Academic Publishing In China - A Market Analysis

CHINA CONTACT

CONTENTS
INTRODUCTION
Report Coverage
Executive Summary
Glossary
Free Monthly Online Newsletters

1 ACADEMIC PUBLISHING MARKET
1.1 Overview
1.2 Total Non-food Market
1.2.1 Total Non-food Market: Food and Non-food Sales
Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 1997-2003
1.2.2 Total Non-food Market: Food/Non-food Sales Split
Table 1.2 PERCENTAGE BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 1997-2003
1.2.3 Total Non-food Market: Growth Rates
Table 1.3 % ANNUAL GROWTH OF THE MARKET FOR RETAILING IN CHINA BY FOOD AND NON-FOOD, 1997-2003
1.2.4 Total Non-food Market: Urban and Rural Split
Table 1.4 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 1997-2003
1.2.5 Total Non-food Market: Total Value Trends
Table 1.5 TOTAL NON-FOOD RETAIL SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 1997-2003
1.2.6 Total Non-food Market: Value Growth
Table 1.6 CURRENT VALUE GROWTH OF TOTAL NON-FOOD SALES BY PRODUCT CATEGORY, 1997-2003
1.2.7 Total Non-food Market: Percentage Breakdown
Table 1.7 % BREAKDOWN OF CURRENT VALUE NON-FOOD SALES BY MAJOR PRODUCT CATEGORY, 1997-2003
1.2.8 Total Non-food Market: Urban Current Non-Food Value Trends
Table 1.8 URBAN NON-FOOD CURRENT VALUE SALES BY MAJOR PRODUCT CATEGORY, 1997-2003
1.2.9 Total Non-food Market: Percentage Urban Non-Food Value Breakdown
Table 1.9 % BREAKDOWN OF CURRENT VALUE URBAN NON-FOOD SALES BY MAJOR PRODUCT CATEGORY, 1997-2003
1.2.10 Total Non-food Market: Urban Ownership of Major Durable Goods
Table 1.10 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1997-2003
1.2.11 Total Non-food Market: Urban Major Durable Goods Ownership Growth Trends
Table 1.11 GROWTH IN URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1997-2003
1.2.12 Total Non-food Market: Rural Non-Food Current Value Trends
Table 1.12 RURAL NON-FOOD CURRENT VALUE SALES BY MAJOR PRODUCT CATEGORY, 1997-2003
1.2.13 Total Non-food Market: Rural Non-Food Percentage Breakdown
Table 1.13 % BREAKDOWN OF RURAL NON-FOOD CURRENT VALUE SALES BY MAJOR PRODUCT CATEGORY, 1997-2003
1.2.14 Total Non-food Market: Rural Ownership of Major Durable Goods
Table 1.14 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1997-2003
1.2.15 Total Non-food Market: Rural Major Durable Goods Ownership Growth Trends
Table 1.15 GROWTH IN RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1997-2003
1.3 Higher Education in China Overview
1.3.1 Higher Education Overview: Broad Educational Development Overview
1.3.2 Higher Education Overview: Evolution and Reform
Admissions
1.3.3 Higher Education Overview: Areas of Concern
1.3.4 Higher Education Overview: Institutional Reform
1.3.5 Higher Education Overview: Teaching Reform
1.3.6 Higher Education Overview: Project 211
The Objectives of Project 211
Main Components of the Project
1. The Improvement of Overall Institutional Capacity
2.The Development of Key Disciplinary Areas
3.The Development of the Public Service System of Higher Education
Plans and Tasks of Project 211
Funding for the Project
1.4 Education Funding in China
1.4.1 Education Funding: Overview
1.4.2 Education Funding: Scholarships
1.4.3 Education Funding: Other Forms of Aid
1.4.4 Education Funding: Student Loans
1.5 Academic Courses in China
1.5.1 Academic Courses: Graduate Courses
1.5.2 Academic Courses: MBAs
1.5.3 Academic Courses: Overseas Study
1.6 China’s Higher Education System
1.6.1 Higher Education System: Future Trends
