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Consumer Appliances & Electronics Retailing in China 2009: A Market Analysis

Access Asia
July 3, 2009
201 Pages - SKU: ACS2298725

Abstract Table of Contents Search inside this report Related Reports

Countries covered: China

REPORT COVERAGE
This report covers the market retailing of consumer electronics and white goods in China. The following consumer electronics sectors are included:

All colour TV
Set-top satellite/cable decoder boxes
Video cameras/camcorders
Digital cameras
DVD players
Digital photo frames
Home audio & HiFi
In-car entertainment
GPS
Portable audio

The following white goods sectors are included:

Sewing machines
Cookers
Microwave ovens
Washing machines
Dryers
Air conditioners
Cooling fans
Fridge-freezers
Freezers
Refrigerators
Dishwashers
Water heaters
Electric showers
Water dispensers

KEY REPORT FEATURES
This recently updated report includes:

An overview of China’s total non-food market with sales statistics up to 2008;
The total value of the white goods market, including subsector breakdowns, up to 2008;
Value white goods provincial and urban/rural breakdown, up to 2008;
Volume & value forecast the white goods market in China up to 2013;
The total value of the consumer electronics market, including subsector breakdowns, up to 2008;
Value consumer electronics provincial and urban/rural breakdown, up to 2008;
Volume & value forecast the consumer electronics market in China up to 2013;
Appliance & electronics retail market background;
Marketing & distribution;
The key retailers compared
SWOT analysis
Key retailer profiles
Key contacts & trade events;
Overview of China’s demographics and macroeconomics.

Additional Information

REPORT EXCERPT

'...China remains the world’s fastest growing large economy, and foreign investors and marketers continue to scope the country for new ways into the growing wallets of Chinese consumers. The truth, of course, is that China is a tough market anyway, and none perhaps is tougher than electronics and appliances retailing. Tough, because the competition is so fierce, margins so tight and, until recently, the available market was shrinking.

The rural rebate scheme for reduced price goods to rural consumers has made the available market a lot bigger though, over the past few years. Recent estimates of the 2009 Chinese New Year retail figures show that the scheme is beginning to have a significant effect. Official estimates for the CNY period show sales of household electric appliances grew by 17.8% over the same period in 2008.

Margins may be tight, but when volume sales are surging ahead like this, the retailers and manufacturers continue to have scope to make a profit, and this is keeping the overall market very much alive. New entrants are still appearing within the market, and the specialist retailers continue to be forced to share the market with non-specialists, such as department stores, online retailers and others.

This sector of the retail market is important beyond its own borders. It has produced the largest retail companies in China, by turnover, and their significance within the wider retail market, and the overall consumer economy of China, cannot be ignored. ...'

INTRODUCTION

1 CHINA’S OVERALL RETAIL MARKET

Report Coverage

Executive Summary

China’s Retail Statistics: A Cautionary Note

The Problems With Chinese Retail Data?

What Does All This Mean Practically?

Figure A CHINA TOTAL & PER CAPITA RETAIL SALES COMPARED TO OTHER ASIAN COUNTRIES, 2005

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1.2 China’s Total Non-food Market

1.2.1 Total Non-food Market: Food & Non-food Sales

Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2002-2008

1.2.2 Total Non-food Market: Food/Non-food Split

Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2002-2008

1.2.3 Total Non-food Market: Urban-Rural Split

Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2002-2008

1.2.4 Total Non-food Market: Total Value Trends

Table 1.4 CURRENT VALUE OF TOTAL RETAIL NON-FOOD SALES BY MAJOR PRODUCT CATEGORY, 2002-2008

1.2.5 Total Non-food Market: Urban Value Trends

Table 1.5 URBAN RETAIL NON-FOOD SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2002-2008

1.2.6 Total Non-food Market: Rural Value Trends

Table 1.6 VALUE OF RURAL RETAIL NON-FOOD SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2002-2008

2 CHINA’S WHITE GOODS MARKET

2.1 Overview

2.2 Total White Goods Market

2.2.1 Total White Goods Market: Total Market Size

Table 2.1 TOTAL VOLUME & CURRENT VALUE RETAIL MARKET FOR WHITE GOODS, 2002-2008

2.2.2 Total White Goods Market: Non-food Market Significance

Table 2.2 WHITE GOODS RETAIL SALES AS A % OF TOTAL RETAIL NON-FOOD SALES, 2002-2008

2.3 Sector Breakdown

2.3.1 Sector Breakdown: Sector Values

Table 2.3 CURRENT VALUE RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008

2.3.2 Sector Breakdown: Value Sector Shares

Table 2.4 % BREAKDOWN OF CURRENT VALUE RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008

2.3.3 Sector Breakdown: Value Growth Rates

Table 2.5 % ANNUAL GROWTH FOR CURRENT VALUE RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008

2.3.4 Sector Breakdown: Sector Volumes

Table 2.6 RETAIL MARKET VOLUME SALES OF WHITE GOODS BY SECTOR, 2002-2008

2.3.5 Sector Breakdown: Volume Sector Shares

Table 2.7 % BREAKDOWN OF RETAIL SALES OF WHITE GOODS VOLUME SALES BY SECTOR, 2002-2008

2.3.6 Sector Breakdown: Volume Growth Rates

Table 2.8 % ANNUAL GROWTH FOR VOLUME RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008

