Bring Your Own Device (BYOD): Market Analysis and Forecasts


May 1, 2012
75 Pages - SKU: CCEQ3937671
License type:
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A major trend affecting enterprises of all sizes, and the smartphone industry, is the rise of BYOD (bring your own device) policies for mobile usage. With BYOD, personally owned handsets, tablets and notebooks are used for business functions. The enterprise may, or may not, fund the usage fees, but must find ways to allow a diverse range of products to access corporate networks and systems, such that productivity is boosted without compromising security.

This study is based on an extensive survey of enterprise organisations around the world, with 65% of these corporations confirming that they will have adopted some level of BYOD by the end of 2012, and only 11% not having any plan for BYOD in the near future. The top two reasons specified for pushing forward with BYOD are cost reduction and staff motivation, yet there are many fears in the IT departments. According to our survey, key concerns include security, fragmented software, and ironically, a rise in support costs.

Topics of coverage include:
  • Enterprise attitudes towards BYOD
  • Factors driving BYOD
  • Critical analysis of envisioned cost savings
  • BYOD case studies
  • Mobile device management
  • Benefits and limitations of virtualisation
  • Enabling technologies
  • Impacts on size of device market
  • Platform winners and losers
  • Market size and forecasts


A. INTRODUCTION
A.1 The Rise of BYOD
Impact on Key Groups and Stakeholders
Enterprise Attitudes towards BYOD
Regional Variations in Attitudes
A.2 Different Approaches to BYOD
CYOD (Choose your own device)
Hybrid BYOD
Limited Access BYOD
Device Policy
A.3 The Survey
B. THE GROWTH OF BYOD
B.1 Factors Driving BYOD
Enterprise Drivers
Cost
Complexity
Employee Motivation
Increased Productivity
New Working Habits
Employee Drivers
The Rise of the Smartphone
User Experience Trumps Cost
New Working Habits
B.2 Factors Accelerating the BYOD Trend
C. COSTS AND RISKS
C.1 Risks
Security
Security Breaches
Costs
Liability
Software and Services
C.2 Costs
Source of Cost Savings
Device and Billing Costs
Savings and Costs of Mobile Devices
Cost of Expense Management
Savings and Costs of Mobile Bills
IT Support and Device Management Costs
IT Support Costs
Network Infrastructure Costs
C.3 Cost Saving Outlook
C.4 BYOD Case Studies
Citrix
IBM 18
D. ENABLING TECHNOLOGIES
D.1 Mobile Device Management
MDM Approaches
Google
Handset Vendors
Device Platform MDM Support
iOS and Blackberry
Windows Phone
Android
MDM Revenues
Security
Android
BlackBerry
Windows Phone
Access Control Policies
Costs and ROI
Low-Cost Solution from RIM
Low-Cost Solution from Amtel
D.2 Virtualisation
Approaches to Virtualisation
Bringing the Desktop to Mobile Devices
One Device, Multiple OSes
Benefits and Limitations of Virtualisation
Separate Billing
Limitations
Virtualisation Outlook
Virtualisation Vendors
VMware
Enterproid
Red Bend
Intel
Handset OEMs and UI-Switching
D.3 The Multi-OS Environment
Addressing the Multi-OS Challenge
HTML5
Corporate App Stores
Barclay’s App Store Initiative
Employee Apps
D.4 Unified Communications
Alcatel-Lucent
E. IMPACT ON THE DEVICE INDUSTRY
E.1 Reduction of the Business Smartphone Market
E.2 Platform Winners and Losers
Stealing Market Share
Apple
iOS Enterprise-friendly Improvements
Driving iDevice Enterprise Adoption
Android
RIM 41
Falling Enterprise Position
Enterprise Defections
BYOD Opportunity
Windows Phone
E.3 Selling Additional Devices
Convergence of Handset and PC Ecosystems
Tablets
F. MARKET SIZE & FORECASTS
F.1 Smartphone Market
Platform Market Share
Enterprise Smartphones
F.2 BYOD Market
Market Size
BYOD versus Business-only
Regional breakdown
Lost Revenue
Platform Market Share
Market Share Shifts
Platform Winners and Losers
Android
Apple
Microsoft
RIM
Virtualisation
G. CONCLUSIONS AND LOOKING AHEAD
BYOD 2.0
Move to Thin Clients and the Cloud
List of Figures
Figure 1 - Proportion of medium to large enterprises supporting BYOD or partial BYOD policies
Figure 2 - Regional adoption of formal BYOD policies
Figure 3 - Adoption of limited access BYOD versus universal schemes
Figure 4 - Adoption of hybrid BYOD versus fully open schemes.
Figure 5 - Reasons to support BYOD, top two criteria
Figure 6 - Proportion of US mobile employees using a tablet for business, by platform
Figure 7 - Top five perceived BYOD risks among medium to large companies
Figure 8 - Split of mobile bills between employer and employee
Figure 9 - BYOD gains and losses compared to existing cost base
Figure 10 - Revenues from MDM products and services 2012 to 2016
Figure 11 – Platforms perceived as posing the biggest security risk by corporations
Figure 12 - Revenues from mobile virtualisation: 2012-2016
Figure 13 - Proportion of BYOD devices with embedded virtualisation technology: 2012 - 2016 .. 28
Figure 14 - Lost revenue to smartphone vendors from BYOD
Figure 15 - BYOD handset shipments, by region: 2012 - 2016
Figure 16 - BYOD handset shipment regional breakdown: 2012 - 2016
Figure 17 - Smartphone market share in medium to large enterprises, by platform
Figure 18 - Corporate perceptions of RIM
Figure 19 - Evolution of the business user’s mobile devices portfolio: 2008 & 2013
Figure 20 - Corporate and personal tablet ownership in North American: 2011 & 2012
Figure 21 - Global smartphone shipment volumes: 2012 - 2016
Figure 22 – Smartphone platform market share: 2012 - 2016
Figure 23 - Global enterprise smartphone shipment volumes: 2012 - 2016
Figure 24 – Enterprise smartphone shipment volumes, by region: 2012 - 2016
Figure 25 - Global BYOD smartphone shipments: 2012 - 2016
Figure 26 – Enterprise smartphone shipments, BYOD and business-only: 2012 - 2016
Figure 27 – BYOD smartphone shipments, by region: 2012 - 2016
Figure 28 - Global smartphone shipments by device category: 2012-2016
Figure 29 - North American smartphone shipments by device category: 2012-2016
Figure 30 - European smartphone shipments by device category: 2012-2016
Figure 31 - RoW smartphone shipments by device category: 2012-2016
Figure 32 – Lost revenue due to BYOD: 2012 - 2016
Figure 33 – Smartphone market share breakdown, by platform: 2012 - 2016
Figure 34 - BYOD-driven loss of unit shipments by platform: 2012 – 2016
Figure 35 - BYOD-driven loss of sales by platform: 2012 - 2016
Figure 36 – Global revenues from mobile virtualisation: 2012-2016
Figure 37 - Proportion of BYOD devices with embedded virtualisation technology: 2012 - 2016

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