CC Cosmetics & Toiletries in China 2010: A Market Analysis


October 21, 2010
167 Pages - SKU: ACS2844433
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Countries covered: China

This report reviews characteristics, trends and developments over the 2003 to 2009 period in the cosmetics and toiletries market and industry of the People’s Republic of China, and gives forecasts of market performance to 2014. The emphasis is on the retail market, and there is also a considerable amount of information on the major industry players. The report covers the market for all cosmetics and toiletries products, including products as follows:

Baby Care
Including cotton/wool wipes, baby toiletries and baby skin care products.
Bath & Shower
Including toilet soaps, talcum powders, bath additives and Shower Products.
Deodorants
Including solid deodorants and body sprays.
Hair Care
Including shampoo, styling agents, perming kits, conditioners, colourants and hair spray.
Make-up and Colour Cosmetics
Including facial make-up, eye make-up, lip products and nail products.
Men’s Toiletries
Including men’s fragrances, shaving products and skincare.
Oral Hygiene
Including toothpaste, mouthwashes and dental rinses, denture accessories, mouth fresheners and dental gum.
Perfumes & Fragrances
Including premium and mass-market products.
Skin Care
Including facial moisturisers, general purpose/body care, cleansers, hand care and face masks.
Sun Care
Including sun tan products, after-sun products and self-tanning products.

KEY REPORT FEATURES
  • Total and sectoral retail sales of cosmetics & toiletries to 2009.
  • Market shares of leading C&T manufactures for the total market and by sector to 2009.
  • Prices on selected C&T products 2010.
  • Forecast sectoral and total sales of C&T to 2014.
  • Imports and exports of C&T product categories to 2009.
  • Current issues, including key market determinants such as relevant legislation, advertising trends, C&T consumption and purchasing trends, private label and cosmaceuticals, etc.
  • Profiles of 22 of the leading C&T manufacturers in China, with financial and network data to 2009.
  • Key demographic data, including detailed age group and by habitation and province.


Additional Information

Executive Summary

The total cosmetics and toiletries market in China reached a total value of RMB133.24bn (US$19.51bn) in 2009. This value was 11.4% up on the previous year, indicating continuing strong market growth, despite a slowdown in the economy since 2008, and a full 157.73% up on 2003, and annual growth averaging 14.48%.

Cosmetics and toiletries have declined slightly in significance to 3.37% of total value non-food retail sales by 2009, down from 3.54% in 2003, and a high of 3.93% in 2006. Cosmetics and toiletries continue to increase steadily in value, but other sectors of the non-food economy are now making much stronger growth. This despite a rise up the value-added ladder in urban sales, although the lower-price end mass market cosmetics and toiletries products achieved much more considerable reach across more of China in recent years.

The overall cosmetics and toiletries market is expected to continue to see strong growth over the next few years fuelled by continued strong growth in the consumer market in China. Anticipated annual growth will slow down year-on-year, but remains good. The total value of the market could reach as much as RMB206bn by 2014, up on a forecast RMB146bn in 2010.

However, this estimate for market value in 2010 does not include online C2C and B2C sales, an area of weak coverage due to it largely being conducted as grey (non-taxed) income by private individuals acting as sole-trader companies. This grey online market is estimated to be worth about RMB19bn in 2010, ON TOP of the total retail market estimate of RMB146bn.

The main urban centres are increasingly congested in terms of market penetration, so emphasis is shifting to the mass markets opening up in tier-2 and -3 cities, which is forcing the industry to work out ways to reach these regional markets logistically, and to adapt product to suit regional variation in taste and income differences.

Most foreign companies are succeeding in the market by adapting their brands so that they seem local to consumers, and begin to act like local domestic manufacturers in their business plans in China, rather than as foreign companies in China. This requires a lot more ground knowledge and use of local talent then was the case before.

Foreign companies are increasingly looking to strong domestic brands as potential acquisition targets, especially in developing new ranges of products best suited to emerging regional markets.

