Fast-food & Consumer Catering in China 2011: A Market Analysis


March 10, 2011
133 Pages - SKU: ACS6171530
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Countries covered: China

The study includes coverage of the fast-food and consumer catering market in China, covering the following end-user sectors:
  • Full-service restaurants (FSR)
  • Fast-food/QSR
  • Cafés, teahouses, bars & clubs
  • Hotels
  • Travel
  • Leisure
  • Business and industry
  • Healthcare
  • Education
  • Other institutions
KEY REPORT FEATURES

This recently updated report includes:
  • The total value and volume of the catering market up to 2010;
  • The value and volume of catering transactions sales by sector up to 2010;
  • Value and per capita catering markets in 36 key tier-1 and -2 cities up to 2009;
  • Volume & value forecast the catering market in China up to 2015;
  • The catering market background and current issues;
  • Key developments time-line for the past two+ years in the catering market;
  • Key catering company profiles
  • Key contacts & trade events;
  • Overview of China’s demographics and macroeconomics.


Additional Information

Executive Summary

Consumer catering has come a long way in the past few decades, especially since the opening-up of the economy since the late 1980s, and the introduction of foreign fast-food marketing methods.

Yet China’s consumer catering market remains strongly attached to its local traditions. These entrenched traditions have forced the foreign invaders to adapt both their menus and the way they do business in order to suit local tastes, all at the same time that they have been forced to change their operating methods in their established markets in North America and Europe.

The massive changes that China has been seen over the past few years have also forced changes on the whole industry.

When a society and economy, such as China’s, undergoes such massive change over a short period of time, people begin to get used to a constant renewal of ideas and circumstances, and aspirations tend to fixate on the newest and most outstanding. Thus, the catering and fast-food sector has had to continually recreate and reinvent is offering in order to maintain consumer interest and loyalty.

For large-scale operators, creating brand loyalty across a chain of outlets over such a large and diverse country as China has been a huge and difficult undertaking. Small- and medium-sized operators have had to face continually changing competition, forcing them to continually invest in upping their own competitive edge, in order both to compete, but ultimately simply to survive.

Issues such as branding, hygiene, staff training and retention, location in cities that are continually being rebuilt, décor, service, home delivery, etc., are all issues that caterers must address in order to maintain their competitive edge, and keep in business. With the market having become so complex and competitive, it is no wonder that outlets come and go with alarming frequency, as do fads and fashions in dining.

Yet, despite the continually shifting ground rules, created by continually shifting consumer aspirations and demands, the industry has flourished. Within the industry, there have been some major success stories - all the more successful for having survived and flourished in such a demanding market.

Among the most interesting successes have been the emerging Chinese chains, which are becoming viable competitors for the massive foreign fast-foot and restaurant chains. These domestic leaders in the catering market are creating a new definition of the Chinese dining experience, and even redefining and rebranding old concepts, such as the teahouse.

