Voice Command, Control and Search on Mobile Phones: Market Analysis & Forecasts


August 1, 2012
80 Pages - SKU: CCEQ4875249
License type:
Table of Contents Related Reports
Voice Command, Control and Search on Mobile Phones: Market Analysis & Forecasts

 
Despite being primarily a voice device, the mobile phone is largely controlled by non-voice mechanisms. Keypads and touchscreens continue to act as the primary modes of input. However, handsets now sit on the cusp of full command and control through voice, largely being fuelled as smartphone platforms play catch-up with Apple’s Siri.

This report provides a comprehensive insight into the growing importance of voice command, control and search on handsets, analysing the impact this shift is having on the entire mobile ecosystem, from platform owners to OEMs and from carriers to web-content providers.

ARCchart forecasts that 1.8 billion mobile phones with some form of voice control functions will ship globally by 2016, accounting for almost 90% of the handsets shipping that year.

Topics of coverage include:

Evolution of handset voice command
On-device versus remote voice processing
Speech capture, sampling, recognition and verification
Natural language recognition
Voice-driven search
Intuitive assistance and artificial intelligence
Voice control ecosystem
Speech recognition engine suppliers
Company profiles
Market sizing and forecasts
Third-party voice applications
Smartphone platform voice command support
Basic voice control versus Rich voice control

Companies and organisations mentioned, discussed or reviewed include:

Apple
AT&T
Clever Sense
Google
Loquendo
Microsoft
Motorola
Nokia
NTT
Nuance
RIM
Samsung
True Knowledge
Vlingo
Voicevault
Wikipedia
Wolfram Alpha
Yahoo
Yelp
Zagat

Answers and opinions are provided with respect to the following essential questions:

What role do ‘answer-service’ providers play in voice search?
How can cellular operators take advantage of the rise in voice control?
Which smartphone platforms will be vulnerable because of poor support for voice control?
Will a market still exist for third-party voice command apps?
Will OS platforms be forced to bring speech recognition technology in-house?
How many Rich voice handsets will ship in 2016?
Which region will see the largest shipment of voice control handsets?
How will revenue generated from voice search advertising grow over the coming years?