Retailers are increasingly coming to control the means of distribution in the market, and as such, any new developments in the private label by significant chains is going to have a sizeable impact on the future direction of the cosmetics and toiletries market.
INTRODUCTION
1 CHINA'S COSMETICS & TOILETRIES MARKET
1.1 Overview
1.2 China's Total Non-Food Market
1.2.1 Total Non-Food Market: Food & Non-Food Sales
Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2003-2009
1.2.2 Total Non-Food Market: Food/Non-Food Sales Split
Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2003-2009
1.2.3 Total Non-Food Market: Urban/Rural Split
Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2003-2009
1.2.4 Total Non-Food Market: The Trends
Table 1.4 CURRENT VALUE OF TOTAL RETAIL NON-FOOD SALES BY MAJOR PRODUCT CATEGORY, 2003-2009
1.3 China's Total Cosmetics & Toiletries Market
1.3.1 Total Cosmetics & Toiletries Market: Total Market Size in Value Terms
Table 1.5 TOTAL CURRENT VALUE RETAIL MARKET FOR COSMETICS & TOILETRIES, 2003-2009
1.3.2 Total Cosmetics & Toiletries Market: Total Non-food Market Significance
Table 1.6 SIGNIFICANCE OF THE MARKET FOR COSMETICS & TOILETRIES WITHIN TOTAL AND NON-FOOD RETAIL SALES, 2003-2009
1.4 Provincial Breakdown
1.4.1 Provincial Breakdown: Value Market Sizes
Table 1.7 MARKET VALUE FOR COSMETICS & TOILETRIES BY PROVINCE IN CHINA, 2003-2009
1.4.2 Provincial Breakdown: Value Market Growth & Breakdown
Table 1.8 % BREAKDOWN & MARKET VALUE GROWTH FOR COSMETICS & TOILETRIES BY PROVINCE IN CHINA, 2003-2009
1.4.3 Provincial Breakdown: Per Capita Spending
Table 1.9 PER CAPITA SPENDING ON COSMETICS & TOILETRIES BY PROVINCE IN CHINA, 2003-2009
1.5 Sector Breakdown
1.5.1 Sector Breakdown: Sector Values
Table 1.10 THE MARKET FOR COSMETICS & TOILETRIES BY SECTOR, 2003-2009
1.5.2 Sector Breakdown: Sector Shares
Table 1.11 % BREAKDOWN OF THE COSMETICS & TOILETRIES MARKET BY SECTOR, 2003-2009
1.5.3 Sector Breakdown: Growth Rates
Table 1.12 ANNUAL GROWTH RATES OF THE COSMETICS & TOILETRIES MARKET BY SECTOR, 2003-2009
1.6 Baby Care
1.6.1 Baby Care: Sector Values
Table 1.13 THE VALUE OF THE BABY CARE SECTOR BY SUBSECTOR, 2003-2009
1.6.2 Baby Care: Child Population Trends
Table 1.14 BIRTH RATES AND INFANT POPULATION TRENDS IN CHINA, 2003-2009
1.6.3 Baby Care: Sector Breakdown
Table 1.15 % BREAKDOWN OF THE BABY CARE SECTOR BY SUBSECTOR, 2003-2009
1.6.4 Baby Care: Sector Growth
Table 1.16 ANNUAL GROWTH RATES OF THE BABY CARE SECTOR BY SUBSECTOR, 2003-2009
1.7 Bath & Shower Products
1.7.1 Bath & Shower Products: Sector Values
Table 1.17 THE VALUE OF THE BATH & SHOWER PRODUCTS SECTOR BY SUBSECTOR, 2003-2009
1.7.2 Bath & Shower Products: Sector Breakdown
Table 1.18 % BREAKDOWN OF THE BATH & SHOWER PRODUCTS SECTOR BY SUBSECTOR, 2003-2009
1.7.3 Bath & Shower Products: Sector Growth
Table 1.19 ANNUAL GROWTH RATES OF THE BATH & SHOWER PRODUCTS SECTOR BY SUBSECTOR, 2003-2009
1.8 Deodorants
1.8.1 Deodorants: Sector Values
Table 1.20 THE VALUE OF THE DEODORANTS SECTOR BY SUBSECTOR, 2003-2009
1.8.2 Deodorants: Sector Breakdown
Table 1.21 % BREAKDOWN OF THE DEODORANTS SECTOR BY SUBSECTOR, 2003-2009
1.8.3 Deodorants: Sector Growth