The result of such massive change, over the past couple of decades, is a very diverse market, covering many cuisine sectors, and a diverse demographic. As the consumer market in China continues to grow apace, so this diversity can only be expected to increase. This will also strengthen the market and the leading players, who are beginning to expand their geographical spread and influence, much further afield from their home markets, including overseas expansion.
INTRODUCTION
Report Coverage
Other Relevant Reports from Access Asia
Abbreviations Used
China Retail Quarterly
1 CHINA'S CATERING MARKET
1.1 Overview
1.2 The Total Market Size
1.2.1 Total Market Size: Some Debate On Sector Definitions
1.2.2 Total Market Size: The Big Picture
Table 1.1 THE MARKET FOR CONSUMER CATERING AS A PROPORTION OF TOTAL CONSUMER EXPENDITURE IN CHINA, 2001-2009
1.2.3 Total Market Size: Eating Out & Eating In
Table 1.2 THE MARKET FOR CONSUMER CATERING AND FOOD RETAIL AS PROPORTIONS OF TOTAL CONSUMER FOOD EXPENDITURE IN CHINA, 2004-2010
1.2.4 Total Market Size: Per Capita Spending
Table 1.3 TOTAL PER CAPITA MARKET FOR CONSUMER CATERING IN CHINA, 2004-2010
1.2.5 Total Market Size: Total Outlets & Employees
Table 1.4 TOTAL CONSUMER CATERING OUTLETS AND EMPLOYEE NUMBERS IN CHINA, 2004-2010
1.2.6 Total Market Size: Outlets By Broad Sector
Table 1.5 TOTAL CONSUMER CATERING OUTLET NUMBERS BY BROAD SECTOR IN CHINA, 2004-2010
1.2.7 Total Market Size: Employees By Broad Sector
Table 1.6 TOTAL CONSUMER CATERING EMPLOYEE NUMBERS BY BROAD SECTOR IN CHINA, 2004-2010
1.2.8 Total Market Size: Average Employees Per Outlet By Broad Sector
Table 1.7 AVERAGE EMPLOYEES PER OUTLET IN CONSUMER CATERING OUTLETS BY BROAD SECTOR IN CHINA, 2004-2010
1.2.9 Total Market Size: Transactions By Broad Sector
Table 1.8 TOTAL CONSUMER CATERING OUTLET TRANSACTIONS BY BROAD SECTOR IN CHINA, 2004-2010
1.2.10 Total Market Size: Growth in Transactions By Broad Sector
Table 1.9 ANNUAL % GROWTH OF CONSUMER CATERING TRANSACTIONS BY BROAD SECTOR IN CHINA, 2004-2010
1.3 Sector Trends
1.3.1 Sector Trends: Outlet Sector Values
Table 1.10 CONSUMER CATERING MARKET VALUE BY SECTOR IN CHINA, 2004-2010
1.3.2 Sector Trends: Cuisine Sector Values
Table 1.11 CHAIN-OUTLET ENTERPRISE CONSUMER CATERING MARKET VALUE BY SECTOR IN CHINA, 2004-2010
1.3.3 Sector Trends: Sector Transactions
Table 1.12 CONSUMER CATERING MARKET VOLUME TRANSACTIONS BY SECTOR IN CHINA, 2004-2010
1.3.3 Sector Trends: Average Outlet Transactions
Table 1.13 AVERAGE CONSUMER CATERING MARKET TRANSACTION VALUES BY SECTOR IN CHINA, 2004-2010
1.4 Provincial Markets
1.4.1 Provincial Markets: Values
Table 1.14 TOTAL CONSUMER CATERING MARKET VALUE (RMB) BY PROVINCE IN CHINA, 2004-2010
Table 1.15 TOTAL CONSUMER CATERING MARKET VALUE (US$) BY PROVINCE IN CHINA, 2004-2010
Table 1.16 % BREAKDOWN OF TOTAL CONSUMER CATERING MARKET VALUE BY PROVINCE IN CHINA, 2004-2010
Table 1.17 % ANNUAL GROWTH OF TOTAL CONSUMER CATERING MARKET VALUE BY PROVINCE IN CHINA, 2004-2010
1.4.2 Provincial Markets: Per Capita Values
Table 1.18 PER CAPITA CONSUMER CATERING MARKET VALUE (RMB) BY PROVINCE IN CHINA, 2004-2010
Table 1.19 % ANNUAL GROWTH OF PER CAPITA CONSUMER CATERING MARKET VALUE (RMB) BY PROVINCE IN CHINA, 2004-2010
Table 1.20 PER CAPITA CONSUMER CATERING MARKET VALUE (US$) BY PROVINCE IN CHINA, 2004-2010