2.4 Urban & Rural Sales of White Goods in China

2.4.1 Urban & Rural Market: Total Sales

Table 2.9 THE RETAIL MARKET FOR WHITE GOODS BY URBAN & RURAL SALES IN CHINA, 2002-2008

2.4.2 Urban & Rural Market: Growth Rates

Table 2.10 % GROWTH OF THE RETAIL MARKET FOR WHITE GOODS BY URBAN & RURAL MARKETS IN CHINA, 2002-2008

2.5 Regional Markets

2.5.1 Regional Markets: Regional Value

Table 2.11 RETAIL WHITE GOODS CURRENT VALUE SALES BY PROVINCE, 2002-2008

2.5.2 Regional Markets: Per Capita Values

Table 2.12 PER CAPITA RETAIL WHITE GOODS SALES VALUES BY PROVINCE, 2002-2008

2.5.3 Regional Markets: Regional Volume

Table 2.13 RETAIL WHITE GOODS CURRENT VOLUME SALES BY PROVINCE, 2002-2008

2.5.4 Regional Markets: Per Capita Volumes

Table 2.14 PER CAPITA RETAIL WHITE GOODS SALES CURRENT VOLUMES BY PROVINCE, 2002-2008

2.6 White Goods Market Outlook

Table 2.15 FORECAST VOLUME & VALUE SALES OF WHITE GOODS BY SECTOR, 2009-2013

3 CHINA’S CONSUMER ELECTRONICS MARKET

3.1 Overview

3.2 Total Consumer Electronics Market

3.2.1 Total Consumer Electronics Market: Total Market Size

Table 3.1 TOTAL VOLUME & CURRENT VALUE RETAIL MARKET FOR CONSUMER ELECTRONICS, 2002-2008

3.2.2 Total Consumer Electronics Market: Non-food Market Significance

Table 3.2 CONSUMER ELECTRONICS RETAIL SALES AS A % OF TOTAL RETAIL NON-FOOD SALES, 2002-2008

3.3 Sector Breakdown

3.3.1 Sector Breakdown: Sector Values

Table 3.3 CURRENT VALUE RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008

3.3.2 Sector Breakdown: Value Sector Shares

Table 3.4 % BREAKDOWN OF CURRENT VALUE RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008

3.3.3 Sector Breakdown: Value Growth Rates

Table 3.5 % ANNUAL GROWTH FOR CURRENT VALUE RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008

3.3.4 Sector Breakdown: Sector Volumes

Table 3.6 RETAIL MARKET VOLUME SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008

3.3.5 Sector Breakdown: Volume Sector Shares

Table 3.7 % BREAKDOWN OF RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008

3.3.6 Sector Breakdown: Volume Growth Rates

Table 3.8 % ANNUAL GROWTH FOR VOLUME RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008

3.4 Urban & Rural Sales

3.4.1 Urban & Rural Sales: Total Sales

Table 3.9 THE RETAIL MARKET FOR CONSUMER ELECTRONICS BY URBAN & RURAL SALES IN CHINA, 2002-2008

3.4.2 Urban & Rural Sales: Growth Rates

Table 3.10 % GROWTH OF THE RETAIL MARKET FOR CONSUMER ELECTRONICS BY URBAN & RURAL SALES IN CHINA, 2002-2008

3.5 Regional Markets

3.5.1 Regional Markets: Regional Value

Table 3.11 RETAIL CONSUMER ELECTRONICS CURRENT VALUE SALES BY PROVINCE, 2002-2008

3.5.2 Regional Markets: Per Capita Values

Table 3.12 PER CAPITA RETAIL CONSUMER ELECTRONICS SALES CURRENT VALUE SALES BY PROVINCE, 2002-2008

3.5.3 Regional Markets: Regional Volume

Table 3.13 RETAIL CONSUMER ELECTRONICS CURRENT VOLUME SALES BY PROVINCE, 2002-2008

3.5.4 Regional Markets: Per Capita Volumes

Table 3.14 PER CAPITA RETAIL CONSUMER ELECTRONICS VOLUME SALES BY PROVINCE, 2002-2008

3.6 Consumer Electronics Market Outlook

Table 3.15 FORECAST VOLUME & VALUE SALES OF CONSUMER ELECTRONICS BY SECTOR, 2009-2013

4 APPLIANCE & ELECTRONICS RETAIL INDUSTRY BACKGROUND

4.1 Market Parameters

4.1.1 Market Parameters: Home Ownership

4.1.2 Market Parameters: Per Capita Living Space

Table 4.1 PER CAPITA AVERAGE FLOOR SPACE & AVERAGE ROOMS PER HOUSEHOLD IN CHINA BY PROVINCE, 2006-2008

4.1.3 Market Parameters: Total Residential Floor Space

Table 4.2 TOTAL FLOOR SPACE OF RESIDENTIAL BUILDINGS BY PROVINCE, 2000

Table 4.3 TOTAL FLOOR SPACE OF RESIDENTIAL BUILDINGS BY PROVINCE, 2007

4.2 Current Issues

4.1.1 Current Issues: Manufacturers Plunge into Retailing

Table 4.4 GOME ELECTRICAL APPLIANCES HOLDING LTD.: INCOME FROM SUPPLIERS, 2Q-4Q 2004-2008

4.1.2 Current Issues: Rural Appliance Rebate Program

Table 4.5 DURATION OF RURAL APPLIANCE REBATE SCHEME

Table 4.6 PER 100 RURAL HOUSEHOLD OWNERSHIP OF WASHING MACHINE, REFRIGERATOR, COLOUR TV, MOBILE PHONE & AIR CONDITIONER, 2007