1.6.2 Higher Education System: Number of Establishments
Table 1.16 THE TOTAL NUMBER HIGHER EDUCATIONAL ESTABLISHMENTS IN CHINA, 1996-2003
1.6.3 Higher Education System: Numbers of Research Students
Table 1.17 RESEARCH STUDENT NUMBERS BY TYPE IN CHINA, 1999-2003
1.6.4 Higher Education System: Numbers of Undergraduate Students
Table 1.18 UNDERGRADUATE STUDENT NUMBERS BY TYPE IN CHINA, 1999-2003
1.6.5 Higher Education System: Numbers of Self-study Students
Table 1.19 SELF-STUDY STUDENT NUMBERS IN CHINA, 1999-2003
1.6.6 Higher Education System: Numbers of Staff
Table 1.20 HIGHER EDUCATION STAFF NUMBERS BY TYPE IN CHINA, 1999-2003
1.6.7 Higher Education System: Student-Teacher Ratios
Table 1.21 HIGHER EDUCATION AVERAGE STUDENTS PER TEACHING STAFF IN CHINA, 1999-2003
1.6.8 Higher Education System: Tertiary Education by Subject
Table 1.22 UNIVERSITY STUDENT ENROLLMENT BY FIELD OF STUDY, 1998/1999
1.6.9 Higher Education System: Tertiary Education Attendance
Table 1.23 UNIVERSITY UNDERGRADUATE STUDENT ENROLLMENT FOR ACADEMIC YEARS, 1999-2003
1.6.10 Higher Education System: Graduate Numbers
Table 1.24 UNDERGRADUATE STUDENT GRADUATION NUMBERS, 1999-2003
1.6.11 Higher Education System: National Contrasts
Table 1.25 TOTAL NUMBER OF HIGHER EDUCATIONAL ESTABLISHMENTS BY PROVINCE, 1998-2003
1.7 The Total Publishing Market in China
1.7.1 Publication Market Size: Overview
1.7.2 Publication Market Size: Total Publication Market Size
Table 1.27 TOTAL RETAIL PUBLICATION SALES IN VALUE AND VOLUME TERMS, 1997-2003
1.7.3 Publication Market Size: Total Market As A Proportion of Non-food Retailing
Table 1.28 TOTAL RETAIL PUBLICATION SALES IN VALUE TERMS AS A % OF TOTAL NON-FOOD RETAIL SALES, 1997-2003
1.7.4 Publication Market Size: Total Market by Broad Sector
Table 1.29 TOTAL RETAIL PUBLICATION SALES IN VALUE & VOLUME BY BROAD SECTOR, 1997-2003
1.7.5 Publication Market Size: Total Market Breakdown by Broad Sector
Table 1.30 % BREAKDOWN OF THE TOTAL RETAIL PUBLICATION SALES IN VALUE & VOLUME BY BROAD SECTOR, 1997-2003
1.7.6 Publication Market Size: Total Market Growth by Broad Sector
Table 1.31 % ANNUAL GROWTH OF THE TOTAL RETAIL PUBLICATION SALES IN VALUE & VOLUME BY BROAD SECTOR, 1997-2003
1.7.7 Publication Market Size: Provincial Book Sales Values
Table 1.32 VALUE RETAIL BOOK SALES BY PROVINCE, 1997-2003
1.7.8 Publication Market Size: Provincial Book Sales Values
Table 1.33 % GROWTH AND BREAKDOWN OF VALUE RETAIL BOOK SALES BY PROVINCE, 1997-2003
1.7.9 Publication Market Size: Provincial Book Sales Volumes
Table 1.34 VOLUME RETAIL BOOK SALES BY PROVINCE, 1997-2003
1.7.10 Publication Market Size: Provincial Book Sales Volumes
Table 1.35 % GROWTH AND BREAKDOWN OF VOLUME RETAIL BOOK SALES BY PROVINCE, 1997-2003
1.7.11 Publication Market Size: Per Capita Provincial Book Sales Values
Table 1.36 PER CAPITA VALUE RETAIL BOOK SALES BY PROVINCE, 1997-2003
1.7.12 Publication Market Size: Per Capita Provincial Book Sales Value Growth
Table 1.37 % ANNUAL GROWTH OF PER CAPITA VALUE RETAIL BOOK SALES BY PROVINCE, 1997-2003
1.7.13 Publication Market Size: Per Capita Provincial Book Sales Volumes
Table 1.38 PER CAPITA VOLUME RETAIL BOOK SALES BY PROVINCE, 1997-2003
1.7.14 Publication Market Size: Per Capita Provincial Book Sales Volume Growth
Table 1.39 % ANNUAL GROWTH OF PER CAPITA VOLUME RETAIL BOOK SALES BY PROVINCE, 1997-2003
1.7.15 Publication Market Size: Total Book Publishing Titles by Subject Sector
Subject Area
Table 1.40 TOTAL BOOK PUBLISHING TITLES BY SUBJECT SECTOR, 1997-2003*