Table 1.22 ANNUAL GROWTH RATES OF THE DEODORANTS SECTOR BY SUBSECTOR, 2003-2009
1.9 Hair Care
1.9.1 Hair Care: Sector Values
Table 1.23 THE VALUE OF THE HAIR CARE SECTOR BY SUBSECTOR, 2003-2009
1.9.2 Hair Care: Sector Breakdown
Table 1.24 % BREAKDOWN OF THE Hair Care SECTOR BY SUBSECTOR, 2003-2009
1.9.3 Hair Care: Sector Growth
Table 1.25 ANNUAL GROWTH RATES OF THE Hair Care SECTOR BY SUBSECTOR, 2003-2009
1.10 Make-up & Colour Cosmetics
1.10.1 Make-up & Colour Cosmetics: Sector Values
Table 1.26 THE VALUE OF THE MAKE-UP & COLOUR COSMETICS SECTOR BY SUBSECTOR, 2003-2009
1.10.2 Make-up & Colour Cosmetics: Sector Breakdown
Table 1.27 % BREAKDOWN OF THE MAKE-UP & COLOUR COSMETICS SECTOR BY SUBSECTOR, 2003-2009
1.10.3 Make-up & Colour Cosmetics: Sector Growth
Table 1.28 ANNUAL GROWTH RATES OF THE MAKE-UP & COLOUR COSMETICS SECTOR BY SUBSECTOR, 2003-2009
1.10.4 Make-up & Colour Cosmetics: The OLs (Office Ladies)
1.11 Men¡¯s Toiletries
1.11.1 Men¡¯s Toiletries: Sector Values
Table 1.29 THE VALUE OF THE MEN¡¯S TOILETRIES SECTOR BY SUBSECTOR, 2003-2009
1.11.2 Men¡¯s Toiletries: Sector Breakdown
Table 1.30 % BREAKDOWN OF THE MEN¡¯S TOILETRIES SECTOR BY SUBSECTOR, 2003-2009
1.11.3 Men¡¯s Toiletries: Sector Growth
Table 1.31 ANNUAL GROWTH RATES OF THE MEN¡¯S TOILETRIES SECTOR BY SUBSECTOR, 2003-2009
1.12 Oral Hygiene
1.12.1 Oral Hygiene: Sector Values
Table 1.32 THE VALUE OF THE ORAL HYGIENE SECTOR BY SUBSECTOR, 2003-2009
1.12.2 Oral Hygiene: Sector Breakdown
Table 1.33 % BREAKDOWN OF THE ORAL HYGIENE SECTOR BY SUBSECTOR, 2003-2009
1.12.3 Oral Hygiene: Sector Growth
Table 1.34 ANNUAL GROWTH RATES OF THE ORAL HYGIENE SECTOR BY SUBSECTOR, 2003-2009
1.13 Perfumes & Fragrances
1.13.1 Perfumes & Fragrances: Sector Values
Table 1.35 THE VALUE OF THE PERFUMES & FRAGRANCES SECTOR BY SUBSECTOR, 2003-2009
1.13.2 Perfumes & Fragrances: Sector Breakdown
Table 1.36 % BREAKDOWN OF THE PERFUMES & FRAGRANCES SECTOR BY SUBSECTOR, 2003-2009
1.13.3 Perfumes & Fragrances: Sector Growth
Table 1.37 ANNUAL GROWTH RATES OF THE PERFUMES & FRAGRANCES SECTOR BY SUBSECTOR, 2003-2009
1.14 Skin Care
1.14.1 Skin Care: Sector Values
Table 1.38 THE VALUE OF THE SKIN CARE SECTOR BY SUBSECTOR, 2003-2009
1.14.2 Skin Care: Sector Breakdown
Table 1.39 % BREAKDOWN OF THE SKIN CARE SECTOR BY SUBSECTOR, 2003-2009
1.14.3 Skin Care: Sector Growth
Table 1.40 ANNUAL GROWTH RATES OF THE SKIN CARE SECTOR BY SUBSECTOR, 2003-2009
1.15 Sun Care
Table 1.41 THE SUN CARE SECTOR VALUE AND GROWTH, 2003-2009
1.16 Market Shares
1.16.1 Market Shares: A Caveat
1.16.2 Market Shares: Overall Market
Table 1.42 TOTAL CHINA COSMETICS & TOILETRIES MARKET LEADING MANUFACTURER ESTIMATED SALES & VALUE SHARES, 2004-2009
1.16.3 Market Shares: Baby Care Sector Shares
Table 1.43 LEADING COMPANY SHARES OF BABY CARE SECTOR RETAIL SALES, 2009
1.16.4 Market Shares: Bath & Shower Products Sector Shares
Table 1.44 LEADING BRAND RANKINGS OF SOAP PRODUCT SECTOR RETAIL SALES, 2005-FIRST NINE MONTHS 2009
1.16.5 Market Shares: Hair Care Sector Shares
Table 1.45 LEADING COMPANY SHARES OF HAIR CARE SECTOR RETAIL SALES, 2006-2007
Table 1.46 LEADING BRAND RANKINGS OF SHAMPOO SECTOR RETAIL SALES, 2004-FIRST NINE MONTHS 2009
Table 1.47 LEADING BRAND SHARES OF SHAMPOO SECTOR RETAIL SALES, 2009