Table 4.7 PER 100 RURAL HOUSEHOLD OWNERSHIP OF WASHING MACHINE, REFRIGERATOR, COLOUR TV & AIR CONDITIONER, 2006

Table 4.8 PER CAPITAL NET INCOME OF RURAL HOUSEHOLDS, 2006-2007

Table 4.9 MAXIMUM PRICE & ITEM FOR PURCHASE IN RURAL APPLIANCE REBATE SCHEME

Table 4.10 NUMBER OF COMPANIES AND THEIR PRODUCTS IN RURAL APPLIANCE REBATE SCHEME, PHASE I-III

Table 4.11 NUMBER OF COMPANIES AND THEIR PRODUCTS IN RURAL APPLIANCE REBATE SCHEME, PHASE IV

Table 4.12 RURAL APPLIANCE REBATE SCHEME SALES BY PROVINCE, UP TO 10 APRIL 2009

Table 4.13 RURAL APPLIANCE REBATE SCHEME TOP THREE MOST POPULAR ITEMS, UP TO 22 MAY 2009

Table 4.14 RURAL APPLIANCE REBATE SCHEME SALES IN CHONGQING, UP TO 10 MARCH 2009

Table 4.15 RURAL APPLIANCE REBATE SCHEME SALES IN SICHUAN, UP TO 27 SEPTEMBER 2008

Table 4.16 RURAL APPLIANCE REBATE PROGRAM SALES IN SICHUAN, SHANDONG & HENAN, UP TO MAY 2008

Table 4.17 RURAL APPLIANCE REBATE PROGRAM SALES IN SICHUAN, SHANDONG & HENAN, UP TO NOVEMBER 2008

Table 4.18 RURAL APPLIANCE REBATE PROGRAM: SURVEY ON RURAL CONSUMERS ON PREFERRED PRODUCTS

Table 4.19 TOP THREE BRAND SHARES OF THE RURAL APPLIANCE REBATE SCHEME IN SHANDONG, UP TO 25 MAY 2008

Table 4.20 RURAL APPLIANCE REBATE PROGRAM TOP 10 BRANDS IN TERMS OF SALES (NATIONWIDE), UP TO 22 MAY 2009

Table 4.21 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE I

Table 4.22 RURAL APPLIANCE REBATE PROGRAM: REFRIGERATORS, PHASE I

Table 4.23 RURAL APPLIANCE REBATE PROGRAM: FREEZERS, PHASE I

Table 4.24 RURAL APPLIANCE REBATE PROGRAM: MOBILE PHONES, PHASE I

Table 4.25 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE II

Table 4.26 RURAL APPLIANCE REBATE PROGRAM: WASHING MACHINES, PHASE II

Table 4.27 RURAL APPLIANCE REBATE PROGRAM: REFRIGERATORS, PHASE II

Table 4.28 RURAL APPLIANCE REBATE PROGRAM: FREEZERS, PHASE II

Table 4.29 RURAL APPLIANCE REBATE PROGRAM: MOBILE PHONES, PHASE II

Table 4.30 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE III

Table 4.31 RURAL APPLIANCE REBATE PROGRAM: MOBILE PHONES, PHASE III

Table 4.32 RURAL APPLIANCE REBATE PROGRAM: REFRIGERATORS, PHASE III

Table 4.33 RURAL APPLIANCE REBATE PROGRAM: FREEZERS, PHASE III

Table 4.34 RURAL APPLIANCE REBATE PROGRAM: AIR CONDITIONERS, PHASE II & III

Table 4.35 RURAL APPLIANCE REBATE PROGRAM: WASHING MACHINES, PHASE III

Table 4.36 RURAL APPLIANCE REBATE PROGRAM: WASHING MACHINES, PHASE III

Table 4.37 RURAL APPLIANCE REBATE PROGRAM: COMPUTERS, PHASE II & III

Table 4.38 RURAL APPLIANCE REBATE PROGRAM: GAS WATER HEATERS, PHASE II & III

Table 4.39 RURAL APPLIANCE REBATE PROGRAM: ELECTRIC STORAGE WATER HEATERS, PHASE II & III

Table 4.40 RURAL APPLIANCE REBATE PROGRAM: SOLAR WATER HEATERS, PHASE IV

Table 4.41 RURAL APPLIANCE REBATE PROGRAM: ELECTRIC STORAGE WATER HEATERS, PHASE IV*

Table 4.42 RURAL APPLIANCE REBATE PROGRAM: GAS WATER HEATERS, PHASE IV*

Table 4.43 RURAL APPLIANCE REBATE PROGRAM: COMPUTERS, PHASE IV*

Table 4.44 RURAL APPLIANCE REBATE PROGRAM: AIR CONDITIONERS, PHASE IV*

Table 4.45 RURAL APPLIANCE REBATE PROGRAM: INDUCTION COOKERS, PHASE IV

Table 4.46 RURAL APPLIANCE REBATE PROGRAM: MICROWAVE OVENS, PHASE IV

Table 4.47 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE IV*