1.5 Provincial Catering Outlets
Table 1.21 TOTAL CONSUMER CATERING OUTLETS BY PROVINCE IN CHINA, 2003-2009
Table 1.22 AVERAGE NUMBER POPULATION PER CONSUMER CATERING OUTLET BY PROVINCE IN CHINA, 2003-2009
Table 1.23 % BREAKDOWN TOTAL CONSUMER CATERING OUTLETS BY PROVINCE IN CHINA, 2003-2009
Table 1.24 % ANNUAL GROWTH OF CONSUMER CATERING OUTLETS BY PROVINCE IN CHINA, 2003-2009
1.6 Key Cities Compared
1.6.1 Key Cities Compared: Overall Values
Table 1.24 KEY CHINESE CITIES BY POPULATION, TOTAL RETAIL SALES, RETAIL FOOD SALES, CATERING SALES AND TOTAL FOOD SALES, 2006
Table 1.25 KEY CHINESE CITIES BY POPULATION, TOTAL RETAIL SALES, RETAIL FOOD SALES, CATERING SALES AND TOTAL FOOD SALES, 2007
Table 1.26 KEY CHINESE CITIES BY POPULATION, TOTAL RETAIL SALES, RETAIL FOOD SALES, CATERING SALES AND TOTAL FOOD SALES, 2008
Table 1.27 KEY CHINESE CITIES BY POPULATION, TOTAL RETAIL SALES, RETAIL FOOD SALES, CATERING SALES AND TOTAL FOOD SALES, 2009
1.6.2 Key Cities Compared: Population
Table 1.28 KEY CHINESE CITIES POPULATION AND PERIOD GROWTH, 2006-2009
1.6.3 Key Cities Compared: Total Retail Sales
Table 1.29 KEY CHINESE CITIES RANKED BY TOTAL RETAIL SALES AND PERIOD GROWTH, 2006-2009
1.6.4 Key Cities Compared: Retail Food Sales
Table 1.30 KEY CHINESE CITIES RANKED BY RETAIL FOOD SALES AND PERIOD GROWTH, 2006-2009
1.6.5 Key Cities Compared: Catering Sales
Table 1.31 KEY CHINESE CITIES RANKED BY CATERING SALES AND PERIOD GROWTH, 2006-2009
1.6.6 Key Cities Compared: Total Food Expenditure
Table 1.32 KEY CHINESE CITIES TOTAL RANKED BY FOOD EXPENDITURE AND PERIOD GROWTH, 2006-2009
1.6.7 Key Cities Compared: Per-capita Total Retail Sales
Table 1.33 KEY CHINESE CITIES RANKED BY PER CAPITA RETAIL SALES AND PERIOD GROWTH, 2006-2009
1.6.8 Key Cities Compared: Per-capita Retail Food Sales
Table 1.34 KEY CHINESE CITIES RANKED BY PER CAPITA FOOD RETAIL SALES AND PERIOD GROWTH, 2006-2009
1.6.9 Key Cities Compared: Per-capita Catering Sales
Table 1.35 KEY CHINESE CITIES RANKED BY PER CAPITA CATERING SALES AND PERIOD GROWTH, 2006-2009
1.6.10 Key Cities Compared: Catering As Proportion of Total Retail Sales
Table 1.36 KEY CHINESE CITIES RANKED BY CATERING SALES AS % OF TOTAL RETAIL SALES AND PERIOD PERCENTAGE POINT DIFFERENCE, 2006-2009
1.6.11 Key Cities Compared: Catering As Proportion of Total Food Expenditure
Table 1.37 KEY CHINESE CITIES RANKED BY CATERING SALES % OF TOTAL FOOD EXPENDITURE AND PERIOD PERCENTAGE POINT DIFFERENCE, 2006-2009
1.7 Market Shares
1.7.1 Market Shares: By Revenues
The Top-100 Caterers
The Top-10 Caterers
Table 1.38 CHINA'S 10 LEADING CATERING CHAINS RANKED BY REVENUE, 2006-2009
1.7.2 Market Shares: By Outlets
Table 1.39 CHINA'S 10 LEADING CATERING CHAINS RANKED BY OUTLETS, 2006-2009
1.7.3 Market Shares: By Revenue Per Outlet
Table 1.40 CHINA'S 10 LEADING CATERING CHAINS RANKED BY AVERAGE REVENUE PER OUTLET, 2006-2009
1.8 Outlook
1.8.1 Outlook: Total Market Forecast
Table 1.41 TOTAL FORECAST MARKET VALUE FOR FOODSERVICE IN CHINA, 2011-2015
Table 1.42 TOTAL FORECAST MARKET VOLUME FOR FOODSERVICE IN CHINA, 2011-2015
1.8.2 Outlook: Sector Value Forecast
Table 1.43 FORECAST FOODSERVICE MARKET VALUE BY SECTOR IN CHINA, 2011-2015
1.8.3 Outlook: Sector Volume Forecast
