALES, RETAIL FOOD SALES, CATERING SALES AND TOTAL FOOD SALES, 2006
- Table 1.25 KEY CHINESE CITIES BY POPULATION, TOTAL RETAIL SALES, RETAIL FOOD SALES, CATERING SALES AND TOTAL FOOD SALES, 2007
- Table 1.26 KEY CHINESE CITIES BY POPULATION, TOTAL RETAIL SALES, RETAIL FOOD SALES, CATERING SALES AND TOTAL FOOD SALES, 2008
- Table 1.27 KEY CHINESE CITIES BY POPULATION, TOTAL RETAIL SALES, RETAIL FOOD SALES, CATERING SALES AND TOTAL FOOD SALES, 2009
- 1.6.2 Key Cities Compared: Population
- Table 1.28 KEY CHINESE CITIES POPULATION AND PERIOD GROWTH, 2006-2009
- 1.6.3 Key Cities Compared: Total Retail Sales
- Table 1.29 KEY CHINESE CITIES RANKED BY TOTAL RETAIL SALES AND PERIOD GROWTH, 2006-2009
- 1.6.4 Key Cities Compared: Retail Food Sales
- Table 1.30 KEY CHINESE CITIES RANKED BY RETAIL FOOD SALES AND PERIOD GROWTH, 2006-2009
- 1.6.5 Key Cities Compared: Catering Sales
- Table 1.31 KEY CHINESE CITIES RANKED BY CATERING SALES AND PERIOD GROWTH, 2006-2009
- 1.6.6 Key Cities Compared: Total Food Expenditure
- Table 1.32 KEY CHINESE CITIES TOTAL RANKED BY FOOD EXPENDITURE AND PERIOD GROWTH, 2006-2009
- 1.6.7 Key Cities Compared: Per-capita Total Retail Sales
- Table 1.33 KEY CHINESE CITIES RANKED BY PER CAPITA RETAIL SALES AND PERIOD GROWTH, 2006-2009
- 1.6.8 Key Cities Compared: Per-capita Retail Food Sales
- Table 1.34 KEY CHINESE CITIES RANKED BY PER CAPITA FOOD RETAIL SALES AND PERIOD GROWTH, 2006-2009
- 1.6.9 Key Cities Compared: Per-capita Catering Sales
- Table 1.35 KEY CHINESE CITIES RANKED BY PER CAPITA CATERING SALES AND PERIOD GROWTH, 2006-2009
- 1.6.10 Key Cities Compared: Catering As Proportion of Total Retail Sales
- Table 1.36 KEY CHINESE CITIES RANKED BY CATERING SALES AS % OF TOTAL RETAIL SALES AND PERIOD PERCENTAGE POINT DIFFERENCE, 2006-2009
- 1.6.11 Key Cities Compared: Catering As Proportion of Total Food Expenditure
- Table 1.37 KEY CHINESE CITIES RANKED BY CATERING SALES % OF TOTAL FOOD EXPENDITURE AND PERIOD PERCENTAGE POINT DIFFERENCE, 2006-2009
- 1.7 Market Shares
- 1.7.1 Market Shares: By Revenues
- The Top-100 Caterers
- The Top-10 Caterers
- Table 1.38 CHINA'S 10 LEADING CATERING CHAINS RANKED BY REVENUE, 2006-2009
- 1.7.2 Market Shares: By Outlets
- Table 1.39 CHINA'S 10 LEADING CATERING CHAINS RANKED BY OUTLETS, 2006-2009
- 1.7.3 Market Shares: By Revenue Per Outlet
- Table 1.40 CHINA'S 10 LEADING CATERING CHAINS RANKED BY AVERAGE REVENUE PER OUTLET, 2006-2009
- 1.8 Outlook
- 1.8.1 Outlook: Total Market Forecast
- Table 1.41 TOTAL FORECAST MARKET VALUE FOR FOODSERVICE IN CHINA, 2011-2015
- Table 1.42 TOTAL FORECAST MARKET VOLUME FOR FOODSERVICE IN CHINA, 2011-2015
- 1.8.2 Outlook: Sector Value Forecast
- Table 1.43 FORECAST FOODSERVICE MARKET VALUE BY SECTOR IN CHINA, 2011-2015
- 1.8.3 Outlook: Sector Volume Forecast
- Table 1.44 FORECAST FOODSERVICE MARKET VOLUME BREAKDOWN AND GROWTH BY SECTOR IN CHINA, 2011-2015
- 1.8.4 Outlook: Key City Value Forecast
- Table 1.45 KEY CITY FORECAST CATERING SPENDING BY CITY COMPARED, 2010-2014
- 1.8.5 Outlook: Key City Per Capita Forecast
- Table 1.46 KEY CITY FORECAST PER CAPITA CATERING SPENDING BY CITY COMPARED, 2010-2014
- 2 CURRENT ISSUES
- 2.1 Recent Key Developments
