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Phonebook 2.0: The Next Generation Mobile Address Book

ARCchart
January 1, 2010
65 Pages - SKU: CCEQ2589558

Abstract Table of Contents Related Reports

Phonebook 2.0 is an on-device address book that aggregates, backs-up and synchronizes contact data from disparate address book databases and is available across devices anywhere and at anytime. An important feature of Phonebook 2.0 is its ability to dynamically update itself by aggregating the most current contact information available on the web.

The emergence of Phonebook 2.0 is driven by the wealth of online communications services available to users, and the increasing number of address books (contacts databases) users must now maintain, as each service hosts a discreet list of contacts, friends or buddies. As a result, users are struggling with the desire to keep in touch with all their contacts anywhere at anytime and, at the same time, becoming overwhelmed with the task of managing an increasing number of disparate address books. Today, users have address books scattered across cyberspace, residing within services ranging from instant messaging and VoIP applications to corporate and desktop PIM applications, e-mail services, multiple social networks and on the mobile phone. Phonebook 2.0 will provide users a unified, dynamic and ubiquitous view of all their contacts.

The next generation on-device address book is in high demand and is expected to grow from a $49 million market in 2009 to $2.7 billion in 2013.

Topics of coverage include:

What is Phonebook 2.0?
The problem of address book overload
Evolution of the mobile phone address book
Web 2.0 standards driving Phonebook 2.0
The back-end: Aggregation, Back-up and Synchronisation
Enriched features - incorporating location, presence and status
The phonebook 2.0 value chain
The influence of social networks
Acquisition strategies
Forecast of user numbers and market value

A. Introduction: A.1 Address Book Overload; A.2 What is Phonebook 2.0?; A.3 Evolution of the Address Book; Siloed Address Book; Networked Address Book; Cloud Address Book; Aggregated or Consolidated Address Book; Dynamic or Social Address Book; Rich Address Book
B. Market Participants: B.1 Players; Handset OEMs; Apple; Research in Motion; Nokia; Microsoft; Palm; Motorola; HTC; Samsung; Myriad Group; Google; Carriers; Vodafone; 3 UK; Third Party Software Vendors; Internet Players; Others; Best Buy; Comcast; B.2 Phonebook 2.0 Convergence
C. Market Structure: C.1 Business Models; C.2 The 2.0 in Phonebook 2.0; SyncML; OMA Converged Address Book; The Rich Communications Suite; Open ID; OpenSocial; XMPP; C.3 Management of Contacts and Privacy
D. Growth Drivers: D.1 Increasing Number of Address Books; D.2 Discoverability; D.3 Seamless and Intuitive User Experience; D.4 Open Source Software
E. Market Analysis - Segments and growth: E.1 Average Number of Address Books; E.2 User Demand and Adoption; E.3 Market Value
F. Strategic Analysis: F.1 Value Chain Analysis; Address Book Content Creation - Difficulty High/Value High; Aggregation - Difficulty Low/Value High; Storage - Difficulty Low /Value Medium; Synchronization - Difficulty High/ Value High; Integration - Difficulty Medium/ Value High; Phonebook 2.0: The Next Generation Mobile Address Book; ARCchart Research; Envisaged Evolution of the Value Chain; F.2 Competitive Analysis; OEMs & OS Platform Vendors; Carriers; Internet Players; Social Networking Providers; Independent Third Parties; Regional Differences; F.3 Emerging Strategies; Controlling Data that Supports Premium Experience; Acquisition Strategy
G. Conclusions: Demand Will Materialize Quickly; Microsoft Could Dominate; Google is Best Positioned; Opportunities for Synchronization Specialist; Social Networks Will be Major Influence; Mobile Address Book Will Become More Important; G.2 Recommendations; Do Not Underestimate Technological Complexities; Seamless Experience Requires Openness
H. Vendor Profiles: H.1 Critical Path; Company Overview; Phonebook 2.0 Offering; Strategic Position; Business Model; Competitive Advantages; Competitive Challenges; H.2 Facebook; Company Overview; Phonebook 2.0 Offering; Strategy; Phonebook 2.0: The Next Generation Mobile Address Book; ARCchart Research; Business Model; Competitive Advantages; Competitive Challenges; H.3 Funambol; Company Overview; Phonebook 2.0 Offering; Strategic Position; Business Model; Competitive Advantages; Competitive Challenges; H.4 Google; Company Overview; Phonebook 2.0 Offering; Android Mobile Platform; G-Mail; Google Talk; Google Sync; Orkut; Google Voice; Strategic Positions; Business Model; Competitive Advantages; Competitive Challenges; H.5 Microsoft; Company Overview; Phonebook 2.0 Offerings; Microsoft MyPhone; Windows Mobile; Microsoft Exchange Server; ActiveSync; Outlook; MSN Messenger; Hotmail; Microsoft Vine; Phonebook 2.0: The Next Generation Mobile Address Book; ARCchart Research; Strategic Position; Competitive Strengths; Competitive Challenges; H.6 Motorola, Inc; Company Overview; Phonebook 2.0 Offering; Motoblur; Strategic Position; Business Model; Competitive Advantages; Competitive Challenges; H.7 Nokia; Company Overview; Phonebook 2.0 Offering; Ovi Contacts; Ovi Sync; Ovi Lifecasting; Strategic Position; Business Model; Strategic Advantages; Strategic Challenges; H.8 Vodafone Group; Company Overview; Phonebook 2.0 Offering; Strategic Position; Competitive Advantages; Competitive Challenges; H.9 Voxmobili/OnMobile; Company Overview; Phonebook 2.0 Offering; Strategic Position; Business Model; Competitive Advantages; Competitive Challenges; Phonebook 2.0: The Next Generation Mobile Address Book; ARCchart Research
List of Figures: Figure A-1: Schematic of a phonebook 2.0 application; Figure A-2: Convergence of aggregated and social address books; Figure B-1: Major deployments for white label vendors; Figure E-1: Regional average number of address books per users, 2009-2013; Figure E-2: Growth in regional user numbers demanding Phonebook 2.0, 2009-2013; Figure E-3: Regional Phonebook 2.0 adoption level, 2009-2013.; Figure E-4: Total Phonebook 2.0 users, 2009-2013; Figure E-5: Total Market Value 2009-2013; Figure F-1: Schematic breakdown of the Phonebook 2.0 value chain; Figure F-2: Resent mergers and acquisitions in the phonebook 2.0 ecosystem

Phonebook 2.0: The Next Generation Mobile Address Book

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