A. INTRODUCTION
A.1 Speech Recognition - the Bedrock of Voice Command, Control and Search
Speech Capture
Speech Sampling and Signal Companding
Speech Recognition and Verification
Improvements to Accuracy
Intelligent Learning
On-device and Remote Processing
The Importance of Remote Voice Processing
Hosting Remote Processing Backend Infrastructure
A.2 Evolution of Handset Voice Command
No Voice Recognition
Voice Tags
Voice Tag Recognition Process
Voice Tag Limitations
Natural Language Recognition
User Learning
Higher Resource Requirement
Voice-driven Search
Intuitive Assistance
A.3 Voice Command and Control - A Game Changer in Mobile
Synergy with the Voice-Driven Nature of Smartphones
Limitations of Physical Input Interfaces
Enhancement in Phone Profile
Advances in Wireless Data
A.4 Report Summary
B. MARKET BREAKDOWN
Basic Voice Command
Rich Voice Command
Dictation
On-Device Search
Web Search
Maps and Directions
Intuitive Assistance
C. VOICE COMMAND ECOSYSTEM
C.1 Snapshot of the Value Chain
C.2 Analysis of Stakeholder Categories
Platform Owners
Handset OEMs
Cellular Operators
Speech Recognition Engine Suppliers
Voice Application Developers
Answer-service Providers
Database and Content Providers
C.3 Profiles of Key Ecosystem Players
C.4 Apple
Siri
Apple and Siri
Siri on the iPhone 4S
Applications Supported by Siri
The Handholding Experience
Limitations
Increased Revenue for Ecosystem Stakeholders
Outlook
Third-party or In-house?
C.5 Google
Android Support for Voice Command Features
Third-Party Voice Applications
Google Now
Majel
Assistant
Google Now
Outlook
The Limitations of ‘Openness’
Moving Towards Greater Control
Siri’s Threat to Google Revenues
What Happens to Third-Party Android Developers?
C.6 Nuance
Support for Voice Command and Control
Journey from ViaVoice to Siri
Own-Branded Solutions
Partner-Branded Solutions
Nuance VSuite
Nuance Voice Control (NVC)
Nuance Vocaliser
Nuance Mobile Development Centre (NMDC)
Loquendo
Products and Technology
Benefits for Nuance
Vlingo’s Portfolio
Products and Technology
Virtual Assistant
Customers
Benefits for Nuance
Outlook
Siri’s Implications for Nuance
The Way Ahead
C.7 Microsoft
Support for Voice Command and Control Applications
Developer Tool
Outlook
Windows Phone 8
C.8 RIM
Support for Voice Command and Control
Blackberry 7 OS
Outlook
RIM and Nuance
C.9 Nokia
Support for Voice Command and Control
Symbian
Window Phone 7
Outlook
C.10 Samsung
Support for Voice Command and Control
Android Devices
Bada Devices
Outlook
Dispute with Apple
Bada’s Voice Command Future
C.11 Wolfram Alpha
Product Position
Support for Voice Command and Control
Outlook
C.12 Voicevault
Voicevault for Smartphones
Developer Tools
Outlook
C.13 True Knowledge
Voice Command and Control Features
Outlook
C.14 AT&T
WATSON Engine
Outlook
C.15 Stealth Company
Voice Command and Control Features
Breaking new grounds
Outlook
D. MARKET SIZE & FORECASTS
D.1 Handset Market
Global Shipments
Regional Shipments
Smartphones & Feature Phones
Regional Shipments
D.2 Voice-enabled Handset Shipments
Overall Voice-enabled Handset Market
Smartphones and Feature Phones
Regional Breakdown
Basic Voice Handset Market
Smartphones and Feature Phones
Regional Breakdown
Rich Voice Handset Market
Smartphones and Feature Phones
Regional Breakdown
Voice-enabled Handsets by Platform
D.3 Voice Search Revenues
Regional Breakdown
List of Figures
Figure 1 – Voice-activated quick search on Android
Figure 2 - Overview of the handset voice command value-chain
Figure 3 – Appointment management with Siri
Figure 4 - Siri combining artificial intelligence and local awareness
Figure 5 - Siri engaging in a human-like conversation.
Figure 6 - Native voice command and control on Android handsets
Figure 7 - Nuance’s voice command search feature
Figure 8 - Vlingo’s hierarchical language model
Figure 9 - Tellme voice dialling on Windows Phone 7
Figure 10 - Native voice control in Bada
Figure 11 - Wolfram Alpha answers a natural language maths query
Figure 12 - Voicevault voice login for the iPhone
Figure 13 - Evi responses to user queries
Figure 14 - Schematic representation of AT&T’s Watson platform
Figure 15 – Schematic of the mobile voice assistant platform developed by Company X
Figure 16 - Global handset shipments: 2012 - 2016
Figure 17 - Global handset market share, by region: 2012 and 2016
Figure 18 - Global handset shipments, by region: 2012 - 2016
Figure 19 - Global handset shipments, by device type: 2012 - 2016
Figure 20 - Global feature phone shipments, by region: 2012 - 2016
Figure 21 - Global smartphone shipments, by region: 2012 - 2016
Figure 22 - Global shipments of voice-enabled device: 2012 - 2016
Figure 23 – Proportion (%) of all handsets shipping with voice capability: 2012 - 2016
Figure 24 - Global shipments of voice-enabled device, by device type: 2012 - 2016
Figure 25 - Global shipments of voice-enabled device, by region: 2012 - 2016
Figure 26 - Global shipments of Basic voice-enabled devices: 2012 - 2016
Figure 27 - Global shipments of Basic voice-enabled devices, by device type: 2012 - 2016
Figure 28 - Global Basic voice-enabled device shipments, by region: 2012 - 2016
Figure 29 - Global shipments of Rich voice-enabled devices: 2012 - 2016
Figure 30 - Global shipments of Rich voice-enabled devices, by device type: 2012 - 2016
Figure 31 - Global shipments of Rich voice-enabled devices, by region: 2012 - 2016
Figure 32 - Global shipments of rich voice-enabled device, by OS platform: 2012 - 2016
Figure 33 - Global revenues generated from voice search: 2012 - 2016
Figure 34 - Global revenues generated from voice search, by region: 2012 - 2016

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