- 2.1.1 Recent Key Developments: H1 2008
- 2.1.2 Recent Key Developments: H2 2008
- 2.1.3 Recent Key Developments: Q1 2009
- 2.1.4 Recent Key Developments: Q2 2009
- 2.1.5 Recent Key Developments: Q3 2009
- 2.1.6 Recent Key Developments: Q4 2009
- 2.1.7 Recent Key Developments: Q1 2010
- 2.1.8 Recent Key Developments: Q2 2010
- 2.1.9 Recent Key Developments: Q3 2010
- 2.1.10 Recent Key Developments: Q4 2010
- 2.2 Legal Environment
- 2.2.1 Legal Environment: Franchise Law
- 2.2.2 Legal Environment: Styrofoam Controls
- 2.2.3 Legal Environment: Hostess Taxes
- 2.3 Changing Consumer Habits
- 2.3.1 Changing Consumer Habits: Eating Habits & Growing Waistlines
- 2.3.2 Changing Consumer Habits: Tourism Spending
- Table 2.1 DOMESTIC TOURISM SPENDING BY SECTOR IN CHINA, 2000-2006
- 2.3.3 Changing Consumer Habits: Consumer Concerns
- Food Poisoning: Bad Practice
- Going Green
- Genetically Modified (GM) Food
- Vegetarianism
- 2.4 Format Trends
- 2.4.1 Format Trends: Food Courts, Clustering & Concept
- 2.4.2 Format Trends: Visitor Attraction Foodservice
- 2.5 Operating Issues
- 2.5.1 Operating Issues: Investment
- 2.5.2 Operating Issues: Franchising
- Table 2.2 FRANCHISED OUTLETS SIGNIFICANCE WITHIN THE CATERING INDUSTRY IN CHINA (ABOVE THE OFFICIAL STATISTICAL THRESHOLD), 2003-2008
- Table 2.3 PERIOD GROWTH FOR FRANCHISED AND DIRECTLY OWNED CATERING OUTLETS THE CATERING INDUSTRY IN CHINA (ABOVE THE OFFICIAL STATISTICAL THRESHOLD), 2003-2008
- 2.5.3 Operating Issues: Rent
- Table 2.4 NATIONAL AVERAGE RETAIL PROPERTY RENTAL PRICE, 2001-2009
- 2.5.4 Operating Issues: Operating Costs
- Salaries
- Table 2.5 AVERAGE CATERING STAFF SALARIES BY PROVINCE, 2003-2009
- Table 2.6 % ANNUAL & TOTAL GROWTH OF AVERAGE CATERING STAFF SALARIES BY PROVINCE, 2003-2009
- Table 2.7 AVERAGE CATERING STAFF SALARY BILL PER OUTLET, 2003-2009
- Business Taxes
- 2.5.5 Operating Issues: Profit Margin
- Table 2.8 AVERAGE CATERING OUTLET TURNOVER INCOME VERSUS OPERATING COSTS, 2005-2009
- 2.6 Consumer Profiles
- 2.6.1 Consumer Profile: Overview
- 2.6.2 Consumer Profile: Professional Urban Dwellers
- 2.6.3 Consumer Profile: Teenagers
- 2.6.4 Consumer Profile: Children
- 3 COMPANY PROFILES
- 3.1 China Baisheng (Yum! Brands) Catering Group
- 3.1.1 China Baisheng (Yum! Brands): Company Details
- 3.1.2 China Baisheng (Yum! Brands): Company Background
- Table 3.1 CHINA BAISHENG (YUM! BRANDS): TOTAL MARKET AND FAST-FOOD SECTOR SHARES, 2005-2010
- 3.1.3 China Baisheng (Yum! Brands): Financial Summary
- Table 3.2 CHINA BAISHENG (YUM! BRANDS): FINANCIAL RESULTS, 2005-2010*
- 3.2 China Quanjude (Group) Co., Ltd.
- 3.2.1 China Quanjude: Company Details
- 3.2.2 China Quanjude: Company Background & Activities
- 3.2.3 China Quanjude: Financial Summary
- Table 3.3 CHINA QUANJUDE GROUP CO.: FINANCIAL RESULTS, 2004-2009*
- Table 3.4 CHINA QUANJUDE CO., LTD.(SHENZHEN 002186): FINANCIAL RESULTS, 2006-2009*, & H1'09-H1'10
- 3.3 Chongqing Dezhuang Group
- 3.3.1 Chongqing Dezhuang: Company Details
- 3.3.2 Chongqing Dezhuang: Company Background & Activities
- 3.3.3 Chongqing Dezhuang: Financial Summary
- Table 3.5 CHONGQING DEZHUANG GROUP: FINANCIAL RESULTS, 2004-2009*
- 3.4 Chongqing Xiaotian'e Investment (Group) Co., Ltd.