Table 1.41 % BREAKDOWN OF TOTAL BOOK PUBLISHING TITLES BY SUBJECT SECTOR, 1997-2003*
Table 1.42 % ANNUAL GROWTH OF TOTAL BOOK PUBLISHING TITLES BY SUBJECT SECTOR, 1997-2003*
1.7.16 Publication Market Size: Total Book Publishing Copies by Subject Sector
Table 1.43 TOTAL BOOK PUBLISHING COPIES BY SUBJECT SECTOR, 1997-2003*
Table 1.44 % BREAKDOWN OF TOTAL BOOK PUBLISHING COPIES BY SUBJECT SECTOR, 1997-2003*
Table 1.45 % ANNUAL GROWTH OF TOTAL BOOK PUBLISHING COPIES BY SUBJECT SECTOR, 1997-2003*
1.7.17 Publication Market Size: Total Book Publishing Value by Subject Sector
Table 1.46 TOTAL BOOK PUBLISHING VALUE BY SUBJECT SECTOR, 1997-2003*
Table 1.47 % BREAKDOWN OF TOTAL BOOK PUBLISHING VALUE BY SUBJECT SECTOR, 1997-2003*
Table 1.48 % ANNUAL GROWTH OF TOTAL BOOK PUBLISHING VALUE BY SUBJECT SECTOR, 1997-2003*
1.8 China’s Best Seller Tables
Table 1.49 TOP15 FICTION BESTSELLERS IN CHINA, MARCH 2004
Table 1.50 TOP15 NON-FICTION BESTSELLERS IN CHINA, MARCH 2004
Table 1.51 TOP15 CHILDREN’S BESTSELLERS IN CHINA, MARCH 2004
1.9 China’s Academic Publishing Market
1.9.1 Academic Publishing Market: New Trends in University Textbook Publishing
Innovation in Subject Selection
Importance of Brand Awareness
Expanding Use of New Media Formats
1.9.2 Academic Publishing Market: Key Consumer Group Population
Table 1.52 HIGHER EDUCATION STUDENTS AS A PROPORTION OF THE POPULATION, 1999-2002
1.9.3 Academic Publishing Market: Total Market Titles by Sector
Table 1.53 TOTAL EDUCATIONAL BOOKS PUBLISHING TITLES BY EDUCATION SECTOR, 1997-2003*
Table 1.54 % BREAKDOWN OF TOTAL EDUCATIONAL BOOKS PUBLISHING TITLES BY EDUCATION SECTOR, 1997-2003*
Table 1.55 % ANNUAL GROWTH OF TOTAL EDUCATIONAL BOOKS PUBLISHING TITLES BY EDUCATION SECTOR, 1997-2003*
1.9.4 Academic Publishing Market: Total Market Copies by Sector
Table 1.56 TOTAL EDUCATIONAL BOOKS PUBLISHING COPIES BY EDUCATION SECTOR, 1997-2003*
Table 1.57 % BREAKDOWN OF TOTAL EDUCATIONAL BOOKS PUBLISHING COPIES BY EDUCATION SECTOR, 1997-2003*
Table 1.58 % ANNUAL GROWTH OF TOTAL EDUCATIONAL BOOKS PUBLISHING COPIES BY EDUCATION SECTOR, 1997-2003*
1.9.5 Academic Publishing Market: Total Market Value by Sector
Table 1.59 TOTAL EDUCATIONAL BOOKS PUBLISHING VALUE BY EDUCATION SECTOR, 1997-2003*
Table 1.60 % BREAKDOWN OF TOTAL EDUCATIONAL BOOKS PUBLISHING VALUE BY EDUCATION SECTOR, 1997-2003*
Table 1.61 % ANNUAL GROWTH OF TOTAL EDUCATIONAL BOOKS PUBLISHING VALUE BY EDUCATION SECTOR, 1997-2003*
1.9.6 Academic Publishing Market: Per Capita Volume & Value Sales Trends
Table 1.62 VOLUME & VALUE PER CAPITA CONSUMPTION OF TERTIARY ACADEMIC TITLES BY UNIVERSITIES, STUDENTS AND TEACHING STAFF, 1999-2002
1.9.7 Academic Publishing Market: Supplementary Data
Table 1.63 TOTAL CHINA TEXTBOOK PUBLISHING QUANTITIES, 2002
Table 1.64 TOTAL CHINA TEXTBOOK PUBLISHING, 2002 COMPARED WITH 2001
Table 1.65 CENTRAL PUBLISHING HOUSES TEXTBOOK PUBLISHING QUANTITIES, 2002
Table 1.66 CENTRAL PUBLISHING HOUSES TEXTBOOK PUBLISHING, 2002 COMPARED WITH 2001
Table 1.67 LOCAL PUBLISHING HOUSES TEXTBOOK PUBLISHING QUANTITIES, 2002
Table 1.68 LOCAL PUBLISHING HOUSES TEXTBOOK PUBLISHING, 2002 COMPARED WITH 2001
1.10 Periodicals
General
Philosophy and Social Science
Natural Science and Technology
Culture and Education
Literature and Art
Children’s
Pictorials
Frequency
Table 1.69 CHINA PERIODICAL PUBLISHING STATISTICS, 2002
1.11 International Trade
1.11.1 International Trade: Book Copyright Import
Table 1.70 CHINA BOOK COPYRIGHT IMPORT STATISTICS, 2002
