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Mobile Widget Platforms: Reaching the Long Tail with Disposable Applications
ARCchart
July 1, 2009 89 Pages - SKU: CCEQ2421215
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“The way people use the Internet is changing. Users expect to interact with the Internet from any place, any time and in a user friendly way. Mobile widgets will play an important role in this changing landscape by providing iPhone-like access to the cloud with portable applications that users can share and which developers can easily produce in order to serve niche markets on the Internet.
ARCchart estimates the market for mobile widget platforms was $72 million in 2008 and expects the market to grow at a CAGR of 80%, reaching $1.3 billion by 2013. The mobile widget market opportunity presents a number of potential revenue streams depending on preferred business model. Widget platforms are either licensed to OEMs or wireless operators; or stand-alone widget platforms serve users directly, supported by revenue share agreements and advertising. In many cases, mobile widget platform vendors are leveraging a combination of these business models in order to achieve success in this evolving marketplace”
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- A. GENERAL TRENDS
- B. WIDGET MARKET DEFINITION
- B.1 What is a mobile widget
- B.2 What is a mobile widget platform?
- Device Runtime
- Distribution and Monetization
- Development Tools
- B.3 Defining a Moving Target
- B.4 What is not a Widget Platform
- On Device Portals
- Mobile Phone Tops
- B.5 Types of Widget Platforms
- Web Widget Platforms
- Native Widget Platforms
- Specialised Widget Platforms
- Telecom Widget Platforms
- Enterprise Widget Platforms
- B.6 Benefits and Challenges with Widget Technology
- Fragmentation
- API Standardization
- The OMTP and JIL
- Security
- Device Resources
- Evolving Web Technologies
- Mobile AJAX
- User Experience and Content Discovery
- Widget Development
- B.7 Who are the Players?
- Software Vendors
- Position in the Value Chain
- Carriers
- Position in the value Chain
- Market Opportunity
- Hardware Vendors
- Position in the Value Chain
- Market Opportunity
- Internet, Advertising Companies & Brands
- Position in the Value Chain
- Market Opportunity
- B.8 Strategies
- Business Models
- Via Carriers and OEMs
- Direct to Consumer
- Other Approaches
- Distribution Strategies
- Developer Recruitment Strategies
- Strategies to Improve Discoverability
- Mobile Widget Platforms: Reaching the Long Tail with Disposable Applications
- C. MARKET SIZE AND FORECASTS
- C.1 Market Drivers
- Changing User Behaviour
- The Rise of Social Networking
- Mobile Advertising Opportunity
- Increased Competition to Provide Mobile Applications
- Cheaper and Unlimited Mobile Data Plans
- Emerging Markets Growth
- Barriers to Growth
- Lack of Significant Brand Participation
- Fragmentation
- Carriers Lack of Decisiveness
- C.2 Forecast Methodology
- Primary and Secondary Sources
- Model
- C.3 Market Opportunity
- C.4 Market Size
- Advertising Opportunity
- Revenue Share Opportunity
- Carrier Licensing Opportunity
- Client Licensing Opportunity
- D. COMPETITIVE ENVIRONMENT
- D.1 Substitute and Competing Technologies for Accessing the Mobile Web
- Native Apps
- On Device Portals
- Browsers and Mobile Optimised Websites
- D.2 Vendor Competition
- Mobile Widget Platforms: Reaching the Long Tail with Disposable Applications
- Software Vendors
- Cross Device Presence
- Carrier Relationships and Installed Base
- Ecosystem
- Device Coverage and Performance
- Geographic Presence
- OEMs
- Palm WebOS
- Nokia WRT
- Motorola WebUI
- Samsung
- Sony Ericsson
- Research in Motion
- Mid to Low]End Devices
- Carriers
- D.3 User Requirements
- End Users
- Usability
- Configurability
- Responsiveness
- Accessibility
- Richness
- E. THE FUTURE OF THE MOBILE WIDGET MARKET
- E.1 Short Term Catalysts
- E.2 Widgets Place in the Market Long Term
- Pure]Plays Will Find Their Niche
- Java Based Platforms Will Not Compete
- Mobile Widget Platforms: Reaching the Long Tail with Disposable Applications
- High ROI for Brands Getting the Formula Right
- App stores will Merge
- F. RECOMMENDATIONS
- Stick to Standards
- Donft Restrain Users
- Be Creative with Business Models
- Engage Mobile Media Specialists
- Nurture the Ecosystem
- G. COMPANY PROFILES
- G.1 ACCESS
- Company Overview
- Products
- Strategy
- Business Model
- Customers & Users
- SoftBank
- NTT DoCoMo
- Willcom
- Samsung
- Strategic Outlook
- Competitive Advantages
- Competitive Challenges
- G.2 Yahoo! Inc.
- Company Overview
- Products
- Blueprint
- Yahoo! Go
- Strategy
- Business Model
- Developer and Ecosystem Strategy
- Customers & Users
- Strategic Outlook
- Competitive Advantages
- Competitive Challenges
- G.3 Opera
- Company Overview
- Product
- Strategy
- Business Model
- Tools and Ecosystem Development
- Customers & Users
- Strategic Outlook
- Competitive Advantage
- Competitive Challenges
- G.4 SurfKitchen
- Company Overview
- Product
- Strategy
- Business Model
- Tools and Ecosystem Development Strategy
- Customers & Users
- Strategic Outlook
- Competitive Advantage
- Competitive Challenges
- G.5 Plusmo Inc.
- Company Overview
- Product
- Strategy
- Business Model
- Tools and Ecosystems Development
- Customers & Users
- Strategic Outlook
- Competitive Advantages
- Competitive Challenges
- G.6 Myriad Group
- Company Overview
- Products
- Mobile Software Offerings
- Widget Platform
- Strategy
- Competition
- Business Model
- Tools and Ecosystems development
- Customers & Users
- Strategic Outlook
- Competitive Advantages
- Competitive Challenges
- G.7 OMTP] Open Mobile Terminal Platform
- Organization Overview
- Product
- BONDI
- Strategy
- Strategic Outlook
- Competitive Advantages
- Competitive Challenges
- G.8 Joint Innovation Lab (JIL)
- Organisation Overview
- Product
- Strategy
- Business Model
- Customers & Users
- Strategic Outlook
- Competitive Advantages
- Competitive Challenges
- Company Overview
- Products
- Plaza Mobile Internet
- Strategy
- Business Model
- Developer and Ecosystem Development Strategy
- Customers & Users
- Strategic Outlook
- Competitive Advantages
- Competitive Challenges
- G.9 Nokia Corporation
- Company Overview
- Products
- WidSets
- Web Runtime (WRT)
- Strategy
- Business model
- Partners and Acquisitions
- Developer and Ecosystem Development Strategy
- Customers & Users
- Strategic outlook
- Competitive advantages
- Competitive Challenges
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