1.16.6 Market Shares: Make-up & Colour Cosmetics Sector Shares
Table 1.48 LEADING COMPANY SHARES OF MAKE-UP & COLOUR COSMETICS SECTOR RETAIL SALES, 2005-2007
1.16.7 Market Shares: Oral Hygiene Sector Shares
Table 1.49 LEADING COMPANY SHARES OF TOOTHPASTE SECTOR RETAIL SALES, 2006-2007
Table 1.50 COLGATE SHARE OF TOOTHPASTE SECTOR RETAIL SALES, 2004-1Q2010
Table 1.51 UNILEVER¡¯S ZHONGHUA SHARE OF ORAL HYGIENE SECTOR RETAIL SALES, 2005-2009
1.16.8 Market Shares: Perfumes & Fragrances Sector Shares
Table 1.52 LEADING COMPANY SHARES OF PERFUMES & FRAGRANCES SECTOR RETAIL SALES, 2006-2007
1.16.9 Market Shares: Skin Care Sector Shares
Table 1.53 LEADING COMPANY SHARES OF SKIN CARE SECTOR RETAIL SALES, 2006-2007
1.17 Prices
1.17.1 Prices: Retail Price Indices
Table 1.54 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2005-2008
Table 1.55 RETAIL PRICE INDICES BY BROAD SECTOR, 2000-2009
1.17.2 Prices: Make Up Prices
Table 1.56 RETAIL PRICES OF SELECTED MAKEUP PRODUCTS, AUGUST 2010
1.17.3 Prices: Face Mask Prices
Table 1.57 RETAIL PRICES OF SELECTED FACE MASKS, AUGUST 2010
1.17.4 Prices: Sunblock Prices
Table 1.58 RETAIL PRICES OF SELECTED SUNBLOCKS, AUGUST 2010
1.17.5 Prices: Skin Cleanser & Toner Prices
Table 1.59 RETAIL PRICES OF SELECTED SKIN CLEANSERS & TONERS, AUGUST 2010
1.17.6 Prices: Face Cream, Lotion & Eye Cream Prices
Table 1.60 RETAIL PRICES OF SELECTED FACE CREAM, LOTION & EYE CREAM, AUGUST 2010
1.17.7 Prices: Perfume Prices
Table 1.61 RETAIL PRICES OF SELECTED PERFUMES, AUGUST 2010
1.17.8 Prices: Bath & Shower Product Prices
Table 1.62 RETAIL PRICES OF SELECTED BATH & SHOWER PRODUCTS, AUGUST 2010
1.17.9 Prices: Men¡¯s Toiletries Prices
Table 1.63 RETAIL PRICES OF SELECTED MEN¡¯S TOILETRIES PRODUCTS, AUGUST 2010
1.17.10 Prices: Shampoo Prices
Table 1.64 RETAIL PRICES OF SELECTED SHAMPOO, AUGUST 2010
1.17.11 Prices: Oral Hygiene Product Prices
Table 1.65 RETAIL PRICES OF SELECTED ORAL HYGIENE PRODUCTS, AUGUST 2010
1.18 Cosmetics & Toiletries Outlook
1.18.1 Outlook: Total Market Size
Table 1.66 FORECAST TOTAL RETAIL MARKET FOR COSMETICS & TOILETRIES PRODUCTS, 2010-2014
1.18.2 Outlook: Sector Values
Table 1.67 FORECAST MARKET FOR COSMETICS & TOILETRIES BY SECTOR IN CHINA, 2010-2014
1.18.3 Outlook: Sector Shares
Table 1.68 FORECAST % BREAKDOWN OF THE VALUE MARKET FOR COSMETICS & TOILETRIES BY SECTOR IN CHINA, 2010-2014
1.18.4 Outlook: Forecast Growth Rates
Table 1.69 FORECAST GROWTH ANNUAL GROWTH RATES OF THE MARKET FOR COSMETICS & TOILETRIES BY SECTOR IN CHINA, 2010-2014
1.19 Cosmetics & Toiletries Import & Export Volume
Table 1.70 HS CODE DESCRIPTIONS
1.19.1 Cosmetics & Toiletries Import & Export Volume: Total Trade Volume
Table 1.71 CHINA COSMETICS & TOILETRIES IMPORT & EXPORT VOLUME & GROWTH, 2000-2009
1.19.2 Cosmetics & Toiletries Import & Export Volume: Import Volume
Table 1.72 VOLUME BREAKDOWN OF CHINA COSMETICS & TOILETRIES IMPORT, 2000-2009
1.19.3 Cosmetics & Toiletries Import & Export Volume: Export Volume
Table 1.73 VOLUME BREAKDOWN OF CHINA COSMETICS & TOILETRIES EXPORT, 2000-2009
1.20 Cosmetics & Toiletries Import & Export Value
1.20.1 Cosmetics & Toiletries Import & Export Value: Total Trade Value