1.11.2 International Trade: Publication Import & Export
Table 1.71 CHINESE IMPORTS AND EXPORTS OF BOOKS, PERIODICALS & NEWSPAPERS, 2001
1.11.3 International Trade: Copyright Import & Export
Table 1.72 CHINESE COPYRIGHT TRADE TITLES, 2001/2002
1.11.4 International Trade: Copyright Import by Country
Table 1.73 CHINESE COPYRIGHT IMPORTS BY COUNTRY, 2001/2002
1.11.5 International Trade: Copyright Import by Country
Table 1.74 CHINESE COPYRIGHT EXPORTS BY COUNTRY, 2001/2002
1.11.6 International Trade: Copyright Import & Export Growth
Table 1.75 COMPARISON BETWEEN COPYRIGHT IMPORTS & EXPORTS, 2001/2002
1.11.7 International Trade: Copyright Import & Export Growth by Country
Table 1.76 COPYRIGHT IMPORTS & EXPORTS BY COUNTRY, 2002
1.12 International Involvement
1.12.1 International Involvement: Book Distribution
1.12.2 International Involvement: Book Publishing
1.12.3 International Involvement: Beijing International Book Fair
1.12.4 International Involvement: Copyright Protection
Introduction
Piracy: Books and Journals
Copyright Legislation
The Current Copyright Situation
Copyright organisations
1.13 The Professional Market
1.14 Prices
1.14.1 Prices: Retail Price Indices
Table 1.77 RETAIL PRICE INDICES BY BROAD SECTOR, 1997-2003
1.14.2 Prices: Textbook Retail Prices
Table 1.78 AVERAGE RETAIL PUBLICATION PRICES BY BROAD SECTOR IN CHINA, 1997-2003
Table 1.79 AVERAGE RETAIL TEXTBOOK PRICES BY BROAD SECTOR IN CHINA, 1997-2003
Table 1.80 AVERAGE RETAIL BOOK PRICES BY PROVINCE IN CHINA, 1997-2003
Table 1.81 AVERAGE RETAIL BOOK PRICE ANNUAL % GROWTH BY PROVINCE IN CHINA, 1997-2003
1.15 Outlook
1.15.1 Outlook: Total Forecast Publishing Market
Table 1.82 FORECAST TOTAL VOLUME & CONSTANT VALUE PUBLICATION SALES BY BROAD SUBSECTOR, 2004-2008
Table 1.83 % BREAKDOWN OF FORECAST TOTAL VOLUME & CONSTANT VALUE PUBLICATION SALES BY BROAD SUBSECTOR, 2004-2008
Table 1.84 % ANNUAL GROWTH OF FORECAST TOTAL VOLUME PUBLICATION SALES BY BROAD SUBSECTOR, 2004-2008
1.15.2 Outlook: Total Book Value Market
Table 1.85 FORECAST TOTAL SALES OF BOOKS IN CONSTANT VALUE TERMS BY BROAD SUBSECTOR, 2004-2008
Table 1.86 % BREAKDOWN OF FORECAST TOTAL SALES OF BOOKS IN CONSTANT VALUE TERMS BY BROAD SUBSECTOR, 2004-2008
Table 1.87 % ANNUAL GROWTH OF FORECAST TOTAL SALES OF BOOKS IN CONSTANT VALUE TERMS BY BROAD SUBSECTOR, 2004-2008
1.15.3 Outlook: Total Book Volume Market
Table 1.88 FORECAST TOTAL SALES OF BOOKS IN VOLUME TERMS BY BROAD SUBSECTOR, 2004-2008
Table 1.89 % BREAKDOWN OF FORECAST TOTAL SALES OF BOOKS IN VOLUME TERMS BY BROAD SUBSECTOR, 2004-2008
1.15.4 Outlook: Total Textbook Publishing Value Market
Table 1.90 FORECAST TOTAL VALUE SALES OF EDUCATIONAL BOOKS BY EDUCATION SECTOR, 2004-2008
Table 1.91 % BREAKDOWN OF FORECAST TOTAL VALUE SALES OF EDUCATIONAL BOOKS BY EDUCATION SECTOR, 2004-2008
Table 1.92 % ANNUAL GROWTH OF FORECAST TOTAL VALUE SALES OF EDUCATIONAL BOOKS BY EDUCATION SECTOR, 2004-2008
1.15.5 Outlook: Total Textbook Publishing Volume Market
Table 1.93 FORECAST TOTAL VOLUME SALES OF EDUCATIONAL BOOKS BY EDUCATION SECTOR, 2004-2008
Table 1.94 % BREAKDOWN OF FORECAST TOTAL VOLUME SALES OF EDUCATIONAL BOOKS BY EDUCATION SECTOR, 2004-2008

2 MARKETING AND DISTRIBUTION
2.1 Marketing Parameters
2.1.1 Marketing Parameters: Course Length
2.1.2 Marketing Parameters: Seasonality
2.1.3 Marketing Parameters: Methods of Adoption
2.1.4 Marketing Parameters: Vocational Training
2.1.5 Marketing Parameters: Library Market
Table 2.1 LIBRARY STATISTICS IN CHINA, 2001