4.1.3 Current Issues: Foreign Retailers Facing Dim Prospect But Not Without Hope

4.1.4 Current Issues: Online Scene Promising but Small

Table 4.48 360BUY JINGDONG MALL: FINANCIAL RESULTS, 2004-2008

4.1.5 Current Issues: Coping With Slowdown

4.1.6 Current Issues: Mounting Electronic Waste

4.1.7 Current Issues: Extended Producer Responsibility

5 MARKETING & DISTRIBUTION

5.1 Marketing & Advertising

5.1.1 Marketing & Advertising: Trends

Conventional Media Advertising

Table 5.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2008

Online Advertising

Table 5.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2008

5.1.2 Marketing & Advertising: Leading Advertised Product Categories

Table 5.3 TOP 10 ADVERTISED CATEGORIES IN CHINA BY ASPEND, 2007

5.1.3 Marketing & Advertising: Leading Advertised Brands

Table 5.4 TOP 10 ADVERTISED BRANDS IN CHINA BY ADSPEND, 2007-2008

5.1.4 Marketing & Advertising: Leading Advertisers

Table 5.5 CHINA’S TOP TEN ADVERTISERS BY ADSPEND, 2004-2006

Table 5.6 CHINA’S TOP TEN ADVERTISERS BY ADSPEND, 2006-2007

5.1.5 Marketing & Advertising: The Prime-time Advertising Auction

Table 5.7 PRIME-TIME ADVERTISING AUCTION ON CHINA’S CCTV, 2000-2009

5.1.6 Marketing & Advertising: Brand Preferences Choice Factors in China

Age & Location

Table 5.8 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007

Quality Versus Image

Table 5.9 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007

Local Versus Foreign

Table 5.10 BRAND PREFERENCES IN CHINA, 2007

“Chameleon” Brands

Table 5.11 TOP CHAMELEON BRANDS IN CHINA, 2008

5.1.7 Marketing and Advertising in China: Brand Equity

5.1.8 Marketing & Advertising: Emerging Local Brands

Table 5.12 CHINA’S MOST VALUABLE BRANDS, 2007/2008

5.1.9 Marketing & Advertising: Pricing Issues

Table 5.13 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007

Table 5.14 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007

5.1.10 Marketing & Advertising: Online Sales

Table 5.15 PER CAPITA ONLINE SHOPPING VALUE, 2003-2008

Table 5.16 SITES PREFERRED BY ONLINE SHOPPERS, 2008

Table 5.17 TOP 10 RETAIL ITEMS ON TAOBAO.COM, 2008

Table 5.18 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007

Table 5.19 TOP REASONS FOR NOT SHOPPING ONLINE, 2007

5.2 Consumers

5.2.1 Consumer Profile: Broad Consumer Trends

5.2.2 The Chinese Consumer: Urban Profile

Table 5.20 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007

5.2.3 The Chinese Consumer: Rural Profile

Table 5.21 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007

5.3 Key Sales Periods

5.3.1 Key Sales Periods: Overview

Table 5.22 ANNUAL NATIONAL HOLIDAYS

Table 5.23 MAJOR HOLIDAY RETAIL SALES, 2005-2009

5.3.2 Seasonal Retail Trends: Consumer Electronics & White Goods

Graph 5.1 QUARTERLY REVENUE GROWTH OF GOME & SUNING, FIRST QUARTER 2006-FOUR QUARTER 2008

Graph 5.2 QUARTERLY REVENUE OF GOME & SUNING, FIRST QUARTER 2006- FOURTH QUARTER 2008

Graph 5.3 QUARTERLY REVENUE GROWTH & OPERATING PROFIT MARGIN OF GOME & SUNING, FIRST QUARTER 2006- FOURTH QUARTER 2008

5.3.3 Seasonal Retail Trends: TV Sales

Graph 5.4 SKYWORTH DIGITAL HOLDINGS: CHINA TV MONTHLY SALES VOLUME, 2007