Table 1.74 CHINA COSMETICS & TOILETRIES IMPORT & EXPORT VALUE & GROWTH, 2000-2009
1.20.2 Cosmetics & Toiletries Import & Export Value: Import Value
Table 1.75 VALUE BREAKDOWN OF CHINA COSMETICS & TOILETRIES IMPORT, 2000-2009
1.20.3 Cosmetics & Toiletries Import & Export Value: Export Value
Table 1.76 VALUE BREAKDOWN OF CHINA COSMETICS & TOILETRIES EXPORT, 2000-2009
1.21 Cosmetics & Toiletries Import Volume & Value By Country
1.21.1 Cosmetics & Toiletries Import Volume & Value By Country: Perfume & Toilet Water (HS Code 3303)
Table 1.77 VOLUME & VALUE BREAKDOWN OF PERFUME & TOILET WATER IMPORT BY COUNTRY, 2000-2009
1.21.2 Cosmetics & Toiletries Import Volume & Value By Country: Beauty or Make-up Preparations & Preparations for the Care of the Skin (HS Code 3304)
Table 1.78A VOLUME & VALUE BREAKDOWN OF IMPORT OF BEAUTY OR MAKE-UP PREPARATIONS & PREPARATIONS FOR THE CARE OF THE SKIN BY COUNTRY, 2000-2009
Table 1.78B VOLUME & VALUE BREAKDOWN OF IMPORT OF BEAUTY OR MAKE-UP PREPARATIONS & PREPARATIONS FOR THE CARE OF THE SKIN BY COUNTRY, 2000-2009
1.21.3 Cosmetics & Toiletries Import Volume & Value By Country: Preparations for Use on the Hair (HS Code 3305)
Table 1.79A VOLUME & VALUE BREAKDOWN OF IMPORT OF PREPARATIONS FOR USE ON THE HAIR BY COUNTRY, 2000-2009
Table 1.79B VOLUME & VALUE BREAKDOWN OF IMPORT OF PREPARATIONS FOR USE ON THE HAIR BY COUNTRY, 2000-2009
1.21.4 Cosmetics & Toiletries Import Volume & Value By Country: Preparations for Oral or Dental Hygiene (HS Code 3306)
Table 1.80A VOLUME & VALUE BREAKDOWN OF IMPORT OF PREPARATIONS FOR ORAL OR DENTAL HYGIENE BY COUNTRY, 2000-2009
Table 1.80B VOLUME & VALUE BREAKDOWN OF IMPORT OF PREPARATIONS FOR ORAL OR DENTAL HYGIENE BY COUNTRY, 2000-2009
1.22 Cosmetics & Toiletries Import & Export Average Unit Value
1.22.1 Cosmetics & Toiletries Import & Export Average Unit Value: Overview
Table 1.81 CHINA COSMETICS & TOILETRIES IMPORT & EXPORT AVERAGE UNIT VALUE & GROWTH, 2000-2009
1.22.2 Cosmetics & Toiletries Import & Export Average Unit Value: Import
Table 1.82 AVERAGE UNIT VALUE BREAKDOWN OF CHINA COSMETICS & TOILETRIES IMPORT, 2000-2009
1.22.3 Cosmetics & Toiletries Import & Export Average Unit Value: Export
Table 1.83 AVERAGE UNIT VALUE BREAKDOWN OF CHINA COSMETICS & TOILETRIES PRODUCTS EXPORT, 2000-2009
1.23 Cosmetics & Toiletries Import Average Unit Value By Country
1.23.1 Cosmetics & Toiletries Import Average Unit Value By Country: Perfume & Toilet Water (HS Code 3303)
Table 1.84 AVERAGE UNIT VALUE BREAKDOWN OF PERFUME & TOILET WATER IMPORT BY COUNTRY, 2000-2009
1.23.2 Cosmetics & Toiletries Import Average Unit Value By Country: Beauty or Make-up Preparations & Preparations for the Care of the Skin (HS Code 3304)
Table 1.85 AVERAGE UNIT VALUE BREAKDOWN OF BEAUTY OR MAKE-UP PREPARATIONS & PREPARATIONS FOR THE CARE OF THE SKIN BY COUNTRY, 2000-2009
1.23.3 Cosmetics & Toiletries Import Average Unit Value By Country: Preparations for Use on the Hair (HS Code 3305)
Table 1.86 AVERAGE UNIT VALUE BREAKDOWN OF IMPORT OF PREPARATIONS FOR USE ON THE HAIR BY COUNTRY, 2000-2009
1.23.4 Cosmetics & Toiletries Import Average Unit Value By Country: Preparations for Oral or Dental Hygiene (HS Code 3306)