2.1.6 Marketing Parameters: Normal Terms of Trading and Controls
2.1.7 Marketing Parameters: Opportunities for Rights Sales
2.2 Publishing Market Indicators
2.2.1 Market Indicators: Introduction
2.2.2 Market Indicators: Availability of Foreign Exchange
2.2.3 Market Indicators: Local Taxation & Fiscal Regimes
2.2.4 Market Indicators: Spending on Education
Table 2.2 EDUCATION EXPENDITURE IN CHINA DURING THE NINTH FIVE-YEAR PLAN PERIOD, 1996-2000
Table 2.3 SOURCES OF EDUCATION FUNDS IN CHINA, 1996-2000
2.2.5 Market Indicators: Consumer Confidence Factors
2.2.6 Market Indicators: Centres of Publishing
Shanghai’s Book Market
2.2.7 Market Indicators: Book Buying Patterns
2.2.8 Market Indicators: Ease of Market Access
2.3 Marketing & Advertising
2.3.1 Marketing & Advertising: Trends
2.3.2 Marketing & Advertising: Revenues by Leading Advertised Product Categories
Table 2.4 TOP TEN ADVERTISED PRODUCT CATEGORIES IN CHINA, 2001
2.3.3 Marketing & Advertising: Legislation Affecting China’s Advertising Industry
2.3.4 Marketing & Advertising: Brand Preferences in China
2.3.5 Marketing and Advertising in China: Brand Equity
2.3.6 Marketing & Advertising: Emerging Local Brands
Table 2.5 CHINA’S 25 MOST VALUABLE BRANDS, 2002
2.3.7 Marketing & Advertising: Packaging & Presentation
2.3.8 Marketing & Advertising: Pricing Issues
2.3.9 Marketing & Advertising: Brand Marketing Strategies
2.3.10 Marketing & Advertising: Product Launches & Promotions
2.3.11 Marketing & Advertising: Geographical Expansion Within China
2.3.12 Marketing & Advertising: Direct Mail
2.3.13 Marketing & Advertising: Direct Sales
2.3.14 Marketing & Advertising: The Threat from Fakes and Counterfeits
2.3.15 Marketing & Advertising: Consumer Protection Policies
2.4 Book Distribution in China
2.4.1 Book Distribution: Total Retail Book Trade Value
Table 2.6 TOTAL BOOK RETAIL SALES VALUE BY BOOKSELLERS IN CHINA BY PROVINCE, 1997-2003
Table 2.7 % GROWTH AND BREAKDOWN OF SALES VALUE BY BOOKSELLERS IN CHINA BY PROVINCE, 1997-2003
2.4.2 Book Distribution: Total Retail Book Trade Volume
Table 2.8 TOTAL BOOK RETAIL SALES VOLUME BY BOOKSELLERS IN CHINA BY PROVINCE, 1997-2003
Table 2.9 % GROWTH AND BREAKDOWN OF SALES VOLUME BY BOOKSELLERS IN CHINA BY PROVINCE, 1997-2003
2.4.3 Book Distribution: Retail Booksellers by Province
Table 2.10 THE TOTAL NUMBER OF BOOKSELLERS IN CHINA BY PROVINCE, 1997-2003
Table 2.11 % GROWTH AND BREAKDOWN OF TOTAL NUMBER OF BOOKSELLERS IN CHINA BY PROVINCE, 1997-2003
2.4.4 Book Distribution: Average Sales Value Per Retail Bookseller Outlet by Province
Table 2.12 THE AVERAGE SALES VALUE PER BOOKSELLER OUTLET IN CHINA BY PROVINCE, 1997-2003
2.4.5 Book Distribution: Average Sales Volume Per Retail Bookseller Outlet by Province
Table 2.13 THE AVERAGE SALES VOLUME PER BOOKSELLER OUTLET IN CHINA BY PROVINCE, 1997-2003
2.4.6 Book Distribution: Average Unit Price Per Book Copies Sold Per Retail Bookseller Outlet by Province
Table 2.14 THE AVERAGE UNIT PRICE PER BOOK COPIES SOLD PER BOOKSELLER OUTLET IN CHINA BY PROVINCE, 1997-2003
2.4.7 Book Distribution: Retail Book Trade Employment by Province
Table 2.15 THE TOTAL NUMBER OF BOOKSELLERS EMPLOYEES IN CHINA BY PROVINCE, 1997-2003
Table 2.16 % GROWTH AND BREAKDOWN OF TOTAL NUMBER OF BOOKSELLER EMPLOYEES IN CHINA BY PROVINCE, 1997-2003
2.4.8 Book Distribution: Average Outlet Employment by Province
Table 2.17 THE TOTAL AVERAGE NUMBER OF EMPLOYEES BY BOOKSELLER OUTLETS IN CHINA BY PROVINCE, 1997-2003