Table 1.44 FORECAST FOODSERVICE MARKET VOLUME BREAKDOWN AND GROWTH BY SECTOR IN CHINA, 2011-2015
1.8.4 Outlook: Key City Value Forecast
Table 1.45 KEY CITY FORECAST CATERING SPENDING BY CITY COMPARED, 2010-2014
1.8.5 Outlook: Key City Per Capita Forecast
Table 1.46 KEY CITY FORECAST PER CAPITA CATERING SPENDING BY CITY COMPARED, 2010-2014
2 CURRENT ISSUES
2.1 Recent Key Developments
2.1.1 Recent Key Developments: H1 2008
2.1.2 Recent Key Developments: H2 2008
2.1.3 Recent Key Developments: Q1 2009
2.1.4 Recent Key Developments: Q2 2009
2.1.5 Recent Key Developments: Q3 2009
2.1.6 Recent Key Developments: Q4 2009
2.1.7 Recent Key Developments: Q1 2010
2.1.8 Recent Key Developments: Q2 2010
2.1.9 Recent Key Developments: Q3 2010
2.1.10 Recent Key Developments: Q4 2010
2.2 Legal Environment
2.2.1 Legal Environment: Franchise Law
2.2.2 Legal Environment: Styrofoam Controls
2.2.3 Legal Environment: Hostess Taxes
2.3 Changing Consumer Habits
2.3.1 Changing Consumer Habits: Eating Habits & Growing Waistlines
2.3.2 Changing Consumer Habits: Tourism Spending
Table 2.1 DOMESTIC TOURISM SPENDING BY SECTOR IN CHINA, 2000-2006
2.3.3 Changing Consumer Habits: Consumer Concerns
Food Poisoning: Bad Practice
Going Green
Genetically Modified (GM) Food
Vegetarianism
2.4 Format Trends
2.4.1 Format Trends: Food Courts, Clustering & Concept
2.4.2 Format Trends: Visitor Attraction Foodservice
2.5 Operating Issues
2.5.1 Operating Issues: Investment
2.5.2 Operating Issues: Franchising
Table 2.2 FRANCHISED OUTLETS SIGNIFICANCE WITHIN THE CATERING INDUSTRY IN CHINA (ABOVE THE OFFICIAL STATISTICAL THRESHOLD), 2003-2008
Table 2.3 PERIOD GROWTH FOR FRANCHISED AND DIRECTLY OWNED CATERING OUTLETS THE CATERING INDUSTRY IN CHINA (ABOVE THE OFFICIAL STATISTICAL THRESHOLD), 2003-2008
2.5.3 Operating Issues: Rent
Table 2.4 NATIONAL AVERAGE RETAIL PROPERTY RENTAL PRICE, 2001-2009
2.5.4 Operating Issues: Operating Costs
Salaries
Table 2.5 AVERAGE CATERING STAFF SALARIES BY PROVINCE, 2003-2009
Table 2.6 % ANNUAL & TOTAL GROWTH OF AVERAGE CATERING STAFF SALARIES BY PROVINCE, 2003-2009
Table 2.7 AVERAGE CATERING STAFF SALARY BILL PER OUTLET, 2003-2009
Business Taxes
2.5.5 Operating Issues: Profit Margin
Table 2.8 AVERAGE CATERING OUTLET TURNOVER INCOME VERSUS OPERATING COSTS, 2005-2009
2.6 Consumer Profiles
2.6.1 Consumer Profile: Overview
2.6.2 Consumer Profile: Professional Urban Dwellers
2.6.3 Consumer Profile: Teenagers
2.6.4 Consumer Profile: Children
3 COMPANY PROFILES
3.1 China Baisheng (Yum! Brands) Catering Group
3.1.1 China Baisheng (Yum! Brands): Company Details
3.1.2 China Baisheng (Yum! Brands): Company Background
Table 3.1 CHINA BAISHENG (YUM! BRANDS): TOTAL MARKET AND FAST-FOOD SECTOR SHARES, 2005-2010
3.1.3 China Baisheng (Yum! Brands): Financial Summary
Table 3.2 CHINA BAISHENG (YUM! BRANDS): FINANCIAL RESULTS, 2005-2010*
3.2 China Quanjude (Group) Co., Ltd.
3.2.1 China Quanjude: Company Details
3.2.2 China Quanjude: Company Background & Activities
3.2.3 China Quanjude: Financial Summary
Table 3.3 CHINA QUANJUDE GROUP CO.: FINANCIAL RESULTS, 2004-2009*
Table 3.4 CHINA QUANJUDE CO., LTD.(SHENZHEN 002186): FINANCIAL RESULTS, 2006-2009*, & H1'09-H1'10
3.3 Chongqing Dezhuang Group
3.3.1 Chongqing Dezhuang: Company Details
3.3.2 Chongqing Dezhuang: Company Background & Activities
3.3.3 Chongqing Dezhuang: Financial Summary
