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- Introduction
- Executive Summary
- Internet Usage & Booking
- Favorite Websites for Agencies Include Centrav.com, Kayak.com and Tripadvisor.com
- Most Agents Find Public Review Sites Somewhat Reliable
- Percentage that Book Directly on Supplier Websites Peaked in 2008
- Percentage of Total Agency Bookings Made Through Supplier Websites Decreased Some between 2009 and 2011
- Slide from 2011 Supplier-Travel Agent Marketing Report: GDS and #800 Numbers Bookings Represent Largest Share of Bookings
- Most Agencies Booking Online have Booked Travel Insurance and Air on the Web
- The Percentage Booking Air, Car Rental, and Rail on the Web Increased the Most between 2001 and 2011
- How Agents Handle Requests for Ancillary Services Depends on the Client Needs For a Third of Agencies
- Websites
- Most Agencies Have a Website
- The Percentage of Agencies with a Website Stopped Increasing in 2008 -“Plataeu-ing” in the 75% to 78% Range
- Most Agency Sites Have an Email Link, Areas of Specialty, and Travel Deals
- The Majority of Agencies Do Not Have an Online Tool on Their Site
- The Percentage of Agencies Having an Online Tool(s) Has Dropped to 36%
- Over Half of Agencies With Online Booking Tools DO NOT Have Clients Click on an Usage Agreement or a Disclaimer
- FunjetIs the Top Branded Leisure Online Tool Used on Agency Websites
- TRX RESX Most Offered Corporate Booking Tool
- Percentage of Revenue Agencies Receive Strictly From Online Tools Remains at 7%
- Agencies See Increasing Client Requests and Revenue from Website over Time
- Majority of Agencies Still See Less Than 5 New Leads a Month from Their Website –The Percentage Seeing More Is Increasing Slowly
- Most Agencies Use Their Own Business Cards to Promote Their Website
- Social Media Usage
- Value of Social Media Still Unknown –Many Still Learning How to Use It
- Two-Thirds of Agencies Use Web 2.0 Techniques for Networking and Marketing
- Facebookand Webinars Most Used Web 2.0 Networking and Marketing Techniques
- For Half of Agencies -Social Media Goals Are Awareness, Promotion, and Advertising
- New Client Leads for Social Media Under 5 Per Month for Most Agencies –Reflects That Procuring New Leads Not Primary Goal
- Agencies Reported a Wide Range of Revenue From Social Media Efforts
- Most Agencies DO NOT Monitor The Internet for Mention of Their Company
- Technology and Software Usage
- Only 39% of Agencies Have CRM Software and Many Say That Don’t Do Not Need It
- The Largest Technical Issues Facing Agencies Is Just Keeping Up with Technology Changes and Being Able to Afford Them
- Most Agencies Still Use TRAMS for Management Reports –Although Other Programs Gained in Popularity in the Past Year
- Largest Percentage of Agencies Use Airline Websites to Track Flights
- Very Large Increase in Agencies Providing Mobile Access to Itineraries in 2011
More Online Travel reports by ASTA
2011 GDS Report by ASTA
See all reports like this >>The GDS reports covers travel agency distribution trends related to GDS usage from how travel agencies book travel to how they negotiate their GDS contract. ...
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