2.4.9 Book Distribution: Average Sales Per Employee by Province
Table 2.18 THE TOTAL AVERAGE SALES PER EMPLOYEE BY BOOKSELLER OUTLETS IN CHINA BY PROVINCE, 1997-2003
2.5 E-commerce
2.5.1 E-commerce: Availability
Table 2.19 TOTAL MARKET FOR E-COMMERCE IN CHINA, 1998-2002
2.5.2 E-commerce: Book Sites
Table 2.20 TOTAL NUMBER OF E-COMMERCE SITES, 1999-2000
2.5.3 E-commerce: B2C E-commerce Sales by Category
Table 2.21 LEADING B2C CATEGORIES OF E-COMMERCE SALES, 2000
2.5.4 E-commerce: Online Payment Systems
2.5.5 E-commerce: Distribution Problems
2.5.6 E-commerce: Government Controls
2.6 Publishing E-commerce Enterprises
2.6.1 Publishing E-commerce Enterprises: Allsages
2.6.2 Publishing E-commerce Enterprises: Beijing Book Mansion
2.6.3 Publishing E-commerce Enterprises: China International Book Trading Corporation/Dragonsource
2.6.4 Publishing E-commerce Enterprises: Dangdang.com
2.6.5 Publishing E-commerce Enterprises: Han-Lin Web Bookstore
2.6.6 Publishing E-commerce Enterprises: Shanghai Book Mall
2.6.7 Publishing E-commerce Enterprises: Wuhan Online Bookstore
2.6.8 Publishing E-commerce Enterprises: Xidan Bookstore

3 SWOT ANALYSIS
3.1 Strengths
3.2 Weaknesses
3.3 Opportunities
3.4 Threats

4 COMPANY PROFILES
4.1 Beijing Publishing House (Group)
4.2 Bertelsmann Asia Publishing
4.3 China International Publishing Group
Foreign Languages Press
4.4 Commercial Press
4.5 Elsevier
4.6 Foreign Language Teaching and Research Press (FLTRP)
4.7 Fudan University Press
4.8 Longman
4.9 Oxford University Press (China) Ltd.
4.10 Peking University Press
4.11 People’s Education Press
4.12 People’s University Press
4.13 Renzhen Group
4.14 Tsinghua University Press (TUP)
4.15 Other Academic Publishers
4.15.1 Other Academic Publishers: Beijing Science and Technology Publishing House
4.15.2 Other Academic Publishers: China Architecture and Building Press
4.15.3 Other Academic Publishers: China Economics Publishing Company
4.15.4 Other Academic Publishers: China Science and Technology Press
4.15.5 Other Academic Publishers: Guangdong Higher Education Publishing House
AVERAGE ANNUAL EXCHANGE RATES, 1997-2003
4.15.7 Other Academic Publishers: People’s Medical Publishing House
4.15.8 Other Academic Publishers: Science Press
4.15.9 Other Academic Publishers: Shanghai Science and Technology Publishers
4.15.10 Other Academic Publishers: Tianjin Science and Technology Translating and Publishing Corporation

5 CONTACTS
5.1 Trade Organisations
5.1.1 All-China Federation of Industry & Commerce
5.1.2 Beijing Publications Import Export Corporation
5.1.3 The Books and Periodicals Distribution Association of China
5.1.4 China Association for the Promotion of International Co-Publishing
5.1.5 China Educational Publications Import Export Corporation
5.1.6 China International Book Trading Corporation
5.1.7 The China International Publishing Group (CIPG)
5.1.8 China National Economic Publications Import Export Corporation
5.1.9 China National Publications Import Export Corporation
5.1.10 China National Publications Import Export Corporation (Guangzhou)
5.1.11 China National Publications Import Export Corporation (Shanghai)
5.1.12 China National Publications Import Export Corporation (Xi’an)
5.1.13 China National Publishing Industry Trading Corporation
5.1.14 The National Copyright Administration of China
5.1.15 The National Press and Publication Administration
5.1.16 The Publishers Association of China
5.1.17 Shanghai Union Documentation and Information Corporation (Shen Lian Book Company)