- 3.4.1 Chongqing Xiaotian'e Investment: Company Details
- 3.4.2 Chongqing Xiaotian'e Investment: Company Background & Activities
- 3.4.3 Chongqing Xiaotian'e Investment: Financial Summary
- Table 3.6 CHONGQING XIAOTIAN'E INVESTMENT (GROUP) CO., LTD.: FINANCIAL RESULTS, 2004-2009*
- 3.5 Inner Mongolia Xiaofeiyang (Little Sheep) Catering Chain Co., Ltd.
- 3.5.1 Inner Mongolia Xiaofeiyang Catering Chain: Company Details
- 3.5.2 Inner Mongolia Xiaofeiyang Catering Chain: Company Background & Activities
- 3.5.3 Inner Mongolia Xiaofeiyang Catering Chain: Financial Summary
- Table 3.7 INNER MONGOLIA XIAOFEIYANG CATERING CHAIN CO., LTD.: FINANCIAL RESULTS, 2003-2006*
- Table 3.8 LITTLE SHEEP GROUP LTD.(HONG KONG 968): FINANCIAL RESULTS, 2006-2009*, & H1'09-H1'10
- 3.6 Inner Mongolia Xiaoweiyang (Little Lamb) Catering Chain Co., Ltd.
- 3.6.1 Inner Mongolia Xiaoweiyang Catering Chain: Company Details
- 3.6.2 Inner Mongolia Xiaoweiyang Catering Chain: Company Background & Activities
- 3.6.3 Inner Mongolia Xiaoweiyang Catering Chain: Financial Summary
- Table 3.9 INNER MONGOLIA XIAOWEIYANG CATERING CHAIN CO., LTD.: FINANCIAL RESULTS, 2004-2009*
- 3.7 McDonald's China
- 3.7.1 McDonald's China: Company Details
- 3.7.2 McDonald's China: Company Background & Activities
- 3.7.3 McDonald's China: Financial Summary
- Table 3.10 MCDONALD'S CHINA: FINANCIAL RESULTS, 2004-2009*
- 3.8 Tianjin Dicos Foods Development Co., Ltd.
- 3.8.1 Tianjin Dicos Foods Development: Company Details
- 3.8.2 Tianjin Dicos Foods Development: Company Background & Activities
- 3.8.3 Tianjin Dicos Foods Development: Financial Summary
- Table 3.11 TIANJIN DICOS FOODS DEVELOPMENT CO., LTD.: FINANCIAL RESULTS, 2004-2009*
- 3.9 Other Significant Companies
- 3.9.1 Other Significant Companies: Ajisen Ramen
- 3.9.2 Other Significant Companies: Burger King
- 3.9.3 Other Significant Companies: Caf¨¦ de Coral (CDC) Holdings Ltd.
- 3.9.4 Other Significant Companies: Dairy Queen
- 3.9.5 Other Significant Companies: Delifrance Asia/Vie de France (Beijing)
- 3.9.6 Other Significant Companies: Dio Coffee
- 3.9.7 Other Significant Companies: J-Kungfu
- 3.9.10 Other Significant Companies: Jollibee
- 3.9.11 Other Significant Companies: Mister Donut & The Donut Wars
- 3.9.12 Other Significant Companies: MOS Food Services
- 3.9.13 Other Significant Companies: Papa John's
- 3.9.14 Other Significant Companies: Starbucks
- 3.9.15 Other Significant Companies: Subway
- 3.9.17 Other Significant Companies: Xiabu Xiabu
- 4 CONTACTS
- 4.1 Trade Organisations
- China International Franchisers Association (CIFA)
- China Advertising Association
- China Chain Store & Franchise Association (CCFA)
- 4.2 Government Departments
- Ministry of Commerce (MOFCOM)
- Ministry of Finance
- APPENDIX: MARKET BACKGROUND
- A.1 Fast Facts
- A.2 Population
- A.2.1 Population: By Age Group & Gender
- Table A.1 POPULATION BY AGE GROUP & GENDER, 2003¨C2009*
- A.2.2 Population: By Province
- Table A.2 POPULATION BY PROVINCE, 2003¨C2009*
- A.3 Exchange Rates
- A.3.1 Exchange Rates: China
- Table A.4 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2002¨C2010
- A.3.2 Exchange Rates: Hong Kong
- Table A.5 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2002¨C2010
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