Table 5.24 SKYWORTH DIGITAL HOLDINGS: TV SALES BY MONTH, 2007

Graph 5.5 SKYWORTH DIGITAL HOLDINGS: CHINA TV MONTHLY SALES VOLUME, 2006

Table 5.25 SKYWORTH DIGITAL HOLDINGS: TV SALES BY MONTH, 2006

5.4 Retail Distribution of Consumer Appliances & Electronics

5.4.1 Retail Distribution: TVs

Table 5.26 SALES OF COLOUR TVS BY CHANNEL, 2005 - FIRST HALF 2007

Table 5.27 SALES OF TVS AT TIER-THREE & TIER-FOUR MARKETS, 2008

5.4.2 Retail Distribution: DVD Players

Table 5.28 SALES OF DVD PLAYERS BY SALES CHANNEL, JAN-JUN 2008

5.4.3 Retail Distribution: Mobile Phones

Table 5.29 SALES OF MOBILE PHONES BY CHANNEL, FIRST QUARTER 2008 & THIRD QUARTER 2008

5.4.4 Retail Distribution: Digital Cameras

Table 5.30 SALES OF DIGITAL CAMERAS BY CHANNEL, FIRST HALF 2007 & FIRST HALF 2008

Table 5.31 FUTURE SALES OF DIGITAL CAMERAS BY CHANNEL

5.4.5 Retail Distribution: Computers

5.4.6 Retail Distribution: Refrigerators

Table 5.32 SALES OF REFRIGERATORS BY CHANNEL, 2004-2007

5.4.7 Retail Distribution: Air Conditioners

Table 5.33 SALES OF AIR CONDITIONERS BY CHANNEL, 2007

Table 5.34 SALES OF AIR CONDITIONERS AT CONSUMER APPLIANCE CHAIN STORES, 2007

5.4.8 Retail Distribution: Water Heaters

Table 5.35 SALES OF WATER HEATERS (GAS/ELECTRIC) BY CHANNEL, 2008

5.4.9 Retail Distribution: Pressure Cookers & Electric Kettles

Table 5.36 SALES OF PRESSURE COOKERS BY CHANNEL, 2008

Table 5.37 SALES OF ELECTRIC KETTLES BY CHANNEL, 2007

6 THE KEY RETAILERS

6.1 Key Consumer Appliances & Electronics Retailers

6.1.1 Key Consumer Appliances & Electronics Retailers: Leading Revenues & Outlets

Table 6.1 CONSUMER APPLIANCES & ELECTRONICS RETAILERS IN THE CHINA TOP 100 RETAILERS LIST, 2004-2008

Table 6.2 TOP 20 CONSUMER ELECTRONICS RETAILERS, 2005-2007

6.2 Gome Vs Suning

6.2.1 Gome vs. Suning: Core Operating Revenue

Table 6.3 GOME VS SUNING: CORE OPERATING REVENUE, 2004-2008*

6.2.2 Gome vs. Suning: Gross Profit

Table 6.4 GOME VS SUNING: GROSS PROFIT, 2004-2008*

6.2.3 Gome vs. Suning: Operating Profit

Table 6.5 GOME VS SUNING: OPERATING PROFIT, 2004-2008*

6.2.4 Gome vs. Suning: Net Profit

Table 6.6 GOME VS SUNING: NET PROFIT, 2004-2008*

6.2.5 Gome vs. Suning: Profit Margin

Table 6.7 GOME VS SUNING: PROFIT MARGIN, 2004-2008*

6.2.6 Gome vs. Suning: Other Income

Table 6.8 GOME VS SUNING: OTHER INCOME, 2004-2008*

6.2.7 Gome vs. Suning: Store Count

Table 6.9 GOME VS SUNING: STORE COUNT, 2005-2008*

6.2.8 Gome vs. Suning: Revenue Per Store

Table 6.10 GOME VS SUNING: REVENUE PER STORE, 2005-2008*

6.2.9 Gome vs. Suning: Inventory Turnover Days

Table 6.11 GOME VS SUNING: INVENTORY TURNOVER DAYS, 2006-2008

6.2.10 Gome vs. Suning: Gross Profit Margin by Product Category

Table 6.12 GOME VS SUNING: GROSS PROFIT MARGIN BY PRODUCT CATEGORY, 2004-2008*

6.2.11 Gome vs. Suning: Revenue Breakdown by Product Category

Table 6.13 GOME VS SUNING: REVENUE BREAKDOWN BY PRODUCT CATEGORY, 2004-2008*

7 SWOT ANALYSIS

7.1 Strengths

7.2 Weaknesses

7.3 Opportunities

7.4 Threats

8 COMPANY PROFILES

8.1 Best Buy Co., Inc./Jiangsu Five Star Appliance Co., Ltd.

8.1.1 Best Buy: Company Details

8.1.2 Best Buy: Company Background