Table 1.87 AVERAGE UNIT VALUE BREAKDOWN OF IMPORT OF PREPARATIONS FOR ORAL OR DENTAL HYGIENE BY COUNTRY, 2000-2009
1.24 Current Issues
1.24.1 Current Issues: Legislation
1.24.2 Current Issues: Taxation
Table 1.88 RELEVANT CONSUMPTION TAX CHANGES, 1994-2006
Table 1.89 COSMETICS & TOILETRIES TAX RATES
1.24.3 Current Issues: Private Label
Table 1.90 COSMETICS & TOILETRIES PRIVATE LABEL SHELF SPACE IN SHANGHAI HYPERMARKETS, AUGUST 2010
Table 1.91 PRIVATE LABELCOSMETICS & TOILETRIES PRICES AT AUCHAN CHANGYANG STORE (SHANGHAI), SEPTEMBER 2010
Table 1.92 WATSONS STORES IN CHINA
Table 1.93 CHINA TOP-100 RETAILER¡¯S TOTAL SALES AND PRIVATE LABEL SALES COMPARED, 2005-2009
1.24.4 Current Issues: Cosmeceutical
Table 1.94 SHARE OF NON-DRUGS IN PHARMACY RETAILING, 2009
Table 1.95 ZHANGZHOU PIENTZEHUANG PHARMACEUTICAL CO., LTD: COSMETICS & TOILETRIES SALES, 2006-2009 & 1H2009-1H2010*
Table 1.96 CHINA NEPSTAR CHAIN DRUGSTORE LTD.: OTHER PRODUCT REVENUE, 2004-2009
1.24.5 Current Issues: Online Retailing
Table 1.97 INTERNET USERS & INTERNET PENETRATION IN CHINA, 2005-1H2010
Table 1.98 CHINa's ONLINE SHOPPING MARKET, 2006-2009
Table 1.99 CHINa's C2C MARKET SHARE, 2007-2009
Table 1.100 360BUY JINGDONG MALL: FINANCIAL RESULTS, 2004-2009
Table 1.101 CHINa's B2C MARKET SHARE, 2006-2010
Table 1.102 CHINa's COSMESTICS & FASHION ONLINE RETAIL MARKET, 2006-2010
Table 1.103 TOP COSMETICS ONLINE TRANSACTIONS, 2007
1.24.6 Current Issues: Marketing & Advertising
Leading Advertised Product Categories
Table 1.104 TOP 10 ADVERTISING CATEGORIES IN CHINA (TV/NEWSPAPER/MAGAZINE), 2009
Leading Advertised Brands
Table 1.105 TOP 10 ADVERTISED BRANDS IN CHINA BY ADSPEND, 2009
Table 1.106 TOP 10 ADVERTISED COSMETICS & TOILETRIES BRANDS IN CHINA, 1Q 2010
Leading Advertisers
Table 1.107 FIRMS WITH HIGHEST PORTION OF WORLD AD BUDGETS IN CHINA, 2008
Table 1.108 CHINa's TOP TEN ADVERTISERS BY ADSPEND, 2004-2006
Table 1.109 CHINa's TOP TEN ADVERTISERS BY ADSPEND, 2006-2007
Table 1.110 CHINa's TOP TEN ADVERTISERS BY ADSPEND (TV/NEWSPAPER/MAGAZINE), 2009
Prime-time Advertising Auction
Table 1.111 PRIME-TIME ADVERTISING AUCTION ON CHINa's CCTV, 2000-2010
Online Advertising & Marketing
Table 1.112 CHINA ONLINE ADVERTISING MARKET, 2004-2009
Table 1.113 TOP 10 DIGITAL IQ (PRESTIGE BEAUTY & SKINCARE)
Table 1.114 COSMETICS & TOILETRIES FAN BASE ON KAIXIN001.COM, 14 SEPTEMBER 2010
Table 1.115 CHINa's LEADING COSMETICS & PERSONAL HYGIENE INTERNET ADVERTISERS BY ADSPEND, 2008-2009
Table 1.116 CHINa's COSMETICS & PERSONAL HYGIENE INTERNET ADSPEND BY CATEGORY, 2009
1.24.7 Current Issues: Brand Endorsers
Table 1.117 IDEAL ENDORSERS FOR COSMETICS, 2010
1.24.8 Current Issues: Direct Sales
Table 1.118 NU SKIN ENTERPRISES DIRECT SALES REMUNERATION STRUCTURE
Table 1.119 MELALEUCA (CHINA) WELLNESS PRODUCTS DIRECT SALES REMUNERATION STRUCTURE
Table 1.120 CHINa's DIRECT SALES LICENCE HOLDERS AS OF SEPTEMBER 2010
Table 1.121 CHINA REVENUE OF FOREIGN DIRECT SELLERS, 2004-2009
1.24.9 Current Issues: Emerging Domestic Brands
Inoherb
Table 1.122 SHANGHAI INOHERB COSMETICS CO., LTD.: FINANCIAL RESULTS, 2007-2010
Gialen
Bawang
Table 1.123 BAWANG INTERNATIONAL (GROUP) HOLDING CO., LTD.: FINANCIAL RESULTS, 2006-2009 & 1H2009-1H2010*
Yunnan Baiyao
