Canned Seafood In China - A Market Analysis

Access Asia
December 1, 2004
102 Pages - SKU: ACS1065742
License type:
Countries covered: China

Canned Seafood In China - A Market Analysis

 
This Access Asia report covers the market for canned seafood in China. The growth of the canned seafood market is symptomatic of changing food-buying patterns in China. With the growth in living space and supermarket shopping the use of canned seafoods is increasing.



Additional Information

Executive summary

China is changing rapidly, and so are its tastes. As a consumer society emerges, so new products are appearing with increasing frequency. Canned seafood are among them.

Rising average annual incomes, greater ownership of better home cooking facilities, increased exposure to western and international cuisines and a greater array of goods in the supermarket are all combining to increase sales of canned foods in China.

Historically, demand for canned foods has been small: customers have tended buy fresh produce on a daily basis rather than making weekly purchases and storing at home for later use.

Over the past decade, however, canned foods have become more popular - thanks largely to the arrival of fast-food chains and western-style supermarkets and the emergence of a generation of consumers both willing and able to try new products.

The increasingly busy lifestyles of Chinese consumers - especially those in the cities - have raised demand for convenience foods, such as canned ready meals. Furthermore, more and more people find it difficult to shop for food on a daily basis; these consumers are now making weekly shopping trips - and buying more canned food as a result.

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