Cinemas In China: A Market Analysis

Access Asia
August 1, 2001
83 Pages - SKU: ACS687433
License type:
Countries covered: China

Cinemas In China: A Market Analysis

 
Now 50% off the original sale price of $500.
This new Access Asia report covers the growing market for cinemas and movie theatres in China, covering the current market size, and new developments. The report also profiles the leading domestic and international players active in the market.



Additional Information

Definitions & Report Coverage

This report covers the market for cinemas (movie theatres) in China. It concentrates on the changing environment in china which is encouraging joint venture ownership of cinemas and further liberalisation as WTO accession approaches and the country’s film studios enter the distribution market.

Market Definitions

This new report from Access Asia on the development of the cinemas sector in China deals largely with ongoing developments in the sector as cinemas change and adapt to the latering market conditions pertaining in the PRC.

The cinema sector is undergoing change in China currently and is besieged on several sides.

China is starting to liberalise its cinema market in anticipation of the country’s accession to the World Trade Organisation (WTO). This will mean additional competition from foreign companies as well as domestic film studios and other companies entering the market.

Key Facts

  • Where new cinemas are appearing they are no longer the traditional single screen venues but more modern multi-screen venues increasingly located inside shopping malls and larger entertainment venues.
  • The liberalisation of the cinema sector represents the wider opening of the film production and distribution market in China.
  • The growth in personal incomes and the ownership of at-home entertainment systems, such as VCD and DVD, has meant that cinema audience attendance figures have fallen and some cinemas forced to close. This at-home market is partly being fuelled by the widespread availability of pirated DVDs/VCDs that allow for low cost viewing of both domestic and foreign films.
  • However, there is a growth in multi-screen cinemas, new venues and the level of foreign films available for Chinese audiences to view.

Core Contents

  • Total box office revenues in China
  • Total number of cinemas and screens in China
  • Attendance figures at China’s cinemas
  • Data on film production and studio activity in China
  • Current issues including ownership regulations, market liberalisation in both cinema operations and film distribution and the effects of WTO entry, the rise of multi-screens, the return of outdoor cinemas etc.
  • Marketing activity including consumer profiles, changing film tastes, the economics of screenings, forecast trends and ticket pricing.
  • Company profiles of the major cinema operators and distributors
  • Contacts in government and associations
  • Appendices of film studio contacts and relevant trade fairs and exhibitions

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