Table 1.124 YUNNAN BAIYAO GROUP CO., LTD.: TOOTHPASTE SALES, 2005-2009 & 1H 2010*
1.25 Consumers
1.25.1 Consumers: Cosmetics & Toiletries Consumers
Table 1.125 TOP SKIN CONCERNS OF CHINESE WOMEN, 2007
Table 1.126 TOP SKIN PROBLEMS THAT CHINESE WOMEN WANT TO SOLVE, 2007
Table 1.127 TOP HAIR PROBLEMS OF CHINESE WOMEN, 2007
Table 1.128 TOP CONSUMER HAIR NEEDS IN CHINA
Table 1.129 COLLECTING INFORMATION BEFORE BUYING COSMETICS, 2007
Men's Cosmetics
Table 1.130 MEN¡¯S MOST CONCERNED SKIN PROBLEMS, 2009 & 1Q2010-2Q2010
Table 1.131 MEN¡¯S MOST CONCERNED SKIN PRODUCTS, 2009 & 1Q2010-2Q2010
Table 1.132 MOST CONCERNED MEN¡¯S COSMETIC BRANDS, 2008-2009 & 1Q2010-2Q2010
1.26 Retail Distribution
1.26.1 Retail Distribution: Retail Sales by Outlet
Table 1.133 COSMETICS & TOILETRIES SALES BREAKDOWN BY OUTLET TYPE, 2003/2009
2 COMPANY PROFILES
2.1 AMOREPACIFIC Corporation
2.1.1 AMOREPACIFIC: Company Details
2.1.2 AMOREPACIFIC: China Operations
2.1.3 AMOREPACIFIC: Financial Results
Table 2.1 AMOREPACIFIC: FINANCIAL RESULTS, 2004-2009*
2.2 Amway Corporation
2.2.1 Amway Corporation: Company Details
2.2.2 Amway Corporation: China Operations
Table 2.2 AMWAY CHINA: FINANCIAL RESULTS, 2000-2009*
2.3 Fancl Corporation
2.3.1 Fancl: Company Details
2.3.2 Fancl: China Operations
2.3.3 Fancl: Financial Results
Table 2.3 FANCL: CHINA FINANCIAL RESULTS, 2004/05-2008/09
Table 2.4 FANTASTIC NATURAL COSMETICS (CHINA) LIMITED: FINANCIAL RESULTS, 2006-2008
2.4 Avon Products Inc.
2.4.1 Avon: Company Details
2.4.2 Avon: China Operations
2.4.3 Avon: Financial Summary
Table 2.5 AVON PRODUCTS: FINANCIAL RESULTS, 2004-2009 & 1H2009-1H2010*
2.5 Beiersdorf AG
2.5.1 Beiersdorf: Company Details
2.5.2 Beiersdorf: China Operations
2.5.3 Beiersdorf: Financial Summary
Table 2.6 BEIERSDORF: FINANCIAL RESULTS, 2000-2009*
2.6 Beijing Dabao Cosmetics Co., Ltd.
2.6.1 Beijing Dabao Cosmetics: Company Details
2.6.2 Beijing Dabao Cosmetics: Company Background
2.7 Colgate-Palmolive Company
2.7.1 Colgate-Palmolive: Company Details
2.7.2 Colgate-Palmolive: China Operations
2.7.3 Colgate-Palmolive: Financial Summary
Table 2.7 COLGATE-PALMOLIVE: FINANCIAL RESULTS, 2004-2009*
2.8 Dencare (Chongqing) Oral Care Co., Ltd.
2.8.1 Dencare Oral Care: Company Details
2.8.2 Dencare Oral Care: Company Background
2.9 The Est¨¦e Lauder Companies Inc.
2.9.1 Est¨¦e Lauder: Company Details
2.9.2 Est¨¦e Lauder: China Operations
2.9.3 Est¨¦e Lauder: Financial Summary
Table 2.8 ESTEE LAUDER: FINANCIAL RESULTS, 2004/05-2009/10*
2.10 Guangxi Aoqili Co., Ltd.
2.10.1 Aoqili: Company Details
2.10.2 Aoqili: Company Background
2.11 Jiangsu Longliqi Group Co., Ltd.
2.11.1 Jiangsu Longliqi Group: Company Details
2.11.2 Jiangsu Longliqi Group: Company Background
2.12 Johnson & Johnson
2.12.1 Johnson & Johnson: Company Details
2.12.2 Johnson & Johnson: China Operations
2.12.3 Johnson & Johnson: Financial Summary
Table 2.9 JOHNSON & JOHNSON: FINANCIAL RESULTS, 2004-2009*
2.13 Kanebo Cosmetics Inc.
2.13.1 Kanebo Cosmetics: Company Details
2.13.2 Kanebo Cosmetics: China Operations
Table 2.10 KANEBO COSMETICS: KEY PRODUCTS/BRANDS IN CHINA
2.14 Kao Corporation
2.14.1 Kao Corporation: Company Details
2.14.2 Kao Corporation: China Operations
Table 2.11 KAO CORPORATION: KEY COSMETICS & TOILETRIES PRODUCTS & BRANDS IN CHINA