Table 8.1 BEST BUY CO., INC.: STORES IN CHINA, JUNE 2009

8.1.3 Best Buy: Financial Results

Table 8.2 BEST BUY CO., INC.: FINANCIAL RESULTS, FISCAL 2005-2009*

Table 8.3 BEST BUY CO., INC.: NET SALES TO CUSTOMERS, FISCAL 2007-2009*

Table 8.4 BEST BUY CO., INC.: INTERNATIONAL SEGMENT AVERAGE REVENUE PER STORE, FISCAL 2009*

8.1.4 Best Buy: Future

8.1.5 Jiangsu Five Star Appliance: Company Details

Table 8.5 JIANGSU FIVE STAR APPLIANCE CO,, LTD.: STORE COUNT, FISCAL 2006- 2009

Table 8.6 JIANGSU FIVE STAR APPLIANCE CO,, LTD.: STORE LOCATION, FISCAL 2007-2009

8.1.6 Jiangsu Five Star Appliance: Financial Results

Table 8.7 JIANGSU FIVE STAR APPLIANCE CO,, LTD.: FINANCIAL RESULTS, 2003-2008

8.2 Dashang Group Co., Ltd.

8.2.1 Dashang Group: Company Details

8.2.2 Dashang Group: Company Background

Table 8.8 DASHANG GROUP CO., LTD.: OWNERSHIP STRUCTURE, END-2008

8.2.3 Dashang Group: Financial Results

Table 8.9 DASHANG GROUP CO., LTD.: FINANCIAL RESULTS, 2007-2008*

8.3 D.Phone (Dixintong)

8.3.1 D.Phone: Company Details

8.3.2 D.Phone: Company Background

8.3.3 D.Phone: Financial Results

Table 8.10 D.PHONE: FINANCIAL RESULTS, 2005-2007*

8.4 Gome Electrical Appliances Holding Ltd.

8.4.1 Gome: Company Details

8.4.2 Gome: Company Background

Table 8.11 GOME ELECTRICAL APPLIANCES HOLDING LTD.: STORE COUNT, SALES AREA, 2003-2008

TABLE 8.12 GOME ELECTRICAL APPLIANCES HOLDING LTD.: PARENT GROUP OPERATED STORES, 2006-2008

Table 8.13 GOME ELECTRICAL APPLIANCES HOLDING LTD.: KEY EVENTS, 1987-2009

Table 8.14 CHINA PARADISE ELECTRONICS RETAIL LTD.: REVENUE BY REGION, 2006

Table 8.15 CHINA PARADISE ELECTRONICS RETAIL LTD.: REVENUE & STORE COUNT, 2003-2006

Table 8.16 GOME ELECTRICAL APPLIANCES HOLDING LTD.: GOME APPLIANCE REVENUE BY REGION, 2005-2006

Table 8.17 GOME ELECTRICAL APPLIANCES HOLDING LTD.: SALES REVENUE BY REGION, 2007

Table 8.18 GOME ELECTRICAL APPLIANCES HOLDING LTD.: SALES REVENUE BY REGION, 2008

Table 8.19 DAZHONG HOME APPLIANCES RETAIL CO., LTD.: REVENUE & STORE COUNT, 2005-2006

Table 8.20 GOME ELECTRICAL APPLIANCES HOLDING LTD.: BREAKDOWN OF OUTLETS BY STORE FORMAT & MARKET, 2007-2008

Table 8.21 GOME ELECTRICAL APPLIANCES HOLDING LTD.: STORE DISTRIBUTION BY MARKET, 2006-2008

Table 8.22 GOME ELECTRICAL APPLIANCES HOLDING LTD.: SAME-STORE SALES GROWTH, 2004-2008

Table 8.23 GOME ELECTRICAL APPLIANCES HOLDING LTD.: STORE DISTRIBUTION BY REGION, 2007

Table 8.24 GOME ELECTRICAL APPLIANCES HOLDING LTD.: STORE DISTRIBUTION BY REGION, 2008

Table 8.25 GOME ELECTRICAL APPLIANCES HOLDING LTD.: SELF-OWNED PROPERTIES, 2005-2008

Table 8.26 GOME ELECTRICAL APPLIANCES HOLDING LTD.: LOGISTICS & DISTRIBUTION CENTRES, 2006-2008

Table 8.27 GOME ELECTRICAL APPLIANCES HOLDING LTD.: REPAIR & MAINTENANCE OUTLETS, 2006-2008

Table 8.28 GOME ELECTRICAL APPLIANCES HOLDING LTD.: MEMBERS, 2005-2008

Table 8.29 GOME ELECTRICAL APPLIANCES HOLDING LTD.: REVENUE SHARE BY PRODUCT CATEGORY, 2004-2008

Table 8.30 GOME ELECTRICAL APPLIANCES HOLDING LTD.: GROSS PROFIT MARGIN BY PRODUCT CATEGORY, 2004-2008

Table 8.31 GOME ELECTRICAL APPLIANCES HOLDING LTD.: SHARE OF INTERNATIONAL/LOCAL BRANDS, 2005-2007

Table 8.32 GOME ELECTRICAL APPLIANCES HOLDING LTD.: INVENTORY TURNOVER DAYS, 2005-2008