5.1.18 Foreign Investment and Loans Office
5.1.19 Copyright Agency of China (CAC)
5.1.20 China TV Programme Agency
5.1.21 Shaanxi Copyright Agency
5.1.22 Tianjin Copyright Agency
5.1.23 Shanghai Copyright Agency
5.1.24 Liaoning Copyright Agency
5.1.25 Hebei Copyright Agency
5.1.26 Guangdong Copyright Agency
5.1.27 Anhui Copyright Agency
5.1.28 Shandong Copyright Agency
5.1.29 Henan Copyright Agency
5.1.30 Hubei Copyright Agency
5.1.31 Guangxi Wanda Copyright Agency
5.1.32 Sichuan Copyright Centre
5.1.33 Copyright Office of CIBTC
5.1.34 Copyright Office of Jiuzhou Audio-Visual Publishers
5.2 Trade Magazines & Periodicals
5.2.1 China Book Business Review
5.3 Government Departments
5.3.1 State Economic and Trade Commission - State Light Industry Bureau
5.3.2 Ministry of Education
5.3.3 Ministry of Culture
5.3.4 State Press and Publications Administration
5.3.5 Xinhua News Agency
5.4 Select List of Leading Chinese Educational Institutions
5.4.1 Leading University Websites
Beijing
Tianjin
Hebei
Shanxi
Liaoning
Jilin
Shanghai
Jiangsu
Zhejiang
Anhui
Fujian
Jiangxi
Shandong
Henan
Inner Mongolia
Heilongjiang
Hubei
Hunan
Guangdong
Guangxi
Hainan
Sichuan
Chongqing
Guizhou
Yunnan
Tibet
Shaanxi
Gansu
Qinghai
Ningxia
Xinjiang
Hong Kong
Macau
5.4.2 Academies of Other Leading Research Institutions
Chinese Academy of Social Sciences
Chinese Research Academy of Environmental Sciences
Chinese Academy of Urban Planning and Design
Chinese Academy of Agricultural Sciences
Institute of Scientific and Technical Information of China
China-Europe Centre for Agricultural Technology
China-Europe Management Institute

6 COPYRIGHT LAWS
Implementation of the Regulations of the Copyright Law of the People’s Republic of China
CHAPTER 1 - General Provisions
Article 1
Article 2
Article 3
Article 4
Article 5
Article 6
CHAPTER II - Copyright Administration Authorities
Article 7
Article 8
CHAPTER III - Ownership and Exercise of Copyright
Section I - Ownership of Copyright
Article 9
Article 10
Article 11
Article 12
Article 13
Article 14
Article 15
Article 16
Article 17
Section II - Inheritance of copyright
Article 18
Article 19
Article 20
Article 21
Article 22
Section III - The initiation of copyright and the length of protection
Article 23
Article 24
Article 25
Section IV - Limitations on rights
Article 26
Article 27
Article 28
Article 29
Article 30
Article 31
CHAPTER IV - Copyright Licensing Contracts
Article 32
Article 33
Article 34
Article 35
CHAPTER V - Exercise of and Limitations on Rights Related to Copyright
Article 36
Article 37
Article 38
Article 39
Article 40
Article 41
Article 42
Article 43
Article 44
Article 45
Article 46
Article 47
Article 48
Article 49

APPENDIX 1 - MARKET BACKGROUND
A.1 Fast Facts
A.2 Regions of China
Map A.1 CHINA: PROVINCES AND MUNICIPALITIES
A.3 Demographics
A.3.1 Demographics: Total Population
Table A.1 TOTAL POPULATION, 1996-2003
A.3.2 Demographics: Population by Location
Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 1997-2003
A.3.3 Demographics: Population Breakdown by Location
Table A.3 POPULATION BREAKDOWN BY URBAN-RURAL DIVIDE, 1997-2003
A.3.4 Demographics: Population by Province
Table A.4 POPULATION BY PROVINCE, 2000-2003
A.3.5 Demographics: Population Density by Province
Table A.5 POPULATION DENSITY BY PROVINCE, 2000-2003
A.3.6 Demographics: Population Concentration
Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2003
A.3.7 Demographics: Population by Gender
Table A.6 TOTAL POPULATION BREAKDOWN BY GENDER, 1997-2003