2.14.3 Kao Corporation: Financial Summary
Table 2.12 KAO CORPORATION: FINANCIAL RESULTS, 2005/06-2009/10*
2.15 Kos¨¦ Corporation
2.15.1 Kos¨¦ Corporation: Company Details
2.15.2 Kos¨¦ Corporation: China Activities
Table 2.13 KOSE CORPORATION: KEY COSMETIC PRODUCTS & BRANDS IN CHINA
2.15.3 Kos¨¦ Corporation: Financial Summary
Table 2.14 KOSE CORPORATION: FINANCIAL RESULTS, 2004/05-2009/10*
2.16 L¡¯Or¨¦al SA
2.16.1 L¡¯Or¨¦al: Company Details
2.16.2 L¡¯Or¨¦al: China Operations
Table 2.15 L¡¯OREAL CHINA: KEY BRANDS IN CHINA
2.16.3 L¡¯Or¨¦al: Financial Results
Table 2.16 L¡¯OREAL: FINANCIAL RESULTS, 2004-2009*
2.17 Mary Kay Inc.
2.17.1 Mary Kay: Company Details
2.17.2 Mary Kay: China Operations
2.18 Nu Skin Enterprises Inc.
2.18.1 Nu Skin Enterprises: Company Details
2.18.2 Nu Skin Enterprises: China Operations
2.18.3 Nu Skin Enterprises: Financial Summary
Table 2.17 NU SKIN ENTERPRISES: FINANCIAL RESULTS, 2003-2009*
2.19 Procter & Gamble Co.
2.19.1 Procter & Gamble: Company Details
2.19.2 Procter & Gamble: China Operations
Market Presence
Table 2.18 PROCTER & GAMBLE: KEY COSMETICS & TOILETRIES PRODUCTS AND BRANDS IN CHINA
Multi-sector Brand Penetration
Market Problems
2.19.3 Procter & Gamble: Financial Results
Table 2.19 PROCTER & GAMBLE: FINANCIAL RESULTS, 2004/05-2009/10*
2.20 Shanghai Jahwa United Co., Ltd.
2.20.1 Shanghai Jahwa United: Company Details
2.20.2 Shanghai Jahwa United: Company Background
2.20.3 Shanghai Jahwa United: Financial Results
Table 2.20 SHANGHAI JAHWA UNITED: FINANCIAL RESULTS, 2006-2009*
Table 2.21 SHANGHAI JAHWA UNITED: AS A % OF TOTAL REVENUE, 2006-2009*
2.21 Shiseido Company Ltd.
2.21.1 Shiseido: Company Details
2.21.2 Shiseido: China Operations
Table 2.22 SHISEIDO: KEY COSMETICS & TOILETRIES PRODUCTS & BRANDS IN CHINA
2.21.3 Shiseido: Future Strategy
Table 2.23 SHISEIDO: COSMETIC SPECIALTY STORES IN CHINA, JUNE 2008 & AUGUST 2010*
2.21.4 Shiseido: Financial Results
Table 2.24 SHISEIDO: FINANCIAL RESULTS, 2004/05-2009/10*
2.22 Unilever N.V.
2.22.1 Unilever: Company Details
2.22.2 Unilever: China Operations
Table 2.25 UNILEVER: KEY COSMETICS & TOILETRIES PRODUCTS AND BRANDS IN CHINA
2.22.3 Unilever: Financial Results
Table 2.26 UNILEVER: FINANCIAL RESULTS, 2006-2009*
3 CONTACTS
3.1 Trade Organisations
3.1.1 Chinese Association of Fragrance, Flavour and Cosmetic Industries (CAFFCI)
3.1.2 China Hairdressing & Beauty Association (CHBA)
3.1.3 China Oral Care Industry Association (COCIA)
4 RELEVANT EXHIBITIONS & TRADE FAIRS
4.1 Trade Fairs & Exhibitions
4.1.1 Cosmoprof Asia
4.1.2 Personal Care & Household Ingredients
4.1.3 Guangzhou International Beauty & Cosmetic Import-Export Expo
4.1.4 China Beauty Expo
APPENDIX: MARKET BACKGROUND
A.1 Fast Facts
A.2 Population
A.2.1 Population: By Age Group & Gender
Table A.1 POPULATION BY AGE GROUP & GENDER, 2003¨C2009*
A.2.2 Population: By Province
Table A.2 POPULATION BY PROVINCE, 2003¨C2009*
A.3 Exchange Rates
A.3.1 Exchange Rates: China
Table A.3 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2002¨C2009
A.3.2 Exchange Rates: Hong Kong
Table A.4 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2002¨C2009

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