Table 8.33 GOME ELECTRICAL APPLIANCES HOLDING LTD.: TOP FIVE SUPPLIERS, 2004-2008

8.4.3 Gome: Financial Results

Table 8.34 GOME ELECTRICAL APPLIANCES HOLDING LTD.: FINANCIAL RESULTS, 2004-2008*

Table 8.35 GOME ELECTRICAL APPLIANCES HOLDING LTD.: BREAKDOWN OF OTHER INCOME, 2004-2008

Table 8.36 GOME ELECTRICAL APPLIANCES HOLDING LTD.: BREAKDOWN OF SELLING & DISTRIBUTION COST, 2004-2008

Table 8.37 GOME ELECTRICAL APPLIANCES HOLDING LTD.: EMPLOYEE, 2005-2008

Table 8.38 GOME ELECTRICAL APPLIANCES HOLDING LTD.: FINANCIAL RESULTS, FIRST HALF & FIRST NINE MONTHS 2007-2008*

Table 8.39 GOME ELECTRICAL APPLIANCES HOLDING LTD.: FINANCIAL RESULTS, 1Q 2007-4Q 2007*

Table 8.40 GOME ELECTRICAL APPLIANCES HOLDING LTD.: FINANCIAL RESULTS, 1Q 2008-4Q 2008*

Table 8.41 GOME ELECTRICAL APPLIANCES HOLDING LTD.: FINANCIAL RESULTS (YEAR-ON-YEAR GROWTH), 1Q 2008-4Q 2008*

Table 8.42 GOME ELECTRICAL APPLIANCES HOLDING LTD.: BALANCE SHEET, 2004-2008*

8.4.4 Gome: The Future

Gome without Wong Kwong Yu

Consolidation in 2009

8.5 Hisap Corp.

8.5.1 Hisap: Company Details

8.5.2 Hisap: Company Background

8.5.3 Hisap: Financial Results

Table 8.43 HISAP CORP.: FINANCIAL RESULTS, 2001-2008*

8.6 Shenzhen Sundan (Chain-Store) Stock Co., Ltd.

8.6.1 Shenzhen Sundan: Company Details

8.6.2 Shenzhen Sundan: Company Background

Table 8.44 SHENZHEN SUNDAN (CHAIN-STORE) STOCK CO., LTD.: STORES IN CHINA, JUNE 2009

8.6.3 Shenzhen Sundan: Financial Results

Table 8.45 SHENZHEN SUNDAN (CHAIN-STORE) STOCK CO., LTD.: FINANCIAL RESULTS, 2003-2007*

8.7 Suning Appliance Co., Ltd.

8.7.1 Suning Appliance: Company Details

8.7.2 Suning Appliance: Company Background

Table 8.46 SUNING APPLIANCE CO., LTD.: TOP 10 SHAREHOLDERS, END OF DECEMBER 2008

Table 8.47 SUNING APPLIANCE CO., LTD.: KEY EVENTS, 1990-2009

Table 8.48 SUNING APPLIANCE CO., LTD.: REVENUE, REVENUE SHARE BY REGION, 2004-2008

Table 8.49 SUNING APPLIANCE CO., LTD.: GEOGRAPHICAL DEFINITION

Table 8.50 SUNING APPLIANCE CO., LTD.: STORE BY REGION, 2007-2008

Table 8.51 SUNING APPLIANCE CO., LTD.: STORE FORMAT BY KEY CITY, 2007-2008

Table 8.52 SUNING APPLIANCE CO., LTD.: STORE FORMAT, 2005-2008

Table 8.53 SUNING APPLIANCE CO., LTD.: SAME-STORE SALES GROWTH, 2007-2008

Table 8.54 SUNING APPLIANCE CO., LTD.: STORE DISTRIBUTION BY MARKET, 2006-2008

Table 8.55 SUNING APPLIANCE CO., LTD.: REVENUE BY PRODUCT CATEGORY, 2004-2008

Table 8.56 SUNING APPLIANCE CO., LTD.: GROSS PROFIT MARGIN BY PRODUCT CATEGORY, 2004-2008

Table 8.57 SUNING APPLIANCE CO., LTD.: INVENTORY TURNOVER DAYS, 2006-FIRST HALF 2008

8.7.3 Suning: Financial Results

Table 8.58 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS, 2004-2006*

Table 8.59 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS, 2006-2008*

Table 8.60 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS, FIRST HALF & FIRST NINE MONTHS 2007-2008*

Table 8.61 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS, 1Q 2007-4Q 2007*

Table 8.62 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS, 1Q 2008-4Q 2008*

Table 8.63 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS (YEAR-ON-YEAR GROWTH), 1Q 2008-4Q 2008*