A.3.8 Demographics: Population by Age Group
Table A.7 POPULATION BY AGE GROUP, 1997-2003
Table A.8 POPULATION BY AGE GROUP (PERCENTAGE), 1997-2003
A.4 Consumer Attitudes
A.4.1 Consumer Attitudes: Overview
A.4.2 Consumer Attitudes: Response to Political Change
A.4.2 Consumer Attitudes: Response to Economic Change
A.4.3 Consumer Attitudes: Changes in Lifestyle
Livelihood
Individual loans
Housing
Possessions
Travel
Entertainment
Health and Fitness
Purchasing Influences
Taboos
A.5 Consumer Wealth
A.5.1 Consumer Wealth: GDP and Cost of Living
Dealing with WTO
Confident Shoppers
Table A.9 GDP AND COST OF LIVING INDEX, 1997-2003
A.5.2 Consumer Wealth: Provincial Differences in GDP
Table A.10 GDP RANKED BY PROVINCE, 1997-2003
A.5.3 Consumer Wealth: GDP Growth by Province
Table A.11
A.5.4 Consumer Wealth: GDP Per Capita by Province
Table A.12 PER CAPITA GDP RANKED BY PROVINCE, 2000-2003
A.5.5 Consumer Wealth: Concentration of Wealth by Province
Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2003
A.5.6 Consumer Wealth: The Major Cities
Table A.13 LEADING CITIES KEY ECONOMIC INDICATORS, 2003
A.6 Households
A.6.1 Households: Overview of Household Conditions
A.6.2 Households: Total Households by Size
Table A.14 NUMBER OF HOUSEHOLDS BY SIZE, 1997-2003
A.6.3 Households: Total households by Urban/Rural Split
Table A.15 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 1997-2003
A.6.4 Households: Income Earners Per Household
Table A.16 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 1997-2003
A.7 Employment
A.7.1 Employment: Number of Workers by Sector
Table A.17 NATIONAL EMPLOYMENT BY SECTOR, 1997-2003
A.7.2 Employment: Growth by Sector
Table A.18 GROWTH IN EMPLOYMENT BY SECTOR, 1997-2003
A.7.3 Employment: Number of Workers by Gender
Table A.19 TOTAL NATIONAL WORKFORCE BY GENDER, 1997-2003
A.7.3 Employment: Number of Workers by Habitation
Table A.20 NATIONAL WORKFORCE BY HABITATION, 1997-2003
A.7.4 Employment: Urban Unemployment
Table A.21 URBAN UNEMPLOYMENT RATES, 1997-2003
A.8 Consumer Income
A.8.1 Consumer Income: Average Incomes by Sector
Table A.22 AVERAGE INCOMES BY SECTOR, 1997-2003
A.8.2 Consumer Income: Growth by Sector
Table A.23 GROWTH IN AVERAGE INCOMES BY SECTOR, 1997-2003
A.8.3 Consumer Income: Average Incomes by Region
Table A.24 AVERAGE INCOMES BY REGION, 1997-2003
A.8.4 Consumer Income: Growth by Region
Table A.25 GROWTH IN AVERAGE INCOMES BY REGION, 1997-2003
A.9 Consumer Market
A.9.1 Consumer Market: Spending Trends
Table A.26 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 1997-2003
A.9.2 Consumer Market: Per Capita Consumer Expenditure
Table A.27 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 1997-2003
A.9.3 Consumer Market: Retail Sales and Consumer Spending
Table A.28 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE, 1997-2003
A.9.4 Consumer Market: Urban Income and Spending Compared
Table A.29 URBAN AVERAGE ANNUAL INCOME/EXPENDITURE, 1997-2003
A.9.5 Consumer Market: Average Urban Weekly Shopping Basket
Chart A.1 AVERAGE WEEKLY URBAN SHOPPING BASKET, 2003
A.9.6 Consumer Market: Average Rural Weekly Shopping Basket
Chart A.2 AVERAGE WEEKLY RURAL SHOPPING BASKET, 2003
A.9.7 Consumer Market: Average Urban & Rural Weekly Shopping Baskets Compared
Chart A.3 URBAN & RURAL SHOPPING BASKETS COMPARED, 2003
A.10 Exchange Rates
A.10.1 Exchange Rates: China
Table A.30 AVERAGE ANNUAL EXCHANGE RATES, 1997-2003
A.10.2 Exchange Rates: Hong Kong
Table A.31 AVERAGE ANNUAL EXCHANGE RATES, 1997-2003