Table 3.5 CHONGQING DEZHUANG GROUP: FINANCIAL RESULTS, 2004-2009*
3.4 Chongqing Xiaotian'e Investment (Group) Co., Ltd.
3.4.1 Chongqing Xiaotian'e Investment: Company Details
3.4.2 Chongqing Xiaotian'e Investment: Company Background & Activities
3.4.3 Chongqing Xiaotian'e Investment: Financial Summary
Table 3.6 CHONGQING XIAOTIAN'E INVESTMENT (GROUP) CO., LTD.: FINANCIAL RESULTS, 2004-2009*
3.5 Inner Mongolia Xiaofeiyang (Little Sheep) Catering Chain Co., Ltd.
3.5.1 Inner Mongolia Xiaofeiyang Catering Chain: Company Details
3.5.2 Inner Mongolia Xiaofeiyang Catering Chain: Company Background & Activities
3.5.3 Inner Mongolia Xiaofeiyang Catering Chain: Financial Summary
Table 3.7 INNER MONGOLIA XIAOFEIYANG CATERING CHAIN CO., LTD.: FINANCIAL RESULTS, 2003-2006*
Table 3.8 LITTLE SHEEP GROUP LTD.(HONG KONG 968): FINANCIAL RESULTS, 2006-2009*, & H1'09-H1'10
3.6 Inner Mongolia Xiaoweiyang (Little Lamb) Catering Chain Co., Ltd.
3.6.1 Inner Mongolia Xiaoweiyang Catering Chain: Company Details
3.6.2 Inner Mongolia Xiaoweiyang Catering Chain: Company Background & Activities
3.6.3 Inner Mongolia Xiaoweiyang Catering Chain: Financial Summary
Table 3.9 INNER MONGOLIA XIAOWEIYANG CATERING CHAIN CO., LTD.: FINANCIAL RESULTS, 2004-2009*
3.7 McDonald's China
3.7.1 McDonald's China: Company Details
3.7.2 McDonald's China: Company Background & Activities
3.7.3 McDonald's China: Financial Summary
Table 3.10 MCDONALD'S CHINA: FINANCIAL RESULTS, 2004-2009*
3.8 Tianjin Dicos Foods Development Co., Ltd.
3.8.1 Tianjin Dicos Foods Development: Company Details
3.8.2 Tianjin Dicos Foods Development: Company Background & Activities
3.8.3 Tianjin Dicos Foods Development: Financial Summary
Table 3.11 TIANJIN DICOS FOODS DEVELOPMENT CO., LTD.: FINANCIAL RESULTS, 2004-2009*
3.9 Other Significant Companies
3.9.1 Other Significant Companies: Ajisen Ramen
3.9.2 Other Significant Companies: Burger King
3.9.3 Other Significant Companies: Caf¨¦ de Coral (CDC) Holdings Ltd.
3.9.4 Other Significant Companies: Dairy Queen
3.9.5 Other Significant Companies: Delifrance Asia/Vie de France (Beijing)
3.9.6 Other Significant Companies: Dio Coffee
3.9.7 Other Significant Companies: J-Kungfu
3.9.10 Other Significant Companies: Jollibee
3.9.11 Other Significant Companies: Mister Donut & The Donut Wars
3.9.12 Other Significant Companies: MOS Food Services
3.9.13 Other Significant Companies: Papa John's
3.9.14 Other Significant Companies: Starbucks
3.9.15 Other Significant Companies: Subway
3.9.17 Other Significant Companies: Xiabu Xiabu
4 CONTACTS
4.1 Trade Organisations
China International Franchisers Association (CIFA)
China Advertising Association
China Chain Store & Franchise Association (CCFA)
4.2 Government Departments
Ministry of Commerce (MOFCOM)
Ministry of Finance
APPENDIX: MARKET BACKGROUND
A.1 Fast Facts
A.2 Population
A.2.1 Population: By Age Group & Gender
Table A.1 POPULATION BY AGE GROUP & GENDER, 2003¨C2009*
A.2.2 Population: By Province
Table A.2 POPULATION BY PROVINCE, 2003¨C2009*
A.3 Exchange Rates
A.3.1 Exchange Rates: China
Table A.4 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2002¨C2010
A.3.2 Exchange Rates: Hong Kong
Table A.5 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2002¨C2010

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