Table 8.64 SUNING APPLIANCE CO., LTD.: INCOME FROM NON-CORE OPERATIONS, 2004-2006*

Table 8.65 SUNING APPLIANCE CO., LTD.: INCOME FROM NON-CORE OPERATIONS, 2006-2008*

Table 8.66 SUNING APPLIANCE CO., LTD.: BREAKDOWN OF SELLING & DISTRIBUTION COST, MANAGEMENT COST, 2006-2008

Table 8.67 SUNING APPLIANCE CO., LTD.: BALANCE SHEET, 2004-2008*

8.7.4 Suning Appliance: Future

2009 Expansionary Year

Interest in Franchising Returns

Focus on Logistics

On the Prowl for M&As

Table 8.68 LAOX CO., LTD.: FINANCIAL RESULTS, 2007/08-2008/09*

8.8 Yangzhou Huiyin Household Appliance Co., Ltd.

8.8.1 Yangzhou Huiyin Household Appliance: Company Details

8.8.2 Yangzhou Huiyin Household Appliance: Company Background

Table 8.69 YANGZHOU HUIYIN HOUSEHOLD APPLIANCE: STORE OPENING MODEL

8.8.3 Yangzhou Huiyin Household Appliance: Company Results

9 CONTACTS

9.1 Trade Organisations

9.1.1 China Audio Industries Association

9.1.2 China Audio & Visual Association

9.1.3 China Chain Stores & Franchise Association

9.1.4 China Electronic Chamber of Commerce

9.1.5 China High-Definition DVD Industry Association

9.1.6 China Household Electrical Appliances Association

9.1.7 China National Household Electric Appliances Service Association

9.1.8 China Video Industry Association

9.2 Government Departments

9.2.1 Ministry of Commerce (MOFCOM)

9.2.2 Ministry of Industry & Information Technology (MIIT)

9.2.3 Ministry of Science & Technology (MOST)

9.2.4 State Administration of Radio, Film & Television (SARFT)

10 RELEVANT EXHIBITIONS & TRADE FAIRS

10.1 China Electronics Fair (Shenzhen)

10.2 China International Exhibition of Pro-Audio, Light, AV, Music & Technology

10.3 Shanghai International Audio & Visual Exhibition

10.4 China International Consumer Electronics Fair (SINOCES)

10.5 China Electronics Fair (Chengdu)

10.6 China Hi-Tech Fair

10.7 China Shunde International Exposition for Household Electrical Appliances

10.8 International Computer Communication & Consumer Electronic Products

10.9 China Electronics Fair (Shanghai)

APPENDIX: MARKET BACKGROUND

A.1 Fast Facts

A.2 Regions of China

Map A.1 CHINA: PROVINCES AND MUNICIPALITIES

A.3 Demographics

A.3.1 Demographics: Total Population

Table A.1 TOTAL POPULATION, 2002-2008

A.3.2 Demographics: Population by Location

Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2002-2008

Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2002-2008

A.3.3 Demographics: Population by Province

Table A.4 POPULATION BY PROVINCE, 2002-2008

A.3.4 Demographics: Population Density by Province

Table A.5 POPULATION DENSITY BY PROVINCE, 2005-2008

A.3.5 Demographics: Population Concentration

Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2008

A.3.6 Demographics: Population by Gender

Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2002-2008

A.3.7 Demographics: Population by Age Group

Table A.7 POPULATION BY AGE GROUP, 2002-2008

Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2002-2008

A.4 Consumer Attitudes

A.4.1 Consumer Attitudes: Overview

A.4.2 Consumer Attitudes: Response to Political Change

A.4.2 Consumer Attitudes: Response to Economic Change

A.4.3 Consumer Attitudes: Changes in Lifestyle

Livelihood

Individual loans

Housing

Possessions

Travel

Entertainment

Health and Fitness

Purchasing Influences

Taboos

A.5 Consumer Wealth

A.5.1 Consumer Wealth: GDP and Cost of Living

China’s New Middle Class

Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015

Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015

Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015

Confident Shoppers

Table A.12 GDP AND COST OF LIVING INDEX, 2002-2008

A.5.2 Consumer Wealth: Provincial GDP

Table A.13 GDP BY PROVINCE, 2002-2008

A.5.3 Consumer Wealth: GDP Growth by Province

Table A.14 GDP GROWTH BY PROVINCE, 2002-2008

A.5.4 Consumer Wealth: GDP Per Capita by Province

Table A.15 PER CAPITA GDP BY PROVINCE, 2002-2008

A.5.5 Consumer Wealth: Concentration of Wealth by Province

Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2008

A.5.6 Consumer Wealth: The Major Cities

Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2007

A.6 Households

A.6.1 Households: Overview of Household Conditions

A.6.2 Households: Total Households by Size

Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2002-2008

A.6.3 Households: Total households by Urban/Rural Split

Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2002-2008

A.6.4 Households: Income Earners Per Household

Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2002-2008

A.7 Employment

A.7.1 Employment: Number of Workers by Sector

Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002-2008

A.7.2 Employment: Growth by Sector

Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002-2008

A.7.3 Employment: Number of Workers by Gender

Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002-2008

A.7.3 Employment: Number of Workers by Habitation

Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002-2008

A.7.4 Employment: Urban Unemployment

Table A.24 URBAN UNEMPLOYMENT RATES, 2002-2008

A.8 Consumer Income

A.8.1 Consumer Income: Average Incomes by Sector

Table A.25 AVERAGE INCOMES BY SECTOR, 2001-2007

A.8.2 Consumer Income: Growth by Sector

Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2001-2007

A.8.3 Consumer Income: Average Incomes by Region

Table A.27 AVERAGE INCOMES BY REGION, 2001-2007

A.8.4 Consumer Income: Growth by Region

Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2001-2007

A.9 Consumer Market

A.9.1 Consumer Market: Spending Trends

Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002-2008*

A.9.2 Consumer Market: Per Capita Consumer Expenditure

Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002-2008*

A.9.3 Consumer Market: Retail Sales and Consumer Spending

Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2002-2008

A.9.4 Consumer Market: Urban Income and Spending Compared

Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002-2008

A.10 Exchange Rates

A.10.1 Exchange Rates: China

Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2001-2008

A.10.2 Exchange Rates: Hong Kong

Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2001-2008

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